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PODCAST

The MadTech Podcast

All your MadTech podcasts from ExchangeWire in one feed: The MadTech Podcast: our weekly news wrap-up with a special guest The MadTech Daily: your media and marketing news in minutes each morning Podcast Specials: interviews with industry leaders on their specialist subjects

technology tech news

All Episodes

24:44

Total Media’s Kieren Mills on Reuters’ Partnership...

The MadTech Podcast ·

2025/01/10

In this MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Kieren Mills, head of broadcast at media agency Total Media to look at the latest in publishing and streaming.They discuss Reuters’ recent partnership with Gannett to launch a new subscription-based content bundle, the growth in the UK streaming advertising market, and Netflix’s first time coverage of two NFL games on Christmas Day at the end of year year.

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1:57

MadTech Daily: EU Pushes to Conclude Investigation...

The MadTech Podcast ·

2025/01/09

On today's MadTech Daily: EU Pushes to Conclude Investigation into X’s Content Moderation; Reddit Introduces New Features for Advertisers; Livestreaming Shopping App Whatnot’s Valuation Rises to $5B

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1:57

MadTech Daily: Meta to Stop Third-Party...

The MadTech Podcast ·

2025/01/08

On today's MadTech Daily: Meta to End Third-Party Fact-Checking Program; Singapore Considers Social Media Age Restrictions; Disney to Combine Hulu + Live TV with FuboTV

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1:49

MadTech Daily: South Australia Bans Junk Food Ads on...

The MadTech Podcast ·

2025/01/07

On today's MadTech Daily: South Australia Bans Junk Food Ads on Public Transport; WWE Raw Hits Netflix; Amazon Plans Expansion into UK Broadband

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1:51

MadTech Daily: Another Antitrust Order for Google...

The MadTech Podcast ·

2025/01/06

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2:55

MadTech Daily: Google’s Proposed Search Monopoly...

The MadTech Podcast ·

2025/01/03

On today's MadTech Daily: Google’s Proposed Search Monopoly Remedies; The Latest on the US TikTok Ban; Netflix Attracts 24 Million Viewers for First Christmas NFL Games

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2:02

MadTech Daily: US Senators Urge Biden to Extend...

The MadTech Podcast ·

2024/12/23

MadTech Daily: US Senators Urge Biden to Extend TikTok Ban Date; Perplexity’s Value Triples; Sony to Become Largest Shareholder of Kadokawa

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43:42

The Big ExchangeWire 2024 Review and 2025 Preview

The MadTech Podcast ·

2024/12/20

On the final MadTech Podcast episode of 2024, ExchangeWire head of content John Still is joined by CEO Rachel Smith and COO Lindsay Rowntree. Wrapping up the year, the team look back on 2024, discussing some of the highlights and moments that shaped the industry. Looking ahead to next year, they make their predictions for ad tech in 2025. Our report looking at the state of data and tech maturity in APAC can be found here:

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2:16

MadTech Daily: Creatives Reject UK Gov’s Plan on AI...

The MadTech Podcast ·

2024/12/20

MadTech Daily: Creatives Reject UK Gov’s Plan on AI Training Material; UK Data Regulator Criticises Google for Ad Tracking Change; EU Publishes Draft Proposals for Apple’s Interoperability Requirements

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2:07

MadTech Daily: Lloyds Ad Banned for Greenwashing;...

The MadTech Podcast ·

2024/12/19

On today's MadTech Daily: Lloyds Ad Banned for Greenwashing; Netflix Fined for Use of Customer Data; Temu Named UK’s Most Downloaded iPhone App

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1:57

MadTech Daily: Google Faces New Ad Tech Lawsuit in...

The MadTech Podcast ·

2024/12/18

On today's MadTech Daily: Google Faces New Ad Tech Lawsuit in Australia; UK Gov Proposes Exception to Copyright Law for AI Training; EU Opens Proceedings Against TikTok on Election Risks

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2:21

MadTech Daily: US Rollout of Netflix Ad Stack Set for...

The MadTech Podcast ·

2024/12/17

On today's MadTech Daily: US Rollout of Netflix Ad Stack Set for April; UK Introduces New Online Safety Regulations for Tech Firms; UK Creatives Seek Copyright Protections from AI

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2:09

MadTech Daily: ITV Partners with YouTube; Warner Bros...

The MadTech Podcast ·

2024/12/16

On today's MadTech Daily: ITV Partners with YouTube; Warner Bros to Split Streaming and TV Businesses; Barb Tool Overestimates Broadcaster Reach

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25:34

TBWA/MCR on Charity Advertising and Connecting with...

The MadTech Podcast ·

2024/12/13

In this podcast special, we’re joined by executive creative directors Lisa Nichols and Gary Fawcett, and senior planner Emily Adams at TBWA/MCR to discuss a campaign created for Blesma, a charity which raises money for limbless veterans. They expand on the challenges of advertising for the charity sector, highlighting how humour can be used to connect with consumers. They also discuss a campaign for HostileDesign.org which raises awareness about hostile architecture such as anti-homeless spikes

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2:11

MadTech Daily: AUS Gov Announces Publisher Payment...

The MadTech Podcast ·

2024/12/13

On today’s MadTech Daily: AUS Gov Announces Publisher Payment Incentive; YouTube TV Price Rises 14%; Google Wraps Up Blue Link Search Test

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2:10

MadTech Daily: Skyscanner Launches Advertising...

The MadTech Podcast ·

2024/12/12

On today's MadTech Daily: Skyscanner Launches Advertising Platform; Over 1 Billion Hours of YouTube Content Streamed Daily on TV; Apple Rolls Out ChatGPT Integration

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2:14

MadTech Daily: Global Ad Spend to Surpass $1tn in...

The MadTech Podcast ·

2024/12/11

On today's MadTech Daily: Global Ad Spend to Surpass $1tn in 2024; TikTok Shop Launches in Spain; European Regulators Examine Google and Meta’s Ad Partnership

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1:43

MadTech Daily: Omnicom Acquisition of IPG Confirmed;...

The MadTech Podcast ·

2024/12/10

On today's MadTech Daily: Omnicom Acquisition of IPG Confirmed; TikTok Requests Emergency Injunction Against US Ban; CMA Investigating Outbrain and Teads Merger

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2:08

MadTech Daily: Omnicom to buy IPG?

The MadTech Podcast ·

2024/12/09

On today's MadTech Daily: Omnicom To Buy IPG?; Go Ahead Given for The Observer Sale; Channel Factory Seeks Backer; Perplexity Adds Publishers to Ad Revenue Program

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27:47

Bedrock Platform’s Austin Scott on Brands Changing...

The MadTech Podcast ·

2024/12/06

On this MadTech Daily Episode, ExchangeWire head of content John Still is joined by CEO Rachel Smith and Austin Scott, chief commercial officer and co-founding partner of Bedrock Platform to discuss the latest in ad tech.

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627 results

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