x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

BE THAT LAWYER

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal

business marketing

All Episodes

00:38:41

Mathew Kerbis: Becoming The Most Affordable Attorney...

BE THAT LAWYER ·

2022/08/15

In this episode, Steve Fretzin and Mathew Kerbis discuss:Time management efficiently and effectively with technology.Utilizing a client portal.Meeting your clients where they are and going where the market is.Offering more affordable, transparent pricing. Key Takeaways:Put it on your calendar. If you can stick to your calendar, building the habits becomes easier.You have to get your technology in order for everything to be streamlined and automated if you’re looking at moving to a subscription

en

00:31:56

Chris Dreyer: Niching Up and Being Known for Something

BE THAT LAWYER ·

2022/08/11

In this episode, Steve Fretzin and Chris Dreyer discuss:Moving out of a scarcity mindset. Why niching will open up opportunities for you. Being perceived as an expert and increasing conversions. Finding a niche in your passion. Key Takeaways:Have broader experiences and then find your niche. Finding your niche will make your business development even more streamlined and efficient as you will eliminate waste that you never recognized. When you niche, you are not a blank canvas and are having to

en

00:34:55

Chris Engelman: A Look at the Financials for Lawyers

BE THAT LAWYER ·

2022/08/08

In this episode, Steve Fretzin and Chris Engelman discuss:Understanding what your client is looking to do and what their challenges are. Common mistakes lawyers make with their finances. Similarities between wealth management advisors and lawyers. Be proactive in building your client relationships. Key Takeaways:Take a step back and think. Newspapers are in the business of selling newspapers and what sells is bad news. There is risk in both small firms and law firms. The types of risks being made

en

00:34:06

James Grant: Mistakes to Avoid in Building Your Law Firm

BE THAT LAWYER ·

2022/08/04

In this episode, Steve Fretzin and James Grant discuss:Hiring a business coach early in your law firm. Missteps along the journey to having a successful law firm. Why you need to understand your numbers. Time blocking, not multitasking. Key Takeaways:Coaches may be expensive, but if you are getting a 10x return or more on that investment, it is absolutely worth it. If you are cheap in your law firm, you will reap what you sow. In hiring an attorney, they should be producing profit for the firm

en

00:32:26

Mickie Kennedy: Press Releases for Lawyers

BE THAT LAWYER ·

2022/08/01

In this episode, Steve Fretzin and Mickie Kennedy discuss:The evolution and power in press releases.What to look for when sending out a press release and who to send it to.Types of press releases to get noticed.Being interesting and an authority in your space. Key Takeaways:Most journalists are open to being reached and are on Twitter, however, they do often rely on the wire as they are often on deadlines and it helps to narrow down the information.Something with a good story is worthy of a press

en

00:30:03

Judy Dang: Precision and Productivity, Not Perfectionism

BE THAT LAWYER ·

2022/07/28

In this episode, Steve Fretzin and Judy Dang discuss:Moving past the perils of perfectionism. Embracing imperfection and being open to failures. Findings from Judy’s upcoming book, Perfect Enough. Getting comfortable with precision, not perfection. Key Takeaways:You are successful despite your perfectionism, not because of it. Perfectionists tend to be more motivated and engaged at work, however, the disadvantages far outweigh those positives - burnout, anxiety, and depression among them. There is

en

00:34:11

Michael DeLon: Creating Your Credibility

BE THAT LAWYER ·

2022/07/25

In this episode, Steve Fretzin and Michael DeLon discuss:Looking for fit, not just for business. Using books to grow your business. Credibility, authority, and thought leadership. Discovering your story. Key Takeaways:Having a book makes you an expert on that topic. It gives instant credibility. Working with a company like Paperback Expert allows you to speak to write your book, not physically write it yourself. In our culture, it is near sacrilegious to throw away books. Giving a physical book is

en

00:30:56

Adam Greco: Understanding Your Digital Analytics

BE THAT LAWYER ·

2022/07/21

In this episode, Steve Fretzin and Adam Greco discuss:Having the data in order to know how to improve. Evolution of web (now digital) analytics. The analytics you want to track on your website. Working with someone best understanding your analytics. Key Takeaways:Digital analytics is not digital advertising, but digital analytics can be used to understand how your digital advertising is working.Advertising on LinkedIn is becoming more common as it can be more targeted to specifically who you are

en

00:36:28

Janet Falk: Public Relations 101 for Lawyers

BE THAT LAWYER ·

2022/07/18

In this episode, Steve Fretzin and Janet Falk discuss:The power of LinkedIn and how to utilize it to your greatest advantage. Tuning in to WIIFM.How not to get burned by a marketing or public relations expert. The many reasons (beyond attracting new clients) to be in the news and other media. Key Takeaways:Change your LinkedIn headline to be descriptive of your practice utilizing keywords so people can find you in a search. Speak to the issue others face, not about yourself. PR and marketing are

en

00:32:20

Lesley Wallerstein: Confidence, Adaptability, and...

BE THAT LAWYER ·

2022/07/14

In this episode, Steve Fretzin and Lesley Wallerstein discuss:The relationship between creativity and crazy. Networking as an introvert. Understanding what you have to offer. Finding a networking system that works for you and your personality type. Key Takeaways:It isn’t about what others can do, it’s about what you can do better than others. It takes confidence to go out on your own as a solo. You have to be willing to talk about yourself and put yourself out there or nobody will know what you

en

00:34:05

Sharon Ve: Harnessing Your Superpower

BE THAT LAWYER ·

2022/07/11

In this episode, Steve Fretzin and Sharon Ve discuss:The three motivators to change. Behavioral change to build a better business. Your attitude about your job and the different aspects of it. Leveraging your superpowers (and working around your kryptonite). Key Takeaways:If you are unhappy, you have nobody to blame but yourself. You are the only one standing in your way. Do the activities that keep things moving in a positive direction. Even if they don’t pan out each time or immediately, it will

en

00:31:06

Mark Hunter: The Evolution of Business Development

BE THAT LAWYER ·

2022/07/07

In this episode, Steve Fretzin and Mark Hunter discuss:Why lawyers are bad at planning for business development. Putting the work in to get ahead as early as you can. How the pandemic has affected business development. What lawyers can do for their clients and their strategic partners. Key Takeaways:There are a lot of tools out there to help you plan so you run your day, not let your day run you. Start understanding client services and business relationships now. It is an important part of building

en

00:36:40

Robert Hanna: Building Your Brand Through Storytelling

BE THAT LAWYER ·

2022/07/04

In this episode, Steve Fretzin and Robert Hanna discuss:Why firms are struggling to retain talent. Firm and personal branding for lawyers. How to start a story (hint, it’s not your name). Reflecting on your why. Key Takeaways:Give trust to your employees - they do not need to be (or want to be) micromanaged. If you build a personal brand, more revenue-generating opportunities will come your way. Everyone who has a very successful personal brand is excellent at storytelling. We, as humans, are

en

00:32:53

Lindsey Corbin: Delegation Solutions for Your Law Firm

BE THAT LAWYER ·

2022/06/30

In this episode, Steve Fretzin and Lindsey Corbin discuss:What lawyers struggle with when delegating. Why writing processes will change your firm. The challenge of letting go. The top 5 things lawyers need to delegate. Key Takeaways:If you are a lawyer and are doing work that someone can be doing at a fraction of the cost, you should not be doing those things. You need to track a day (or three) to find what is delegatable. There is more than you think. We always want to do the things we love, and,

en

00:32:38

Larry Fretzin: Celebrating 200 Episodes with a...

BE THAT LAWYER ·

2022/06/27

In this episode, Steve Fretzin and Larry Fretzin discuss:Growing up in the slums to running a successful solo law firm. How the field of law has evolved over the last few decades. Relationships and referrals. Knowing when you’re ready to retire. Key Takeaways:If you can’t make a sale, make a friend. Getting referrals from other lawyers is a great way to get business. Build those relationships, network, give others work. There is plenty of work to go around. Relationships are a two way street. Stay

en

00:36:44

Kory Kelly: Building Law Firms of the Future

BE THAT LAWYER ·

2022/06/23

In this episode, Steve Fretzin and Kory Kelly discuss:Talent as a capitalist market. What culture really means and what talented employees are truly looking for. Selling legal services online as the future of the law industry. Automation and productization of legal services within the next five years. Key Takeaways:If you want to retain quality talent, you have to create a place that people want to stay. Ask what your team needs and give it to them to support them in their job. Everybody gets

en

00:31:20

Jeremy Streten: Relationship Building and Cross...

BE THAT LAWYER ·

2022/06/20

In this episode, Steve Fretzin and Jeremy Streten discuss:The business lifecycle of every business. Building relationships with your clients. Thinking about what is in it for the other person. Multiway wins with cross marketing. Key Takeaways:It is cheaper to get work from existing clients than from new clients. Even if it is not your area, you can serve your clients by building networks of trusted professionals to whom you can refer your clients with confidence. Cross marketing, especially at a

en

00:31:23

Eric Moch: The Reward of Autonomy

BE THAT LAWYER ·

2022/06/16

In this episode, Steve Fretzin and Eric Moch discuss:Becoming self-sufficient and creating your own future. Leadership as a learned skill. Culture is king. Serving in leadership to develop a lasting team. Key Takeaways:Just because you have an aptitude and skill for your business does not mean you are going to be qualified to lead and mentor people. As the business owner, your employees will not care about your business as much as you do unless you give them a reason to. You have to provide good

en

00:37:06

Larry Stybel: Defining Yourself and Finding Success Now

BE THAT LAWYER ·

2022/06/13

In this episode, Steve Fretzin and Larry Stybel discuss:Determining if your career is a success. Enjoying what you do while you’re doing it. Redefining your title of yourself from within. Understanding what comes during Chapter Three. Key Takeaways:Everyone has a different definition of success and has a different level of what they are comfortable with in their own life. You need to do what you want to do, not what other people are expecting you to do. There are more titles that define you than

en

00:31:01

Ryan Kimler: Numbers for Lawyers

BE THAT LAWYER ·

2022/06/09

In this episode, Steve Fretzin and Ryan Kimler discuss:The numbers side of your law firm practice. The KPIs firms should be looking into. Why you need to understand your firm’s numbers. Utilizing an expert to look at your numbers to set your firm up for success. Key Takeaways:A lot of built in reports in financial software are for compliance, not for understanding what is happening with your firm’s numbers. Five of the simple numbers you should be tracking regularly: revenue, cost of goods sold,

en

573 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...