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PODCAST

Marketing With Laryssa

Laryssa Wirstiuk

Formerly the Joy Joya Jewelry Marketing Podcast, Marketing With Laryssa is a podcast for purpose-driven, product-based brand owners who want to build real connections with their customers. Hosted by Laryssa Wirstiuk, founder of Joy Joya and marketing strategist since 2018, the show zooms out beyond tactics to explore the bigger picture of email, SMS, and digital storytelling. With a mix of practical tips, inspiring ideas, and behind-the-scenes insights, Laryssa shares how to grow your brand with

business marketing

All Episodes

05:52

14 - Why It's Important to Infuse Joy into Your...

Marketing With Laryssa ·

2019/01/22

You may have seen the viral video of UCLA gymnast Katelyn Ohashi’s flawless floor routine. It’s true that her movements were technically perfect, but her radiating joy stole the show. Did you know your jewelry brand can learn from Katelyn and apply these lessons to your marketing strategy? In a recent article for Inc., writer Carmine Gallo pointed out, “When you change the way you feel inside, the performer your audience sees will change.” This statement applies to your jewelry brand and your

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05:57

13 - What's "Owned Media" - and Why Should Your...

Marketing With Laryssa ·

2019/01/14

Most jewelry brands today are so focused on perfecting their Instagram profiles that they forget about some other forms of content marketing that can help them attract the best-fit customers in a natural way, without having to shout over the noise of an overcrowded Instagram feed. The main trouble with Instagram is that it’s owned by Facebook, so any time you post on Instagram, you’re borrowing Facebook’s platform to reach your customers. As a result, you’re completely at the mercy of Facebook and

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06:21

12 - Is Your Jewelry Brand a Copycat or an Original?

Marketing With Laryssa ·

2019/01/07

If you’ve been feeling a sense of deja vu lately, you’re not the only one. More luxury brands are taking fewer creative risks with their logos, websites, and Instagram feeds. In fact, according to a recent article in Bloomberg, “Many purveyors of upscale goods are choosing a similar feel.” That might work for brands that are basically household names, but what should an up-and-coming fine jewelry brand do? Listen to our episode for insights. Check out the accompanying blog post

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05:29

11 - Maintain Jewelry E-Commerce Momentum After the...

Marketing With Laryssa ·

2018/12/31

Hopefully, the holidays were a busy time for your jewelry brand. You ramped up promotions, bent over backwards to make shipping deadlines, and tried your best to serve your customers. You may still feel exhausted, but now’s not the time to rest on your laurels and admire your labors. January will require even more hard work because you don’t want to lose the amazing momentum you gained during the holiday season. Maintain your momentum by following our five tips. Check out the accompanying blog

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06:51

10 - 10 Last-Minute Holiday Marketing Strategies for...

Marketing With Laryssa ·

2018/12/17

With about a week until Christmas, you may be brainstorming last-minute sales strategies while there’s still time to ship. With proper planning, you’ve likely already done a great job attracting a steady stream of customers throughout the season, so last-minute shoppers will be simply be icing on the gingerbread! Last-minute shoppers will always be searching for gifts at the 11th hour – and they may be willing to pay top dollar to avoid visiting the mall. First, you’ll need to decide how much you

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05:38

9 - Big Branding Opportunities for Small Jewelry Brands

Marketing With Laryssa ·

2018/12/10

As a small jewelry brand, do you ever feel like you simply can’t compete with the major players in the jewelry industry? Instead of seeing size as a crutch, consider it an advantage. Small jewelry brands actually have colossal opportunities for executing and developing superior branding. The next time you feel discouraged, listen to this podcast episode and brainstorm all the ways you can create and reinforce a solid brand that’s supported by a strong story, focused mission, and unwavering sense of

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04:56

8 - Redefining the Meaning of "Influence" in Jewelry...

Marketing With Laryssa ·

2018/12/03

The word “influencer” has become synonymous with digital influence. However, we forget influencers exist “in real life”, and they’ve been shaping decisions since the beginning of humankind. After a recent personal experience with influence and jewelry buying, we started to reflect on consumer motivation and the meaning of influence. In this podcast episode, we share an anecdote related to the meaning of influence and explore you can leverage it for your jewelry brand. Check out the accompanying blog

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05:17

7 - Pinterest’s "Secret" Boards as a Marketing Tool...

Marketing With Laryssa ·

2018/11/26

You’ve probably thought about how you can use Pinterest as a customer-facing social media marketing tool. If you use Shopify, you’ve likely linked your store to your Pinterest account. You may have even promoted some of your Pins. But have you considered using Pinterest as an internal marketing tool? In this podcast episode, we share some ideas for getting the most out of this digital vision board that allows you to discover and share visual content. Check out the accompanying blog post

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04:48

6 - Creative Ways to Thank Customers for Their...

Marketing With Laryssa ·

2018/11/20

With Thanksgiving just a few days away, you’ll want to consider how you can thank your customers for choosing to purchase your jewelry. In today’s marketplace, customers have many options, and you should never take their support for granted. When a customer makes a purchase, that purchase is more than a monetary transaction – it’s an energetic endorsement. Have you been searching for some creative ways to thank your customers? Listen to this episode for ideas. Check out the accompanying blog post

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04:14

5 - Knowing Your Jewelry Brand's Customers

Marketing With Laryssa ·

2018/11/20

How well do you know your customers? What inspires, motivates, and moves them? What are their values, and what’s most important to them? As a jewelry designer or retailer, you probably at the very least have a vision of your target customers in your head. However, if you've never drafted Customer Personas, then you may be missing the mark. Listen to this episode to learn more about the importance of knowing your customer customers - while remaining open to surprise. Check out the accompanying blog

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06:32

4 - Event Marketing Beyond the Trunk Show

Marketing With Laryssa ·

2018/11/18

Engagement marketing, also known as "experiential marketing" or "event marketing", can directly engage consumers with a jewelry brand and its products. The importance of engagement marketing today is hard to deny. According to the recent study conducted by Event Track, "70% of users become regular customers after an experiential marketing event". Are you wondering what engagement marketing can look like for a jewelry brand? Listen to this episode for some ideas. Check out the accompanying blog post

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05:45

3 - Is Influencer Marketing Right for Your Jewelry...

Marketing With Laryssa ·

2018/11/18

More clients have been inquiring about influencer marketing lately, and I don't blame them. If you read any popular digital marketing advice, you'll hear about the "magic" of influencers – get your jewelry on just the right celebrity or style blogger, and you'll "make it" in the marketplace. The realities of influencer marketing are a little more complicated. Listen to find out whether or not influencer marketing is right for your jewelry brand. Check out the accompanying blog post

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04:05

2 - Is Social Media Engagement Changing for Jewelry...

Marketing With Laryssa ·

2018/11/15

If you’ve ever researched jewelry-related hashtags on Instagram, you’ve probably seen how saturated some of them are. For example, the #jewelry hashtag alone has more than 50,000,000 posts, while #jewelrydesigner has more than 3,000,000, and #jewelrylover has more than 1,000,000. Do you ever feel like you’re struggling to stand out in a sea of sparkle? Instead of feeling overwhelmed by social media strategy, work with the platforms rather than against them. Listen to find out how. Check out the

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04:25

1 - How to Prepare Your Jewelry Marketing for 2019

Marketing With Laryssa ·

2018/11/12

Do you have your marketing strategy in place for 2019? You'll want to listen to this episode before you start making decisions about how you'll be allocating your budget and efforts. At the 2018 GIA Symposium, Scott Galloway – marketing professor and founder of market research platform Gartner L2 – shared his thoughts about the future of jewelry, and he predicted that brands will need to promote a culture of experimentation and innovation in order to stay relevant. You may be surprised to learn that

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