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PODCAST

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they"ve learned through years of being in the trenches. Whether you have a new website or you"re an established business, you"ll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you"re sure to find

business marketing

All Episodes

18:59

Why Elon Musk doesn't use data when creating new...

Marketing School - Digital Marketing and Online... ·

2024/07/17

In episode #2780, we discuss why Elon Musk's use of data in innovation is a mix of yes and no, Starlink Mini, Roaring Kitty's lawsuit, the importance of hiring good people, and the new version of SEO.Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Why Elon Musk doesn't use data when creating new innovations (03:02) How marketing can backfire: Roaring Kitty

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17:58

How to use fake haters to blow up your engagement,...

Marketing School - Digital Marketing and Online... ·

2024/07/16

In episode #2779, we discuss how to use fake haters to boost engagement, the success of Courtney Kardashian's brand, the decline of click-through rates in search results, the dangers of abusing programmatic SEO, and the rise of AI answer optimization. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) How to use fake haters to blow up your engagement (01:47)

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18:35

Louis Vuitton and Dior's genius real estate strategy,...

Marketing School - Digital Marketing and Online... ·

2024/07/15

In episode #2778, we discuss Louis Vuitton and Dior's genius real estate strategy, including LVMH's prime storefront acquisitions and their impact on brand dominance. We also explore Alex Hormozi's stance on not promoting in content, the death of traditional content marketing, and effective alternatives. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Louis

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18:17

Unlock $1M Revenue: Proven Strategies for Agency Success

Marketing School - Digital Marketing and Online... ·

2024/07/13

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We focused on how to run a successful agency – upselling services, focusing on one thing vs. offering multiple services, internationalization, managing rates in a changing economy, and marketing strategies for offline brands. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel

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17:00

Zoominfo's SEO gets torched, The early winner of AI...

Marketing School - Digital Marketing and Online... ·

2024/07/12

In episode #2777, we discuss the collapse of ZoomInfo's organic traffic, the short-term gains and long-term drawbacks of certain SEO strategies, the success of consulting companies in the AI boom, the importance of good advertising, and Google's decision to drop continuous scroll in search results. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's

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16:01

Does embedding YouTube videos help with SEO...

Marketing School - Digital Marketing and Online... ·

2024/07/11

In episode #2776, we discuss embedding YouTube videos to boost website traffic and conversions, Google's preference for its own platforms, and the challenges CMOs face with short tenures and AI's growing role in marketing. We also touched on synthetic data and Google's testing of link cards in AI overviews.Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's

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20:08

Perplexity's keyword visibility goes up 86%, Why...

Marketing School - Digital Marketing and Online... ·

2024/07/09

In episode #2775, we discuss programmatic SEO, the effectiveness of AI overviews, the rise of podcasts and the decline of mainstream media, the challenges of SaaS companies in generating revenue, the hiring of talent from South Africa, and the potential of marketable athletes to elevate sports leagues.Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's

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16:11

Undisclosed marketing tactics from Neil Patel & Eric...

Marketing School - Digital Marketing and Online... ·

2024/07/08

In episode #2774, we discuss our marketing tactics that have been effective for our businesses, such as using QR codes in webinars, running paid ads to webinars for warm leads, leveraging programmatic SEO and CRO to optimize web pages, and many more. We also touch on the importance of hiring talented individuals and the evolving landscape of diversity in the workplace. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s

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18:30

Don’t Create a Personal Brand If You Want to Do This...

Marketing School - Digital Marketing and Online... ·

2024/07/06

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss personal branding, corporate brand building, scaling strategies, SEO's role in growth, and services digital agencies can offer to enter the Western market. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Introduction to the Coaching

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17:30

Neil Patel and Eric Siu's Biggest Business Mistakes

Marketing School - Digital Marketing and Online... ·

2024/07/05

In episode #2773, we discuss our biggest marketing and business mistakes in the last 12 months. Neil talks about the expansion of his ad agency, NP Digital, to multiple countries and the significant increase in expenses. We also share our mistake of prioritizing speaking engagements based on revenue rather than ideal customers. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW

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14:26

Why e-commerce and UGC are crushing for SEO while...

Marketing School - Digital Marketing and Online... ·

2024/07/04

In episode #2772, we discuss the shift in search engine results pages (SERPs) from displaying more affiliate product review content to more e-commerce and user-generated content (UGC). This shift makes more sense for users who want to see the best products and make a purchase directly. We also touch on the topic of hiring based on merit and diversity, with contrasting responses from different platforms.Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s

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17:28

How Zapier got $575m worth of SEO traffic, AI...

Marketing School - Digital Marketing and Online... ·

2024/07/03

In episode #2771, we discuss Zapier's $575M monthly organic traffic from ranking alternative and competitor keywords. Despite a $5B valuation and $250-280M ARR, we stress optimizing for revenue over traffic and the importance of reputation and customer service. We note Google's AI overviews show fewer results, with less Reddit content and better performance from UGC and e-commerce content. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content

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16:17

The hidden agenda behind the presidential debate,...

Marketing School - Digital Marketing and Online... ·

2024/07/02

In episode #2770, we dive into the fascinating world where politics, media, and digital strategy intersect. From the carefully crafted narratives in traditional debates to Robert F. Kennedy's groundbreaking approach with his alternate debate, we uncover the deeper layers that shape public perception and policy. Stay tuned as we explore how leveraging video can transform your presence on platforms like LinkedIn and X.Don’t forget to help us grow by subscribing and liking on YouTube! Check out

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12:38

Apple pays OpenAI…nothing?, and How to get 2.5B views...

Marketing School - Digital Marketing and Online... ·

2024/07/01

In episode #2769, we discuss how Apple isn't paying OpenAI for integration but values the distribution. If OpenAI drives significant users and revenue, Apple might seek a share. We also talk about gaining billions of social media views through a dedicated content creation team, though monetization is tricky—entrepreneurs should focus and persist for success. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil

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16:10

Communities as the new SEO, Airbnb's customer service...

Marketing School - Digital Marketing and Online... ·

2024/06/28

In episode #2768, we discuss the growing role of communities like Reddit in SEO and the impact of poor customer service on reputations, citing Airbnb. We note Twitter's private likes boost engagement and emphasize the importance of practical AI applications, praising Apple for user-focused AI solutions.Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's

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18:08

Is TOFU content now useless for SEO?, Meta plans to...

Marketing School - Digital Marketing and Online... ·

2024/06/27

In episode #2767, we discuss the marketing strategies we use to generate enterprise accounts, including specific content creation, webinars, events, and dinners, and the benefits of offering multiple services and expanding into different regions. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Is TOFU content is now useless for SEO?, Meta

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17:02

Prediction: Google’s AI to personalize search better...

Marketing School - Digital Marketing and Online... ·

2024/06/26

In episode #2766, we discuss Google's AI potential to personalize search using data from various platforms (unlike ChatGPT), how Starbucks, seven months from insolvency, was turned around by CEO Howard Schultz refocusing on customer experience, and how blockchain can enhance affiliate marketing by verifying transactions.Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW

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18:27

Tesla shares up after Elon Musk says he is set for...

Marketing School - Digital Marketing and Online... ·

2024/06/25

In episode #2765, we discuss Elon Musk's brand power and influence – shareholders voted in favor of Musk receiving his $56 billion pay package. We also talk about the impact of minimum wage laws in California, where fast food chains have cut jobs and raised prices in response to the $22 minimum wage. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's

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12:56

Is Cannes Lions worth it?, Ramp overwhelms Brex's...

Marketing School - Digital Marketing and Online... ·

2024/06/24

In episode #2764, we discuss the value of attending the Cannes Lions International Festival of Creativity, the importance of attending niche conferences for better ROI, Gary Vaynerchuk's perspective on advertising as a meritocracy, where good content can go viral regardless of follower count. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Is

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16:19

The #1 Strategy to Break $1M as an Agency Owner

Marketing School - Digital Marketing and Online... ·

2024/06/22

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Our discussion revolves around the challenges of maintaining quality while scaling a business and managing negative feedback, factors that make an agency attractive for sale, insights on upselling existing customers, and expanding service offerings to increase revenue and retention.Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content

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