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PODCAST

The PPC Den: Amazon PPC Advertising Mastery

The world"s first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you"re a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

business marketing

All Episodes

00:41:32

AMZPPC 12: First Look on New Bid Options in Amazon

The PPC Den: Amazon PPC Advertising Mastery ·

2019/02/13

In this episode, Mike & Brett share their thoughts as they explore Amazon PPC's new dynamic bidding features. These new bidding features include three different options which can be really confusing at first. These new options include fixed bids, dynamic bids (down only), and dynamic bids (up & down). Bid+ has been replaced by a couple new options as well! What's the best way to approach these new features? What settings should you be using for optimal results? What issues could you run into

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00:10:11

AMZPPC 11: Dissenting Thoughts on PPC Budgets

The PPC Den: Amazon PPC Advertising Mastery ·

2019/02/08

What's up Badger Nation? It's Mike from Ad Badger here, and in this episode of the PPC Den Podcast, I give my ideas about budgets in Amazon PPC. I have a lot of dissenting thoughts on budgets. People often ask me about budgets, and when I tell them my favorite budget, they get frustrated. It’s not as simple as just picking a number. It’s a process. Today, I’ll share that process with a new format on the show. The soliloquy. And yes, this was inspired by Seth Godin’s akimbo... --- Send in a voice

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00:30:22

AMZPPC 10: The Strangest, Most Popular Amazon Ads...

The PPC Den: Amazon PPC Advertising Mastery ·

2019/02/02

This episode of the Amazon PPC Advertising Podcast: PPC Den tackles one of the most perplexing, mysterious, confusing elements of Amazon Advertising Strategy: The Keyword Dump. The Keyword Dump strategy is one of the strangest, most damaging strategies we see in new campaigns and almost all of our new advertisers are doing it. The KW Dump strategy means dumping 100's and 100's of keywords from KW tools into your account, setting bids, and praying that they'll be profitable. Most of the time

en

00:31:55

AMZPPC 9: Product Targeting - Into the Great Unknown

The PPC Den: Amazon PPC Advertising Mastery ·

2019/01/25

In this episode, Mike & Brett take an even deeper dive into Amazon's new product targeting features. Since these features have been available for a couple of months now, we've had some additional time to split-test, collect data, and put together our thoughts. Listen along as we share those thoughts, findings, and more in this comprehensive take on Amazon's product targeting & category targeting features! --- Send in a voice message:

en

00:32:23

AMZPPC 8: Campaign Naming Systems

The PPC Den: Amazon PPC Advertising Mastery ·

2019/01/18

In this episode, Mike & Brett discuss the importance of campaign naming systems in Amazon PPC. Account structure and campaign naming are often the most overlooked AND the most undervalued concepts in all of Amazon advertising. If you haven't established any sort of campaign naming system yet, if you find yourself confused about which ad groups belong to which campaign, or if you just have no idea how to go about properly structuring your ad account, then THIS episode is for YOU. --- Send in a

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00:48:01

AMZPPC 7 : Hitchhiker's Guide to Sponsored Products...

The PPC Den: Amazon PPC Advertising Mastery ·

2019/01/08

In this episode of the PPC Den Podcast, Mike and Brett give a crash course into Amazon Sponsored Products. We cover a wide range of important topics that includes; negative keyword optimization, bidding on your own brand, bidding on your competitors' brands, how to handle a high ACOS, whether you should be using Bid+, and we even unveil our brand new podcast intro! Don't miss this one! --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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00:39:30

AMZPPC 6: Hitchhiker's Guide to Sponsored Products...

The PPC Den: Amazon PPC Advertising Mastery ·

2018/12/27

In this episode, Mike and Brett map out everything you need to know to optimize your sponsored product campaigns! As the captain of your proverbial Amazon rocket ship, it's your job to find your heading and map out the direction in which your business is going. When it comes to Amazon PPC, finding that heading and direction can be difficult if you don't know how to navigate the advertising landscape. Luckily, we've got your back here in the PPC Den. In this episode, we lay out where your celestial

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00:36:38

AMZPPC 5: Amazon PPC Advertising Stats

The PPC Den: Amazon PPC Advertising Mastery ·

2018/12/19

Join along as Mike & Brett dive into a comprehensive review of November's Amazon PPC advertising statistics! In this 36 minute episode, we discuss Amazon PPC advertising metrics, we provide stats for each of these metrics, and we also go into detail about things to keep in mind when working with this data on Amazon. If you really love numbers AND Amazon PPC, this episode's for you! --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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00:34:22

AMZPPC 4: The Advanced Basics of Amazon PPC

The PPC Den: Amazon PPC Advertising Mastery ·

2018/12/13

Join along as Mike and Brett dive into the "advanced basics" of Amazon PPC advertising. Listen in as we discuss theory and strategies that you can implement today. Whether you're just starting your FBA journey or you're a seasoned seller with lots of experience; there's lots of advanced basics to unpack in this episode that can really help transform your campaigns, so don't miss it! --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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00:36:55

AMZPPC 3: Amazon's New Product Targeting Features

The PPC Den: Amazon PPC Advertising Mastery ·

2018/11/30

In this episode, Mike and Brett jump into the new product targeting features that were released last week by Amazon. Join us as we discuss theory and strategies that you can implement when you create your very first product targeting and category targeting campaigns. --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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00:08:56

AMZPPC 2: The Bid+ Conundrum

The PPC Den: Amazon PPC Advertising Mastery ·

2018/10/19

Michael answers the age-old question: Should you turn on Amazon Bid+? The Seller Central feature sounds like the perfect feature to get your ad to the top spot, but everything may not turn out so well for your account. . . --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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00:18:47

AMZPPC 1: Why We're Living In The Golden Age of...

The PPC Den: Amazon PPC Advertising Mastery ·

2018/10/16

Here it is... We've finally made the world's first Amazon PPC specific podcast! In this episode we dive into why, right now, we're living in the golden age of Amazon PPC. Amazon is growing at an unprecedented rate, which opens up a world of opportunity for sellers on the online retail giant's platform. Join the Ad Badger crew as we share some insight and discuss all things Amazon PPC advertising in our very first podcast episode. --- Send in a voice message:

en

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