two & a half gamers

Hello & welcome everyone. This is no BS gaming podcast 2.5 gamers session #6. Let’s dive in. Youtube:https://youtu.be/d_BDO5jnRTk Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Google to limit ad tracking across apps on Android Google has announced new measures that will limit tracking across its Android operating system, following a similar move by Apple to introduce restraints in the way the online advertising industry can target users. The changes, which will not be implemented for at

Hello & welcome everyone. This is no BS gaming podcast 2.5 gamers session #5. Let’s dive in. Youtube: https://youtu.be/9lMdZqLlvvM Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič What is the point of releasing a new game or app to a restricted audience market in advance of a full launch? Soft launch stages I like to divide the soft launch into three stages: Technical, Retention, Monetization. Each stage serves a different purpose and different KPIs are measured. While in the Technical

Hello & welcome everyone. This is no BS gaming podcast 2.5 gamers session #4. Let’s dive in. Youtube: https://youtu.be/ivPbZqA62VA Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Soft Launching a Mobile Game Ad Mon Perspective What prompted me to want to talk about this is a Statisa article Mobile Game ad spend is expected to grow to $130bn by 2025. That’s up 300% from $32 bn in 2020 With this amount of money being pumped into UA its safe to say Mobile ad revenue will only grow and

Hello & welcome everyone. This is no BS gaming podcast 2.5 gamers session #3. Let’s dive in. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Roblox Steam hosts 55K Games vs Roblox 20 Mil “experiences” 47,3 Mil DAU Half of the users are aged 12 and under Current Market cap 38 Bil $ Roblox Cut 75,5% Roblox takes a 30% cut of every transaction on their platform Discoverability Robux Minimum Withdrawal to real life money 100K (1000 $) Second life

Hello & welcome everyone. This is no BS gaming podcast 2.5 gamers session #2. Let’s dive in. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič UA & Creative trends / learnings from 2021 Main trend 2022 UA diversification Having Facebook as one and only UA channel is dangerous and the times when you could use FB up until the 1M monthly spend are gone. UA channel mix needs to be diversified even more. My UA go to channel was and still is Facebook, even though the quality decreased

Hello & welcome everyone. This is no BS gaming podcast 2.5 gamers session #1. A safe space for all of us & you as well. Bringing you the feel of a 4am conference discussion about the gaming industry. Let’s dive in. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Predictions? Who will be the biggest winner in the mobile gaming ecosystem in 2022? Who will be the biggest loser in the mobile gaming ecosystem in 2022? What was the biggest surprise you saw in the mobile gaming ecosystem