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PODCAST

Bringing Business to Retail

Salena Knight | Retail & Ecommerce Growth Strategist

Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.

business marketing

All Episodes

31:30

3 Days To Your Most Profitable Year Ever – Day 3

Bringing Business to Retail ·

2018/01/15

In the last 2 episodes of the Bringing Business to Retail podcast we have been going through my 3 Days To Your Most Profitable Year Ever. If you’ve missed out and need to catch up check out Episode 1, where we discussed Cash Flow and discover how you can Stop Being a Shopkeeper and Start Being a Business owner in Episode 2. Plus, don’t forget to download the full 3 Days to Your Most Profitable Year. In today’s episode we are going to talk about “YOU”, where you want to be in your business and how

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21:04

Stop Being Shopkeeper And Start Being Business Owner

Bringing Business to Retail ·

2018/01/09

Today is day 2 of my 3 days to your most profitable year and we are looking at how you can construct a plan for profit. But before we get started if you haven’t yet head on over and check out day 1 here. There you can get jump started on reviewing your cash flow and brainstorming your 2018 “business word of the year.” So think for a minute about your favorite store. Why is that store your favorite? What does it have that makes you just “have” to go there? Now think about your shop? What’s missing

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33:06

3 Days To Your Most Profitable Year Ever - Day 1

Bringing Business to Retail ·

2018/01/04

New Year’s Resolutions. Did you make one for yourself? How about your business? If you did you are in great company! The New Year is a time when everyone seems to be focused on their planning and goals for 2018. It’s a wonderful time to regroup and to help, I want to give you a great free to tool so you make this your most profitable year in your business. So today, we are getting started on day 1 of my 3 day mini course, 3 Days to Your Most Profitable Year Ever and we are kicking off with Cash

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30:03

How to Maximise Retail Sales After Christmas

Bringing Business to Retail ·

2017/12/29

The holiday celebrations may be coming to an end, but that doesn’t mean your retail store profits have to as well! Today I am guiding you on how to maximise your retail sales after the holiday rush so you can make the most out of this sometimes slow period. Plus, in this week's episode I giving you a bonus guide to show you some great ways that you can put products together, products that are great for your customers and can make you some money fast. Be sure to grab your download. Before we get

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25:49

5 Products To Promote Post-Christmas That You Don't...

Bringing Business to Retail ·

2017/12/18

After the holiday rush as retailers the biggest question is how do we keep that momentum going? How can you keep customers buying and get rid of seasonal stock just sitting on your shelves? Well today, I've got a special guide just for you. To help guide you in using promotions to make the most from your sales post holiday. First, it's important not to forget that people often have their sights on a particular things and if they didn’t get it, they might be inclined to buy it. Use this to do a

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47:00

Tinder For Business - Susie Campbell

Bringing Business to Retail ·

2017/12/12

Today's guest is Susie and she is going to share great tips for creating a great collaboration and partnership. All business are better together and when they are connected with another business or person. No one wants to share customers with others (especially with competition) but there is good reason why you should collaborate, Susie gave us some great examples for that. Partnership is still kind of new to marketing, but it doesn't cost a penny but offers several benefits. Susie explained

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49:53

Tips To Engage Your Social Media Tribe - Louise Brogan

Bringing Business to Retail ·

2017/12/03

Louise loves helping people. She figured out how to promote a business using online tools and now she teaches other business owners in this kind of marketing. In this episode, you are going to learn many useful tips how to upgrade your business using social media and online tools. Louise teaches her clients how to properly create a strategy for an online marketing and what is the best place to start with online marketing. Also, you will learn what is not a great strategy for online marketing and

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20:08

Amplify Your Sales

Bringing Business to Retail ·

2017/11/28

It’s easy to be drawn to the latest, shiny new thing. Whether it’s a product, a new piece of software or the latest social media trend. But the fact is, after the glitter and gloss has dies down, we always return to the place we feel comfortable, that feels familiar and that we don’t have to think about. And guess what, it works the same with products in your store as well! Yes, it’s important to keep up with what’s trending, but sometimes, the real money is in taking something that works, and

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57:12

How to Stand Out & Shine - Karen Gunton

Bringing Business to Retail ·

2017/11/13

Enlightened! So what does it mean to be enlightened and how does being enlightened help you or your business? Well, listen up because today Karen Gunton and I talk about having that "aha moment" and how in that moment being enlightened can change the dynamics of your business, ultimately helping you and your business thrive. In this episode find out more about: We each have a purpose to discover and live. we each deserve to shine our light in whatever way we choose. we each deserve to feel

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09:02

Why Your Sales Associates Don’t Care About The Money

Bringing Business to Retail ·

2017/11/08

Why Your Sales Associates Don’t Care About The Money If you’re not familiar with Maslow’s Hierarchy of needs, when it comes to the workplace, let me give you a brief run down. Physiological Needs (basic issues of survival such as salary and stable employment) Security Needs (stable physical and emotional environment issues such as benefits, pension, safe work environment, and fair work practices) “Belongingness” Needs (social acceptance issues such as friendship or cooperation on the job) Esteem

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48:54

How to Use Linked IN To Grow Your Retail Business -...

Bringing Business to Retail ·

2017/11/06

Today on the show we have Becky Mollencamp, and we are talking about how you can use LinkedIn how to upgrade your business. Why should retailers use LinkedIn? Is LinkedIn only for job seekers? How people make mistakes using LinkedIn How to optimize your LinkedIn account? Listen here

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09:59

How To Choose Which Products To Promote During the...

Bringing Business to Retail ·

2017/11/01

When it comes to the holidays, there is no better time to maximise your sales and fill up your bank account. A large number of retailers do the majority of their trade during the holiday season, and for some stores, up to 70% of revenue is generated during this time. Whether the holidays are your lifeblood, or they just provide a nice little boost, making sure that you secure every possible sale is a must. So let’s talk about how you can choose the right products, in order to maximise those sales

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01:04:09

How To Effectively Use PR to Sell More Products - Jen...

Bringing Business to Retail ·

2017/10/31

If you want to know how to use media to drive customers to your store today's guest Jen is here to tell you how to exactly do that. Listen to Jen's background and hear how she jump into PR business Familly support, it's really important, learn how Jen gets her support from husband and family in her business and learn the smart strategy how to tell some important decisions to your family How to prepare a strategy for media when you run a retail business? Should you pay for a

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09:35

5 Signs You Need Help With Your Marketing

Bringing Business to Retail ·

2017/10/25

It’s not hard to feel overwhelmed with all of the jobs you have running your retail business. Keeping all the balls in the air, whilst still having a life, can be completely exhausting. I have to admit, as much as I love working, I’m pretty lazy when it comes to business. I’m the queen of ousourcing. If I can get someone else do a job that I don’t want to, or can’t do, then I’m all for passing that job onto someone else. It frees up my time, it keeps another person employed and these results are

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52:46

Realising Your Potential - Jake Nawrocki

Bringing Business to Retail ·

2017/10/23

Today on the show we have Jake Nawrocki. As the founder of "Operation Self Rest", Jake believes everything we need to activate our own human potential lies within us – In the way that we think! Jake says "There is a decision we must all make and that decision requires us to change the way we think. It’s only when we actively decide to reset our thought patterns that we will ever see the desired change we want in our outcomes." Listen now as Jake helps you answer: How is education important to be

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48:09

How To Use Video To Sell More – Jeff Kohler

Bringing Business to Retail ·

2017/10/16

Today's guest, Jeff Kohler, is a master of video. Listen as he gives you some great tips on how you can use video to market your business and products. Plus, discover some of Jeff's first-hand experience with his company Marketing Videos Club. Listen now to find out: How using video can help you to sell a product? How get over the fear of being in front of the camera? How to practice making your own videos? Listen here

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51:22

Easy Ways To Get Your Finances in Order – Rebecca Maher

Bringing Business to Retail ·

2017/10/10

Today's episode is all about money. You will hear from Rebecca's angle how to organize budget, money, and investments. Meet Rebecca and hear her story how she started with her financial advising business Mums in business? Learn few tips how to organize your finance when you are preparing to have a baby and at the same time, you are running some business? How much education you need so you can be your own financial manager? Listen here

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16:34

Unlocking Behavioral Marketing - Stan Rosenberg

Bringing Business to Retail ·

2017/10/05

What you are going to learn today: Today my guest is Stan Rosenberg and we are coming from live SHOP.org conference Stan is going to tell us all about owning your own audience How to own your audience? What data you should track when it comes to your audience? Listen here

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46:43

What Happened When My Store Hit A Million Dollars -...

Bringing Business to Retail ·

2017/10/02

Caroline is going to share with us today a unique coaching experience for personal brands. Listen to her story and how she moved from retailers to coaching business. We all want to reach the one goal and that is "Million Dollars", Caroline catch that, She is going to share that experience and feelings with us How is passion important for your business? We all make big decisions, maybe the biggest one is to switch from one to other business, especially when you have a super profitable business,

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29:19

Online Martketing Tips

Bringing Business to Retail ·

2017/09/29

Kate Grainger shares her online marketing tips with us. Listen and learn Kate's tips and upgrade your business. For More click here

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