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PODCAST

The PPC Den: Amazon PPC Advertising Mastery

The world"s first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you"re a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

business marketing

All Episodes

00:33:31

AMZPPC 32: Improving Your Account with Amazon Reports

The PPC Den: Amazon PPC Advertising Mastery ·

2019/07/03

On today’s episode, Mike & Stephen breakdown the six reports you should be utilizing for Amazon PPC. Most sellers know about search term reports, and rightfully so. They provide incredible value and are the “king” of Amazon reports. But, targeting reports, advertised product reports, placement reports, purchased product reports, and performance over time can also give you insight into the strengths and weaknesses of your account. Never used the report feature before? Or maybe you need some

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00:34:08

AMZPPC 31: The Complete Guide to Self-Auditing Your...

The PPC Den: Amazon PPC Advertising Mastery ·

2019/06/26

On today’s episode, Mike & Stephen discuss self-auditing your Amazon ad campaigns. Conducting self-audits are an essential part of staying ahead of your competition on Amazon and gauging the strengths and weaknesses of your campaigns. The guys start off with a breakdown of how to take your campaign’s “temperature.” Next, Stephen dives into auditing how your campaign is structured. Campaign structure is one of the most nuanced pieces of digital marketing. Mike & Stephen go over exactly how

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00:30:26

AMZPPC 30: A Round-Table Discussion About Placement...

The PPC Den: Amazon PPC Advertising Mastery ·

2019/06/19

In this episode, Mike, Brett, and Stephen host a round-table discussion about the ins & outs of Amazon advertising's placement settings. These placement settings, which include "top of search", "product pages", and "rest of search", can be the key to cranking up your advertising results. Because certain placements perform better than others, optimizing your placement settings can be one of the best low-hanging-fruit activities you perform for your campaigns. Listen in as we discuss the

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00:15:45

AMZPPC 29: My 5 Predictions for the Future of Amazon PPC

The PPC Den: Amazon PPC Advertising Mastery ·

2019/06/12

Howdy Badger Nation! In this episode, Mike breaks down his 5 biggest predictions for the future of Amazon PPC. This space is constantly changing. Terms of service changes, the constantly moving landscape, additional marketplaces, new competitors, and additional advertising features are just a few of the factors Amazon marketers need to keep up with. Sometimes the best way to keep up with Amazon is to put yourself in their shoes and ask yourself; what would you be doing if you were making the

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00:24:18

AMZPPC 28: The Importance of Indexation for Amazon PPC

The PPC Den: Amazon PPC Advertising Mastery ·

2019/06/05

In this episode, Mike & Brett discuss the importance of indexation for Amazon PPC. Indexation is the process of Amazon's algorithm understanding what exactly your product is and which searches to display your ads & listings on. Making sure your listings are properly indexed for your highest traffic, most relevant keywords is essential for both PPC and organic performance on Amazon. Listen in as we cover all of the bases when it comes to indexation, including how to index your listings for

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00:18:42

AMZPPC 27: Click Through Rate (CTR) Rundown

The PPC Den: Amazon PPC Advertising Mastery ·

2019/05/29

What's up Badger Nation?! This week's episode is a rundown on click through rates (CTR) on Amazon. We haven't talked too extensively about click through rates on the podcast yet, but we really dive into things in this episode and cover everything you need to know about CTRs in Amazon PPC. CTRs can reveal a lot about your business and can help identify potential issues with both your ads and your listings. While there's no official documentation saying so, there's plenty of anecdotal evidence that

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00:22:08

AMZPPC 26: An Introduction to Bulk File Operations

The PPC Den: Amazon PPC Advertising Mastery ·

2019/05/22

In this episode, Mike & Brett discuss a lesser known feature of Amazon advertising - bulk file operations. Bulk files allow you to upload & download large amounts of data into or out of your Amazon account very quickly. Changes that would normally be very time intensive, like bid optimization for example, can be applied much more efficiently when utilizing bulk files, which are essentially just spreadsheets with your advertising data. If you're interested in learning more about how you can

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00:25:56

AMZPPC 25: The Latest Sponsored Brand Ads Updates

The PPC Den: Amazon PPC Advertising Mastery ·

2019/05/15

In this episode, Mike & Brett dive into the latest updates Amazon released last week (May 2019) for sponsored brand ads. These updates include a brand new match type, a redesign of a current match type, and a feature that you would've expected sponsored brands to have before now... While you do have to be brand registered to access sponsored brand ads (SBAs), they cover a huge amount of real estate in Amazon's SERPs and every brand on Amazon that's serious about growing its revenue and

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00:31:07

AMZPPC24: Defining your PPC Goals & Setting ACOS Targets

The PPC Den: Amazon PPC Advertising Mastery ·

2019/05/08

In this episode, Mike & Brett discuss the most important strategy-related concepts to understand when it comes to Amazon PPC and scaling your business. Understanding your goals and direction as a business owner is essential, and PPC is no different. Your advertising strategy, targeting, and bidding should all work harmoniously to achieve the KPIs you’re looking for - whether that’s increasing profitability, bringing in more revenue, cutting your ad costs, or launching a new product. Listen along

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00:23:33

AMZPPC 23: Making Sense of New to Brand Metrics

The PPC Den: Amazon PPC Advertising Mastery ·

2019/05/01

In this episode, Mike & Brett talking about the latest new metrics that were recently released for Amazon advertisers: new-to-brand. These metrics are meant to help advertisers identify strategies that can drive customer acquisition and efficient business growth on Amazon. They include new-to-brand orders, new-to-brand sales, % of orders new-to-brand, and % of sales new-to-brand. These metrics give you an idea about the percentage of your customers who have purchased from your brand within the

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00:37:18

AMZPPC 22: Should You Bid On Branded Keywords?

The PPC Den: Amazon PPC Advertising Mastery ·

2019/04/24

Today, Mike & Brett talk about the age old questions: Should you bid on your own brand with your Amazon Ads? Should you bid on your competitor's branded keywords? Mike & Brett have thought about this topic for nearly 15 years combined - and in this episode we share those details & learnings. Bidding on your competitors' branded keywords is bold. Doing so lets you repeatedly steal away market share from other brands in your niche - potentially attracting long term customers to your

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00:20:57

AMZPPC 21: Our Gripes About Amazon Sponsored Brand Ads

The PPC Den: Amazon PPC Advertising Mastery ·

2019/04/17

Sponsored brand ads showcase a collection of your products to customers who are searching with related keywords on Amazon. This makes them one of the most important ads in terms of real estate on ALL of Amazon. However, sponsored brand ads are missing quite a few features that their sponsored product counterparts offer. These issues make sponsored brand ads more frustrating to deal with than they need to be. In this episode, Mike and Brett discuss some pain points behind SBAs, some ways you can

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00:17:55

AMZPPC 20: Amazon PPC Advertising Launch Strategy for...

The PPC Den: Amazon PPC Advertising Mastery ·

2019/04/10

Hey everyone! Our topic this week is a really important one that a lot of Amazon marketers get confused about - LAUNCH STRATEGY. In this solo episode, Brett discusses his favorite Amazon PPC launch strategy for new products. We’ll talk about how to structure and setup your campaigns for launch, the pros & cons of this launch strategy, some things to look out for, and we’ll even try to establish some guidelines so you’re not feeling lost next time you’re ready to introduce a new product. Don't

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00:35:11

AMZPPC 19: The Ultimate Amazon PPC Roadmap

The PPC Den: Amazon PPC Advertising Mastery ·

2019/04/03

Hey again Badger Nation! In this week's episode, Mike & Brett provide a roadmap to keep you on the fast track to success along your Amazon PPC journey. We cover some interesting topics in this episode, including when to consider starting PPC, how to manage your campaigns as your business scales, and we even discuss the pros & cons of outsourcing to managed services or automated tools. If you're essentially looking for a comprehensive timeline of when you should take action with regards to

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00:19:27

AMZPPC 18: How to Scale Using PPC - A Case Study

The PPC Den: Amazon PPC Advertising Mastery ·

2019/03/27

Join Mike around the evening campfire once again for a timeless tale... The stars are shining bright, although instead of looking at constellations, we’ll be looking at campaign performance reports. Instead of listening to the ambience of the jungle, we’ll talk about amazon advertising strategies. In this week's episode, you'll hear the story of a client who was able to scale their Amazon business with a little bit of help from PPC & from The Badger. We cover a lot of different Amazon PPC

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00:24:52

AMZPPC 17: The Star-Crossed Lovers (Organic & Paid...

The PPC Den: Amazon PPC Advertising Mastery ·

2019/03/20

In this episode, Mike and Brett explore the symbiotic, loving relationship between organic and paid traffic. While there seems to be an age-old argument around which traffic source is BETTER (organic vs paid), we believe it's the wrong question to ask altogether. The proper question to ask is this: How can I maximize my organic traffic by optimizing my PPC traffic? The first step to maximizing your PPC traffic is in understanding how much of your business is comprised of PPC. Typically, PPC traffic

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00:24:55

AMZPPC 16: Cranking Up Conversion Rates

The PPC Den: Amazon PPC Advertising Mastery ·

2019/03/13

How's it kickin' Badger Nation?! This week, your favorite badgers bring you an episode all about conversion rates. Your conversion rate is probably your most important metric when it comes to Amazon PPC (besides maybe your ACOS). It's a metric that can be analyzed to find problems in your Amazon business that you may have overlooked. These can include issues with your listing quality, with keyword relevance, or even letting you know when you're in a highly competitive niche (market saturation). By

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00:40:47

AMZPPC 15: All Things Negative Keywords

The PPC Den: Amazon PPC Advertising Mastery ·

2019/03/06

What's up Badger Nation?! This week on The PPC Den Podcast, Mike & Brett discuss the importance of negative keywords, how you should be using them, and the things to look out for! Negative keywords are a powerful tool when it comes to Amazon PPC advertising. They can drastically improve the efficiency of your existing campaigns while also cutting down on wasteful spend. However, negative keywords can be really dangerous in your account if you're not fully aware of what they do, which types you

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00:15:17

AMZPPC 14: The Dreaded Amazon Data Reporting Delay

The PPC Den: Amazon PPC Advertising Mastery ·

2019/02/27

Have you ever looked at your campaign performance from today or yesterday and been shocked at how bad they seem to be doing? Well, you have come to the right place! In this episode, Mike & Brett want to warn you about the infamous Amazon data reporting delay. Not many people know this 48-hour data delay exists, and that has Amazon sellers like you worried when they see terrible numbers in their campaigns over the last two days. However, there's nothing to fear! Just a little patience with Amazon

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00:13:07

AMZPPC 13: What We Love About Amazon PPC

The PPC Den: Amazon PPC Advertising Mastery ·

2019/02/20

Here in the PPC Den, we can sometimes be pretty harsh on Amazon for some of the policies & features they release. While we may not always agree with everything Amazon does, this Valentine’s Day gave us a chance to look at the tech giant from a new, more loving perspective. In this episode, Mike and Brett really share the love & discuss the things they truly adore about Amazon PPC. --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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