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PODCAST

Brand You Personal Branding

The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love. Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs,

business entrepreneurship

All Episodes

36:06

BYP 131 - Keys to Blogging Successfully with Katie...

Brand You Personal Branding ·

2017/09/04

Blogging remains one of the best ways to market your thought leadership business, and today Katie Hornor shares a few strategies she used to monetize her blog ... all the way from Mexico. Years ago, Katie and her family relocated in order to missions and social work. They decided blogging would how they would raise money, and they created their first product: a homeschool curriculum in Spanish. Since then, her blog has generated thousands of dollars in recurring revenue. Listen to the episode to

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31:08

BYP 130 - The 5 Step Sequential Success Guide to 10x...

Brand You Personal Branding ·

2017/08/28

Success is sequential, not simultaneous. This episode gives you a behind-the-scenes look at the system I am implementing now, step-by-step. I anticipate that implementing this system will skyrocket my reach and revenue because it "touches" all aspects of what I need to grow the online portion of my business: brand awareness, authority, a growing email list, and sales. Gather data Commit to doing more webinars Run social media ads to those webinars Do more video content marketing Create my first

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25:57

BYP 129 - Behind the Scenes: 5 Insider Tips from An...

Brand You Personal Branding ·

2017/08/21

This past week I spent 3 days in beautiful Coeur d'Alene, Idaho for an exclusive mastermind with other business owners to share wisdom, ask questions, and connect over great food and amazing scenery. In this episode, I share 5 takeaways from my time with Ray Edwards, John Nemo, Jeff Bullas, Ernie Svenson, Matt and Tara McWilliams, Mark Sieverkropp, Mark and Amy Timm, and Jody Maberry. I have pages filled with wisdom, and I'll share a few things in this episode like: the orbit strategy to building

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01:02:13

BYP 128 - The 3 Little Pigs Business Strategy + Other...

Brand You Personal Branding ·

2017/08/14

In this special episode, my friend Jody Maberry flips the lineup and interviews me right after wrapping up Influence & Impact 2017. Tune in for some of my personal biggest takeaways from hosting this conference, including: the "3 little pigs" business strategy and why it works why business success is sequential, not simultaneous how I used a strategic approach year-by-year to fill this conference why "small is the new big" when it comes to personal branding why you must be "bilingual" in business

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33:08

BYP 127 - [Influence] An Inside Look at My Pre-Event...

Brand You Personal Branding ·

2017/08/07

Planning and promoting a live event is like starting an entirely new business in itself. In this episode, I give you a "pick my brain" look into how I made certain decisions for my conference, Influence & Impact 2017. Any new product or service I create starts with one simple question, "What is the big problem I'm trying to solve?" The answer to that determines every decision I make thereafter, affecting everything from branding, copywriting, venue, and schedule. Tune in for an unfiltered look at

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13:08

BYP 126 - [Influence] How Bartenders Use Social Proof...

Brand You Personal Branding ·

2017/07/31

On Friday nights, I often catch up with friends in Alphabet City, a neighborhood in the East Village of New York City. One of our favorite spots is a bar called Fat Buddha. We’re regulars, so we’ve gotten to know the bartenders. One night I got I in early before the night crowd strolled in. The crew was still getting setup and I noticed Shannon, one of bartenders, put out a tip jar … then add her own money to it. Ever the marketer, I asked Shannon why she did that. She said it was to “salt” the jar

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16:10

BYP 125 - [Influence] The Little Known Secret of...

Brand You Personal Branding ·

2017/07/24

Years ago, a study showed that just after placing a bet, people felt much more confident about their horse’s chance of winning than they did just prior to making the bet. Obviously, their bet doesn't actually change the chances of that horse winning. The jockey, horse, track, weather ... none of it is impacted at all… So why the spike in confidence? It has to do with commitment & consistency, which is the second law of influence that we cover in this episode of the podcast. Mentioned in Today's

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18:50

BYP 124 – [Influence] How to Leverage the Power of...

Brand You Personal Branding ·

2017/07/17

Influence has been the magic ingredient to my success - both in business and in life. Today, I kick off a series on the topic of influence. Each episode will contain some practical tips for your marketing, and a story or two from my own life where I've seen these factors at play. In this episode, I cover the topic of reciprocity. Human beings hate being in a state of obligation, which is precisely why reciprocity is such a powerful tool. Tune in and you'll hear about how groups ranging from the Hare

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21:59

BYP 123 - Business in Transition? 3 Key Questions to...

Brand You Personal Branding ·

2017/07/05

Times of transition are strenuous, but I love them. They're an opportunity to purge, rethink priorities, and be intentional about new habits. We can make our new normal any way we want. In this episode, I share 3 things do whenever my business goes through a transition: Accept that success = change. Re-evaluate who I spend time with, and who spends time with me. Re-evaluate what I spend most of my time doing. Make sure you stay subscribed to the podcast. Next week, I'll be starting a new series on

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32:25

BYP 122 - 3 Behind-The-Scenes Insights From My...

Brand You Personal Branding ·

2017/06/27

In this episode you'll get a behind-the-scenes look at my recent speaking / coaching trip to Franklin, TN. Tune in and you'll learn: The story behind losing my wallet on the plane, and having Dan Miller and Jody Maberry help me focus on "What does this make possible?" How answering the question, "What is the ONE THING I need to do next that will make everything else easier?" The "5 balls of life" (work, family, friends, healthy, and integrity) and how I shared this with the people at my "Epic

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27:36

BYP 121 - What Healthcare Brands (Like Advil) Can...

Brand You Personal Branding ·

2017/06/12

What do you do if you market a product or service that people HAVE to buy, rather than WANT to buy? In this episode I interview Vince Parry of the Parry Branding Group. Vince is one of most recognized experts in the field of healthcare branding and has worked on many of the most iconic health and wellness brands over the last 30 years, including Lipitor, Colgate Total, Botox, Prozac, Dove, Advil and Vioxx. The insights Vince shares will expand your understanding of marketing and branding because in

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42:17

BYP 120 - How To Create An Evergreen Funnel That...

Brand You Personal Branding ·

2017/06/05

In this episode, I interview Neal Samudre of EssentialHustle.com on how he builds evergreen funnels that sell online courses 24 hours a day, 7 days a week. This is the same approach he has used for his private clients to help them generate five and even six-figures a MONTH with these funnels. Record an evergreen webinar Automate your webinar recording Write your email copy Automate your email delivery Create your upsell Establish your follow-up system There is a lot of info on this episode, so if

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22:55

BYP 119 - These 7 Principles of Essentialism...

Brand You Personal Branding ·

2017/05/30

I, Mike Kim, am an opportunity junkie. While leveraging opportunities has contributed greatly to my success, it's become really apparent that I need a different approach to business and life. These 7 principles from Greg McKeown's book Essentialism have helped me make difficult decisions in the past few weeks: 1. We can make one-time decisions that make a thousand future decisions so we don’t exhaust ourselves asking the same questions again and again. 2. Be aware of decision fatigue: the more

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18:00

BYP 118 - 5 Keys To Creating Max Impact When Speaking

Brand You Personal Branding ·

2017/05/23

The key to delivering a successful speech or workshop involves more than just content. Presentation is vital. But any professional communicator knows there are a myriad of external factors that affect you and the audience's ability to engage with you: lighting, room layout, ambient noise, time of day, and more. In today's episode, I outline 5 things I do to manage these external factors so I can serve my audience in the best way possible: Survey the room Sit in the worst seat in the room Optimize

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17:40

BYP 117 - 4 Questions That Actually Kill Confusion...

Brand You Personal Branding ·

2017/05/08

The key to clarity lies in asking the right questions. In today's episode, I share 4 questions that I learned from Michael Hudson on a recent consulting trip. Michael uses these questions when journaling every morning, and he recommended I try them out. In the days since I started asking (and answering) these questions, my clarity and focus have sharpened like never before. Michael is a well-respected consultant who also helps experts create impact with their ideas and get their message heard. I

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20:50

BYP 116 - 3 Tips For Structuring Better Brainstorming...

Brand You Personal Branding ·

2017/05/01

Facilitating brainstorming sessions can be a challenge, especially when you have a room full of creative people. In today's episode, I share 3 simple tips that can dramatically increase the quality, engagement, and results of brainstorming sessions that you host -- especially if you are a coach or consultant working with a client's team. I learned these simple tips this past week during a consulting project in Phoenix, AZ that I took on with Michael Hudson. Michael is a well-respected consultant who

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41:32

BYP 115 - [Niches] How to Monetize Your Digital...

Brand You Personal Branding ·

2017/04/17

We continue our "Niches" series today with Ernie Svenson. Ernie is a former lawyer based in New Orleans who then went on to launch one of the most successful personal brand blogs in his industry. Ernie now runs a full-time online business serving the very niche he made his living in. This is a terrific interview that showcases how you can utilize your digital footprint to start, run, and grow a personal brand business. To Connect with Ernie: Ernietheattorney.com PaperlessChase.com Ernie on Twitter

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41:44

BYP 114 - [Niches] How to Pivot Your Speaking...

Brand You Personal Branding ·

2017/04/10

If you're a speaker looking to "pivot" the type of audience you serve, this episode is a must listen. We continue our "Niches" series today with Kent Julian. Kent has one of the most interesting -- and intentional -- speaking businesses I've seen. He started out as a director of youth ministries (churches), went into the education space, then into youth leadership, and most recently into the association space. How did he pivot so many times, so successfully? He unpacks it all for us today. His tips

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36:28

BYP 113 - [Niches] How to Build A Six-Figure Fitness...

Brand You Personal Branding ·

2017/04/03

It's been said the "riches are in the niches" -- and that's what we're going to be looking at for the next 3 episodes on the podcast. You're going to get real-world case studies of how several of my friends and colleagues have built significant six-figure personal brands by narrowing their niche. In today's episode, I interview Jeff McMahon of Total Body Construction, a personal trainer who has taken his business to the next level by training entrepreneurs virtually in addition to what he does in

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39:51

BYP 112 - Why You're Not Wired To Be Well-Rounded...

Brand You Personal Branding ·

2017/03/27

In today's episode I interview Alissa Daire Nelson, a speaker, coach, and author of the new book From Frustrated to Frickin' Awesome: 4 Steps To Achieve the Success You're Wired For. If you've ever felt guilty about not being good at "everything" then this episode is for you! Alissa specializes in strengths-based coaching, using both the Clifton StrengthsFinder assessment and her own material. We talk about why no one is really wired to be well-rounded, how you can capitalize on your strengths, and

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491 results

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