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PODCAST

Brand You Personal Branding

The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love. Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs,

business entrepreneurship

All Episodes

21:55

BYP 150 - 5 Things I've Learned From Doing This Show

Brand You Personal Branding ·

2018/09/13

In this episode of the Brand You Podcast, I share 5 things I've learned from doing 150 episodes of this show in hopes that these insights will inspire you to keep taking action to build your personal brand business. You'll discover: Why doing this podcast has been one of the most rewarding things I've ever done in my career Why it's never too early to share your stage How I created my 7P framework while doing this show The personal reason why I took such a long time off from the podcast The

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35:19

BYP 149 - Protecting Your Intellectual Property with...

Brand You Personal Branding ·

2018/04/02

You work hard every day to craft your ideas, frameworks, and strategies. But what can you do to legally protect them? Today I interview Steve Sponseller, a patent attorney based in Spokane, Washington about best-practices when it comes to protecting our intellectual property. In this episode you will learn: The difference between copyrights, trademarks, patents, and trade secrets What legally constitutes a trademark, and when you should file for one Who really "owns" the creation when a contractor

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31:40

BYP 148 - From Behind-the-Scenes to Six Million with...

Brand You Personal Branding ·

2018/03/26

Stu McLaren is a master marketer and the genius behind building some of today's largest membership sites. In this interview, we recount his unique journey from being the behind-the-scenes strategist to stepping "out front" to become his own brand. It's a journey that I've walked to a small degree, and one I know that many listeners are on right now. A sneak preview: The difference between unconscious competence vs. conscious competence The two types of entrepreneurs and why businesses don't grow

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24:03

BYP 147 - 4 Products You Can Create In Under 4 Hours

Brand You Personal Branding ·

2018/03/12

Having a product for sale is the pathway to profit in a personal brand business. Yes, you can sell your own time by doing coaching, consulting, or speaking -- but why stop there? In this episode, I talk about 4 products you can create in under 4 hours each: Affliate products Documents / Swipe Files Mini-Trainings Coaching This episode focuses on the first two types of products because they are easy to create and can end up being strong generators of passive income for you. Once they're created,

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26:42

BYP 146 - [Positioning] How to Position Yourself to...

Brand You Personal Branding ·

2018/02/26

Positioning is one of the most important, yet least understood, aspects of marketing. It's clear when you see top-tier brands like Louis Vuitton (luxury) vs. everyday brands like Wal-Mart, but things get foggy when branding a person. But that's exactly what a personal brand is: a brand built around you. In this episode I take you behind-the-scenes of one of my private workshops where I help personal brand builders get clear on their positioning in a way that allows them to reach any market. We

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27:44

BYP 145 - The 3 Pillars of A Personal Brand Blog

Brand You Personal Branding ·

2018/02/20

This is a "back to the basics" episode as I lay out the 3 things you need to build a minimum viable platform for your personal brand business. I'm amazed at how many coaches, consultants, and speakers I meet who don't have all three of these in place in a way that allows them to leverage their exposure and referrals. Homepage Services Page About Page There should be 3x as many calls to action for the Services page compared to the About page. Also, you should consider how people are getting to

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21:40

BYP 144 - Why I Ended My $60,000 Per Year Mastermind...

Brand You Personal Branding ·

2018/02/12

In recent weeks I've made some big changes in my business. The biggest change has to do with my paid mastermind group ... and the decision to shut it down. In this episode, I talk about the reasons behind the decison, as well as the things I've been working on since (including two new launches that have generated more than the mastermind group that I decided to close down). I mentioned a number of people in today's episode, and you can find out more about them here: Neal Samudre and his email

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19:47

BYP 143 - The 7 Elements of Your Signature Story

Brand You Personal Branding ·

2018/01/15

If you're in the business of "you", your story will end up being one of the most important components of your marketing plan. In this episode, you'll learn the 7 elements of a Signature Story: Paradise Disaster Reluctant Hero Fleeting Victory Devastating Defeat Moment of Grace Final Victory There are also components within a story that move the narrative forward: Elephant in The Room Story Behind the Story Breaking News Little Known Facts To read my Signature Story, click here. Click Below To

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22:06

BYP 142 - How I Set My Purpose, Vision, Mission,...

Brand You Personal Branding ·

2018/01/08

In this episode, I share my approach to clarifying my purpose, vision, mission, goals, and tasks. Tune in, and you'll also hear about some big changes to the podcast, namely why I'm going to end this show at episode 150. There's no shortage of talk on concepts like purpose, vision, and mission and those words are often used interchangeably. For me, I see them in a certain hierarchy, which helps me see them sequentially. For example, this is my Purpose Statement in life: • The purpose of my life is

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27:22

BYP 141 - The Tony Robbins Guide to Year End Goal...

Brand You Personal Branding ·

2017/12/18

In this episode, I share the approach to goal setting that I learned at Tony Robbins' Date with Destiny seminar in West Palm Beach, FL. Date with Destiny was one of the most powerful and important events I've ever attended, and though I can't do the impact justice through a podcast, I felt one of the best things I could share would be Tony's approach to goal-setting. If you're anything like me, goal-setting is a mixed bag. There are a lot of good goal-setting frameworks out there, but they're also

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17:18

BYP 140 - The Zone of Genius - How To Get There and...

Brand You Personal Branding ·

2017/11/21

I have committed to living everyday in my Zone of Genius. The Zone of Genius is a concept penned by one Gay Hendricks in a book titled The Big Leap. Hendricks contends that all of our problems in life stem from one BIG problem: The Upper Limit Problem (or ULP! for short). The Upper Limit Problem essentially prevents us from sustained enjoyment of our success … because we subconsciously don’t feel we deserve it. Thus, we end up sabotaging ourselves so that we somehow fall back into our lesser selves

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39:18

BYP 139 - My Opening Keynote From Influence and...

Brand You Personal Branding ·

2017/11/15

On this episode, I peel back the curtain to share the opening keynote from my recent conference Influence & Impact. Part of the reason I'm doing this is because, well, I'm really sick and can barely talk right now! But I still wanted to add value to you this week and publish a fresh podcast episode. Tune in and you'll hear the heart behind why I hosted this event, and some key points that will help you gain clarity in your own personal brand building journey. I ask several questions in this session,

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22:00

BYP 138 - The Five-Tool Player in Personal Branding

Brand You Personal Branding ·

2017/10/31

I'm a big baseball fan (go Yankees!) and been watching a lot of playoff baseball of late. That got me thinking about 5-tool players. In baseball, a 5-tool player can hit for power, hit for average, run, throw, and play great defense. These players are invaluable to a team, but they also have clearly delineated roles, even if they can do EVERYTHING well. In the thought leadership space, I see 5-tool players as people who can: Speak Write Coach Consult Market This has a huge impact on your income

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44:26

BYP 137 - How To Find the Purpose for Your One...

Brand You Personal Branding ·

2017/10/23

You have a unique purpose to fulfill. Maybe you’ve discovered what you’re wired for at an early age. Perhaps you’ve recently reached a milestone and found that you have not nearly tapped into the meaningful life you were meant to live. Maybe you know your purpose but have drifted from it. Kevin Monroe is captivated by the idea that a higher purpose exists for life, leadership, and service. He believes that people who find and fulfill their higher purpose have more fun, experience greater

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35:20

BYP 136 - The 9 Stages of the Business Life Cycle...

Brand You Personal Branding ·

2017/10/16

From the moment you land your first client, you're in the "business life cycle." Recently, my friend Thomas Lee walked me through the 9 stages of the business life cycle over dinner and I knew I had to share it with you on the podcast. It was like getting an MBA in one conversation. In addition to being a small business consultant and executive coach, Tom has also served as the President of Full Line Collection Inc., a high-end distributor of jewelry and accessories in highly competitive garment

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43:46

BYP 135 - How to Build A StoryBrand and Clarify Your...

Brand You Personal Branding ·

2017/10/10

No other framework has impacted my marketing, message, and business more than Donald Miller's StoryBrand framework. I first connected with Don in April 2016 when he contacted me to work with him on a book about the StoryBrand framework. That book is out now: Building A StoryBrand: Clarify Your Message So Customers Will Listen (Amazon) Don joins me on this episode of the podcast to walk you through the entire 7-step framework. You'll also get unique insight into how we worked on this book and other

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27:22

BYP 134 - The 5 Types of Competitive Advantages You...

Brand You Personal Branding ·

2017/09/25

Are you aware of your competitive advantage? Most people don't, and it's because they're not even sure what kind of competitive advantages are out there. In this episode, I unpack 5 competitive distinct advantages: Price Affinity Authority Skill Availability Here are some snippets from today's episode: What I learned about competition during a dinner with the owner of Connecticut's largest moving company. (3:03) The 5 types of competitive advantages you need to be aware of (4:43) The story Ken

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29:00

BYP 133 - A Sushi Master's Definition of Success and...

Brand You Personal Branding ·

2017/09/20

This week I reflect on some thoughts inspired by the terrific business leaders I've met over the past few weeks ... as well as Jiro Ono, widely considered the world's greatest sushi chef and star of the film, Jiro Dreams of Sushi. I also pose three questions for you to consider as you continue your journey in building your business and creating impact with your ideas. Here are some snippets from today's episode: Jiro Ono's thoughts on the secret of success. (4:31) How willing are you to leave

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39:49

BYP 132 - How To Find Quality Leads, Get Clients, and...

Brand You Personal Branding ·

2017/09/11

John Nemo helps coaches, consultants, and small business owners generate quality leads, build their client base, and increase revenue using digital marketing platforms and tools like LinkedIn and Webinars. John is a former Associated Press Reporter, Talk Radio Producer, Award-Winning PR Director and Social Media Consultant based in Minneapolis, Minnesota. John has personally rewritten LinkedIn profiles for well-known personal brand entrepreneurs like Chris Brogan, John Lee Dumas, Bob Burg,

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36:06

BYP 131 - Keys to Blogging Successfully with Katie...

Brand You Personal Branding ·

2017/09/04

Blogging remains one of the best ways to market your thought leadership business, and today Katie Hornor shares a few strategies she used to monetize her blog ... all the way from Mexico. Years ago, Katie and her family relocated in order to missions and social work. They decided blogging would how they would raise money, and they created their first product: a homeschool curriculum in Spanish. Since then, her blog has generated thousands of dollars in recurring revenue. Listen to the episode to

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