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PODCAST

Paul Green"s MSP Marketing Podcast

Paul Green"s MSP Marketing Edge

Welcome to Paul Green"s MSP Marketing Podcast. If you"re a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It"s out every Tuesday on your favorite podcast platform. Since launching in 2019, this has become the world"s most listened to podcast about MSP marketing. Host Paul Green is the world"s go to MSP marketing expert, and the founder of the MSP Marketing Edge. Every week you"ll get really smart ideas to improve your marketing

technology marketing

All Episodes

00:29:36

Episode 141: How this MSP is achieving "crazy growth"

Paul Green"s MSP Marketing Podcast ·

2022/07/25

Episode 141 includes: How one MSP has driven huge growth over the last couple of years - what they did and why Which business cards have a place in your wallet in 2022? Plus on the show this week, a sales expert with advice to make selling much easier for you Featured guest: Thank you to Adam Wootton from Impact Sales Coaching for joining Paul to talk about how MSPs can make selling easier. Adam has 20 years sales experience ranging from telesales, field sales,

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00:30:10

Episode 140: Use LinkedIn to build a recruitment...

Paul Green"s MSP Marketing Podcast ·

2022/07/19

Episode 140 includes: Why you should be constantly recruiting on LinkedIn – even if you don’t have a vacancy How you can use marketing momentum to grow your MSP Plus on the show this week a branding expert explains the power of a single message Featured guest: Thank you to Mike Verret from Verret and Associates for joining Paul to talk about how MSPs can be better at talking about themselves. Mike has spent over 25 years in the brand marketing

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00:30:10

Episode 140: Use LinkedIn to build a recruitment...

Paul Green"s MSP Marketing Podcast ·

2022/07/18

Episode 140 includes: Why you should be constantly recruiting on LinkedIn - even if you don't have a vacancy How you can use marketing momentum to grow your MSP Plus on the show this week a branding expert explains the power of a single message Featured guest: Thank you to Mike Verret from Verret and Associates for joining Paul to talk about how MSPs can be better at talking about themselves. Mike has spent over 25 years in the brand marketing business and the hallmark of his career

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00:30:10

Episode 140: Use LinkedIn to build a recruitment...

Paul Green"s MSP Marketing Podcast ·

2022/07/18

Episode 140 includes: Why you should be constantly recruiting on LinkedIn - even if you don't have a vacancy How you can use marketing momentum to grow your MSP Plus on the show this week a branding expert explains the power of a single message Featured guest: Thank you to Mike Verret from Verret and Associates for joining Paul to talk about how MSPs can be better at talking about themselves. Mike has spent over 25 years in the brand marketing business and the

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00:37:55

Episode 139: A genius idea to free your technicians’...

Paul Green"s MSP Marketing Podcast ·

2022/07/12

Episode 139 includes: How to get the most out of your techs’ time The importance of thinking like a prospect, not like an MSP Plus on the show this week why you should write your own book and how to do it Featured guest: Thank you to Cassandra Morgan from White Whisker Publications for joining Paul to talk about how MSPs can write their own book. Cassandra Morgan is an award-winning author, writing coach and speaker residing in Toledo, Ohio. Her

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00:37:55

Episode 139: A genius idea to free your technicians'...

Paul Green"s MSP Marketing Podcast ·

2022/07/11

Episode 139 includes: How to get the most out of your techs' time The importance of thinking like a prospect, not like an MSP Plus on the show this week why you should write your own book and how to do it Featured guest: Thank you to Cassandra Morgan from White Whisker Publications for joining Paul to talk about how MSPs can write their own book. Cassandra Morgan is an award-winning author, writing coach and speaker residing in Toledo, Ohio. Her works span several genres including

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00:37:55

Episode 139: A genius idea to free your technicians'...

Paul Green"s MSP Marketing Podcast ·

2022/07/11

Episode 139 includes: How to get the most out of your techs' time The importance of thinking like a prospect, not like an MSP Plus on the show this week why you should write your own book and how to do it Featured guest: Thank you to Cassandra Morgan from White Whisker Publications for joining Paul to talk about how MSPs can write their own book. Cassandra Morgan is an award-winning author, writing coach and speaker residing in Toledo, Ohio. Her works span

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00:38:11

Episode 138: Why your MSP needs a Business Mom

Paul Green"s MSP Marketing Podcast ·

2022/07/05

Episode 138 includes: Why every MSP needs someone in a “motherly” role Who should your phone person be calling and what should they be talking about Plus on the show this week, an international MSP expert shares the global differences between MSPs Featured guest Thank you to Shoaib Laher from As.a.Service for joining Paul to talk about the challenges facing MSPs around the world. Shoaib founded As.a.Service after spotting a niche in the MSP

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00:38:11

Episode 138: Why your MSP needs a Business Mom

Paul Green"s MSP Marketing Podcast ·

2022/07/04

Episode 138 includes: Why every MSP needs someone in a "motherly" role Who should your phone person be calling and what should they be talking about Plus on the show this week, an international MSP expert shares the global differences between MSPs Featured guest Thank you to Shoaib Laher from As.a.Service for joining Paul to talk about the challenges facing MSPs around the world. Shoaib founded As.a.Service after spotting a niche in the MSP market with a particular focus on the US

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00:38:11

Episode 138: Why your MSP needs a Business Mom

Paul Green"s MSP Marketing Podcast ·

2022/07/04

Episode 138 includes: Why every MSP needs someone in a "motherly" role Who should your phone person be calling and what should they be talking about Plus on the show this week, an international MSP expert shares the global differences between MSPs Featured guest Thank you to Shoaib Laher from As.a.Service for joining Paul to talk about the challenges facing MSPs around the world. Shoaib founded As.a.Service after spotting a niche in the MSP market with a

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00:35:27

Episode 137: How to start an MSP YouTube channel

Paul Green"s MSP Marketing Podcast ·

2022/06/28

Episode 137 includes: How (and why) your MSP should dominate YouTube The technical set-up to give your phone person Plus on the show this week, which tools do MSPs always get wrong Featured guest Thank you to Ben Spector, Zomentum’s Product Manager and MSP consultant, for joining Paul to talk about how to choose the right tools to run your MSP. Ben is a former MSP owner who sold and exited his business in late 2020. Since then, he’s been working

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00:35:27

Episode 137: How to start an MSP YouTube channel

Paul Green"s MSP Marketing Podcast ·

2022/06/27

Episode 137 includes: How (and why) your MSP should dominate YouTube The technical set-up to give your phone person Plus on the show this week, which tools do MSPs always get wrong Featured guest Thank you to Ben Spector, Zomentum's Product Manager and MSP consultant, for joining Paul to talk about how to choose the right tools to run your MSP. Ben is a former MSP owner who sold and exited his business in late 2020. Since then, he's been working in two capacities. First as Product

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00:35:27

Episode 137: How to start an MSP YouTube channel

Paul Green"s MSP Marketing Podcast ·

2022/06/27

Episode 137 includes: How (and why) your MSP should dominate YouTube The technical set-up to give your phone person Plus on the show this week, which tools do MSPs always get wrong Featured guest Thank you to Ben Spector, Zomentum's Product Manager and MSP consultant, for joining Paul to talk about how to choose the right tools to run your MSP. Ben is a former MSP owner who sold and exited his business in late 2020. Since then, he's been working in two

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00:44:43

Episode 136: How to find a phone person for your MSP

Paul Green"s MSP Marketing Podcast ·

2022/06/21

Episode 136 includes: Why every MSP needs a phone person, and the best way to recruit yours 3 rules to maximise your personal time Plus on the show this week, what it really means to be a serial entrepreneur Featured guest Thank you to Al Alper from CyberGuard360 for joining Paul to talk about the new ways to sell cyber security and what it means to be a serial entrepreneur. Al Alper is Founder and CEO of Absolute Logic, Inc. and CyberGuard360

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00:44:43

Episode 136: How to find a phone person for your MSP

Paul Green"s MSP Marketing Podcast ·

2022/06/20

Episode 136 includes: Why every MSP needs a phone person, and the best way to recruit yours 3 rules to maximise your personal time Plus on the show this week, what it really means to be a serial entrepreneur Featured guest Thank you to Al Alper from CyberGuard360 for joining Paul to talk about the new ways to sell cyber security and what it means to be a serial entrepreneur. Al Alper is Founder and CEO of Absolute Logic, Inc. and CyberGuard360. He is a serial entrepreneur, having

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00:44:43

Episode 136: How to find a phone person for your MSP

Paul Green"s MSP Marketing Podcast ·

2022/06/20

Episode 136 includes: Why every MSP needs a phone person, and the best way to recruit yours 3 rules to maximise your personal time Plus on the show this week, what it really means to be a serial entrepreneur Featured guest Thank you to Al Alper from CyberGuard360 for joining Paul to talk about the new ways to sell cyber security and what it means to be a serial entrepreneur. Al Alper is Founder and CEO of Absolute Logic, Inc. and CyberGuard360. He is a serial

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00:33:10

Episode 135: Mop up old prospects with a sales week

Paul Green"s MSP Marketing Podcast ·

2022/06/14

Episode 135 includes: How to earn an extra 100k by running a sales week Why repeating yourself in sales conversations is a good thing Plus in the show this week, how will mergers & acquisitions change over the next year Featured guest Thank you to Harry Brelsford from SMB Nation for joining Paul to talk about what mergers and acquisitions might mean for MSPs in 2022. Entrepreneur Harry is the founder of SMB Nation (www.smbnation.com) from

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00:33:10

Episode 135: Mop up old prospects with a sales week

Paul Green"s MSP Marketing Podcast ·

2022/06/13

Episode 135 includes: How to earn an extra 100k by running a sales week Why repeating yourself in sales conversations is a good thing Plus in the show this week, how will mergers & acquisitions change over the next year Featured guest Thank you to Harry Brelsford from SMB Nation for joining Paul to talk about what mergers and acquisitions might mean for MSPs in 2022. Entrepreneur Harry is the founder of SMB Nation (www.smbnation.com) from Austin, Texas. He oversees the popular

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00:33:10

Episode 135: Mop up old prospects with a sales week

Paul Green"s MSP Marketing Podcast ·

2022/06/13

Episode 135 includes: How to earn an extra 100k by running a sales week Why repeating yourself in sales conversations is a good thing Plus in the show this week, how will mergers & acquisitions change over the next year Featured guest Thank you to Harry Brelsford from SMB Nation for joining Paul to talk about what mergers and acquisitions might mean for MSPs in 2022. Entrepreneur Harry is the founder of SMB Nation (www.smbnation.com) from Austin, Texas. He

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00:37:49

Episode 134: The 2022 marketing power of the 1922...

Paul Green"s MSP Marketing Podcast ·

2022/06/07

Episode 134 includes: Why you should start using this 100 year old marketing tool How to create ‘evergreen’ content for your website Plus on the show this week, the benefit of being a vigilant MSP owner Featured guest Thank you to Len Herstein, author of Be Vigilant!, for joining Paul to talk about what complacency is, why it’s so dangerous and what MSPs can do to identify and fight it. Len has over 30 years of experience in business and brand

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