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PODCAST

Mortgage Marketing Radio

Mortgage Marketing Radio

The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.

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All Episodes

43:11

Ep # 33: The World’s #1 Small Business Guru

Mortgage Marketing Radio ·

2017/01/31

Episode #33 The World’s #1 Small Business Guru Our special guest for Mortgage Marketing Radio this week is Michael E. Gerber. Inc. Magazine  calls Michael E. Gerber “the World’s #1 Small Business Guru.” He’s an entrepreneurial and small business thought leader who has impacted the lives of millions of individuals and hundreds of thousands of companies worldwide for over 40 years. As Michael states during our interview, what we do in our in our job activities is not about the day-to-day stuff. The

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43:20

Ep#32: How to Automate Your Social Media Marketing

Mortgage Marketing Radio ·

2017/01/24

Ep #32: How to Automate Your Social Media Marketing When it comes to being active with Social Media marketing, I find Loan Officers are usually in one of three categories. 1) I’m on Social but not getting much ROI 2) I don’t have time for social and not sure what to post 3) My company prohibits me from using social media for business If you fall into any one of those categories, today’s episode is just for you! Our special guest for Mortgage Marketing Radio this week is Jason Lutz. As COO of

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41:58

Ep #31: The One Word that Can Change Your Life

Mortgage Marketing Radio ·

2017/01/17

Episode #31 The One Word that Can Change Your Life Can one word really change your life? When it comes to New Year’s resolutions and goal setting most people give up on their resolutions and loose focus on their goals. What if there was an easier way to achieve your goals and become the best version of you possible? Instead of creating endless goals and resolutions, what if you could choose just one word that would become your driving force for the year? No goals. No wish lists. Just one word. Best

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45:14

Ep #30: Are You a Modern Mortgage Originator?

Mortgage Marketing Radio ·

2017/01/09

In today’s episode our special guest is CEO and founder of Mortgage Coach. Mortgage Coach is a powerful platform that helps position you as a trusted adviser among your clients and referral partners and provides a way for you to deliver information in a concise and understandable way that helps you convert more clients and referral partners. What is a modern mortgage professional? Today people living and breathing on mobile. The days of traditional fee sheets and confusing printouts are quickly

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23:59

EP #29: How to Achieve What Really Matters in 2017

Mortgage Marketing Radio ·

2016/12/24

EP #29: How to Achieve What Really Matters in 2017 by Mortgage Marketing InstituteMentioned in this episode:MortgageMarketing.proGet more agent referrals, with https://MortgageMarketing.pro

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41:03

Ep #28: How Robert Deiorio Went from $0 to $40M

Mortgage Marketing Radio ·

2016/12/13

If you are at the point in your career when you need a boost of motivation, drive to continue with the success you’ve had this past year, or maybe you want to go to that next level in a new year in your business. If you’re looking for somebody to help you believe that it’s possible to double your mortgage loan volume; today’s podcast is really for you. Our special guest for Mortgage Marketing Radio this week is Robert Deiorio (“Bobby D”). American entrepreneur, author and motivational speaker Jim

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40:34

Ep #27: How Velma CRM Helps You Close More Loans

Mortgage Marketing Radio ·

2016/10/27

Ep #27: How Velma CRM Helps You Close More Loans In this episode I’d like to talk about Velma CRM and Marketing Automation. Whether you’re an individual loan officer, you’re in management or you’re senior executive, you probably have some level of the CRM. If you don’t - you definitely need to consider Velma. Our special guest for Mortgage Marketing Radio this week is Brent Emler, Director of Sales & Marketing at Velma.com. Velma.com is a leading CRM in the mortgage industry that should be on

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53:56

Ep #26: The #1 Free Real Estate App for Real Estate...

Mortgage Marketing Radio ·

2016/10/18

What if you could help agents stay top of mind with clients - even after they've sold a home? Do you WhoHub? WhoHub app is the brain child of 28 year veteran of the real estate business, Gordon Wood. As a top agent at McEnearney Associates in Alexandria Virginia, Gordon was continually inundated with questions from clients, sphere of influence, and other agents in his office…“hey, do you know a plumber, painter, home inspector, lender, carpet cleaner, etc.” Gordon thought, there has to be an easier

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43:59

Ep #25: The One Thing Every Successful Business Has...

Mortgage Marketing Radio ·

2016/10/04

Are you falling short of your production and income goals? Do you want more referrals from REALTORS®? I’ve spoken to a lot of Loan Officers and many of them say that they want to make more money. However, a lot of them keep seem to have difficulty in achieving long-term, consistent success with agents. They tell me "it's like pushing a rock up a hill." Not fun. I know because I’ve been there. In this episode of Mortgage Marketing Radio, I’m bringing you a solo show that I recorded all about having a

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53:55

Ep #24: How to Get More Customers from Google

Mortgage Marketing Radio ·

2016/09/19

Do you know how to get mortgage customers from Google? The truth is, digital marketing today encompasses a lot more than Google and is always changing. As frustrating as this may be, digital platforms are simply too important to ignore if you want to stay relevant and profitable. Our special guest for Mortgage Marketing Radio this week is Chris Johnstone. Chris is someone I’ve admired for a long time because of his authenticity and truth in Mortgage Marketing. For years, Chris has been helping

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43:56

Ep #23: Mastering the Mortgage Markets with Barry Habib

Mortgage Marketing Radio ·

2016/09/12

Today, if you don't have the insights and wisdom for mastering the mortgage markets, you'll lose to selling on price vs. advice. Our special guest for Mortgage Marketing Radio this week is Barry Habib. Barry has been a prominent voice and advocate of the mortgage industry for over 25 years. Barry is also the founder and CEO of MBS Highway, a company which helps you interpret and forecast activity in the mortgage rate and bond markets, helping you more intelligent in the advice you give to clients

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44:13

Ep #22: How to Get Compliant With Social Media

Mortgage Marketing Radio ·

2016/09/08

Episode #22: Getting Compliant With Your Social Media We’ve covered the importance of social media in previous episodes and know that we simply need to be on social. However, sometimes we can get nervous about compliance. Our special guest for Mortgage Marketing Radio this week is Ryan Bell. Ryan is the Chairman, Chief Product Officer and Chief Technology Officer of Gremln Social, a platform which deals with social media compliance. Gremln offers all of the brand monitoring, analytics and scheduling

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50:47

Ep# 21: Getting Mobile Friendly In Your Mortgage...

Mortgage Marketing Radio ·

2016/08/29

Episode #21: Getting Mobile Friendly With Easy Mortgage Apps Is your loan process mobile friendly? This week’s episode we’re talking about how to create a mobile friendly experience for your clients and referral partners. Our special guests for Mortgage Marketing Radio this week are Clint Morgan and Michael Kelleher. Clint is the Senior Vice President and Chief Lending Officer of Ruoff Home Mortgage, while Michael is the president of Easy Mortgage Apps, who provide mobile solutions for the lending

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01:01:22

Ep #20: Katie Lance: Get Smart with Social Media

Mortgage Marketing Radio ·

2016/08/22

Episode #20: Katie Lance: Get Smart with Social Media Are you leveraging social media to its full potential? How are you using social media in your mortgage business? Are you taking advantage of the increased potential for engagement or is it something you’re still neglecting? Our special guest for Mortgage Marketing Radio this week is Katie Lance. Katie runs a social media marketing consulting company focused on helping real estate professionals and mortgage companies get smart with social media in

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50:29

Ep #19: How to Automate Your Marketing with Unify CRM

Mortgage Marketing Radio ·

2016/08/11

Episode #19: How to Automate Your Marketing with Unify CRM How are you nurturing your business relationships? When it comes to managing your database of customers and automating marketing activities, there’s a lot of noise and buzz around which CRM tool to use. Our special guest for Mortgage Marketing Radio this week is Scott Benson. Scott is the national sales manager for Unify CRM, with over 22 years of experience in the lending and technology marketing industry. Scott has not only worked for

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01:00:02

Ep #18: Breaking Free of Limiting Beliefs with Rene...

Mortgage Marketing Radio ·

2016/08/09

Ep #18: Breaking Free of Limiting Beliefs with Rene Rodriguez by Mortgage Marketing InstituteMentioned in this episode:MortgageMarketing.proGet more agent referrals, with https://MortgageMarketing.pro

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40:53

Ep #17: Co-Marketing Best Practices with Total Expert

Mortgage Marketing Radio ·

2016/08/02

As a Mortgage Loan Originator, have you ever struggled to attract top-producing Real Estate Agents? How would your business benefit if you collaborated with real estate agents across the entire buyer life cycle? Our special guest for Mortgage Marketing Radio this week is Joe Welu. Joe is a real estate industry expert, entrepreneur and the founder of Total Expert, the first enterprise-grade co-marketing software platform for the real estate mortgage industry. In our interview, Joe discusses how to

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47:29

Ep #16: Using Social Surveys to Boost Your Business

Mortgage Marketing Radio ·

2016/07/26

What are your customers saying about you? Social proof has become an incredibly powerful metric when it comes to doing business. The fact is, doing a mortgage is a very risky proposition, so potential customers are constantly looking for businesses like yours and more importantly, what other people are saying about you. If people are saying good things about your business, why wouldn’t you want to put that everywhere? And why let one bad review spoil your online reputation when you have a potential

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29:11

Ep #15: Sam Parker My Credit Guy

Mortgage Marketing Radio ·

2016/07/19

On this episode of Mortgage Marketing Radio, our guest is Sam Parker, founder of MyCreditGuy.com Sam share the truth about credit restoration and credit repair and how his company is helping Mortgage Loan Officers get back to the closing table by helping quickly restore homebuyers credit so they can qualify for a home loan. Listen, learn and leave us a review or comment.Mentioned in this episode:MortgageMarketing.proGet more agent referrals, with https://MortgageMarketing.pro

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47:28

Ep #14: David Krushinsky: Crushing it With Client and...

Mortgage Marketing Radio ·

2016/07/09

In this episode of Mortgage Marketing Radio, David Krushinsky of Skyline Home Loans reveals his strategy and tactics for hosting client appreciation event and REALTOR lunch-n-learns.Mentioned in this episode:MortgageMarketing.proGet more agent referrals, with https://MortgageMarketing.pro

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