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PODCAST

Behind the Numbers: an EMARKETER Podcast

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday

business marketing

All Episodes

19:53

The Daily: Google Search in the Face of AI, Delaying...

Behind the Numbers: an EMARKETER Podcast ·

2024/05/06

On today's podcast episode, we discuss what to make of Google delaying the deprecation of third-party cookies (again), what was behind its most recent ad revenue growth, if it can defend its search business from a wave of AI, and what stands out about YouTube's recent performance. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com. For more

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39:49

The Weekly Listen: Is GenAI Looking For a Problem to...

Behind the Numbers: an EMARKETER Podcast ·

2024/05/03

On today's podcast episode, we discuss whether GenAI is just a solution in search of a problem to fix, how the video streaming world has shifted already this year, how significant of an ad battleground the back seat of a cab can be, how fast people need things delivered, what the most popular pets in America are, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.Follow us on Instagram

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18:49

The Daily: Are Spotify's Money Losing Days Behind It,...

Behind the Numbers: an EMARKETER Podcast ·

2024/05/02

On today's podcast episode, we discuss why fewer folks are signing up to Spotify, whether breaking out an audiobook-only tier makes sense, and how much a speculative 'Music Pro' can move the needle. Tune in to the discussion with our analyst Ross Benes. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want

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19:50

Reimagining Retail: How Luxury Can Get Folks to Love...

Behind the Numbers: an EMARKETER Podcast ·

2024/05/01

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss in-store retail media: what's holding it back, cooler screens and smart carts impact, and what digital advertising looks like outside the store. Then, for "Pop-Up Rankings," we rank the top three heritage brands that have found a way to become cool again. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Zak Stambor. Follow us on Instagram at: https://www.instagram.com/emarketer/ For

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23:17

The Daily: How Retail Media Unlocks Brand Building...

Behind the Numbers: an EMARKETER Podcast ·

2024/04/30

On today's podcast episode, we discuss how retail media is meeting the demand for full funnel campaigns, what folks are building to help with measurement, and how in-store audio can upgrade the experience. "In Other News," we talk about whether there is enough money to go around in retail media and why performance marketers are shifting their priorities to brand building. Tune in to the discussion with our analyst Sarah Marzano and Ryan Mayward, SVP of retail sales at Walmart Connect. Follow us on

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27:36

Around the World: What Amazon’s “Just Walk Out”...

Behind the Numbers: an EMARKETER Podcast ·

2024/04/29

In today’s episode, host Bill Fisher is joined by researcher Man-Chung Cheung and analysts Sarah Marzano and Carina Perkins to discuss the in-store retail experience. What’s next for Amazon’s Just Walk Out technology, what lessons can be learned from Asia-Pacific, and how is Tesco helping marketers get in on the in-store act? Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com. For more information visit:

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35:25

The Weekly Listen: The TikTok Ban Gets Signed Into...

Behind the Numbers: an EMARKETER Podcast ·

2024/04/26

On today's podcast episode, we discuss what happens now that the TikTok ban bill has been signed into law, whether AI is ready to significantly change search, the likelihood that Threads ads will be a hit, what social commerce's ceiling will be, the WNBA and the sports gender pay gap, and more. Tune into the discussion with analysts Jasmine Enberg, Minda Smiley, and Max Willens. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact

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20:17

The Daily: How Netflix Surprised Folks, How Much...

Behind the Numbers: an EMARKETER Podcast ·

2024/04/25

On today's podcast episode, we discuss why more people just signed up to Netflix than expected, how much of their revenue will come from ads, and what its "Next Act" will be. Tune in to the discussion with our analyst Daniel Konstantinovic. Reports mentioned in this episode: https://www.emarketer.com/products/briefings/ Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com. For more information visit:

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28:23

Reimagining Retail: The Unofficial Most Interesting...

Behind the Numbers: an EMARKETER Podcast ·

2024/04/24

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of April. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode,

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22:21

The Daily: GenAI's Economic Impact, Part 2—The Effect...

Behind the Numbers: an EMARKETER Podcast ·

2024/04/23

On today's podcast episode, we discuss how concerned we should be about AI-driven mass unemployment, how ad industry jobs will change, and the ways in which AI will affect a persons workday. "In Other News," we talk about what to make of Apple's AI strategy and the AI measurement problem. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact

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22:02

The Daily: GenAI's Economic Impact, Part 1—The...

Behind the Numbers: an EMARKETER Podcast ·

2024/04/22

On today's podcast episode, we discuss what happens when GenAI hits the turbo button on economic growth, the next major shift AI is going to create, and the biggest concerns regarding an AI-powered injection of this magnitude. "In Other News," we talk about why Amazon is pouring more money into AI company Anthropic and what happens when ChatGPT steps into the physical world. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla. Follow us on Instagram

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39:58

The Weekly Listen: What Replaces "Just Walk Out" as...

Behind the Numbers: an EMARKETER Podcast ·

2024/04/19

On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.Follow us on Instagram

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17:02

The Daily: How to Make Your Brand the Right Amount of...

Behind the Numbers: an EMARKETER Podcast ·

2024/04/18

On today's podcast episode, we discuss why social media platforms are less equipped to stop toxic content, the main ways AI will heighten brand safety concerns, and steps marketers can take to mitigate risk. "In Other News," we talk about whether brands repurposing vertical video ads for TVs can work and what Hulu adding its content to Disney+ means for the streaming universe. Tune in to the discussion with our vice president of content Paul Verna.Follow us on Instagram

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24:37

Reimagining Retail: How to Reduce Friction at the...

Behind the Numbers: an EMARKETER Podcast ·

2024/04/17

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss the main friction points at the point of sale and potential sticking points to adopting easier payment systems. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of retail payments. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and David Morris.Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact

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21:08

The Daily: GenAI and Healthcare, Part 2—How...

Behind the Numbers: an EMARKETER Podcast ·

2024/04/16

On today's podcast episode (part 2), we discuss how doctors are using GenAI to deliver healthcare, how patients feel about it, and why you may climb into a large AI-driven box for your next primary care visit. Tune in to the discussion with our analyst Rajiv Leventhal.Follow us on Instagram at: https://www.instagram.com/insiderintelligence/ For sponsorship opportunities contact us: advertising@emarketer.com. For more information visit:

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16:59

The Daily: GenAI and Healthcare, Part 1—How Consumers...

Behind the Numbers: an EMARKETER Podcast ·

2024/04/15

On today's podcast episode (part 1), we discuss why consumers are using GenAI to look up health information, how physicians feel about it, and how this stacks up against other health-related internet searches. Tune in to the discussion with our analyst Rajiv Leventhal. Follow us on Instagram at: https://www.instagram.com/insiderintelligence/ For sponsorship opportunities contact us: advertising@emarketer.com. For more information visit:

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41:22

The Weekly Listen: Caitlin Clark's Effect on March...

Behind the Numbers: an EMARKETER Podcast ·

2024/04/12

On today's podcast episode, we discuss the takeaway's from this years March Madness NCAA basketball tournaments, what's most fueling a revolution in women's sports, who will rule the new pay TV world by 2026, the likelihood that sports betting faces a reckoning in the next 12-months, the best-selling cars in America, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.Follow us on Instagram

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19:26

The Daily: How Marketers Are Using GenAI, Where We...

Behind the Numbers: an EMARKETER Podcast ·

2024/04/11

On today's podcast episode, we discuss how marketers are using GenAI, how its affecting media plans, and whether GenAI’s usefulness for advertisers will be similar to the calculator’s effect on mathematicians. "In Other News," we talk about which platforms users are paying most attention to social media ads on and Chase bank using spending data to help advertisers target folks. Tune in to the discussion with our analysts Max Willens. Follow us on Instagram

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23:43

Reimagining Retail: The Beauty Path to Purchase and...

Behind the Numbers: an EMARKETER Podcast ·

2024/04/10

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss the role of the store for the beauty space, Walmart's involvement in this product category, and how TikTok is changing things. Then, for "Pop-Up Rankings," we rank the top three social media trends that have influenced beauty products and how they're marketed. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins. Follow us on Instagram

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17:05

The Banking & Payments Show: The Crypto Renaissance |...

Behind the Numbers: an EMARKETER Podcast ·

2024/04/09

Join industry experts on Behind the Numbers: The Banking & Payments Show as we take a compelling deep dive into the world of cryptocurrencies. Explore the market's rebound, analyze EMARKETER’s predictions, and unravel the dynamics behind the soaring values. This episode brings to light the phenomenal recovery of Bitcoin, reaching an unprecedented $69,000 peak, bouncing back from 2022's dramatic downturn. Delve into the critical factors propelling cryptocurrencies to new heights and the

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507 results

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