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PODCAST

Higher Ed Pulse

Mallory Willsea

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.

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All Episodes

00:28:30

Where Should You Spend Your Next Marketing Dollar?

Higher Ed Pulse ·

2026/03/23

Mallory sits down with Josh Dodson, VP of Performance Marketing and Analytics at BVK, to unpack one of the biggest questions in enrollment marketing today: what is actually driving enrollment? Their conversation challenges the false confidence many leaders place in dashboards, last-click reporting, and traditional attribution tools that were never designed to capture the full complexity of student decision-making. For higher ed marketers navigating long recruitment cycles, shifting privacy rules,

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00:15:51

Pulse Check: Building AI-Powered Intelligence Briefs...

Higher Ed Pulse ·

2026/03/19

For this week's Pulse Check, we're revisiting Brian Piper's lightning talk from the 2026 AI Engage Summit earlier this month. In just 15 minutes, Brian will teach you how to auto-generate custom reports, without coding or getting IT involved.Watch the session: https://youtu.be/gBmn05-IdRE - - - -Connect With Our Host:Mallory Willseahttps://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast

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00:33:13

You’re Not Behind on Agentic AI

Higher Ed Pulse ·

2026/03/16

Mallory Willsea sits down with Doug Gapinski, Account Director at 8th Light, to unpack the real story behind agentic AI. While LinkedIn hype suggests autonomous agents are replacing entire teams, Doug explains that the reality inside enterprise environments is far more nuanced. Agentic AI can unlock meaningful productivity gains—but only in the right contexts with clear guardrails and clean data. This conversation offers higher ed leaders a grounded perspective on where AI agents actually work,

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00:44:12

Pulse Check: The Reputation Rethink — Pt. 5

Higher Ed Pulse ·

2026/03/12

Welcome to the 5th and final part of this Pulse Check series. In this episode, we turn to one of the most nuanced and hopeful findings in Ologie’s national study: across political identities, people want colleges and universities to be places for ideas, not ideologies.That sounds inspiring in theory. In practice, it raises harder questions. What does healthy dialogue actually look like on campus right now? How do students learn to navigate disagreement without collapsing into silence,

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00:26:02

Career Progression in an AI-Shaped Job Market

Higher Ed Pulse ·

2026/03/09

Mallory sits down with career strategist Robert Braathe to unpack the paradox shaping today’s workforce: nearly 80% of professionals don’t feel ready for the job market, while recruiters say they can’t find quality talent. Together, they explore how AI in hiring is reshaping career progression, what networking really means in 2026, and why impact—not titles—drives advancement. Related Links:In a job market this bleak, more candidates pay for ‘reverse recruiting’Your AI resume isn’t fooling

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00:30:03

Pulse Check: The Reputation Rethink — Pt. 4

Higher Ed Pulse ·

2026/03/05

In Part 4 of Pulse Check: The Reputation Rethink, we turn to one of higher education’s most important, and according to our research, most underserved audiences: alumni.Ologie’s national study revealed a striking insight: only 43% of respondents believe colleges and universities meaningfully benefit their alumni. Even more telling, most respondents hold college degrees themselves. These are alumni saying they feel least benefited by their alma mater. Host Day Kibilds is joined by Molly Ranz

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00:35:43

Building AI Agents for Internal Teams

Higher Ed Pulse ·

2026/03/02

Today, listeners get an inside look at how one institution is moving from AI experimentation to structured implementation. Mallory sits down with Joe Manok, Vice President of Advancement at Clark University and founder of GlobalPhilanthropy.ai, to unpack how his team is building seven purpose-built AI agents with governance, budgets, and human oversight built in from day one.Rather than chasing hype around AI in higher education, Joe outlines a disciplined, ethical, and ROI-focused approach to

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00:30:47

Pulse Check: The Reputation Rethink — Pt. 3

Higher Ed Pulse ·

2026/02/26

In this episode of Pulse Check: The Reputation Rethink, we turn to two areas where public skepticism about higher education becomes more pronounced: money and local community impact.Ologie’s national study revealed that most people believe colleges and universities provide value to society, but when the conversation shifts to how institutions are funded and how they show up in their communities, confidence begins to waver. Host Dayana Kibilds is joined by Doug Edwards, Chief Strategy Officer at

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00:32:27

Graduating Into the AI Economy: A College Senior’s...

Higher Ed Pulse ·

2026/02/23

In this episode of Higher Ed Pulse, hosted by Mallory Willsea, listeners hear directly from a senior marketing major navigating AI in higher education in real time. Mallory sits down with Sydney Yund, a University at Albany student, to unpack what it means to prepare for entry-level roles in an AI-powered workforce.From prompt engineering assignments to AI screening job applications, this conversation explores how today’s students are using generative AI tools like ChatGPT and Claude in both the

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00:33:53

Pulse Check: The Reputation Rethink — Pt. 2

Higher Ed Pulse ·

2026/02/19

People believe research matters. What they don’t always see is how it shows up in their lives.In this episode of Pulse Check: The Reputation Rethink, host Dayana Kibilds digs into one of the clearest findings from Ologie’s national study: across politics, geography, and education level, the public overwhelmingly agrees that research — especially in STEM and medicine — is higher education’s most important contribution beyond teaching.And yet, only about two-thirds of people believe colleges and

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00:21:51

Designing UGC as a Strategy

Higher Ed Pulse ·

2026/02/16

Mallory Willsea sits down with Emma Jamieson, Marketing Manager at Centennial College, to explore how her team has operationalized user-generated content (UGC) into a full-fledged strategy—not a side hustle. Emma reveals how UGC isn’t just performing well; it’s outperforming traditional branded ads in engagement, conversion, and trust. In a world flooded with AI-generated polish, this episode is a must-listen for higher ed marketers looking to prioritize credibility, human-centered storytelling, and

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00:35:05

Pulse Check: The Reputation Rethink — Pt. 1

Higher Ed Pulse ·

2026/02/12

Higher education’s reputation is being shaped by a familiar set of headlines: rising costs, political pressure, campus conflict, layoffs, and closures. It’s the story we keep hearing, and it’s loud.But in this episode, we ask: is that the story most people actually believe?In the first episode of this five-part Pulse Check series, host Day Kibilds is joined by Doug Edwards, Chief Strategy Officer at Ologie, and Dr. Cassie Dutton, Research Director at Ologie, to introduce The Reputation Rethink,

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00:37:05

2026 Is the Breakout Year for Agentic AI

Higher Ed Pulse ·

2026/02/09

Mallory Willsea sits down with Ardis Kadiu, co-founder of AI Idea Lab and former CEO of Element451, to explore why 2026 is poised to be the breakout year for agentic AI in higher education. Unlike traditional AI tools that assist with tasks, agentic AI can now plan, execute, and deliver outcomes autonomously. They unpack how this shift will impact student communication, operational workflows, and the very structure of work across campuses. Tune in to hear real-world applications, insights into

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00:13:50

Pulse Check: The Human Side: Managing Fear, Change,...

Higher Ed Pulse ·

2026/02/05

In the final part of this Pulse Check series, Carrie Phillips sits down with Jeff Ebbing for a practical, no-nonsense conversation about AI from a community college perspective. Jeff shares what it really looks like to think about AI when “doing more with less” is the daily reality, including what’s worth trying, what’s not, and how to bring skeptical colleagues along without overselling the technology. They talk about where community colleges are getting AI right and how to take smart, low-risk

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00:31:30

The Rise of the Fractional CMO

Higher Ed Pulse ·

2026/02/02

Mallory Willsea sits down with Jaime Hunt — founder of Solve Higher Ed and former cabinet-level CMO — to discuss why more institutions are turning to fractional marketing leadership instead of hiring full-time CMOs. As the role of marketing in higher ed has evolved rapidly, many campuses are struggling to keep up with growing demands. This episode explores the tension between expectations and reality and unpacks how fractional CMOs can fill leadership gaps during key inflection points. Whether

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00:14:07

Pulse Check: The Human Side: Managing Fear, Change,...

Higher Ed Pulse ·

2026/01/29

Carrie Phillips chats with Alice Maxwell to discuss how AI intersects with student-centered work. As someone who leads a marketing and communications team within student affairs, Alice shares how she’s thinking about AI through the lens of trust, communication, and bringing people along through change. They talk honestly about skepticism, what’s working, and how to use AI without losing the human connection that matters so much in Student Affairs. If you’re navigating AI in roles where people come

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00:26:53

AI Won’t Save Higher Ed, Leadership Will

Higher Ed Pulse ·

2026/01/26

Mallory Willsea sits down with Dr. Claire Brady, President of Glass Half-Full Consulting and author of the upcoming book AI with Intention: The Leadership Guide for Higher Education. Together, they unpack how artificial intelligence is quietly but rapidly becoming default infrastructure across college campuses — not through flashy rollouts, but through everyday, often invisible workflows. If you’re tired of AI hype and wondering whether you’re already behind, this episode is your wake-up call. Learn

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00:18:38

Pulse Check: The Human Side: Managing Fear, Change,...

Higher Ed Pulse ·

2026/01/22

Carrie Phillips sits down with Irene Borys from Augustana College to explore the emotional and cultural dynamics of AI adoption in higher education. Rather than focusing on the tech itself, they delve into the deeper fears, questions, and resistance that AI stirs up — and how higher ed leaders can guide their institutions through this change with empathy, intentionality, and strategy. This conversation is a must-listen for anyone navigating digital transformation in academia.Guest Name: Irene Borys,

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00:36:32

Not Every Game Is Winnable

Higher Ed Pulse ·

2026/01/19

In the 100th episode of Higher Ed Pulse, host Mallory Willsea reunites with Seth Odell, CEO of Kanahoma, and Zach Busekrus, Founder of Enrollify, for a reunion-style retrospective packed with spicy takes, hard truths, and actionable wisdom. This milestone conversation explores what aged well, what flopped, and how higher ed marketers should be thinking about strategy, AI, and student trust in 2026. From brand refresh fatigue to the death of attribution, this is a must-listen for any enrollment

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00:16:47

Pulse Check: The Human Side: Managing Fear, Change,...

Higher Ed Pulse ·

2026/01/15

Carrie Phillips is joined by Janelle Holmboe, Chief Enrollment and Marketing Officer at McDaniel College, for a powerful conversation at the intersection of AI, innovation, and organizational leadership. This episode goes beyond the tools and tactics—it’s a masterclass in how to restructure teams, rethink priorities, and redefine innovation in higher ed. If you're a leader trying to manage change without burning out your people, this episode is essential listening.Guest Name: Janelle Holmboe,

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621 results

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