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PODCAST

DTC Podcast

DTC Newsletter and Podcast

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co

business marketing

All Episodes

00:22:41

EP 311: Maximizing eCommerce Email Marketing for Q4 |...

DTC Podcast ·

2023/06/09

To Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. More intent, more sales -- how dynamic content can be used on autopilot year round In this podcast episode, Eric interviews Jordan Gordon, the Head of Retention at Pilot House, who shares valuable insights on how to transform your Klaviyo email marketing into an Amazon-like experience for your products. The conversation revolves around

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00:35:29

Ep 310: The Future of Direct Mail and Marketing | DTC...

DTC Podcast ·

2023/06/05

To Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today, we're privileged to have a chat with an eCommerce legend, Drew Sanocki. Introduced to me by Ezra Firestone as one of his main e-commerce mentors, Drew's forged his path in the early days of ecommerce as something of a turnaround specialist, sent into legacy brands to help

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00:22:46

Ep 309: Maximizing Amazon Advertising Performance:...

DTC Podcast ·

2023/06/02

To Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. It's All Killer No Filler and today we're diving deep on Amazon Ads Budgets. Join Clifford and Rob from the Amazon team as we discuss why: Bids are the actual tool to control your ACOS Moving a bid up or down is the lever to control whom your ads are being shown to - AND which placements they’ll land in! Budgets are just a stop gap

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00:35:32

Ep 308: Manifesting Your Dreams with Samantha from...

DTC Podcast ·

2023/05/29

To Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. Welcome to another exciting episode of the DTC Podcast, the go-to place for all things related to direct-to-consumer businesses. In this episode, we're joined by Samantha Kozuch, the founder of Maniscripting, a revolutionary journal company that was birthed during the uncertainty of the COVID-19 pandemic. Samantha takes us through her

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00:35:49

Ep 307: Mastering Attention Triggers for TikTok Ads |...

DTC Podcast ·

2023/05/26

To Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. Join Avery and Cam for a discussion of the 5 critical Attention Triggers you need to build into your creative to make sure it grabs and keeps your customers' attention in their first three seconds of an ad. 1. Music: Trending music v. corporate music Sped up music We only have a limited amount of attention to work with on TT so want

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00:41:59

Ep 306: "Enlightened Hospitality" and the Secret to...

DTC Podcast ·

2023/05/23

To subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. Get ready to dive into the world of personal branding, content creation, and customer experience in this thought-provoking interview, with Eli Weiss, Director of CX for Jones Road Beauty. Discover the cringy allure of following trends, the rise of volume-driven content, and the potential impact of AI. Learn why authentic connections and real

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00:29:03

Ep 305: CRO Optimization in 2023: Strategies and...

DTC Podcast ·

2023/05/19

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Brett, Innovation Lead at Pilothouse on an in depth exploration of CRO best practices in 2023, Brett's suggestion for a post click tech stack that maximizes flexibility, page speed, and data capture. As always, the complete set of talks is available on our website for only $199 Work with Brett, and Pilothouse ➝https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC -

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00:40:08

Ep 304: 8 Figure Beauty Empire Trinny London's Epic...

DTC Podcast ·

2023/05/15

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC podcast, I'm Eric Dyck. Today's guest is Shira Feuer, the CMO of Trinny London, a fast-growing 8 beauty brand that has revolutionized the makeup industry with its unique organic, founder lead, content-driven approach. https://trinnylondon.co.uk In this episode, Shira shares valuable insights into Trinny London's success, discussing the importance of Trinny Woodall's persona, and ongoing

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00:28:14

Ep 303: Who Are You Making Creatives For? | The...

DTC Podcast ·

2023/05/12

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Who are you making Creatives for? Unlocking creativity is about more than just making art - it's about understanding your audience and tailoring your work to their needs. In this video, we delve into the heart of creativity, offering valuable insights and strategies for the Meta platform to help you uncover your target audience and create impactful, meaningful work. We reveal industry secrets and provide an ultimate guide to

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00:27:24

Bonus: Sophisticated Customer Experiences and Loyalty...

DTC Podcast ·

2023/05/10

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re talking retention and owned distribution with Rohit Modi CEO and founder of Apptile, the platform that allows you to make a mobile app for your brand in seconds: https://apptile.com/dtc 3 brands get a chance to win an upgrade to the Enterprise plan worth USD 20K for free. This podcast dives deep on the importance of retention and owned distribution in 2023 How to turn your app

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00:41:58

Ep 302: The Road to 9 Figures with Cody Plofker from...

DTC Podcast ·

2023/05/08

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast I’m Eric Dyck. A few weeks back, we put out a challenge to our top past podcast guests to return to the scene of the crime to see if anyone can top Nik Sharma’s appearances in terms of listen numbers If there’s anyone who can do it, it’s Cody Plofker, who’s burst onto the scene leading growth at an 8-figure on the way to 9-figure revenue giant Jones Road Beauty… Today’s talk focuses on why Cody is massively

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00:29:06

Ep 301: ABCDS of YouTube Ads Creative (and What is...

DTC Podcast ·

2023/05/05

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler the DTC Podcast and today we're returning to YouTube Ads with Chelsea and Adam We cover how to Attract, Brand, Connect, and Direct your viewers to buy your product in every ad. We dive deep on best practices within each of these categories giving real world examples, including a pre-recorded Influencer Ad that we'll play in full, followed by a video that we cut with the ABCD principles in mind. To

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00:31:16

Bonus: The Smarter Ad Spend Playbook: Unlocking...

DTC Podcast ·

2023/05/03

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome back to another episode of the DTC Podcast. Today we're releasing another C-Suite fireside chat with David Sangera of Culture Group and Matthew Kobach of Northbeam. They dive into data-driven product launches, community incentivizing, and the benefits of accurate attribution tracking. Need tips on driving conversions and sales? They've got you covered with advice on pre-sale pages, congruent ad creatives, and personalized

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00:40:44

Ep 300: How Not to Grow an 8-Figure Business (Obvi...

DTC Podcast ·

2023/05/01

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck…for today’s episode we’re getting back into the Suite live with our fireside chat with Ash and Ron, co-founders of Obvi… This podcast is a masterclass on how to build a business that stands out, even in the most commoditized product categories… We cover their influencer strategy, the power of personalization, and both the risks and rewards of AI powered customer support, as well as the AI

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00:22:13

Ep 299: 9 Low Hanging Fruit Creatives You Need to Run...

DTC Podcast ·

2023/04/28

Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Jocelyn and Nikita from Pilothouse as we discuss the 9 types of creative every brand should be testing, including: UGC, As Seen In, Testimonials, Box Shots, Socials Pull, USP Call Out, Product Split Test, Founders' Content, Behind the Scenes Warehouse Work with Joc and Nikita at Pilothouse ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with

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00:34:01

Tapcart, True Classic, and Obvi Talk Traction, Scale,...

DTC Podcast ·

2023/04/26

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today on the pod we’re publishing the conversation that represents the most revenue on stage at C-Suite, Las Vegas. You’re about to hear Tapcart’s JJ Workman, a seasoned veteran of hyper-growth marketing, leading a wide-ranging and completely frank discussion about traction, scale and distribution with True Classic President Ben Yahalom and Ronak Shah from Obvi, the two brands who scaled to 9

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00:48:21

Ep 298: Jess Cervallon from Feastables: What CPG Can...

DTC Podcast ·

2023/04/24

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck…Today we’re beasting out on CPG Customer Experience with Jess Cervallon Head of CX at Mr. Beast’s Feastables, makers of Deez Nuts and Karl Gummies Jess bring a SaaS background to the usually transactional CPG CX game, which has been key on her mission of giving every customer a piece of the Mr. Beast experience (Jimmy Pie) with every touch point Jess shares examples of the most out of the

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00:25:01

EP 297: Biggest Amazon Ad Accounts Opps and Flops (AKNF)

DTC Podcast ·

2023/04/21

Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Rob and Clifford from Pilothouse's Amazon team as we go over the biggest mistakes we see in client Amazon Ad Accounts, as well as the solutions we use to turn flops into opps! Work with Pilothouse➝ https://pilothouse.co Top 5 biggest mistakes we see in Amazon Ad Accounts Not segmenting out branded keywords Overspending on Broad and Auto campaigns Not running Product Page multipliers on ASIN Targeting campaigns Underutilizing

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00:31:28

Ep 296: Ben Soffer - Spritz Society: Influencer...

DTC Podcast ·

2023/04/17

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re talking Linear Commerce and White Wine Spritzes with Ben Soffer, founder, and CEO of Spritz Society and host of the Boy with No Job Podcast, where Ben has amassed an audience of over 6 million. Linear commerce refers to the process of creating your audience and using their profiles and direct feedback to create bespoke products that launch into a warm audience, providing

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00:26:34

Ep 295: Free Your YouTube Ads! How we got $500,000 in...

DTC Podcast ·

2023/04/14

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup It's All Killer No Filler, I'm Eric and today we're diving deep with Pilothouse Google's team on their recent YouTube discoveries around: YouTube's Partner Program: Why you need to be qualified and what it allows you to do Using your best paid ads as organic, publicly posted videos, (and how it drove half a million dollars in free traffic for one client) The Dilution Effect, and why you want to keep your ads focused

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