two & a half gamers

00:26:54

💍 Rotate Rings was a FAKE ad for a YEAR. Now it's a...

two & a half gamers ·

2026/10/12

Rotate Rings is two weeks old, already at 1M DAU and 500–600K downloads a day. The twist: the core mechanic was a UA creative first. Century Games ran rotating-ring fake gameplay for a year, Tasty Travels used it as a minigame, and now Nebula (Felix's "good authority" says Hungry Studio, the Block Blast team) turned the ad into the game. No timer, no fail state, "another Arrows," and still only $45–50K/day in ads because interstitials are delayed Block Blast-style: Jakub hit

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00:20:38

💰 You Hit $1,000/Day in Ad Revenue. Now Here Are the...

two & a half gamers ·

2026/10/10

https://www.segmenta-ai.com/ - Link for signup if you want bid floor helpFelix, solo from Istanbul, with the advanced ad monetization episode nobody makes: what to do once your game is earning $1,000 a day in ads. The core idea is that ad revenue stacks on top of itself, so tactics that were a waste of time at $100 a day are suddenly worth real money, and the networks know it better than you do. First, network coverage: at $1,000 a day you should be live on at least six or seven of the ten big

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00:44:46

🐿️ FunPlus Made a Genshin-Pokémon-Palworld Game and...

two & a half gamers ·

2026/10/09

Aniimo is the prettiest game we've reviewed this year and Jakub spent a week waiting for it to catch him. It didn't, and the reason is the biggest hole we've ever found in a Chinese launch: there is no gacha. None. Everything you'd expect from a top-tier open-world RPG except the engine that pays for it. You catch your Aniimo in the world, grind the rare ones through long quest chains, and that's it. Jakub's verdict: "you build a beautiful car and you forgot to put in

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00:46:20

🐌 Voodoo's mid-core ERA: Draft Showdown is Battle...

two & a half gamers ·

2026/10/05

Draft Showdown is a Voodoo-published auto-battler that is, by the admission of the two people on this podcast who actually worked on it, Battle Legion with the friction removed, and that's why it's doing what Battle Legion never could: roughly $120K a day, 45–50% of it from ads, 400K DAU, a $70K IAP spike on the new Draft Pass season, and 1,200 new creatives in the last three days. Felix estimates $38–43K a day in ads alone, and he's already messaged Voodoo begging to know how they did

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00:34:26

🥟 Mystery Dumpling Unbox ASMR: The Game that isn't a...

two & a half gamers ·

2026/10/01

Mystery Dumpling Unbox ASMR launched in mid-August, spiked to a million downloads a day, is still pulling 300K downloads a day and 1.1M DAU, shows $2 of IAP revenue in the last 30 days.Every one of those 12 million monthly downloads comes from a viral toy trend: RMS "Real Magical Stuff" mystery dumplings, unboxing videos on TikTok and YouTube doing 47M, 70M and 82M views each, and a developer that named the app so precisely ("mystery dumpling" + "unbox") that it sits as

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00:33:37

Istanbul Is the University of Puzzles: Dream, Grand,...

two & a half gamers ·

2026/09/30

Mobidictum Conference in Istanbul, October 7–8: fifth year, 80% of the top Turkish studios in the room, 20 Vietnamese and 30 Chinese companies, 60% international attendance for the first time, and all three of us on stage. Batuhan has free tickets for the 2.5 Gamers audience, so reach out.Turkey went from zero gaming news for five years to producing the most consistent hit-making machine in mobile, and in this episode we sit down with Batuhan Avucan, founder of Mobidictum, to find out how that

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00:35:38

🕳️ Suck It Up: Tactile's new hole game just ate...

two & a half gamers ·

2026/09/28

Suck It Up is Tactile Games' new eat-and-grow hole game, and three months after soft launch it's doing ~$30K a day in IAP — about to overtake Lily's Garden as the Danish studio's biggest title (and Lily's Garden made well over half a billion). Matej Lančarič, Jakub Remiar, and Felix Braberg walk the game: a Hole 'Em All-style timed core with the smart differentiators (live animals that jump and hide in levels, a level-based "album" of collectible objectives, and an

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00:40:37

🧠 Everything Is AI Now: Mel Gibson From Wish Is...

two & a half gamers ·

2026/09/25

A general smacks a soldier so hard he turns into a chair — and then into Mel Gibson. That's a real Top Force ad. Century Games isn't testing AI creatives anymore; it's running the whole portfolio on them: Lord Rush pumping out roughly 5,000 ads a month across every era in history (Spartans, pirates, Egyptians with AK-47s), the King Shot slap-skit upgraded so the guy saves a princess first, fake "watch an ad" callouts on a game with no ads, and the same skit shipped with the

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00:11:21

🚨📢 BREAKING NEWS: AppLovin Just Cut Off Everyone's...

two & a half gamers ·

2026/09/25

AppLovin's CEO published a blog about "ad quality tools" — and buried in it is the real move: MAX will stop exposing user-level ad data, because competitors have been using the mediated stream (who saw which ad at what price) as training data for their own bidders. Felix Braberg flies solo for the Friday news and reads between the lines: AppLovin's biggest advantage is that everyone mediates on MAX, and anyone training on that data erodes it — so the vault is closing, and this

en

00:19:25

🦉Making $70 Mil. a month ? How Duolingo is plundering...

two & a half gamers ·

2026/09/23

❤️

en

00:40:45

🐱 A Cat Shooting Trees: Idle Cat Gunner & the best...

two & a half gamers ·

2026/09/21

A cat shoots a tree. The tree doesn't fight back. Numbers go up. That's the entire game and it's already past Office Cat's peak, #2 among all idle games on IAP revenue, and doing an estimated $250K a day once you count the ads. Nobody on the crew can explain the trees. Nobody needs to.The lesson: cats always have good CPI, one-stat simplicity keeps it Western-casual, and Treepla knows how to monetize a cat idler better than anyone. Just add LiveOps before it runs into the ground.⏱️

en

00:35:37

🧠 New CREATIVE Trend Everybody will COPY in 3..2..1

two & a half gamers ·

2026/09/17

Century Games has found a 4X creative direction nobody else is using yet, and the crew is betting the whole category copies it within a month.Matej Lančarič, Jakub Remiar, and Felix Braberg run September's creatives. They retire Golden Goblins from the top slot (with the sharp lesson from Idle Zombie Miner: copy a dying game's creatives and you die with it), pass through the Idle Lumber studio's gross-but-working Top Tycoon fish-sushi concepts, SayGames' Tower War and its new Pocket

en

00:23:56

🪦 Are Banners Dead? Zedge Removed Them, Cut 38% of...

two & a half gamers ·

2026/09/16

Zedge removed banners from an app with 721 million installs — half as a joke, to be consistent in a refresh-rate test. Impressions fell 38%. Revenue went up 1%. Their North Star metric rose 1.77%. Then they ran it in reverse to make sure, and got the same result. Banners might genuinely be dead.Felix Braberg goes solo for an ad-monetization interview with Ignas Danielius, Head of Ad Monetization at Zedge (the personalization company behind the 721M-install, 4.7-rated wallpaper and ringtone app, plus

en

00:52:27

🎮 Playables Are Now 40-60% of Creative Spend: Here's...

two & a half gamers ·

2026/09/14

A job-search app shipped a Flappy Bird playable that ends with "there's a relevant job for you." Two years ago that would have made zero sense. This month it's the trend: non-gaming apps are flooding the playable space, most of them vibe-coded with AI in an afternoon.Matej Lančarič and Ondrej Mosberger are joined again by Robin Kuyer (Unity PlayWorks) for the "everyone brings playables" format — with the bold creative twist of reversing the order.

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00:21:47

🧙 Solo Dev Journey #1: How to start with UA? From a...

two & a half gamers ·

2026/09/10

Game discussed in the video - One Mage Army: https://play.google.com/store/apps/details?id=com.eyaegmoranm.onemagearmy A solo developer messaged Jakub at Gamesforum to say the podcast helped him grow his game from zero to $25K a month, now heading to $50K. This video is for exactly that person: one game, no creative team, no UA department — and a launch that needs to happen anyway.Matej Lančarič goes solo for the first episode of his dev journey, launching his own game, One Mage Army (Android now,

en

00:37:16

🚂 Full Steam Ahead Q2: 12 Steam Hits & which ones...

two & a half gamers ·

2026/09/09

A hide-and-seek game where you paint yourself to blend into the map, made by two people in two months, just made $60 million. That's the winner of this quarter's Steam Scanner — and it's the one idea on the list mobile genuinely can't clone.The closing caveat matters: it's survivorship bias — 20K+ games hit Steam a year — and Steam's discovery means a Mecha Chameleon never gets brute-forced by three Voodoo clones in a month. That's the whole difference between the two

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00:40:13

🐱 Find the Cat 2: The Sequel to a Monster Hit. Built...

two & a half gamers ·

2026/09/07

⏱️ TIMESTAMPS00:00 Find the Cat 2 — now in color02:40 Cat-as-ornament hiding and 70-cat hard levels04:20 Shorter levels, more interstitials — the pacing change08:15 The meow is the whole game13:00 Rewarded ads, 260-second Google formats & the Mintegral fix18:00 The numbers — 125K downloads/day, 350K DAU, vs Find the Cat 124:40 Felix's ad-scaling thresholds and the banner decoy28:30 The creatives — AI doctors, 17 playables & find the IP infringementThis episode is brought to you by Kinoa

en

00:10:32

🚨📢BREAKING NEWS: Mobile Gaming Hits $121B + Makers...

two & a half gamers ·

2026/09/04

Newzoo says the global games market hits $213.9B in 2026, with mobile the largest platform at $121.1B and — for the first time in a while — the fastest-growing one. And that mobile number is still missing the $10-15B earned off-platform that the trackers can't see. Three stories this Friday, plus the weather.Felix Braberg flies solo for the Friday news. First, Newzoo's 2026 Global Games Market forecast (via Michiel Buijsman, August 25): $213.9B total, up 6.1%, with growth across all

en

00:38:53

🗯️ "Playable Anime" With No Anime: How OOC Makes...

two & a half gamers ·

2026/09/03

OOC is marketed as "playable anime." There's almost no anime in it. It's a wall of text — an AI-powered dungeon master running an interactive story you steer with your own prompts. And it's doing an estimated $100K a day, 74% of it from the US, on pure AI-generated text. Welcome to the weirdest, most future-facing app the crew has covered.We break down OOC by New AI Entertainment (a subsidiary of Korean AI company VRTN) — and use it as a window into the fast-scaling "AI

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00:39:53

🎒 Overgeared Hero Breakdown: An Asian RPG That...

two & a half gamers ·

2026/09/01

Almost every game that tried the Backpack Hero setup on mobile failed. Overgeared Hero didn't — it's the strongest adaptation the crew has seen; it's doing ~$100K a day, and it pulled off the thing most Asian-developed RPGs can't: it cracked the US.We break down Overgeared Hero by Craft (Korea) — a mid-core RPG built on a Hobby/RPG chassis (gacha, energy, idle expedition, gear-merge, endless tower, pet dungeons) but with a genuinely novel core: inventory-Tetris roguelite runs where

en

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