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PODCAST

two & a half gamers

This is a no BS gaming podcast. We share insights, knowledge and fun gossip relating to the topics of User Acquisition, Game Design and Ad monetisation. You will find here actionable insights in a fun and relaxed atmosphere. A safe space where we mimic the honesty of a 4am conference discussion. Enjoy & let us know your feedback!

leisure video games

All Episodes

00:40:45

D2C Trends: Apple bringing back fees & Why is that a...

two & a half gamers ·

2026/03/04

D2C Trends 2026: Steering is still allowed in the US. No fees (for now). But that window is closing. In this episode, we sit down with Chip Thurston from FastSpring to break down:The current state of D2C in the USJapan’s 15–20% platform feesBrazil joining the partyApple’s 7-day attribution windowGoogle’s 24-hour windowWhy this might actually increase D2C adoptionHow to treat web shops like e-commerce brandsWhy hybrid monetization is the real playThis isn’t theory.This is how publishers are thinking

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01:01:29

Mobile Gaming OG Akin Babayigit: The real truth about...

two & a half gamers ·

2026/03/02

This episode is special. We sit down with Akin Babayigit — early Facebook gaming, Audience Network launch team, King, co-founder of Tripledot, investor at Arcadia — to talk about what actually builds winning game studios.We go deep into:Why Pixelflow explodedWhy Match Villains keeps growingWhy China, Turkey & Vietnam are aheadWhy copying doesn’t kill winnersWhy are ads misunderstood?Why execution beats everythingAnd why is there no such thing as an “end game” in your careerThis is not

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00:04:51

🚨📢 Block blast for SALE? Sensor Tower drops Bombshell...

two & a half gamers ·

2026/02/27

Mobile revenue barely grew in 2025. Downloads fell on both app stores. Meanwhile 200,000+ new games launched across iOS and Google Play. The market is saturated and attention is fragmented.The only category that keeps expanding across downloads, revenue and time spent? Strategy. Especially 4X. Deep systems, high LTV, long retention curves. That’s where scale still exists.The lesson is simple. You can launch another puzzle game. You can chase trends. Or you can build depth and monetization power. In

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00:44:33

🚀 War Inc Review: It's not 2018 anymore! Great game,...

two & a half gamers ·

2026/02/26

In this episode, we break down War Inc: Rise, the new title from the studio behind Art of War: Legions - a game that previously generated over $150M.The gameplay? Solid.The systems? Efficient.The monetization? Confusing.The UA strategy? Questionable.We dive into:Why War Inc feels like Battle Legion + Lucky Defense combinedHow Fastone Games recycled their old IP smartlyWhy ad monetization is almost nonexistent (and why that’s crazy)The missed Applovin opportunityCreative strategy mistakes that cap

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00:29:49

🎮 How to build playables that actually convert by...

two & a half gamers ·

2026/02/25

I also built a playable during the recording! Playables are no longer optional. If you're running on AppLovin, Unity, ironSource, or any SDK network and you don’t have playables, you’re leaving scale on the table.https://playablemaker.com/25gamers/ build your playables now!In this solo episode, I break down:• Why top games produce 60 playables per month• The real playable testing structure• Why “just wrapping your tutorial” doesn’t work• Template strategy vs gameplay fidelity• How to iterate

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00:42:47

🤖 AI just leveled up AGAIN. We Tracked 127 AI Ads....

two & a half gamers ·

2026/02/23

AI game creatives just made another massive leap. In this episode, we break down 127 new creatives across Dark War, Top Heroes, Township and more and the quality jump in just one month is honestly insane.We’re talking:• Full anime-quality world model sequences• AI influencers everywhere (grandmas, gamers, street interviews)• 50+ completely different “games” promoted under one title• Movie-level 4X fantasy ads• Hyper-niche creative strategy instead of broad targetingThis is not an incremental

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00:08:04

🚨📢 BREAKING NEWS: PixelFlow & Scopely MEGA deal,...

two & a half gamers ·

2026/02/20

This week’s episode centers around two major AI developments in gaming. Unity claims its upcoming AI beta will allow developers to prompt full casual games into existence. At the same time, Meta has begun embedding Manus AI into Ads Manager, signaling deeper automation inside UA workflows. The industry is clearly shifting — but whether this is real product evolution or investor-driven positioning remains the big question.🧠 CORE INSIGHTS1️⃣ Unity Is Selling the “No Code” DreamPrompt-based game

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00:39:28

🎯 Creative trends don’t DIE. They cycle! Quiet...

two & a half gamers ·

2026/02/19

In this episode, we break down what’s really happening in mobile game creatives right now. Creative trends for January 2026 are here.. From Kingshot clones everywhere to Pixel Flow conveyor belts invading other genres… from 2022 impulse puzzles coming back to life… to the brutal truth about creative fatigue lasting DAYS instead of weeks.We look at Golden Goblins, Royal Kingdom, Match Factory, Tasty Travels, Tile Survive and more, and what their ads tell us about 2026.If you work in UA, creative

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00:18:12

🎙️ Mobile Ad Monetization basics: What every studio...

two & a half gamers ·

2026/02/18

If you think eCPM is the most important metric in ad monetization, this episode is for you.Felix breaks down:• eCPM vs Fill Rate• Why Ad ARPDAU is king• Recency model & impression decay• Why more ads can hurt revenue• SDK crash risks & ANR thresholds• Aggressive end cards & churn• How mediation doubles revenue• Networks vs exchanges explainedThis is a practical introduction to how mobile ads actually work once the SDK is live.Key takeaway:Ad monetization is not about showing more ads

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01:07:48

Angry Birds RUSH: Rovio's next $1BILLION mobile game!

two & a half gamers ·

2026/02/16

We sat down with Stan (CEO of Oh BiBi, creator of Asphalt) and Luis (VP Global Marketing at Rovio) to break down Angry Birds Rush. We discuss how the game was born, why they built 6 prototypes, how they benchmarked against slot machines, how they secretly tested fans on Discord, and why they’re aiming for a billion-dollar game. A bold attempt to merge:• Luck Battle meta (Monopoly Go / Coin Master)• Runner-style core gameplay• Slingshot physics nostalgia• The biggest family IP in mobileAnd what

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00:10:26

🚨📢BREAKING NEWS: Clash Royale Drama, Layoffs,...

two & a half gamers ·

2026/02/13

Supercell’s annual letter was supposed to be routine. Instead, it triggered backlash around Clash Royale’s “resurgence” narrative. Influencers were credited for growth, including major names amplifying the story, which upset parts of the community. The reaction escalated to organized boycotts, forcing Ilkka Paananen to issue an apology and update the letter publicly. Meanwhile, revenue tells a simpler story: Clash Royale spiked aggressively, then dropped aggressively, returning close to its previous

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00:34:22

Dragon traveler Review: The Waifu IDLE RPG doing...

two & a half gamers ·

2026/02/12

Dragon Traveler is not subtle. It’s a waifu-driven idle RPG, built for scale, speed, and monetization efficiency, and it’s working. Especially in the US. Despite being a fresh launch (mid-January), the game is already doing $300k–500k per day, with a heavy US + Asian revenue split, thousands of creatives in rotation, and extremely aggressive UA. This isn’t a passion project. It’s a manufactured hit designed to win distribution, not awards.Get our MERCH NOW:

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00:22:31

🎮 ARKNIGHTS: ENDFIELD - Gacha meets factory automation

two & a half gamers ·

2026/02/11

Arknights: Endfield is not a normal anime gacha.Yes, it looks like Genshin.Yes, it uses Honkai-style progression and banners.But the real core is something much riskier: factory automation inspired by Factorio and Satisfactory, deeply embedded into progression, crafting, power, and economy.This is a high-budget, niche bet. And it’s already showing both explosive upside and structural risk.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive

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00:34:40

How Finch turned self-care into a $100M+ game

two & a half gamers ·

2026/02/09

This is not a meditation app. This is one of the smartest subscription businesses on mobile.In this episode, we break down Finch, a self-care app with ~10M DAU, extreme retention, and a web-first monetization system that turns subscriptions into a social, altruistic act.We cover product design, streak mechanics, collectibles, subscription psychology, web revenue via Stripe, community monetization, and why Finch doesn’t even need ads to print money.What we cover• Gamified self-care loops•

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00:06:14

🚨📢BREAKING NEWS: Gaming Stocks Crash, AI Panic...

two & a half gamers ·

2026/02/06

The sell-off was triggered by fear, not facts. Google’s Project Genie demo sparked a narrative that “AI games are here,” even though the tech currently produces short, silent video scenes with no logic, no scoring, no input handling, and no gameplay systems. Investors reacted as if game development had been solved overnight. The result was a disproportionate crash: Unity down nearly 40%, AppLovin down ~33%, Roblox down ~19%, and Take-Two also hit hard, while the NASDAQ itself fell only ~4.5%. That

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00:36:30

Softlaunch Sonar: Why everyone is cloning Pixel Flow!...

two & a half gamers ·

2026/02/05

This Softlaunch Sonar episode is a reality check.Studios are shipping faster than ever, cloning proven mechanics within weeks, and still failing to create real differentiation. PixelFlow, Arrow Flow, Sand Loop and their endless variations show how quickly the market reacts, and how rarely it innovates.The discussion cuts through cozy games, monster IP arms races, match-3 fatigue, and why “being early” now matters more than production quality. Softlaunch isn’t about polish anymore. It’s about speed,

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00:17:56

The soft launch checklist everybody needs to follow...

two & a half gamers ·

2026/02/04

Before you soft launch, check this. Or your data will lie. In this episode, Matej walks through a complete soft launch checklist covering tracking, attribution, monetization hygiene, pricing, live ops readiness, UA setup, and creatives.This is not a full guide. The full guide is here: https://payhip.com/b/fJi9EIt’s everything that must work before you judge CPI, retention, or ROAS.What Matej covers• MMP & Firebase setup• iOS ATT and conversion schemas• Crash & ANR thresholds• Revenue

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00:30:12

🤬 Meta is NOT back on iOS. We have been FOOLED!

two & a half gamers ·

2026/02/02

Meta is not back on iOS. We just got fooled. In this emergency episode, we break down what actually happened during the two-day Meta revenue spike that made everyone think Facebook had solved iOS tracking.Spoiler: they didn’t.We explain ATT, IDFA, why Meta collapsed in 2021, how AppLovin took over iOS, and how aggressive end cards temporarily boosted Meta revenue before retention crashed and performance returned to baseline.What we cover• ATT and Meta’s iOS collapse• Why Meta revenue spiked for 48

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00:09:36

🚨📢 BREAKING NEWS: Mobile stagnates, Monopoly GO Hits...

two & a half gamers ·

2026/01/30

Mobile gaming revenue stagnates on paper, Monopoly GO becomes the fastest game ever to hit $6B, and Liftoff officially files for a US IPO.This episode breaks down what the data says, what it misses, and why web stores, hybrid casual, and AdTech exits define the next phase of mobile gaming.What we cover• Mobile revenue vs reality• Hybrid casual growth• Monopoly GO’s $6B milestone• Web stores and platform leakage• Liftoff IPO & AdTech exitsGet our MERCH NOW:

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00:25:55

🎯 Hunting Sniper Review: Old game, new UA = SERIOUS...

two & a half gamers ·

2026/01/29

Hunting Sniper should not be winning. But it is. The game looks like it was built in 2016–2018, runs a Golf Clash–style betting economy, and has almost zero innovation in core mechanics. And yet, it’s doing ~$200k per day, outperforming genre veterans like Hunting Clash by nearly 10×.This episode matters because it exposes an uncomfortable truth:You don’t need a great game. You need relentless UA, extreme creative volume, and zero shame about fake gameplay.Get our MERCH NOW:

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