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PODCAST

Marketing With Laryssa

Laryssa Wirstiuk

Formerly the Joy Joya Jewelry Marketing Podcast, Marketing With Laryssa is a podcast for purpose-driven, product-based brand owners who want to build real connections with their customers. Hosted by Laryssa Wirstiuk, founder of Joy Joya and marketing strategist since 2018, the show zooms out beyond tactics to explore the bigger picture of email, SMS, and digital storytelling. With a mix of practical tips, inspiring ideas, and behind-the-scenes insights, Laryssa shares how to grow your brand with

business marketing

All Episodes

06:20

34 - 5 Ways to Determine Your Jewelry Brand’s Target...

Marketing With Laryssa ·

2019/06/10

Before moving forward with any marketing strategy for your jewelry brand, you must know your target customer or at least be able to make an educated guess about who your target customer may be. We explain how you can get to know your customers better – and why knowing them matters. Check out the accompanying blog post here: https://joyjoya.com/2019/06/09/5-ways-to-determine-your-jewelry-brands-target-customer/

en

05:17

33 - Understanding the Role of Mindset in Jewelry...

Marketing With Laryssa ·

2019/06/04

You wouldn’t start a business with the expectation you’re going to bomb. But you’d be realistic about your chances at success, since 50% of small businesses do fail after five years. Similarly, you should maintain realistic expectations about marketing your business – and know what marketing can and can’t do for you. Check out the accompanying blog post here: https://joyjoya.com/2019/06/04/understanding-the-role-of-mindset-in-jewelry-marketing/

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06:18

32 - How to Use Social Proof to Boost Your Jewelry...

Marketing With Laryssa ·

2019/05/29

Customer service expert Ron Kaufman once said, “Delighted customers are the only advertisement everyone believes.” No one’s going to believe you or care when you toot your own horn. But when someone who’s not compensated by your jewelry brand tells other people how much she loves your jewelry, that means something. One way to boost your marketing efforts is to focus your time and attention on social proof. Check out the accompanying blog post

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04:45

31 - ROI to Expect from Jewelry Marketing Efforts

Marketing With Laryssa ·

2019/05/21

Prospective clients sometimes ask, “What ROI can we expect from our jewelry marketing efforts?” We understand the desire to want to know, but the answer can be complicated – and sometimes impossible to answer. In this podcast episode, we tackle it and explain how you can plan and budget accordingly. Check out the accompanying blog post here: https://joyjoya.com/2019/05/20/roi-to-expect-from-jewelry-marketing-efforts/

en

06:42

30 - 3 Tips for Generating Regular Content for Your...

Marketing With Laryssa ·

2019/05/14

Content marketing – or inbound marketing – is one of the best ways to engage with your prospective and current customers. With this approach, a jewelry brand creates informative and valuable content, and the customer will seek out that content when he or she is in the right mindset to purchase. In this podcast episode, we’ll provide some tips for helping you brainstorm new content topics and updating your content on a regular basis, so your customers can find you and your jewelry. Check out the

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32:46

29 - Interview with Alain Simic, Jewelry Photographer

Marketing With Laryssa ·

2019/05/04

I interview Alain Simic, a jewelry, fashion and fine art photographer based in New York City. We discuss the role that high-quality commercial photography can play in a fine jewelry brand’s comprehensive marketing strategy. Check out the accompanying blog post here: https://joyjoya.com/2019/05/04/interview-with-alain-simic-jewelry-photographer/

en

06:05

28 - Which Matters More for a Jewelry Instagram Post:...

Marketing With Laryssa ·

2019/04/30

Instagram planning app Preview recently published the results of a poll about the importance of a good photo vs. a good caption for an Instagram post. While 84% of respondents think a good photo is better, 16% think a good caption is better. In this podcast episode, we explore further. Check out the accompanying blog post here: https://joyjoya.com/2019/04/29/which-is-more-important-for-a-jewelry-instagram-post-a-beautiful-photo-or-compelling-caption/

en

05:34

27 - Consider Instagram Checkout for Your Jewelry...

Marketing With Laryssa ·

2019/04/23

Have you heard the recent announcement from Instagram about the platform’s new feature called Instagram Checkout? Different from Shopping on Instagram – which allows businesses to add product tags that provide more information and a link to purchase – Checkout allows users to make a purchase without leaving the Instagram app. In this podcast episode, we explain why Checkout will matter in a jewelry brand's omnichannel marketing and sales strategy. Check out the accompanying blog post

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05:05

26 - How the Shopify/Mailchimp Breakup Affects Your...

Marketing With Laryssa ·

2019/04/15

You may have heard the news that ecommerce platform Shopify recently cut ties with the popular email marketing platform Mailchimp. As of now, the Mailchimp app is no longer available in the Shopify marketplace, and current users will only be able to continue using the app through May 12th. So, what happened, and how does this announcement affect your jewelry brand? Check out the accompanying blog post here:

en

04:55

25 - How Do You Know It's Time to Hire a Jewelry...

Marketing With Laryssa ·

2019/04/09

While some of our clients knew intuitively that working with a jewelry marketing consultant was the right next step, others aren’t so sure, and they ask, “Should we be investing in our marketing efforts now?” In this podcast episode, we explain how to know the time is right. Check out the accompanying blog post here: https://joyjoya.com/2019/04/08/how-do-you-know-its-time-to-hire-a-jewelry-marketing-consultant/

en

15:48

24 - Interview with Kat McCoy, Founder of Best Kept...

Marketing With Laryssa ·

2019/04/02

We interview Kat McCoy, the founder of Best Kept, which is a Brooklyn-based concierge service that makes it easy for anyone to buy jewelry as a gift. Kat curates jewelry pieces based on a customized analysis of individual tastes, personality, and lifestyle. For each client, she makes 3-5 bespoke recommendations to choose from and purchase. Check out the accompanying blog post here: https://joyjoya.com/2019/04/02/interview-with-kat-mccoy/

en

05:31

23 - Choosing Objectives for a Jewelry Facebook Ad...

Marketing With Laryssa ·

2019/03/26

When they first start thinking about Facebook ads, many jewelry brands assume these ads serve one purpose only: to convert customers. Of course, every jewelry brand wants to convert customers, but these ads can have other objectives that lead the customer through the sales funnel, from awareness to purchase. Check out the accompanying blog post here: https://joyjoya.com/2019/03/25/choosing-objectives-for-a-jewelry-facebook-ad-strategy/

en

05:18

22 - Should Jewelry Businesses Also Be Technology...

Marketing With Laryssa ·

2019/03/19

To stay competitive in today’s marketplace, businesses must constantly prioritize innovation and put technology first. In fact, Reuters recently stated that “all companies are technology companies now”. Should jewelry businesses also find ways to be technology companies? The question may seem laughable, but it’s worth considering. Check out the accompanying blog post here: https://joyjoya.com/2019/03/15/should-jewelry-businesses-also-be-technology-businesses/

en

48:17

21 - Interview with Nan Lung Palmer, Jewelry...

Marketing With Laryssa ·

2019/03/11

I interview Nan Lung Palmer, the owner of Facets, a business-to-business consulting agency for both emerging jewelry designers and established jewelry companies. Nan helps brands fine tune their merchandising strategies and guide product development for growth and success. Check out the accompanying blog post here: https://joyjoya.com/2019/03/10/interview-with-nan-lung-palmer-jewelry-merchandising-and-product-development-consultant/

en

05:56

20 - Getting Started with Digital Advertising for...

Marketing With Laryssa ·

2019/03/04

We want to reassure you that it’s okay to not find instant success with digital advertising for your jewelry brand. In fact, your initial missteps and stumbles will actually benefit you in the long run. Don’t get caught up in “analysis paralysis” and instead find out how you can move forward and gain valuable insights about your brand. Check out the accompanying blog post here: https://joyjoya.com/2019/03/04/getting-started-with-digital-advertising-for-your-jewelry-brand/

en

06:52

19 - How Jewelry Brands Can Get Started with Email...

Marketing With Laryssa ·

2019/02/26

If you’re not already leveraging the power of email marketing for your jewelry brand, you may be wondering why it’s important and how to get started. In this podcast episode, we’re going to discuss some of the basic principles of email marketing, so you can begin sending campaigns today. Check out the accompanying blog post here: https://joyjoya.com/2019/02/25/how-jewelry-brands-can-get-started-with-email-marketing/

en

05:28

18 - Brand Awareness vs Brand Identity for Jewelry...

Marketing With Laryssa ·

2019/02/18

I recently read an article in JCK about Pandora’s efforts to reinvent itself after an “unsatisfactory” 2018. Pandora executives admit the brand has high brand awareness but lacks brand identity. This got me thinking about the difference between brand awareness and identity and why it matters to jewelry brands. Check out the accompanying blog post here: https://joyjoya.com/2019/02/17/brand-awareness-vs-brand-identity-for-jewelry-brands/

en

05:59

17 - Why Choose a Jewelry Marketing Consultant Over a...

Marketing With Laryssa ·

2019/02/12

When I tell people that I’m a marketing consultant who works exclusively with jewelry brands, most respond with, “Wow, that’s very specific!” As a jewelry business owner, you may also be surprised to find a consultant who handles your specific niche – and wondering how Joy Joya is different. I explain why I decided to focus my attention and energy on jewelry brands and share some of the benefits of working with a marketing specialist rather than a generalist, so you can make an informed business

en

08:25

16 - Jewelry Marketing Tips for Complete Beginners

Marketing With Laryssa ·

2019/02/04

Maybe your New Year’s resolution was to finally launch your jewelry business. Or maybe you haven’t even launched yet, and your jewelry business is still a glimmer of hope flickering in your eyes. Either way, you’re probably wondering, “What will it take to grow my idea into an empire?” When you’re starting a new jewelry business (or really any business), marketing begins way before you do the things we traditionally associate with marketing, like social media, email, blogging, events, advertising,

en

45:00

15 - Interview With Mike Hauben, Jewelry E-commerce...

Marketing With Laryssa ·

2019/01/26

In Episode #15 of the Joy Joy Jewelry Marketing Podcast, I share my first interview! I had the privilege to chat with jewelry e-commerce expert, web developer, and content marketing specialist Mike Hauben. Mike is the editor of JewelryEcomm.com and the marketing and creative director for the Centurion Jewelry Show. Mike's father Howard Hauben founded the Centurion Jewelry Show nearly 20 years ago. Mike's current focus is to enable jewelers to stay competitive in today's market by teaching them how

en

374 results

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