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PODCAST

Higher Ed Pulse

Mallory Willsea

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.

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All Episodes

00:15:54

Enrollify 2025 Hall of Fame: John Azoni

Higher Ed Pulse ·

2025/12/16

For our next inductee to the Enrollify Hall of Fame, we're celebrating the game-changing contributions of John Azoni, founder and executive producer at UNVEILD — a creative studio on a mission to help colleges and universities tell better stories through repeatable, student-centered video content. Across episodes of Talking Tactics, Mission Admissions, and Confessions of a Higher Ed CMO, John has consistently challenged institutions to think beyond one-off glossy video productions. His vision? A

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00:17:32

AI According to an 8-Year-Old — Part 2

Higher Ed Pulse ·

2025/12/15

- - - -Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for

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00:08:45

Enrollify 2025 Hall of Fame: Marina Cooper

Higher Ed Pulse ·

2025/12/12

Today we spotlight Marina Cooper, Senior Associate Vice President for Integrated Marketing and Brand at Johns Hopkins University. Known for her strategic boldness and deep empathy, Marina shares insights on navigating AI in higher ed marketing, overcoming imposter syndrome, and leading with intentionality. From dynamic creative optimization to building supportive professional networks, this episode offers a masterclass in modern leadership for higher ed marketers. Tune in to discover how Marina

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00:31:50

Pulse Check: Building the Modern Campus - A Higher-Ed...

Higher Ed Pulse ·

2025/12/11

In Part 2 of this Pulse Check series, Jake Tolman sits down with Kirsten Gallagher, founder of Kaizen Ninja and a process improvement expert, to explore how AI can be a powerful tool for refining operations and driving better student outcomes in higher ed. This episode dives deep into the messy middle of project implementation—where systems break down and process gaps become most apparent—and explores how AI can help campuses spot inefficiencies, adapt quickly, and scale with confidence. Whether

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00:12:14

Enrollify 2025 Hall of Fame: Sarah Russell

Higher Ed Pulse ·

2025/12/09

Meet the next inductee into Enrollify’s Hall of Fame: Sarah Russell, Vice President of Marketing at Education Dynamics. In this special edition episode, host Mallory Willsea explores Sarah’s most compelling insights pulled from her appearances on Higher Ed Pulse, EduData, and The Application. With 16+ years at the intersection of digital disruption and higher ed, Sarah dives deep into how AI is rewriting the rules of SEO, brand marketing, and enrollment strategy. This highlight-packed episode is

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00:16:30

AI According to an 8-Year-Old — Part 1

Higher Ed Pulse ·

2025/12/08

Mallory sits down with one of the youngest AI creators to grace the show—eight-year-old Cora Budd, a third grader at Division Street Elementary. Together, they explore how Gen Alpha is already using AI not just for learning, but for bold, imaginative storytelling. From building entire fictional universes to designing merch and comics, Cora shows how her generation is blending creativity and technology in remarkable ways. This episode offers a glimpse into the future of AI in education, through the

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00:10:31

Enrollify 2025 Hall of Fame: Carrie Pitts-Densmore

Higher Ed Pulse ·

2025/12/05

Welcome back to the Enrollify Hall of Fame series, where we spotlight some of the most compelling voices and visionary thinkers in higher education marketing and enrollment. Today, we're featuring Carrie Pitts-Densmore, Vice President of Enrollment and Marketing at Johnston Community College. Carrie’s fearless leadership style, her candor around AI and culture shifts, and her relentless focus on student-centered strategy make her a standout across multiple shows on the Enrollify Network. If you're

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00:48:14

Pulse Check: Building the Modern Campus - A Higher-Ed...

Higher Ed Pulse ·

2025/12/04

Jake Tolman, CEO of MainForm Consulting, kicks off a four-part pulse check series from Enrollify with guest John Connolly of PMO Delivery Partners. Together, they explore how the traditional Project Management Office (PMO) in higher education is evolving amidst digital transformation and the rise of AI. With deep insights on project governance, organizational learning, and AI's growing role in project management, this episode sets the stage for how institutions can future-proof their project work

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00:19:50

Enrollify 2025 Hall of Fame: Faton Sopa

Higher Ed Pulse ·

2025/12/02

Welcome to Enrollify’s 2026 Hall of Fame series, where we resurface the most transformative conversations ever featured across the Enrollify Podcast Network. We’re kicking things off with none other than Faton Sopa, Co-Founder and CEO of Manaferra, whose groundbreaking insights have reshaped how enrollment marketers think about the college decision journey. In this highlight reel episode, pulled from his appearances on The Application with Allison Turcio, AI for You, Higher Ed Pulse, and Higher Ed

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00:35:12

The Enrollify Clubhouse: AMA’s Spiciest Panel

Higher Ed Pulse ·

2025/12/01

Mallory Willsea brings the Enrollify panel back together for a no-holds-barred reunion following their viral AMA session. Featuring Enrollify creator trio Jaime Hunt, Safaniya Stevenson, and Carrie Phillips, this episode revisits the spicy, unfiltered energy that turned heads at the 2025 AMA Symposium. From roasting overused marketing jargon to unpacking the real implications of AI hallucinations in fundraising campaigns, this conversation offers a pulse check on where higher ed marketing stands—and

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00:30:54

If Broadway Can Do It, So Can You

Higher Ed Pulse ·

2025/11/24

In this energizing episode of Higher Ed Pulse, host Mallory dives into the world of Broadway with creative strategist Toni Marie Perilli, exploring how higher ed can learn from the theater district’s masterful storytelling. Drawing inspiration from the cultural resurgence of Wicked, Sesame Street, and even Duolingo, the episode uncovers how colleges can deliver educational content that actually connects with Gen Z. From TikToks to Career-Chela festivals, this episode is a masterclass in edutainment

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00:50:06

Pulse Check: First Movers — Part 3

Higher Ed Pulse ·

2025/11/20

In this final episode of First Movers, a pulse check series brought to you by Enrollify and Everspring, we explore how DePaul University's Driehaus College of Business is pioneering the integration of AI across its curriculum. Host Rhea Vitalis is joined by James Moore, Director of Online Learning, and Jim Mourey, Associate Dean of Graduate Programs, along with Andrea Gilbert of Everspring, to unpack how DePaul is transforming both business education and student discovery through intentional AI

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00:30:54

A Four-Step Framework for Testing Your College Website

Higher Ed Pulse ·

2025/11/17

In this episode of Higher Ed Pulse, host Mallory Willsea sits down with two-time Red Stapler winner Melanie Lindahl, Senior UX and Web Designer at the University of Texas at Austin School of Law. Together, they unpack why so many college websites fail usability tests — and what higher ed marketers can do about it. Melanie reveals her four-part user testing framework and explains why even beautifully designed sites often miss the mark for real users. From spicy clicks to system flaws, this episode is

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00:32:28

Pulse Check: First Movers — Part 2

Higher Ed Pulse ·

2025/11/13

In Part 2 of First Movers, a Pulse Check series, hosts Rhea Vitalis and Andrea Gilbert, of Everspring, sit down with Dr. Suzanne Zivnuska, Dean of the College of Business at California State University, Monterey Bay (CSU-MB). The conversation explores how CSU-MB is navigating the dual disruption of AI-driven student discovery and rapid workforce transformation. From rethinking SEO for AI to aligning curriculum with employer needs, this episode offers powerful insights for enrollment marketers,

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00:07:53

Live at AMA: How Community, AI Curiosity, and Team...

Higher Ed Pulse ·

2025/11/12

Live from the AMA Higher Ed Symposium, Carrie Phillips sits down with Jen Brock, newly minted Vice President at Mount Holyoke, to talk about what it’s like stepping into leadership, finding your people in the industry, and the importance of peer learning. Jen shares how AMA has shaped her journey, why she’s leaning into AI despite a learning curve, and how in-person conferences can double as team bonding retreats—especially when your team works hybrid across states.- - - -Connect With Our

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00:15:43

Live at AMA: Career Pivots and Marketplace Clues

Higher Ed Pulse ·

2025/11/11

In this episode of Higher Ed Pulse, Mallory Willsea sits down with Harrison “Soup” Campbell, newly minted VP of Campus Partnerships at Ardeo, for a candid conversation recorded live at the American Marketing Association's Symposium for the Marketing of Higher Education. The two unpack the realities of career transitions, the evolving landscape of enrollment leadership, and the pressures facing today’s higher ed professionals. This honest, empowering episode offers both practical advice and a call to

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00:11:51

Live at AMA: Take Back Control of Your AI Reputation

Higher Ed Pulse ·

2025/11/10

In this special live episode from AMA, Mallory sits down with Jason Smith, Managing Director at OHO Interactive, to unpack a crucial — and often overlooked — aspect of AI and higher ed marketing: how generative AI tools describe your institution online. Jason introduces OHO’s new AI Visibility Scorecard and reveals some surprising findings from their early research. You’ll learn what content AI is pulling, where it’s coming from, and why now is the time to clean up your digital house.- - - -Connect

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00:06:20

Live at AMA: How to Make the Most of Your First...

Higher Ed Pulse ·

2025/11/10

Recorded live at the AMA Higher Ed Symposium at National Harbor, Carrie Phillips connects with Jasmine Hunter, a first-time attendee and session leader. Jasmine shares her excitement for the event, strategies for maximizing the experience, and her passion for internal communications. Whether you're a conference veteran or first-time attendee, this conversation offers a vibrant, behind-the-scenes look at how higher ed marketers are showing up, learning, and growing. - - - -Connect With Our

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00:43:25

Taste > AI Tools

Higher Ed Pulse ·

2025/11/10

In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Tracey Halvorsen of Adeo and Yianni Mathioudakis of Deeo to explore how top creative agencies are baking artificial intelligence (AI) into their workflows—not as shortcuts, but as accelerators of curiosity, strategy, and creative clarity. From mood boards to brand worlds, these leaders share how AI is being woven into agency culture, not just tech stacks, to amplify good taste and push bold ideas forward. - - - -Connect With Our

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00:41:32

Pulse Check: First Movers — Part 1

Higher Ed Pulse ·

2025/11/06

In the premiere episode of First Movers, a new Pulse Check series by Enrollify in partnership with Everspring, co-hosts Rhea Vitalis and Andrea Gilbert sit down with Dave Hunt, Director of Enrollment Marketing at the University of Kansas. The episode explores how the KU enrollment team is responding to the massive shifts in student behavior brought on by AI-driven search, stealth applicants, and the collapsing marketing funnel. Hunt shares practical strategies on content differentiation, leveraging

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