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PODCAST

BE THAT LAWYER

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal

business marketing

All Episodes

00:31:01

Ryan Kimler: Numbers for Lawyers

BE THAT LAWYER ·

2022/06/09

In this episode, Steve Fretzin and Ryan Kimler discuss:The numbers side of your law firm practice. The KPIs firms should be looking into. Why you need to understand your firm’s numbers. Utilizing an expert to look at your numbers to set your firm up for success. Key Takeaways:A lot of built in reports in financial software are for compliance, not for understanding what is happening with your firm’s numbers. Five of the simple numbers you should be tracking regularly: revenue, cost of goods sold,

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00:34:01

Jaclyn Foster: You Can’t Build Your Law Firm Alone

BE THAT LAWYER ·

2022/06/06

In this episode, Steve Fretzin and Jaclyn Foster discuss:Changes in virtual law firm assistance. Understanding where hires need to be made. Keep it simple with roll clarity. Preventing bottlenecks in your law firm. Key Takeaways:Hiring virtual gives you a broader hiring pool and gives more flexibility to your employees. You need to understand where time is being spent before you can understand where you may need to bring in additional help. As a lawyer, you should only be doing things the

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00:35:59

Jason Levin: Getting Out of the Bermuda Keep In Touch...

BE THAT LAWYER ·

2022/06/02

In this episode, Steve Fretzin and Jason Levin discuss:Always be chipping away as you are waiting with hope. Self-selecting our next opportunities. Developing relationships to develop business. Using your memory to your advantage in relationship building. Key Takeaways:Every lawyer has the capacity to do business development, it just isn’t often on their radar as it isn’t something that was taught to them previously. Regardless of an attorney’s personality type, they have the ability to build

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00:35:35

Barbara Kaplan: Your Brand is Your BFF

BE THAT LAWYER ·

2022/05/30

In this episode, Steve Fretzin and Barbara Kaplan discuss:Relationships as the key to success. Why lawyers may struggle with branding. Defining your own brand and narrative. Understanding how to define your brand and what you do. Key Takeaways:Your why lives at the intersection of what you love, what you're great at, what you want to be known for, what sets you apart, and what your ideal client needs.Your brand will be tweaked as you go through your life, but it should always resonate with your

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00:32:34

Molly McGrath: Hire, Empower, Communicate, and...

BE THAT LAWYER ·

2022/05/26

In this episode, Steve Fretzin and Molly McGrath discuss:The greatest employment tools you have as a business owner. Attracting players and keeping key employees. Reinventing the hiring process to catch the rockstar candidates. What lawyers want more than money and perks. Key Takeaways:It’s not just about the money. It is about the time, the attention, the resources, the communication, and the feedback with you and your employees. People are not job hunting. They are digging into coaching and

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00:31:57

Marc Hankin: Building Relationships Are More than the...

BE THAT LAWYER ·

2022/05/23

In this episode, Steve Fretzin and Marc Hankin discuss:Relationships first, middle, and last. Listen first and tune your hearing to hear what others are saying is the problem. The little things to pull together the networking connection. Remembering social rules as we move back to in person meetings. Key Takeaways:Regular communication with those friends you want to maintain connections with is extremely important. Stay top of mind, think of others, and put the relationship first. You have two ears

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00:29:56

Lindsey Markus: Saying Yes and Building Powerhouse...

BE THAT LAWYER ·

2022/05/19

In this episode, Steve Fretzin and Lindsey Markus discuss:Putting yourself out there to build your brand, network, and show yourself as an authority in your space. Adding value through connections. Why Lindsey created a publication house to publish her book. Overcoming challenges of business development as a woman. Key Takeaways:Just say yes. Be willing to meet with people who have powerful connections that you may not have to grow your own network. The only thing better than getting a referral, is

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00:32:09

Amy Gardner: Why Lawyers Suck at Time Management

BE THAT LAWYER ·

2022/05/16

In this episode, Steve Fretzin and Amy Gardner discuss:Mistakes lawyers make with their time.Taking the initiative to learn the things that you did not learn in law school.Solutions to getting your time under control.Track your time and see if you’re actually spending the time where you want to be.Key Takeaways:Building relationships is not something that can happen when you try and do it faster.Take the time on the things that matter.Look at your to-do list - What can you eliminate? What can you

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00:36:08

Justin Weinrich: The Chess Game of Networking

BE THAT LAWYER ·

2022/05/12

In this episode, Steve Fretzin and Justin Weinrich discuss:Justin’s journey of building his own firm in a city where he knew nobody. Scheduling your networking without burning out. Creativity in your networking connections (not everyone wants more business).Niching down to perfect your craft and be known for that among your network. Key Takeaways:Strategically plan who you are going to network with will allow you to make the most out of your networking time. Be constantly communicating with your

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00:40:32

Paul Porvaznik: Motivational Quotes and Conversation...

BE THAT LAWYER ·

2022/05/09

In this episode, Steve Fretzin and Paul Porvaznik discuss:Thinking about business development (even when things are going well). Taking action on taking control of your career. Meeting with the right people and asking the right questions. Start developing your book of business now. Key Takeaways:Having your own clients is one of the best ways to create job security, regardless of where you’re practicing. Keep a blog or write articles. It will show your expertise and help you to grow your

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00:39:43

Clare Fanner: Soft Skills are Critical Skills in Law

BE THAT LAWYER ·

2022/05/05

In this episode, Steve Fretzin and Clare Fanner discuss:Making an impression with purpose. Similarities and differences in the US and UK legal sectors. Changing the focus to the client and aligning it to the business while managing expectations. The enabling power of technology (without taking away from lawyer skills). Key Takeaways:Every little part of what we do matters. We can and do make a difference, even if we do not recognize it. While networking had to change during the pandemic, we are

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00:33:09

Charlie Uniman: The Godfather of Legal Tech

BE THAT LAWYER ·

2022/05/02

In this episode, Steve Fretzin and Charlie Uniman discuss:The relationship between time and value. The evolution of practicing law. Adopting good legal tech. Utilizing tech to allow you to do the best job possible for your client. Key Takeaways:There are many websites that review legal tech. Check them out and see what can help you to become more productive and more efficient in your firm.There are local meetups as well as LinkedIn groups that can help you understand legal tech. AI is not going to

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00:32:10

Amy Mariani: Growing a Business Focused Law Firm

BE THAT LAWYER ·

2022/04/28

In this episode, Steve Fretzin and Amy Mariani discuss:Transitioning to mediation from another role. Getting efficient with networking. Providing value in networking and in connecting. Calendering in your business development tasks, not just your law related tasks. Key Takeaways:Even if you have a large network, it takes time to grow and cultivate the relationships needed to grow your book of business. Be direct in asking for introductions. It may work, it may not, but there’s nothing to

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00:34:03

Michele Wucker: The Risks We Take and Your Risk...

BE THAT LAWYER ·

2022/04/25

In this episode, Steve Fretzin and Michele Wucker discuss:What the gray rhino is and what it means.Why people are hesitant to take risks.Risk tolerances, risk adversity, and individual risk relationships.Evaluating risks and understanding the risk of not taking a risk. Key Takeaways:We should not assume that because something is ever present and talked about means that it is being handled properly or that you aren’t vulnerable to that issue.The more you take risks, the more you develop your risk

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00:33:23

Keith Sbiral: Delegation for Success

BE THAT LAWYER ·

2022/04/21

In this episode, Steve Fretzin and Keith Sbiral discuss:Saying yes to the right things, and no to the less important things. Why lawyers do and do not delegate. Delegation authority and framework. The 5 levels of authority. Key Takeaways:You don’t have to delegate everything right away - prioritize what you need to do and delegate the things that are below your pay grade. Delegation is also about authority, and passing that authority (in the long run) to somebody else. Think about what you can

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00:31:25

Manny Griffiths: The Client Experience

BE THAT LAWYER ·

2022/04/18

In this episode, Steve Fretzin and Manny Griffiths discuss:The importance of understanding the client experience.How Milestones can help you to bridge the gap and provide a better client experience.Setting expectations for both the client and the lawyer.Relationships and communication. Key Takeaways:If the end result is good, the client could still be happy. But if they are referring you to others, then you know they had a good experience.Technology is not a replacement for personal connections with

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00:36:07

Marko Evans: Law Firm Recruiting and Retention

BE THAT LAWYER ·

2022/04/14

In this episode, Steve Fretzin and Marko Evans discuss:Developing remote culture. Specialization versus generalization. What a good recruiter needs to know. Transparency and compensation. Key Takeaways:Law firms should have an internal recruiter to keep the pipeline of great talent coming. Recruiting is an ongoing process. Retention times are shorter than ever and you want to make sure to grab good candidates when you can. You don’t necessarily have to pay the most to get and retain staff. You

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00:41:42

Lori Ann Fox: Take Your Shot, Live Your Life

BE THAT LAWYER ·

2022/04/11

In this episode, Steve Fretzin and Lori Ann Fox discuss:Learning, growing, and moving forward without fear of failure. The evolution of the legal practice in the last 15 years. How Lawmato works and can be a game changer for you. Taking a chance and not waiting until retirement. Key Takeaways:You want to give a client the right service that they really need, not just what may be kind of what they need. Alternative billing models have allowed solo and small firms to work as GC or outside GC for

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00:33:57

Carl Ficks: Well-Being in the Law

BE THAT LAWYER ·

2022/04/07

In this episode, Steve Fretzin and Carl Ficks discuss:Giving it your all in all that you do. The art and practice of lawyering. Everyone has the same 168 Hours in a week. Resources available to lawyers to better your life. Key Takeaways:Regardless of what your gift is, if you don’t bring your best effort, you are going to sacrifice it. The state bar associations are getting into lawyer well-being. This is a great change and is necessary in this profession. Self-care is not selfish. It is great for

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00:36:18

Hillard Sterling: The Four Pillars of Business...

BE THAT LAWYER ·

2022/04/04

In this episode, Steve Fretzin and Hillard Sterling discuss:The four pillars of business development and how they interact with each other. Building on your own content with repurposing and leveraging on multiple platforms. How KLTR - Know, LIke, Trust, Refer - is aided by the four pillars of business development. Being proactive in following up on your business development contacts. Key Takeaways:Give things away in your business development so people know how much they need you to do the

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574 results

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