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PODCAST

Higher Ed Pulse

Mallory Willsea

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.

education how to

All Episodes

00:42:15

Fanatical Fridays Ep. 62: Here's How ChatGPT Can Make...

Higher Ed Pulse ·

2023/03/31

Unless you’ve been living under a rock you have probably heard of ChatGPT. It’s a generative AI tool that allows you to quickly access human-like conversations with a tool that knows everything on the web. Mickey and Shane dive into how this tool can be used to make you more efficient and also highlight some of the ways it should NOT be used. If you’re strapped for time, this 30-minute episode is sure to get you much more than that in return while also adding to the creativity infused in your

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00:42:26

Ep. 150: How to Design a Multi-Sensory Higher Ed...

Higher Ed Pulse ·

2023/03/30

In this episode you’ll meet Troy Brown — Vice President, Director of Recruitment, Enrollment & Marketing at University of West Los Angeles.Troy Brown is a Los Angeles native and was awarded a tuition scholarship to play basketball at the prestigious Moorehouse College in Atlanta, Georgia where he received a Bachelor of Arts degree in Marketing.In the episode of The Enrollify Podcast Zach and Troy discuss how niche colleges can use the power of multi-sensory marketing to create truly unique

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00:50:00

Ep. 149: How to Use AI to Analyze Your Data and Get...

Higher Ed Pulse ·

2023/03/23

Welcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special 4-part podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify. Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher education marketing and student recruitment. In Episode 4, Ardis and Zach are joined by Element’s Chief

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00:53:22

Ep. 148: What Higher Ed Marketers Can Learn From How...

Higher Ed Pulse ·

2023/03/16

Welcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special 4-part podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify. Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher education marketing and student recruitment. In Episode 3, Ardis and Zach are joined by JC Bonilla,

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00:40:35

Fanatical Friday's Ep. 61: Getting the Most Bang for...

Higher Ed Pulse ·

2023/03/10

Video. Video. Video. You’ve heard it plenty and will likely keep hearing about it for quite some time. In this episode of Fanatical Fridays, Mickey and Shane explore how to first get started with video and ensure that you’re getting the most bang for your buck. Whether it’s your first time thinking about producing a video or you’re a seasoned vet, there’s plenty in this episode to help you grow and expand your offerings. About the Enrollify Podcast NetworkFanatical Fridays is a part of the

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00:45:24

Ep. 147: How Higher Ed Can Leverage ChatGPT for...

Higher Ed Pulse ·

2023/03/09

Welcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special 4-part podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify. Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher education marketing and student recruitment. In Episode 2, Ardis and Zach use ChatGPT in real time to

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00:47:41

Ep. 146: What Exactly is ChatGPT and Why Should...

Higher Ed Pulse ·

2023/03/02

Welcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify. Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher education marketing and student recruitment. In Episode 1 you’ll get a crash course on what ChatGPT is and why

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00:34:44

Ep. 145: Introducing Confessions of a Higher Ed...

Higher Ed Pulse ·

2023/02/26

Exciting news! Enrollify is proud to announce the launch of another podcast on our network — Confessions of a Higher Ed Social Media Manager.This show is hosted by the incredible Callie Goodwin. Callie has worked in higher ed social media for her entire career. Today, she works as a social strategist at ZeeMee, consults with higher ed institutions on their social strategies, and runs her own popular social accounts built around her side hustle, Sparks of Joy (check out her TikTok!).This show will

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00:30:51

Fanatical Friday's Ep. 60: Ep. 60: Getting Started...

Higher Ed Pulse ·

2023/02/24

Virtual reality is becoming increasingly popular and not just for the uber-tech-savvy crowd – its adoption has increased dramatically in recent years and it’s time you start thinking about how it can be woven into your recruitment and retention strategies. If you’re wondering how to get started, what types of ways it could be used for prospective and current students, and how it will impact the future of student engagement then tune in to this episode of Fanatical Fridays! This episode is brought

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00:38:09

Ep. 144: Introducing The Pivot — A No BS Podcast for...

Higher Ed Pulse ·

2023/02/20

Buckle up, folks! Enrollify is proud to announce its newest podcast, The Pivot — a show for the enrollment marketer looking for marketing strategies and tactics that don’t take years and bucco bucks to implement.Join Tony Fraga and Jamie Gleason — marketing scientists at DD Agency — every other week for an engaging conversation on what you and your team can do NOW to impact marketing and enrollment goals.The Pivot is facilitated by Shane Kehl, Chief Edutainment Officer at Enrollify. Subscribe to

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00:37:43

Ep. 143: Introducing Season 2 of The Application —...

Higher Ed Pulse ·

2023/02/13

Introducing Season 2 of The Application — an Enrollify Podcast hosted by Allison Turcio.Allison is the Assistant Vice President for Enrollment and Marketing at Siena College, as well as an Instructor of Marketing at Siena College. She leads college-wide marketing, market research, and enrollment communications efforts, and also works as a marketing consultant teaching digital and social media marketing courses. If you're a higher ed marketer or admissions professional looking for: Tips, tricks, and

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00:48:30

Fanatical Friday's Ep. 59: What Questions Should You...

Higher Ed Pulse ·

2023/02/10

Working with vendors is often time a huge value-add to your institution, but that’s really only if you know what you want, what questions you should be asking, and how to measure that vendor support against your larger institutional goals. If you work with a vendor but find yourself a little “lost” when it comes to strategy, reporting, or optimization, the questions we discuss could help you turn that partnership into one that thrives rather than just exists. This episode is brought to you by our

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00:38:30

We Acquired a Podcast! Discover the Next Chapter of...

Higher Ed Pulse ·

2023/02/09

Exciting news! Enrollify has acquired The Higher Ed Geek podcast hosted by the incredible Dustin Ramsdell. The Higher Ed Geek Podcast explores all of the nuances of higher education with a focus on innovative technology and practices from professionals all across the country.Follow and subscribe to the show here or wherever you get your podcasts. Past episodes feature some of the most renowned thinkers, innovators, and leaders in and around higher education. Check out some of the show’s most recent

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00:39:12

Fanatical Friday's Ep. 58: How to Strategize and...

Higher Ed Pulse ·

2023/01/27

Chatbots are sometimes misunderstood – luckily they’re emotionless – but in this episode, Shane and Mickey look to shed light on how to think about, set up, and integrate your chatbot to make it work FOR you. Whether you’re shopping for different software or looking to optimize your existing bot, this episode is sure to help you make smart, intentional next steps.Fanatical Fridays is brought to you by Enrollify. Enrollify is where higher ed comes to learn new marketing skills, discover new software

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00:39:43

Fanatical Friday's Ep. 57: Every Recruitment Strategy...

Higher Ed Pulse ·

2023/01/13

It’s that time again… Pumpkin Spice Latte season! Everyone loves a good PSL; they’re seasonal, highly coveted, and widely sought after. Do you have a recruitment campaign that you would consider your Pumpkin Spice Latte? Shane and Mickey break down a few ideas of what your PSL could be, how you could implement it, and even how you could use the materials from that campaign for future marketing efforts throughout the year. About Fanatical Friday'sFanatical Fridays is brought to you by Enrollify.

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00:39:37

Ep. 141: Was Leaving Higher Ed Worth It? Chapter 3...

Higher Ed Pulse ·

2022/12/22

The Great Resignation has hit higher ed with full force. Once a month for the next few months, we’ll feature individuals who have left higher ed to work in a higher ed adjacent role (think a marketing agency, edtech company, or consultancy). In Chapter 3 we feature Natalie Surace — a marketing strategist at VisionPoint Marketing who recently left her job as a Digital Marketing and Communications Manager at the Rochester Institute of Technology.Connect with Natalie on LinkedInThe Enrollify Podcast is

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00:44:22

Ep. 140: Was Leaving Higher Ed Worth It? Chapter 2...

Higher Ed Pulse ·

2022/12/15

The Great Resignation has hit higher ed with full force. Once a month for the next few months, we’ll feature individuals who have left higher ed to work in a higher ed adjacent role (think a marketing agency, edtech company, or consultancy). In Chapter 2 we feature Stacy Snow — a Principal at Kennedy & Company Education Strategies who recently left her job as the Director of Marketing for Mizzou Online at the University of Missouri.Connect with Stacy on LinkedInThe Enrollify Podcast is a part of the

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00:48:22

Ep. 139: How to Build and Scale a Student Ambassador...

Higher Ed Pulse ·

2022/12/08

This is the fourth and final episode in a special 4-part series between Enrollify and Unibuddy. Join Zach Busekrus, Founder of Enrollify, and Nina Bilimoria Angelo, CMO at Unibuddy, for an extended conversation around the insights garnered from Unibuddy’s latest higher education pulse reports.Unibuddy surveyed over 1,200 prospective college students about their journey to college and close to 1,000 higher education administrators about how they plan to recruit these students. Access the reports,

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00:41:29

Ep. 138: What Higher Ed Needs to Understand About...

Higher Ed Pulse ·

2022/12/06

This is the third episode in a special 4-part series between Enrollify and Unibuddy. Join Zach Busekrus, Founder of Enrollify, and Nina Bilimoria Angelo, CMO at Unibuddy, for an extended conversation around the insights garnered from Unibuddy’s latest higher education pulse reports.Unibuddy surveyed over 1,200 prospective college students about their journey to college and close to 1,000 higher education administrators about how they plan to recruit these students. Access the reports, connect with

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00:39:03

Here Are the 3 Key Ingredients for Texting...

Higher Ed Pulse ·

2022/12/02

To text or not to text? That is the question. Actually, after some discussion, we decided that it’s not the first question you should be asking yourselves. Texting is another layer of your recruitment strategy and should be weaved into the fold, not seen as a tactic you need to utilize just because others are. Tune in and see how Shane and Mickey would first approach texting, what the tool must be able to do, and how it can be used to hyper-personalize a prospective student’s journey to

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