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PODCAST

Content Amplified

Masset - Content Amplified

Content Amplified is all about how to get more out of your marketing content.Each 15-20 minute episode gives you one new way to get more out of your marketing content.We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday.

business marketing

All Episodes

00:17:11

Mastering Marketing Goals: Balancing Strategy with...

Content Amplified ·

2023/12/20

Welcome back to another episode of Content Amplified. In this episode, we interview Deirdre Mahon, a seasoned marketer with a rich background in B2B technology and a passion for customer engagement and understanding buyer personas. What you'll learn in this episode: Strategic Long-Term Planning in Marketing: Deirdre shares insights on developing a long-term vision in marketing, emphasizing the importance of looking beyond short-term targets to achieve sustainable growth. Balancing Strategy

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00:14:50

Mastering Platform-Specific Algorithms for Enhanced...

Content Amplified ·

2023/12/14

Welcome back to another episode of Content Amplified. In this episode, we interview Morgan Flores, the Director of Performance Marketing at Clutch, a leading B2B service provider marketplace. What you'll learn in this episode: Expert Insights on Platform-Specific Algorithms: Discover how to adapt your marketing strategies to the constantly evolving algorithms of platforms like Google, LinkedIn, and other social networks. Tactical Approaches to Performance Marketing: Gain valuable knowledge

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00:11:51

Maximizing Your Content Marketing Budget with Proven...

Content Amplified ·

2023/12/12

Welcome back to another episode of Content Amplified. In this episode, we interview Julia McClellan, Senior Content Marketing Manager at CircleCI. What you'll learn in this episode: Budget-Friendly Content Creation: Julia shares insights on producing high-quality, cost-effective content. She emphasizes learning essential tools like Adobe Premiere Pro for video and audio editing, especially when working with limited budgets. Prioritizing Quality over Quantity: The importance of focusing on

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00:19:22

Mastering Marketing in Highly Technical and Regulated...

Content Amplified ·

2023/12/07

Welcome back to another episode of Content Amplified. In this episode, we interview Sarah Eaves, a highly knowledgeable professional with a background in biology, neuroscience, and marketing. What you'll learn in this episode: Translating Technical Expertise into Marketing Strategy: Discover how Sarah Eaves combines her scientific background with marketing skills to create impactful strategies in highly technical and regulated industries. Navigating Regulatory Compliance in Content Creation:

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00:21:06

Harnessing Subject Matter Experts for Effective...

Content Amplified ·

2023/12/05

Welcome back to another episode of Content Amplified! In this episode, we interview Laura Klebanow, an experienced content marketer and storyteller with a background in developing impact storytelling for challenging narratives. What you'll learn in this episode: Innovative Approaches to Storytelling in Marketing: Discover how storytelling in marketing has evolved, incorporating new formats and graphics to create engaging narratives across various platforms. The Role of Human Voices in

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00:18:33

How Storytelling Amplifies Brand Engagement and...

Content Amplified ·

2023/12/05

Welcome back to another episode of Content Amplified! In this episode, we interview Trista Sobeck, a Content Marketing Manager with a rich background in storytelling and digital marketing. What you'll learn in this episode: The Evolution of Content Marketing: Trista shares her journey from a creative writing major to a content marketing expert, illustrating the transformation of content marketing and the rise of SEO. Storytelling in Marketing: Learn how authentic storytelling can enhance

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00:19:45

6 Content Repurposing Strategies to Maximize Impact

Content Amplified ·

2023/11/30

Welcome back to another episode of Content Amplified! In this episode, we interview two dynamic guests in the world of marketing: Mickey Aharony and Kelly Arellano. Both guests bring a wealth of knowledge and experience from their careers in marketing, with Mickey specializing in content strategy and Kelly in content marketing management. What you'll learn in this episode: Repurposing Content with the "R Principle": Discover Mickey's innovative "R Principle" for

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00:23:41

Launching a Successful Podcast in 2023

Content Amplified ·

2023/11/13

Welcome to content amplified - we are here to help you get more from your content marketing. Today's interview with Brandon Garcin was all about how to launch a podcast in 2023: Identifying Your Podcast Niche Planning and Strategy Technical Setup and Production Content Strategy and Scheduling Guest Management and Internal Buy-In Promotion and Outreach

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00:18:52

Mastering Customer Stories: Building Relationships...

Content Amplified ·

2023/11/13

Content Amplified is here to help you get more out of your marketing content. Today's episode is an interview with Rachel Hennessy. Today we discuss 6 important keys in telling better customer stories: Building Relationships Active Listening and Observation Engaging Customer Participation Seeking Explicit Consent Focusing on Humanity Over Data Telling Their Story, Not Yours

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00:11:25

4 Key Strategies to Personalize Your Content for...

Content Amplified ·

2023/11/06

Welcome back to another episode of Content Amplified. In this episode, we interview Emily McCauley, a digital marketing expert currently working with Skipio. What you'll learn in this episode: Identify key strategies for content personalization. Understand the impact of direct communication on customer engagement. Learn how to leverage conversational platforms for business growth.

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00:19:09

Boost Your SEO Content Creation: From Days to Under...

Content Amplified ·

2023/11/06

Welcome back to another episode of Content Amplified. In this episode, we interview PJ Howland, a seasoned expert balancing the intersection of SEO, content marketing, and artificial intelligence to redefine content strategy. What you'll learn in this episode: How PJ Howland transitioned from traditional SEO to incorporating AI into content creation Strategies for scaling SEO content with AI while maintaining high quality Techniques for instilling a brand's unique voice into

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00:11:15

Transforming Research into Visual Stories: The Art of...

Content Amplified ·

2023/10/30

Welcome back to another episode of Content Amplified! In this episode, we interview Michelle Davidson, Content Marketing Manager at Allego, a company specializing in sales enablement software for sales teams. Michelle brings a unique blend of journalism and technology publishing experience to the table, offering invaluable insights into the world of content marketing. In this engaging discussion, Michelle Davidson delves into the art of transforming complex research papers and e-books into

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00:15:00

Navigating the Rapids of Content Marketing: Agency...

Content Amplified ·

2023/10/30

Welcome back to another episode of Content Amplified! In this episode, we interview Angela Donlan, currently thriving as a Content Manager at the cybersecurity startup, Strong DM. Angela Donlan's journey from a collegiate coxswain on the rowing team to a Content Manager at a cybersecurity startup is both unique and inspiring. In this episode, we delve into the world of content creation, comparing the nuances of working within an agency versus an in-house environment. Angela shares her personal

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00:13:24

How and why you should use expert sources in your...

Content Amplified ·

2023/10/23

Welcome back to another episode of Content Amplified. In this episode, we interview Michaela Mendes, an experienced content marketer with over 12 years of expertise. Michaela discusses the importance of using expert sources in your content to make it truly stand out and provide value to your audience. What you'll learn in this episode: The evolution of information accessibility and why simply providing information is no longer enough in content marketing. Strategies for finding and

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00:14:56

How to get the most out of your content marketing budget

Content Amplified ·

2023/10/16

Welcome back to the Content Amplified Podcast! In this episode, we sit down with Kevin Doherty, Senior Manager of Content Marketing at Alma, to discover how to get the most out of your content budget. Highlights you can get from this episode: Determining the right amount of resources for content marketing Initiating conversations about budget allocation and justifying the ask Strategically breaking down budget allocation for marketing content Effective presentation methods for securing

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00:16:10

How to get more out of your Webinars through LinkedIn...

Content Amplified ·

2023/10/16

Welcome to another episode of the Content Amplified podcast! In this discussion, Kaitlyn Gaddy, an expert content marketer, shares strategies for getting the most out of your webinars on LinkedIn.

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00:17:02

How to leverage Reddit for your marketing content

Content Amplified ·

2023/10/09

Welcome back to the Content Amplified podcast! In this episode, we are joined by an incredible guest, Jonathan Sandals, who shares his expertise on leveraging Reddit for marketing and growth hacking.

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00:08:55

Four ways to repurpose your first party data

Content Amplified ·

2023/10/09

Welcome back to the Content Amplified podcast! In this episode we are joined by Jon Gitlin from Merge and discuss how to best repurpose first-party data. The conversation covers four specific strategies to leverage your data effectively, ranging from PR outreach to webinars, SEO tactics, and social media engagement.

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00:12:36

How to get more of your customers to say "Yes!" to...

Content Amplified ·

2023/10/02

Welcome back to the Content Amplified podcast! In today's exciting episode, we have a special guest, Nathan Collier. Nathan, a seasoned content marketer and director of content marketing at Pursuit, a legal tech startup, shares his wealth of experience in transforming the way customers engage with case studies. Tune in as Nathan takes us back to 2008, sharing a game-changing strategy on how to get more customers to say yes to case studies. Forget the traditional ask; Nathan reveals the power

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00:10:24

Why you shouldn't be afraid to give away your "secret...

Content Amplified ·

2023/10/02

In this episode of the Content Amplified podcast, host Ben welcomes Valentino Grasiuso, founder of The1Studios with a focus on helping businesses grow their audience. The episode delves into the intriguing topic of not being afraid to share your "secret sauce" through marketing content. Valentino emphasizes the importance of openly sharing knowledge, arguing that it only becomes yours and gains recognition when put out into the world.

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