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PODCAST

The Edward Show

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

business marketing

All Episodes

08:28

His Funnel - $20,000 in 30 Days With Organic...

The Edward Show ·

2025/02/12

E588: Joshua Ryan Schaver (@bagelfinagles on IG) gives his funnel for doing $20,000+/month with Instagram. If you’re doing organic Instagram marketing, especially as a creator, or thinking about starting, this will be useful. This means not spending on ads, just making Reels and normal Posts. This is the 4 step funnel that Josh has developed. 1️⃣ Step 1 – Create a webpage, a blog post, etc. 2️⃣ Step 2 – Create a free product and paid products. (You don’t have to make these yourself—these could be as

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10:25

Stopped Using Link Inserts, Rankings Increased

The Edward Show ·

2025/02/11

E587: This SEO stopped using link insertions, and his client’s rankings increased. Why? Because most link insertions are garbage. First, the SEO shares the different tiers of link inserts; then he shares the alternative, which is way superior. Source: https://www.reddit.com/r/SEO/comments/1imd65e/link_building_in_2025_strategies_for_success_and/ Compact Keywords - Get purchase-intent traffic for your business through SEO (without many backlinks) - step-by-step video breakdowns - SEO templates to be

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07:10

Google Targets Sites That Make Visitors Scroll Too Much

The Edward Show ·

2025/02/10

E586: Google is going after spammy SEO sites that make searchers scroll and scroll to find their answers. This is an effort to combat the poor user experience that’s been driving searchers away to competitors such as ChatGPT or UGC solutions. Searchers hated this too, it’s one of the most complained about things with Google Search. Spammy SEOs would maximize time on page by obscuring answers and hiding them way down on the page, below a ton of fluff. This update from Google is starting with just

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09:31

Helpful Content Update Recoveries - Is the HCU Over?

The Edward Show ·

2025/02/09

E585: Lots of websites are showing dramatic Helpful Content Update recoveries, back to pre-HCU levels. Is Google’s Helpful Content Update over? It might be - Google even made an announcement on what they’re looking for in 2025 - and it corroborates why the HCU even happened in the first place. This is the situation on how the Helpful Content Update is ending, how websites are recovering, and how to avoid this in the first place. Source:

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13:51

No Code SaaS Success Story - Tons of Rankings, Tons...

The Edward Show ·

2025/02/08

E584: The story of how a YouTuber who reviews SaaS products made his own SaaS product with no code tools, scored #1 on Product Hunt, and now uses UGC and programmatic SEO to get tons of rankings on Google… in a niche that also gives him power. Very cool case study here. If you’re curious about making your own SaaS, building something with no code tools, doing programmatic SEO, doing YouTube SEO, or even having UGC on your website, check this episode out. The Reddit Post:

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14:05

They Nickel and Dime’d Him So He Took Their Business

The Edward Show ·

2025/02/07

E583: YouTube link for this one - https://youtu.be/IQrqrYXTs88 5 stories from the last month of this podcast, starting with the story of how Joshua Ryan Schaver was scammed by his affiliate partner. Josh’s retaliation was to leave the partner and start a competing business that is now eating their lunch! Episodes mentioned: 573 - Joshua Ryan Schaver - https://youtu.be/AGnNN0KyynA 580 - Nick Musica - https://youtu.be/JBjohKA22zI 560 - Jason Levin - https://youtu.be/snWC6tMTvAg 566 - Mike and Kass

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14:51

Becoming This Company’s Biggest Affiliate by Trying...

The Edward Show ·

2025/02/06

E582: It took me two years of marketing this company from different angles to make me its biggest affiliate. And it was from an angle I hadn’t tried before where I succeeded. Sometimes the answer is staring you right in the face. Sometimes it takes a lot of experimentation. This is a story both where the answer was staring me right in the face and it took a lot of experimentation for me to see it. The success after two years of attempts was me becoming this company’s biggest affiliate. Mentioned in

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24:01

Google’s Helpful Content Update: How Black Hat SEOs...

The Edward Show ·

2025/02/05

E581: Over the last two years, the Google Helpful Content Update has been killing small and mid-sized blogs. Just recently, it’s gotten more serious. Even HubSpot has lost 80% of its blog traffic. But was this due to the Google Helpful Content Update or to something else? And all the data suggests there was a different root cause. It wasn’t just Google taking out the blogs with the HCU (Helpful Content Update). It was a preventative measure to stop searchers from leaving Google altogether. Black Hat

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01:07:24

The Deceptive Reason Google Created the Disavow Tool...

The Edward Show ·

2025/02/04

E580: Nick Musica joins the podcast! A true veteran, he’s been doing search engine optimization since 2003. He led SEO at High Point Insurance (Now Plymouth Rock), Esurance, and Rocket Lawyer before starting his SEO agency, Optics In, in 2019. Nick and his team provide SEO strategy and execution for small businesses in various sectors, including finance, technology, & cannabis. Nick co-authored When Search Meets Web Usability, a book about SEO and web usability, in April of 2009. He also taught a

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20:53

Crazy Unlock Most Creators Don’t Want You to Know

The Edward Show ·

2025/02/03

E579: This is a crazy unlock you get when you’ve posted videos every day for over a year. I discovered this only last night and am hyped out of my mind about it. Most creators: 1. Don’t know this. 2. Don’t want to share this secret. 3. Don’t want you to know how the sausage is made. Well, I’m sharing it all - including my optimized version of the unlock. Some of what’s in the episode will be familiar, but the extent to which I’m able to do this now is crazy. To tease you - I posted 6 videos

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05:32

Ranking for Competitive Trending Keywords With a New...

The Edward Show ·

2025/02/02

E578: How I ranked well for ‘SEO Trends 2018’ with my site that was still relatively new. The TL;DL - I got a head start! But why this worked so well was surprising. Don’t try to climb the mountain all at once. The best shortcut is the longcut. From https://edwardsturm.com/articles/trending-keywords/ Subscribe to the weekly digital marketing newsletter: https://edwardsturm.com/newsletter/ Backlinks don’t matter - Get tons of purchase-intent traffic for your business with my SEO Program -

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21:02

Do Fiverr Backlinks Actually Work?

The Edward Show ·

2025/02/01

E577: We answer, “Do Fiverr backlinks boost SEO rankings? Does using inexpensive link building packages from Fiverr increase search engine rankings?” Then, we talk about other link building methods. Then I share my personal philosophy on getting backlinks and building links from good places. Sources 👇 Buying Fiverr backlinks?: https://www.reddit.com/r/SEO/comments/1iaucfx/buying_fiverr_backlinks/ Link building - how easy is it actually? What should I focus on?:

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10:51

Made to Stick: Why Some Ideas Survive and Others Die

The Edward Show ·

2025/01/31

E576: These are the six principles of sticky ideas. Mark Twain noted, “A lie can get halfway around the world before the truth can even get its boots on.” Meanwhile, people with important ideas, struggle to make their ideas stick. These six principles explain why one idea can spread like wildfire while others die on the starting line. These are things every marketer should keep in mind when: - Making ads - Making content - Doing SEO - Doing social media marketing - Crafting stories - Making merch -

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09:48

Ways to Appear on the First Page of Google Search...

The Edward Show ·

2025/01/30

E575: These are the top ways to appear on the first page of the Google Search results. The tried and tested methods that actually work and get SEO results. If you haven’t had much success with search engine optimization or just infrequent success, this episode will be very helpful. This is a lot more specific than “make good content” - that’s actually bad advice. And this isn’t “get backlinks bro” - that’s also generally unnecessary advice unless you’re going after the most competitive keywords in

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09:27

The Silent Killers of Startups No One Dares Admit

The Edward Show ·

2025/01/29

E574: The five silent killers of startups that founders never admit. This is an expansion of the viral short video I previously made on this. When startups die, it’s not with a bang but with a whimper. These are the five most common reasons why startups fail. 1․ The Expert's Curse ◦ Being an industry expert becomes the biggest liability. ◦ You solve yesterday's problems. ◦ You know too much to see new patterns. 2․ The 90-Day Death Clock ◦ Days 1-30, vision leads. ◦ Days 31-60, you need validation. ◦

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01:24:25

How He’s Made Over $600,000 From Instagram and TikTok...

The Edward Show ·

2025/01/28

E573: Joshua Ryan Schaver (@bagelfinagles on Instagram) shares how he’s made $600,000+ so far from Instagram and TikTok with an in-depth breakdown of his funnel. He’s using primarily social video and tripwire offers to scale his urban farming-based business. He shares the copy he uses, the hooks, his content strategy, his call-to-actions, his tripwire PDFs, what he gives for free and what he charges for, how his funnel evolved over the past 3 years, how much each of his revenue streams gives him,

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20:56

How Substack Got Its First Customers

The Edward Show ·

2025/01/27

E572: This is how the popular newsletter platform, Substack, started, got its first customers and its first investor, and grew. We cover its go-to-market, marketing strategy, intense attention to customer relationships and trust, product strengths, and product weaknesses. We look at what made it successful, both in terms of how it acquired users and customers, and also in terms of what the product actually does. A lot to learn here, you’re going to love it. Source:

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06:06

What most STILL get wrong about SEO in 2025

The Edward Show ·

2025/01/26

E571: A concise list of the things most people still get wrong about SEO in 2025. We look at things like intent, topical authority, vanity metrics, monthly search volume, AI SEO, amount of content, content quality, testing, and more intent. This is the high-level overview of how to do SEO in 2025. From Charles Floates’ post: https://x.com/Charles_SEO/status/1883379300793283011 Get tons of qualified traffic with my SEO Program, Compact Keywords: https://compactkeywords.com/ 00:00 Credit 00:22 SEO

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10:50

HubSpot Is Losing 80% of Its Blog Traffic

The Edward Show ·

2025/01/25

E570: HubSpot is losing 80% of its SEO blog traffic, since March 2024. And this is part of a bigger decline started in February 2023. HubSpot is falling prey to AI chatbots (ChatGPT released December 2022) taking its traffic and to UGC ranking for its keywords. HubSpot has been going after top-of-funnel content. Now it has been decimated. This is why HubSpot’s SEO has been obliterated and what you can do to avoid this. Discussed on Reddit:

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15:02

Dramatically Increasing Sales by Selling Benefits,...

The Edward Show ·

2025/01/24

E569: How to increase sales and revenue and everything good by selling the benefits and not the features. You’re naturally in the weeds with whatever you’re doing. You know your niche inside and out. You think your differentiating factors are the coolest things ever. But the truth is your prospects only care about the benefits your features bring. These are many examples of improving copywriting by emphasizing the benefits first, then the features. This will increase your revenue by improving your

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948 results

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