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PODCAST

Content Amplified

Masset - Content Amplified

Content Amplified is all about how to get more out of your marketing content.Each 15-20 minute episode gives you one new way to get more out of your marketing content.We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday.

business marketing

All Episodes

00:13:50

How to Turn Data into Compelling Stories?

Content Amplified ·

2024/03/06

Welcome back to another episode of Content Amplified. In this episode, we interview Alex Pinto, a seasoned startup marketer with a rich background in content marketing and writing. What you'll learn in this episode: Insights into the transition from journalism to content marketing and how storytelling remains central. Strategies for finding and utilizing first-party data to differentiate content and engage the target audience. The importance of integrating oneself into various departments

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00:13:45

How to create content 'lightning strikes'?

Content Amplified ·

2024/03/05

Welcome back to another episode of Content Amplified, where we delve into innovative strategies in the marketing world. In this episode, we interview Elena Hingle, a seasoned professional from Marketing Architects, who shares her unexpected journey from aspiring athlete to marketing maven, and the groundbreaking 'Lightning Strikes' campaign strategy that revolutionized their agency's approach to content marketing. What you'll learn in this episode: The Evolution of Content

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00:14:17

How to humanize your content?

Content Amplified ·

2024/03/04

Welcome back to another episode of Content Amplified. In this episode, we interview Kaite Rosa, who leads the brand at Axonius, a cybersecurity company. What you'll learn in this episode: Insights into launching and leading a major campaign with Simone Biles and its impact on brand humanization. The strategic approach to differentiating brand messaging in the cybersecurity industry, moving away from conventional militaristic themes. The importance of storytelling in brand campaigns,

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00:14:23

How Can Poetry Transform Content Marketing?

Content Amplified ·

2024/02/29

Welcome back to another episode of Content Amplified. In this episode, we interview Daniel Lassell, the content marketing manager for Exo, a pioneering company in handheld ultrasound technology.What you'll learn in this episode: How an English major's journey led to a career in content marketing, emphasizing the value of creativity and critical thinking in the business world. The unique perspective poets bring to marketing, focusing on conciseness, creativity, and the power of

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00:15:53

How Does Bridging Creativity and Strategy Amplify...

Content Amplified ·

2024/02/27

Welcome back to another episode of Content Amplified. In this episode, we interview Brian Santa Maria, a multifaceted creative and marketing leader currently spearheading marketing and creative efforts at VC Held CPG company.What you'll learn in this episode: Transitioning from Theatre to Marketing: Discover Brian's unique journey from an avant-garde theatre background to leading marketing efforts, highlighting the value of diverse experiences in creative fields. Creative Strategy and

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00:15:46

How Do Different Social Media Platforms Shape...

Content Amplified ·

2024/02/26

Welcome back to another episode of Content Amplified, where we dive into the world of marketing with our guest, Robert Reinert, a seasoned marketing professional with 15 years of experience spanning various industries and regions, from agency sides to company sides, including extensive work in content creation and social media campaigns. What you'll learn in this episode: Platform-Specific Strategies: Understand how to tailor your social media approach to different platforms, acknowledging

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00:14:36

Create more persuasive marketing messages: lessons...

Content Amplified ·

2024/02/26

Welcome back to another episode of Content Amplified. In this episode, we interview Sarah Harland, the Director of Demand Generation at Endor Labs, who shares her extensive background in B2B SaaS, content marketing, and her journey from writing Google ads and blog posts to leading a shift towards more persuasive and meaningful marketing strategies. What you'll learn in this episode: The evolution of content marketing from high-volume blog post creation to focusing on quality and persuasive

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00:14:38

How to align your content with the customer journey

Content Amplified ·

2024/02/21

Welcome back to another episode of Content Amplified. In this episode, we interview Sara Giddens, Director of Industry Marketing at Kahua. What you'll learn in this episode: The significance of aligning content with the customer journey for more effective marketing. Insights into the remarkable increase in marketing sourced opportunities and the reduction in marketing qualified leads, demonstrating efficiency in targeting the right audience. Strategies for crafting content campaigns that

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00:16:14

How to build a repurposing content machine

Content Amplified ·

2024/02/20

Welcome back to another episode of Content Amplified, where we dive into the fascinating journey of Jeremy Fuchs from a sports journalist to a marketing maven in the cybersecurity realm. Jeremy shares his transition from journalism to marketing, highlighting his experiences and the innovative strategies he employs at his current role. What you'll learn in this episode: Insights into repurposing content for lead generation and global impact, particularly in the cybersecurity industry. The

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00:16:16

How to turn one piece of content into an entire...

Content Amplified ·

2024/02/19

Welcome back to another episode of Content Amplified. In this episode, we interview Andrew Adams, a seasoned marketing expert from Salt Lake City, Utah, currently making waves at Scorpion. Andrew brings a unique perspective to marketing, grounded in a journalism background, and shares invaluable insights into creating compelling content strategies. What you'll learn in this episode: The Importance of Relevance and Timeliness in Content Creation: Understand why it's crucial for content to

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00:17:28

Throw Away the Content Brief?

Content Amplified ·

2024/02/08

Welcome back to another episode of Content Amplified. In this episode, we interview Hannah Cameron, a seasoned content marketing professional with a passion for storytelling and scaling B2B companies. What you'll learn in this episode: The limitations of traditional content briefs and their impact on creativity and efficiency in content creation. Hannah's innovative approach to content marketing that focuses on human interaction and collaboration, leading to more authentic and engaging

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00:15:51

Leveraging Micro Influencers for Maximum Brand Impact

Content Amplified ·

2024/02/06

Welcome back to another episode of Content Amplified. In this episode, we interview Danielle Bitts, the VP of Brand and Creative for Bodybuilding.com. What you'll learn in this episode: The transition from journalism to branding and marketing, highlighting the importance of storytelling in content creation. Insights into running a successful influencer program, focusing on the shift from macro to nano and micro influencers for authentic engagement. The five-step approach to influencer

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00:13:34

How to Boost Your Site Engagement with GA4 Insights...

Content Amplified ·

2024/01/30

Welcome back to another episode of Content Amplified! In this episode, we interview Chrissie Buchanan, a seasoned marketer with a rich background in SaaS and developer tools marketing. What you'll learn in this episode: Debunking Vanity Metrics: Discover why metrics like likes and views might not be as valuable as they seem and what metrics you should focus on instead. The Power of Engagement Rates: Learn why engagement rates are crucial and how they can provide more insight than traditional

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00:14:38

How to unlock global markets by mastering content...

Content Amplified ·

2024/01/30

Welcome back to another episode of Content Amplified. In this episode, we interview Lee Densmer, a content marketer and expert in localization and global content strategy. What you'll learn in this episode: The importance of understanding your global audience to create resonant content. Strategies for adapting content to different cultures without losing its essence, known as transcreation. The role of idioms, slang, and local references in making or breaking content's global appeal.

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00:14:44

How to get a podcast started in your organization?

Content Amplified ·

2024/01/22

Welcome back to another episode of Content Amplified. In this episode, we interview Katie Sweet, Director of Content Marketing at Zappi, an agile market research platform. Katie brings her extensive experience in content marketing to the table, sharing valuable insights and strategies. What you'll learn in this episode: The Genesis of a Business Podcast: Discover how Katie Sweet initiated and developed the 'Inside Insights' podcast for the market research industry, fueled by the

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00:15:16

How to Build High-Performing Content Teams with AI...

Content Amplified ·

2024/01/22

Welcome back to another episode of Content Amplified! In this episode, we interview Vanessa Hartung, a seasoned B2B content marketing expert with over 15 years of experience in the field. What you'll learn in this episode: Building Effective Content Teams: Discover Vanessa's insights on assembling a high-performing content marketing team, including key roles and functions essential for success. Content Strategy Development: Learn how to set a robust content strategy aligned with your

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00:13:14

How Can I Best Use Email to Distribute Content?

Content Amplified ·

2024/01/15

Welcome back to another episode of Content Amplified! In this episode, we interview Brooke Morrill, a seasoned content marketing manager at CreateRoom, a crafting furniture company. Brooke shares her unique journey from photography to content marketing and how she leverages her passion for storytelling and content creation in the world of marketing. What you'll learn in this episode: Innovative Email Marketing Strategies: Discover how to effectively communicate with customers through email

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00:15:21

How Can I Get Started with SEO?

Content Amplified ·

2024/01/15

Welcome back to another episode of Content Amplified! In this episode, we interview John Baker, a multifaceted marketing expert from a small startup SaaS company in Western New York. John shares his journey from working in a large multinational industrial manufacturing company to finding his passion in dynamic, smaller companies where he could wear many hats and really make an impact. What you'll learn in this episode: The Versatility of Marketing in Small Companies: John delves into his

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00:16:38

How to Turn Webinars into Narrative Gold

Content Amplified ·

2024/01/11

Welcome back to another episode of Content Amplified. In this episode, we interview Brooke Andrus, a content marketing expert with a rich background in journalism and healthcare marketing. What you'll learn in this episode: Transitioning from Journalism to Marketing: Discover Brooke's journey from a community news reporter to a content marketing maestro, learning how to leverage storytelling skills in different industries. Evolution in Content Marketing: Gain insights into Brooke's

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00:13:57

How to Leverage Every Piece of Content for Overdrive...

Content Amplified ·

2024/01/09

We were honored to have Meg Blanchette on the podcast today. What you'll learn in this episode: Building a Solid Foundation for Content Creation: Meg emphasizes the importance of starting with a clear goal. Whether it's lead generation in a specific industry or engaging more users, defining your objective is crucial. Effective Research and Topic Selection: Learn how to select topics that resonate with your target audience. Meg discusses using tools like Google Trends and delving into

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