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PODCAST

Gym Business Coach Podcast

Tim Lyons and Randy Angsten

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

business marketing

All Episodes

17:57

The Million Dollar Model

Gym Business Coach Podcast ·

2022/10/18

$1 Million in revenue is a big milestone in the fitness industry and, indeed, for many small businesses. It’s an important number that perhaps indicates the business is thriving and destined for even greater things.For most gym owners, this is an elusive number that seems to be far away. In this episode, Tim and Randy demystify the math behind achieving $1 million in reoccurring revenue. It’s not as hard as you might think. It’s just about getting the numbers right.It doesn’t take 1000 members to

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13:46

Are You An Expert Or An Order Taker

Gym Business Coach Podcast ·

2022/10/13

When somebody walks into a Burger King, they will give their order among all the options available. The staff there just take the order and deliver what the customer wants.In fitness, this shouldn’t be the case at all. We are not order takers; rather, we are the experts who should be guiding our clients on what’s best for them.When clients walk in for a starting point session or a sales consultation, they come to us because we are the experts, and they trust us to have a solution to their

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17:12

Large Group Fitness Is A Red Ocean

Gym Business Coach Podcast ·

2022/10/11

Large group training, boot camp, and class-based fitness is a large red ocean, and the only way to compete in a red ocean is through price.This post we recently put up in our Business Talk with Fitness Professionals elicited a lot of debate. Some people felt it was inaccurate because they have done large group training for a long time and find it okay.But the point is, in class-based fitness or large group training concepts where many people are providing the same solution, the consumer will likely

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19:38

Black Friday Domination

Gym Business Coach Podcast ·

2022/10/06

Black Friday is around the corner, and as usual, we want you to sell as much as possible this year. This is a time when people are conditioned to buy and are on the lookout for offers. They are ready to spend money, and you just have to give them a compelling offer.The thing with Black Friday is that you can’t wait for long; you need to start preparing early. You’ve got to get your email lists ready and build up to that weekend.It is a massive opportunity to get ahead but remember that your leads

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17:41

How To Destroy Your Gym

Gym Business Coach Podcast ·

2022/10/04

Three years ago, in episode 50 of this podcast, we warned gym owners about the damage caused by the 6-Week Challenge type of marketing.We outlined the great damage it caused to a fitness business and why it wasn’t worth it.It then came as a surprise to us when on a call with a gym owner heard that this type of thing is still going around, and some people are falling for it. Upon further inquiry in our Business Talk with Fitness Professionals Group, we heard that it’s still common despite the damage

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20:41

The Fitness Industry Has To Change

Gym Business Coach Podcast ·

2022/09/29

Fitness is one of the few industries where most people are so close-minded they don't want to share anything with one another.Maybe the inherently competitive nature of the industry makes gym owners wrongly believe that sharing knowledge with one another will somehow be disadvantageous.We know this because we have also been there with this abundance vs. scarcity mindset.But, once we learned the value of sharing information with others in the industry, our fortunes completely changed. It opened

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20:40

How To Get More Clients

Gym Business Coach Podcast ·

2022/09/27

Ask any gym owner what they’d want for their gym right now…. a vast majority of them would say more clients.But at the same time, one of the hardest things most owners have a hard time conceptualizing is how to make their gyms different from all others in the marketplace.This is important because, in the eyes of the consumer, if all gyms look the same and seem to offer the same service, they’ll go for the cheapest. It then becomes a race to the bottom, which is something we all don’t want.Your task,

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16:10

Your Biggest Advantage

Gym Business Coach Podcast ·

2022/09/22

Brick-and-mortar gyms continue to face increasing competition from online and other fitness business models.But we have one giant advantage over all these other options that we should be exploiting to blow the competition away.The need for human-to-human interaction will never go away. We offer our clients this interaction and the great experience that comes with it.Unfortunately, gyms never fully embrace this advantage. If you were to focus on every aspect of your customer’s journey and make the

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11:12

It's Hard To Stop A Train

Gym Business Coach Podcast ·

2022/09/20

There are those times in business or life, in general, we feel like everything is going great. We tend to pull our feet off the gas, soak in the feeling, and coast through these times.But we always advise gym owners that whenever they have a winning strategy, whenever your marketing is doing well and you are hitting those sales targets, it's time to press on the gas.This builds momentum, and we all know how powerful this is in business. It's hard for anything to stop you when you have

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21:30

What REALLY Happens on a Coaching Call

Gym Business Coach Podcast ·

2022/09/15

In this episode, Tim and Randy give you a sneak peek at what happens during our coaching calls with gym owners.We help many gym owners in our coaching program with various problems they face in their businesses and help them win.Among the most frequent issues we hear include how gym owners can remove themselves from the day-to-day of running their business.In this call, a gym owner couple wanted to reduce the hours they worked in their fitness business. To do so, we figured out they needed to

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14:07

How To Get What You Want In Life

Gym Business Coach Podcast ·

2022/09/13

We live in an age where you can reach out to anybody in an instant. Some of these people have the knowledge and information you want to solve a problem.But do you just reach out to them and ask them for it as many people do?We don’t think so. The expectation that somebody would stop what they are doing to help you is wrong. People are busy, and their time is valuable.The easiest way to get something you want is to lead with value. Let the other person know you value their time and their knowledge,

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12:01

How To Do Payroll The Right Way

Gym Business Coach Podcast ·

2022/09/08

Last month had 5 Mondays, a great opportunity for businesses that run a weekly billing cycle to collect more revenue than in other months.But this can prove challenging if you run a weekly or biweekly payroll schedule. In some months, you can easily find P&L reading negative due to higher-than-normal expenses.The solution to this problem is surprisingly simple.It lies in fixing your base operating expenses and locking in your payroll twice a month, adding up to 24 pay periods in a year.This

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20:45

How Do You Know You've Outgrown Your Circle?

Gym Business Coach Podcast ·

2022/09/06

As a fitness entrepreneur, you probably appreciate the role of a coach, mentor, or being part of a coaching group or a mastermind.All these play an important role in our entrepreneurial journey because they help us level up and move to the next step.But every once in a while, we'll find ourselves in groups or coaching programs that don't serve us anymore.This means that the group has done its work, and you have outgrown it, which is a good thing.It's okay to move on.The key to

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19:53

The Other Guy's Journey

Gym Business Coach Podcast ·

2022/09/01

Our tagline here at ProFit, which you've heard many times in every podcast episode's intro, is that we help gym owners win.Every gym owner is on their own journey and what winning looks like is unique to them.For some gym owners, getting more members or additional revenue is a win. For others, removing themselves from the day-day operations is a big win. Some might want to open up multiple locations.Others might not care so much about additional revenue but being able to take a vacation,

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23:10

The Endgame

Gym Business Coach Podcast ·

2022/08/30

In our day-to-day interaction with gym owners, one of the questions we find many of them struggling with is defining the end goal of their fitness business.Why are you doing this? What’s your ultimate goal?Most don’t know the answer or have never even thought about the question.If you are to become a true business owner, not self-employed, you’ve got to think forward and define your end goal.Your end goal might be to remove yourself from the operations, scale the business, or create multiples to

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17:05

The Entrepreneurial Struggle

Gym Business Coach Podcast ·

2022/08/25

Entrepreneurship is a journey full of struggle, especially during the first few years of trying to build a business.Not that the struggles or problems eventually disappear, but the more we remain in the game, the better we become at dealing with them.As a gym owner, you'll find yourself going through periods of struggle and even questioning a lot of things about your business. You might even resent your employees for not caring as much as you do, not knowing that it's your business, not

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28:27

Pivot!!!!!

Gym Business Coach Podcast ·

2022/08/23

To succeed as a gym owner, you must constantly make changes to your business and pivot when the need arises.What holds so many people back is the fear of trying out new things.In this episode, Tim and Randy outline some of the changes about to take place at Pulse Fitness Gym, including a completely new remodel and a new branding that will mean higher rates for all members.Tim also gives an update on the commercial real estate project that has been in the works for a while now and a further update on

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17:16

How To Make Content That Converts

Gym Business Coach Podcast ·

2022/08/18

There's a definite line in the sand between direct response marketing and educational content that creates awareness to a potential consumer.Both have their place in a marketing strategy, but today we talk about how to create educational content that converts.We live in an information age, where people are looking for help online, so you have a chance to position your content in front of this type of person who is relevant to your business.You can then build credibility, trust and respect

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25:41

My Clients Wont

Gym Business Coach Podcast ·

2022/08/16

In a fitness business, just like any other business, decisions need to be made. These decisions are often strategic to determine the continued growth and future of the business.In many cases, they are hard to make for a gym owner since they affect the clients in one way or the other. But they have to be made.These are decisions such as:- Rate increases- Scheduling changes- Equipment changes- Location change- Remodeling- etcMost gym owners often hesitate to make the decisions for fear of upsetting

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23:47

What is a Healthy Fitness Business

Gym Business Coach Podcast ·

2022/08/11

Many gym owners aren’t very sure about the health of their business. They don’t know if it is doing well enough to provide them with the financial freedom they want.A healthy fitness business has a high-profit margin that is consistent. The question that comes up is how do you force this profitability in your business?You do so through a profit-first model that sets aside your profit before any expenses.In this model, revenue - profit = expenses.Tune in to learn all about this interesting model and

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