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PODCAST

Behind the Numbers: an EMARKETER Podcast

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday

business marketing

All Episodes

22:41

The Daily: How Hispanic Americans Use Media...

Behind the Numbers: an EMARKETER Podcast ·

2024/04/08

On today's podcast episode, we discuss which digital behaviors Hispanic Americans over-index on, how they get their news, and what advertisers should consider when trying to reach and market to these folks. "In Other News," we talk about where in the world people use social media the most and how kids use the internet. Tune in to the discussion with our analysts Matteo Ceurvels and Paola Flores-Marquez. Reports mentioned in this

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39:48

The Weekly Listen: Should Teens Need Permission to...

Behind the Numbers: an EMARKETER Podcast ·

2024/04/05

On today's podcast episode, we discuss whether teens will need permission to access social media, if companies saying goodbye to the CMO role is a good move, Spotify's video plans, the path for ride-hailing firms, better ways to measure progress, and more. Tune in to the discussion with our analysts Ross Benes, Carina Perkins, and Max Willens.Follow us on Instagram at: https://www.instagram.com/insiderintelligence/ For sponsorship opportunities contact us: advertising@emarketer.com. For more

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23:09

The Daily: The Most Interesting Ways We Wre Changing...

Behind the Numbers: an EMARKETER Podcast ·

2024/04/04

On today's podcast episode, we discuss our changing digital media consumption habits: how much time we spend per day with media, how TV watching is holding up, how much we digitally multitask, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and director of forecasting Oscar Orozco. Report mentioned in this episode: https://content-na1.emarketer.com/us-time-spent-with-media-forecast-2024 Follow us on Instagram

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22:24

Reimagining Retail: Where In-Store Retail Media is...

Behind the Numbers: an EMARKETER Podcast ·

2024/04/03

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss in-store retail media: what's holding it back, cooler screens and smart carts impact, and what digital advertising looks like outside the store. Then, for "Pop-Up Rankings," we rank the top three activations in retail media. Join our analyst Sara Lebow as she hosts analysts Arielle Feger and Sarah Marzano. Follow us on Instagram at: https://www.instagram.com/insiderintelligence/ For sponsorship opportunities

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21:19

The Daily: Publishers Future, Part 2—What's Next for...

Behind the Numbers: an EMARKETER Podcast ·

2024/04/02

On today's podcast episode (part 2), we discuss what the end of cookies means for publishers, what new media business models look like, and who's done the best job of pivoting to digital. "In Other News," we talk about when brands should disclose that they have used AI and whether Spotify's new video learning courses can move the needle. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic. Follow us on Instagram

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20:53

The Daily: Publishers Future, Part 1—What To Do About...

Behind the Numbers: an EMARKETER Podcast ·

2024/04/01

On today's podcast episode (part 1), we discuss what publishers can do about GenAI that summarizes answers, how to strike the right ad load balance, and who has the best 'what-to-do-about-social-media' strategy. "In Other News," we talk about what social app BeReal's next move will be and why X (formerly Twitter) is pivoting to CTV. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic. Follow us on Instagram

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42:54

The Weekly Listen: Is Apple Too Big, Can Aldi Be the...

Behind the Numbers: an EMARKETER Podcast ·

2024/03/29

On today's podcast episode, we discuss how the Apple monopoly trial could change the smartphone market, whether Aldi can take on Walmart, if gambling ads will get banned, the impact of Amazon's "Big Spring Sale," how seriously we should be taking drone delivery, where the happiest people in the world live, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.Follow us on Instagram

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30:13

Around the World: New Rules on Digital Antitrust,...

Behind the Numbers: an EMARKETER Podcast ·

2024/03/28

On today’s podcast episode, host Bill Fisher is joined by our analysts Paul Briggs, Evelyn Mitchell-Wolf, and Carina Perkins to discuss the implications of new digital legislations that recently came into force in the EU. Could they be a template for tighter digital laws elsewhere in the world? Follow us on Instagram at: https://www.instagram.com/insiderintelligence/ For sponsorship opportunities contact us: advertising@emarketer.com. For more information visit:

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27:03

Reimagining Retail: The Unofficial Most Interesting...

Behind the Numbers: an EMARKETER Podcast ·

2024/03/27

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of March. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode,

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20:23

The Daily: A New TikTok Ban, Part 2—What a...

Behind the Numbers: an EMARKETER Podcast ·

2024/03/26

On today's podcast episode (part 2), we discuss what America looks like without TikTok, who would be most likely to buy the short-video app, and what marketers should be thinking about to plan for the future. Tune in to the discussion with our analysts Minda Smiley and Max Willens. Follow us on Instagram at: https://www.instagram.com/insiderintelligence/ For sponsorship opportunities contact us: advertising@emarketer.com. For more information visit:

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19:57

The Daily: A New TikTok Ban, Part 1—What's Going On,...

Behind the Numbers: an EMARKETER Podcast ·

2024/03/25

On today's podcast episode (part 1), we discuss the details of what's going on with a potential TikTok ban, how grave of a threat TikTok might be, whether Americans actually want a ban, and the likelihood of TikTok getting banned this time around (out of 10). Tune in to the discussion with our analysts Minda Smiley and Max Willens. Follow us on Instagram at: https://www.instagram.com/insiderintelligence/ For sponsorship opportunities contact us: advertising@emarketer.com. For more information

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36:30

The Weekly Listen: Why Awards Shows Are Actually a...

Behind the Numbers: an EMARKETER Podcast ·

2024/03/22

On today's podcast episode, we discuss what the 2024 Oscars taught us about the future of awards shows, whether its time to give up on email, how Netflix's sports strategy will play out, if the idea of "news" can survive online, how the money in the world is shared between us, and more. Tune in to the discussion with our analyst Bill Fisher, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.Follow us on Instagram at: https://www.instagram.com/insiderintelligence/ For

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22:05

The Daily: What Does Watching TV Mean Anymore, Live...

Behind the Numbers: an EMARKETER Podcast ·

2024/03/21

On today's podcast episode, we discuss what TV even is anymore, how the redefining of TV is reshaping marketers' approach, and why not all data is created equal. "In Other News," we talk about why live TV is the new streaming and the real reason Walmart bought TV-maker Vizio. Tune in to the discussion with our analyst Ross Benes and Alison Gensheimer, head of Nielsen marketing. Follow us on Instagram at: https://www.instagram.com/insiderintelligence/ For sponsorship opportunities

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20:05

Reimagining Retail: The Most—and Least—Important...

Behind the Numbers: an EMARKETER Podcast ·

2024/03/20

On today's podcast episode, we're at Shoptalk 2024 discussing the main takeaways, the best side conversations and booths, and the discussed trends we don't see coming to fruition. Join our analyst Sara Lebow as she hosts chief content officer Zia Daniell Wigder and analyst Jasmine Enberg, who were both at this year's conference. Follow us on Instagram at: https://www.instagram.com/insiderintelligence/ For sponsorship opportunities contact us: advertising@emarketer.com. For more information

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19:45

The Daily: Is Copyright GenAI's Kryptonite, How 'Fair...

Behind the Numbers: an EMARKETER Podcast ·

2024/03/19

On today's podcast episode, we discuss how copyright lawsuits could down OpenAI (or the whole industry), whether publishers will land on The New York Times side of the generative AI (genAI) copyright debate or on the Axel Springer and Associated Press side, and how copyright will impact the creative arts. Tune in to the discussion with our analysts Evelyn Mitchell-Wolf and Yory Wurmser. Follow us on Instagram at: https://www.instagram.com/insiderintelligence/ For sponsorship opportunities

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23:34

The Daily: Young People's Internet Habits,...

Behind the Numbers: an EMARKETER Podcast ·

2024/03/18

On today's podcast episode, we discuss how young Gen Zers differ from older Gen Zers, the numbers that tell the story of teens' social media use, and how teens and parents approach screen time. "In Other News," we talk about whether 20-somethings saying "no" to TikTok is a big deal and whether a new push to ban TikTok is for real this time. Tune in to the discussion with our analysts Jasmine Enberg and Paola Flores-Marquez. Follow us on Instagram

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43:10

The Weekly Listen: How Finding Products Online Could...

Behind the Numbers: an EMARKETER Podcast ·

2024/03/15

On today's podcast episode, we discuss what finding products online will look like in 2025, if Target's new membership program can stack up against Amazon Prime and Walmart+, how ads on chatbots will change advertising, how to make stores more fun places to shop, what the world's first "ketchup insurance" offers, how Americans use dating apps, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Evelyn Mitchell-Wolf and Carina Perkins.Follow us on

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21:01

The Daily: Where Folks Spend Their TV Money, the US...

Behind the Numbers: an EMARKETER Podcast ·

2024/03/14

On today's podcast episode, we discuss how all the different TV terms fit together, to what degree subscription revenues are moving from pay TV to streaming, who's winning the "digital pay TV" race, and how the new sports streaming service from Fox, ESPN, and Warner Bros. Discovery could change everything. "In Other News," we talk about what a new sponsor logo placement from the WWE will look like and how the US ad market is getting on to start the year. Tune in to the discussion with our analyst

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20:54

Reimagining Retail: Walmart—The Purchase of Vizio,...

Behind the Numbers: an EMARKETER Podcast ·

2024/03/13

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss Walmart's purchase of Vizio, its brick-and-mortar strategy, and whether they can attract more upper income shoppers. Then, in a mini "Shark Tank"-style segment, we predict what the next big move for Walmart will be. Join our analyst Sara Lebow as she hosts senior director of media content Becky Schilling and analyst Zak Stambor.Follow us on Instagram at: https://www.instagram.com/insiderintelligence/ For

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21:32

The Daily: How the EU's AI Act Is—and Isn't—Informing...

Behind the Numbers: an EMARKETER Podcast ·

2024/03/12

On today's podcast episode, we discuss the most important parts of the EU's new AI Act, what's missing, and how these rules could shape US regulation. "In Other News," we talk about what nefarious GPTs can get up to and a card-linked buy now, pay later (BNPL) offering. Tune in to the discussion with our analysts Carina Perkins and Yory Wurmser.Follow us on Instagram at: https://www.instagram.com/insiderintelligence/ For sponsorship opportunities contact us: advertising@emarketer.com. For more

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507 results

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