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PODCAST

Ponderings from the Perch

Little Bird Marketing & C-Suite Radio

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla"s topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

business design

All Episodes

42:53

Priscilla Takes a Pause with Rachael O'Meara

Ponderings from the Perch ·

2017/06/30

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Rachael O'Meara, the author of Pause: Harnessing the Life-Changing Power of Giving Yourself a Break. Having first met at Emerging Women conference, these two had an immediate connection on the drive for living for their "why" instead of solely for the paycheck and glory. They both had been anxiously awaiting the release of this first book and deliver thought provoking conversation on finding meaning along the way

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36:29

Priscilla Discusses Changemakers with Tim Hughes:...

Ponderings from the Perch ·

2017/06/16

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Tim Hughes, co-founder of Digital Leadership Associates and author of best-selling book, Social Selling - Techniques to Influence Buyers and Changemakers. They discuss a new mindset for social selling and effective ways to get fast responses selling by using social. The transformation he offers is not just about Social Selling, but providing a complete new way of working for sales and marketing teams. He also

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44:51

Priscilla Gets Emotional With Paul Conner: Lessons...

Ponderings from the Perch ·

2017/06/02

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she interviews Paul Connor of Emotive Analytics. Group. Together they consider the deeper human feelings behind our actions and how market research can handle measuring these emotional associations. This podcast is a great follow up to Priscilla Looks at Consumer Relationships with Brands, where Priscilla and Dan discussed these sometimes hidden forces which compel us toward or against a brand. In this episode, Paul reveals how

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37:33

Priscilla has an A-ha Moment with Ahava Liebtag

Ponderings from the Perch ·

2017/05/19

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she interviews Ahava Liebtag of Aha Media Group. They discuss Priscilla's favorite topic, the "stunning discomfort of entrepreneurship". The hard work and passion for great writing is still driving both of them to lead creative teams. In terms of content that responds to the current needs of clients, Ahava talks about how consumers are actually zigging and zagging throughout their thought their interactions with brands. Because

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32:11

Priscilla Gets into Serial Entrepreneur World with...

Ponderings from the Perch ·

2017/05/05

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she interviews Greg Shugar, serial entrepreneur and prolific writer. He, along with his wife Gina started Tie Bar in 2004 in true entrepreneurial fashion. They built the business from the ground up, starting alone in their basement with no employees. Over the next 9 years, they grew their brand and their business, employing 55 employees. Having sold the majority share to a private equity firm in 2013, Greg sheds a little light

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37:43

Priscilla Goes Global with Content Marketing Expert...

Ponderings from the Perch ·

2017/04/21

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she talks with Author, global B2B Marketing Consultant and Keynote Speaker, Pam Didner. Pam is an expert creating global marketing strategies to guide a company's content marketing efforts and together they dig into the nitty gritty of effective content marketing for the Fortune 100 Senior Marketer. Most pressing in this world is the challenge of scaling content across not only multiple teams, but multiple languages and indeed,

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47:17

Priscilla Looks at Consumer Relationships with Brands

Ponderings from the Perch ·

2017/04/14

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing along with Dan Leadbetter as they discuss consumer relationships with brands. What brands do you love? What brands do you hate? What brands do you love to hate? Interestingly many people don't consider that their lives are full of actual relationships with brands. They are tied into our family stories, our values, our conversations, daily routines and holiday traditions. No matter how much you think about it, we do develop actual

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55:04

Priscilla Gets Holistic Marketing Pointers from Mitch...

Ponderings from the Perch ·

2017/03/24

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she talks with author, prolific writer and marketing guru, Mitch Joel. As the President of Mirum, a global digital marketing agency operating in close to 20 countries, he has earned the right to direct huge brands as they navigate digital marketing. He talks openly about how the marketing industry must come to grips with how consumers adopt quickly to technology while agencies and brands tend to lag behind. Since Mitch is a

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46:41

Priscilla is a St. Patty's Day Birthday Girl

Ponderings from the Perch ·

2017/03/17

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing along with Dan Leadbetter as they celebrate her St. Patty's Day birthday. As they are fellow-holiday birthday peeps (Dan having debuted on New Year's Eve) they talk about the joys and perils of a holiday birthday. What they can't wrap their minds around is the reality of actual St. Patrick's Day Birthday cards for sale. Seriously, individualized cards celebrating your birthday falling on this holiday. Hmmmm.... To celebrate, Dan

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31:19

Priscilla Hosts the Best Damn Website Episode Ever

Ponderings from the Perch ·

2017/03/10

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and her special guest, Stoney deGeyter of Pole Position Marketing. He is the author of the very definitively titled book, The Best Damn Web Marketing Checklist, Period! among others. Where others focus on search engine optimization (SEO) only for ranking results, his team goest beyond with a laser focus on total web presence optimiation for the sake of helping the visitor. Stoney elaborates on his process of writing his book. His

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40:41

Priscilla Gets Some Life Coaching from Robin Barr

Ponderings from the Perch ·

2017/02/24

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Robin Barr, Chief Inspiration Officer at Unleash Your Brilliance in this episode. As a Life Coach Robin works with high performing executives who feel as if they are "dying at their desks". She addresses the true suffering many experience when they are out of alignment with their own values and are frustrated with their own inability to alter behaviors or outcomes they so strongly desire to change. They discuss the role of

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39:55

Priscilla Goes to London Town

Ponderings from the Perch ·

2017/02/17

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing along with Dan Leadbetter as they discuss her upcoming speaking engagement in London. As she heads out to speak to marketing researchers about the future of social media she focuses on what she continues to do to disrupt the market. She discusses how her book of business differs from most other agency owners she meets. Any given day the team could be working content about turbo engines, chiropractic care, sheet metal or autism

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39:53

Priscilla Gets a Taste of Qualitative Research with...

Ponderings from the Perch ·

2017/02/10

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Liz Van Patten, an accomplished qualitative researcher. Her experience discovering marketing insights for companies, advertising agencies, governments and industry groups for more than 25 years has honed her skills in marketing research. They discuss the difference between qualitative and qualitative research and how they fit into concept testing/development, understanding path-to-purchase and decision-making, new product

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41:28

Priscilla Tackles the Nitty Gritty of Content...

Ponderings from the Perch ·

2017/01/27

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Michael Brenner, CEO of Marketing Insider Group. Michael is a sought-after keynote speaker on Leadership, Culture, and Marketing. He is the co-author of best selling book The Content Formula. As a recognized Top CMO Influencer, B2B Marketer, Content Marketer, and Social Media Marketer, Michael delivers insight into the content marketing industry. They discuss what it means to truly start a conversation with your brand followers

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50:40

Priscilla Blends Old School with New School with...

Ponderings from the Perch ·

2017/01/20

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and her special guest, David Reimherr, founder of Magnificent Marketing. These two have a lot in common and a lot to talk about. They both lead a team of creatives at full-service marketing agencies with specialized expertise in content marketing. He is also the host of the Magnificent Marketing Podcast. You'll enjoy his take on mixing old school techniques with the latest and greatest marketing tools and strategies for maximum

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47:38

Priscilla Talks B2B Marketing with Bernie Borges

Ponderings from the Perch ·

2017/01/13

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and her special guest, Bernie Borges, CEO of Find and Convert, a content marketing agency serving B2B clients across the U.S. He is the author of Marketing 2.0, one of the first 50 books written on social media strategy. He can be found pontificating on his expertise on his podcast called Social Business Engine which can be found at http://www.socialbusinessengine.com/podcasts/. In this episode they discuss the nuance and expertise

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25:34

Priscilla Hosts the Extravaganza Spectacular 1st...

Ponderings from the Perch ·

2016/12/22

Join Priscilla McKinney, CEO and Momma Bird and all of the creative "peeps" at Little Bird Marketing for the EXTRAVAGANZA SPECTACULAR 1st ANNUAL SUPERFLUOUS TALENT AND CHRISTMAS VARIETY SHOW! You'll laugh, you'll cry and "You'll poke your eye out kid!" Enjoy cherished Christmas memories, dramatic readings, horrible holiday jokes and musical interludes featuring the ukulele, records and of course, the autoharp. This episode features Priscilla McKinney, Dan Leadbetter, Brad Jones, Beth Claybrook, Ryan

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38:01

Priscilla Talks Market Research with Tony Cheevers

Ponderings from the Perch ·

2016/12/09

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and her special guest, Tony Cheevers. With 20 plus years experience working in sales and marketing leadership roles with global brands like Virgin, KLM, Schlumberger and the U.S. Postal Service. They talk about the reality that with social media and more sophisticated marketing dashboards, companies are getting "insights" and data about their clients. But even with this access to what only large companies could see before many

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39:46

Priscilla Throws Away Her To-Do List

Ponderings from the Perch ·

2016/11/25

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing along with Dan Leadbetter as they ponder the modern tragedy that is the ubiquitous TO-DO LIST. As the CEO of three companies, she has learned some ways to be freakishly productive. As her reality doesn't include simply not being interrupted on a normal basis, she offers some insights about how to calendarize tasks, understand what is your "genius work", effectively delegate and maintain clarity about how to use her time wisely. She

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34:44

Priscilla Hits the Road

Ponderings from the Perch ·

2016/11/11

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing along with Dan Leadbetter as they gaze into the marketing crystal ball. As a keynote and breakout session speaker, Priscilla has been traveling much lately, called upon to talk mostly about the FUTURE OF MARKETING. She gives highlights from the road along with answers to some of the most frequently ask questions. Mostly, people are just confused about what is NEXT in marketing. Whether she is speaking with market researchers, app

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437 results

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