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PODCAST

The MadTech Podcast

All your MadTech podcasts from ExchangeWire in one feed: The MadTech Podcast: our weekly news wrap-up with a special guest The MadTech Daily: your media and marketing news in minutes each morning Podcast Specials: interviews with industry leaders on their specialist subjects

technology tech news

All Episodes

2:14

MadTech Daily: European Industry Committees Create...

The MadTech Podcast ·

2025/01/29

On today's MadTech Daily: European Industry Committees Create Audience Measurement Coalition; Sky to Overhaul Newsroom in Favour of Paid Content; Amazon Launches CTV Audience Tool

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2:22

MadTech Daily: Meta Tests Ads on Threads; Nielsen to...

The MadTech Podcast ·

2025/01/28

On today's MadTech Daily: Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for TikTok

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1:45

MadTech Daily: CMA Launches Mobile Investigation into...

The MadTech Podcast ·

2025/01/27

On today's MadTech Daily: CMA Launches Mobile Investigation into Apple and Google; Ströer Explores Sale of Core Ad Business; Havas Acquires CA Sports

en

27:23

The Goat Agency’s Ellie Hooper on Encouraging...

The MadTech Podcast ·

2025/01/24

On this episode of the MadTech Podcast, Aimee Newell Tarín and Mat Broughton are joined by Ellie Hooper, head of client at The Goat Agency to discuss the latest in ad tech and the social media landscape. They discuss a partnership between the IPA and TikTok which aims to attract more diverse talent into the ad industry, Bluesky launching a custom video feed for vertical videos, and IAB expanding its Gold Standard Initiative to include connected TV (CTV) and retail media.

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2:11

MadTech Daily: WHSmith to Launch Retail Media Ad...

The MadTech Podcast ·

2025/01/23

On today's MadTech Daily: WHSmith to Launch Retail Media Ad Network; Netflix Exceeds Ad Revenue Targets; Users Boycott Meta Platforms

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2:29

MadTech Daily: Trump Signs TikTok Ban Delay and...

The MadTech Podcast ·

2025/01/22

On today's MadTech Daily: Trump Signs TikTok Ban Delay and Repeals Executive Order on AI Safety; Social Platforms Sign EU Code of Conduct; Kantar Media to be Sold

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2:20

MadTech Daily: Eight in Ten Ad Buyers Exploring Gen...

The MadTech Podcast ·

2025/01/21

On today's MadTech Daily: Eight in Ten Ad Buyers Exploring Gen AI; BBC Under Fire over ‘Aggressive’ Promotion Tactics; Bluesky and X Launch Video Feeds

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2:24

MadTech Daily: TikTok Stops, Then Doesn't.

The MadTech Podcast ·

2025/01/20

On today's MadTech Daily: TikTok's US Ban was Incredibly Brief; Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media to Gold Standard; UK Gov Gives Creative Industries £60m Boost

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41:07

Channel 4’s Charlie Glyn on Netflix vs BBC1, Disney’s...

The MadTech Podcast ·

2025/01/17

On this MadTech Podcast episode, ExchangeWire head of content John Still is joined by COO Lindsay Rowntree and Charlie Glyn, ad tech leader at Channel 4 Sales, to discuss the latest in ad tech. They look at Netflix’s audience reach overtaking BBC1’s for the first time, the popularity of Disney’s streaming service’s ad tier, and Meta’s decision to terminate its diversity, equity, and inclusion (DEI) programmes.

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1:56

MadTech Daily: TikTok Ban Poised to be Delayed; Meta...

The MadTech Podcast ·

2025/01/17

On today’s MadTech Daily: TikTok Ban Poised to be Delayed; Meta to Fire Thousands of Employees; Publicis Groupe to Combine Leo Burnett and Publicis Worldwide

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1:49

MadTech Daily: Latest Ad Tech Acquisitions; Elon Musk...

The MadTech Podcast ·

2025/01/16

On today's MadTech Daily: Latest Ad Tech Acquisitions; Elon Musk Adds Defendants to Lawsuit Against Advertisers While US Sues Him over Twitter Stock Purchase

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44:39

Data and Tech Maturity in APAC with Vincent Niou,...

The MadTech Podcast ·

2025/01/16

In this MadTech Podcast Special, Vincent Niou of Skeleton Key joins ExchangeWire's John Still to dive into our recent research collaboration, looking at the state of data and tech maturity in APAC. The report is based on a wealth of original quantitative research, gathered through an online survey of 200 brand professionals across four key markets in the Asia-Pacific region: Singapore, Australia, Philippines and Indonesia. • Download the report here. • More about Skeleton Key here. • Further

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2:00

MadTech Daily: CMA Launches Google Search...

The MadTech Podcast ·

2025/01/15

On today's MadTech Daily: CMA Launches Google Search Investigation; TikTok Denies Sale to Elon Musk While Users Migrate to RedNote; Indonesia Plans Social Media Age Restrictions

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1:55

MadTech Daily: Meta and Amazon Distance Themselves...

The MadTech Podcast ·

2025/01/14

On today's MadTech Daily: Meta and Amazon Distance Themselves from DEI; Venu Sports Streaming Venture Discontinued; Apple Begins UK Antitrust Trial

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2:06

MadTech Daily: Disney Launches New Ad Tech Tools;...

The MadTech Podcast ·

2025/01/13

On today's MadTech Daily: Disney Launches New Ad Tech Tools; TikTok Rolls Out Message Ads in APAC; Google Tests AI Podcast Feature for News

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2:05

MadTech Daily: Amazon Sells Ad Tech to other...

The MadTech Podcast ·

2025/01/10

MadTech Daily: Amazon Sells Ad Tech to other Retailers; TikTok Goes to Supreme Court; Bauer Media Group Pays £508m for OOH Business

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24:44

Total Media’s Kieren Mills on Reuters’ Partnership...

The MadTech Podcast ·

2025/01/10

In this MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Kieren Mills, head of broadcast at media agency Total Media to look at the latest in publishing and streaming.They discuss Reuters’ recent partnership with Gannett to launch a new subscription-based content bundle, the growth in the UK streaming advertising market, and Netflix’s first time coverage of two NFL games on Christmas Day at the end of year year.

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1:57

MadTech Daily: EU Pushes to Conclude Investigation...

The MadTech Podcast ·

2025/01/09

On today's MadTech Daily: EU Pushes to Conclude Investigation into X’s Content Moderation; Reddit Introduces New Features for Advertisers; Livestreaming Shopping App Whatnot’s Valuation Rises to $5B

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1:57

MadTech Daily: Meta to Stop Third-Party...

The MadTech Podcast ·

2025/01/08

On today's MadTech Daily: Meta to End Third-Party Fact-Checking Program; Singapore Considers Social Media Age Restrictions; Disney to Combine Hulu + Live TV with FuboTV

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1:49

MadTech Daily: South Australia Bans Junk Food Ads on...

The MadTech Podcast ·

2025/01/07

On today's MadTech Daily: South Australia Bans Junk Food Ads on Public Transport; WWE Raw Hits Netflix; Amazon Plans Expansion into UK Broadband

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