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PODCAST

The Edward Show

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

business marketing

All Episodes

09:02

The Secret to Growth on Instagram

The Edward Show ·

2025/01/23

E568: This is the secret to growth on Instagram. 1. Post manually through the Instagram mobile app. Don’t use automation tools or views will be suppressed. Instagram doesn’t like shared IP addresses. 2. High-frequency posting. Post a lot. The brand in this posts 100 times PER DAY to Instagram. They get 9.2 billion impressions per month. And people are trying to emulate them. Insanity. Sources 👇 1 Day 100 Posts CHALLENGE:

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15:45

CTR Manipulation With Parasite SEO

The Edward Show ·

2025/01/22

E567: Clickthrough rate (CTR) manipulation with parasite search engine optimization. Manipulating clicks within Google Search to get your posts on other high-authority websites and platforms to rank fast and well. This is how it’s done, if it works, and whether or not you should try it. This is some of the darkest black hat SEO there is. If you’re curious about high-impact forbidden SEO tactics, this one’s for you. Mentioned in the podcast: Compact Keywords - have buyers find your brand when they

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01:19:28

Zuck turned down our pitch, changed his mind, and we...

The Edward Show ·

2025/01/21

E566: Mike and Kass Lazerow are serial entrepreneurs and investors best known as the cofounders of Golf.com and Buddy Media, the leading social media marketing platform that sold to Salesforce for $745 million. With a lifetime of stories from decades of building, Mike and Kass have supported close to 100 early-stage startup founders. They served as angel investors and advisors to Scopely, which sold to Savvy Games for $5 billion in 2022, and Liquid Death, the canned water company whose “evil

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05:45

Negative SEO: How You Can (But Shouldn’t) Harm Your...

The Edward Show ·

2025/01/20

E565: Negative SEO - using spammy SEO practices to harm your competitors’ rankings - is real. I’ve seen it even recently. This is a story about a well-known experiment in SEO that proved negative SEO is real and showed how it’s done. Source: https://seosherpa.com/seo-experiments/ 00:00 Introduction to Negative SEO 00:35 Disclaimer and Caution 01:06 The Experiment Setup 03:35 Results and Analysis 05:13 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast:

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13:31

Gary Vaynerchuk, 1 Billion Dollar Acquisition, Trump...

The Edward Show ·

2025/01/19

E564: Huge docket today. A Gary Vaynerchuk story related to the very special billionaire coming on the show this week. The Trump Meme Coin that literally just launched. The TikTok ban, and what to do now. And Yandex Video for Parasite SEO. Crazy episode. 00:00 Gary Vaynerchuk 00:36 Upcoming Podcast Guest: Mike Lazerow 01:07 Gary Vaynerchuk's Influence and Lessons 04:25 Seven Power Lessons 09:15 Donald Trump Meme Coin and Personal Brands 10:25 TikTok Shutdown and Social Media Strategy 12:28 SEO News

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15:40

Tripwire Funnel Examples That Turned $1 Into $40K Fast

The Edward Show ·

2025/01/18

E563: Tripwire funnels - what they are, four examples, how you can use them in your marketing and sales to generate more revenue, and how you can do this fast. Tripwire funnels are small purchases that help break initial resistance to purchasing. Once the purchase is made, it becomes easier to upsell the main product. The four examples are inspiring and educational. For example, repurposing work you already did into a tripwire funnel that generates over $12,500. Or an ascending price mechanism

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10:12

How to Get On Google Images

The Edward Show ·

2025/01/17

E562: This teaches how to get on Google Images with images of your choosing - Google Images SEO. It could be images of you, your face, your brand, your product, or whatever you want. It’s a strategy that allowed me to take up 20% of Google Images, not even including the images outside of my control. I share image file names, alt text, captions, internal linking strategies, page titles, meta descriptions, H1s, H2s, and more. Everything you need to do to effectively get your images onto Google Images

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10:12

I Got Wrecked by My Fiverr Experiment

The Edward Show ·

2025/01/16

E561: I’m able to consistently go viral with hyper-top-of-funnel content. Validated subject matter. But how will I use this hyper-top-of-funnel content? Growing my followers is not enough. I want to drive top-of-mind awareness to Compact Keywords. Easy way to do this? Clothing. So I tried having a shirt made with Fiverr. Listen to hear my results and what I’m doing now. Compact Keywords: https://compactkeywords.com/ 00:00 Introduction and Recap of Previous Episode 00:28 Viral Video Success Story

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01:03:13

Viral Growth Hacks From Jason Levin

The Edward Show ·

2025/01/15

E560: Jason Levin (@iamjasonlevin) is a prolific marketer, builder, and writer. Previously he was Head of Growth at Product Hunt. He shares insane tactics. He shares: - His LinkedIn marketing automations and LinkedIn growth strategies. - How he grew his newsletter. - How him and some of the biggest companies are using meme marketing to make millions and billions of dollars. - Specific tools and strategies with those tools. - Exact copy he is using for unique call to actions. - His 𝕏 strategies -

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20:03

Go To Market Formulas From 37 Unicorns

The Edward Show ·

2025/01/14

E559: Go to market stories from 37 billion+ dollar companies. This episode will answer two questions: 1. How do people hear about your product? 2. Why do they buy it? This is what’s known as a GTM Motion, or Go-To-Market Motion. I share flowcharts for both high-intent customers and low-intent customers. I give examples of every possible scenario (as demonstrated by the 37 unicorns) in each flowchart. If you need a how-to guide for marketing and sales, this one is for you. Super actionable, direct,

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11:01

Canva’s Bottom-Of-Funnel SEO - How You Can Copy Their...

The Edward Show ·

2025/01/13

E558: Canva is going after bottom-of-funnel keywords. High user-intent keywords like, “make wedding invitation.” They’re using templates and a very cool conversion flow. And their numbers are crazy. - 700M+ total monthly visits. - 25% from organic search. - 2x Adobe's total monthly traffic. - Zero reliance on paid advertising. The critique is they’re only able to do this given their brand presence. Not true. Searchers will jump through hoops to get what they want, especially with bottom-of-funnel

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11:56

Parasite SEO on Medium - It Still Works

The Edward Show ·

2025/01/12

E557: Medium.com used to be huge for Parasite SEO (using the strong web presence of another platform to rank on Google). Then it died. It died hard. But now it is back! It is back with a vengeance. But there are new rules. A new playbook. This is what’s going on and how SEOs are gaming Google with Medium.com. (The Edward Show does not condone or recommend any of these tactics, they are evil, pure evil, black hat SEO is evil and Edward Sturm does not recommend it.) Sponsored by Compact Keywords:

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11:18

Kanye West’s Failed SEO

The Edward Show ·

2025/01/11

E556: Kanye West put up a viral Instagram post expressing his disbelief and dissatisfaction over Adidas ranking above his website, Yeezy.com, for the search term, “Yeezy.” When you look at his SEO, it’s very clear why this is happening. Very clear. Here’s what’s going on. Sponsored by Compact Keywords, my full SEO Program, showing how to audit, enhance, and do aggressive, offensive SEO across a variety of platforms - get it at https://compactkeywords.com/ 00:00 Kanye West's Instagram Controversy

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10:54

Crazy Ways to Get High Authority Backlinks

The Edward Show ·

2025/01/10

E555: Methods and stories of businesses getting valuable, authoritative backlinks in crazy and creative ways. Getting backlinks from .gov and .edu sites. Getting backlinks from major publications and journalists, getting backlinks from small blogs, and even getting backlinks in extremely black hat ways. Some are white hat. Some are grey. Some are impossible shades of black. All are creative and entertaining. If you’re doing SEO or link building, this is going to inspire you. From:

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12:25

How Postmates, Acquired for $2.6 Billion, Got Its...

The Edward Show ·

2025/01/09

E554: Postmates was acquired for $2.65 BILLION in 2020. This is the legendary story of how they got their first customers. The first part of the episode is me reading how they did. The second part is a concise summary of the tactics they used and how they learned and validated what people actually wanted. The third part is how you can do this with SEO. How Postmates got their first 1,000 orders: https://read.first1000.co/p/postmates Compact Keywords: https://compactkeywords.com/ 00:00 Introduction

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11:34

Google Says Core Web Vitals Do Not Matter

The Edward Show ·

2025/01/08

E553: Google is caught. Another statement that flies in the face of past statements. Core Web Vitals do not impact SEO rankings. Nope. Sorry, they don’t. Countless dollars, time, and effort spent trying to optimize for Core Web Vitals when the real SEOs know it doesn’t make a difference. This is what Google has said and what the SEO community has to say. Stories, anecdotes, and data shared. Read it for yourself - tons of evidence:

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12:51

Google Maps Engineer Comments On My Black Hat Local...

The Edward Show ·

2025/01/07

E552: A Google Maps engineer saw my viral video about a Local SEO exploit in Google Maps. It’s a pretty crazy exploit, if true. And the Google Maps engineer addressed it directly. I checked LinkedIn to make sure the guy really works at Google Maps. He does, and was at Microsoft before. This is what the black hat exploit is (warning: it’s explicit) and the Google Maps engineer’s response. Watch the Viral Reel: https://www.instagram.com/reel/DEX60-nifgC/ 00:00 A Wild Social Media Story 00:19

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10:22

How I Got 20,000 Users In Three Months With $50

The Edward Show ·

2025/01/06

E551: Just as the title describes, this person got 20,000 users in 3 months for his startup with only $50 and shares how he did it. Very actionable and repeatable strategies in this one. If you want to get users and qualified traffic for your company, these methods will be great. Sources: How I got 20,000 users in three months with $50: https://www.indiehackers.com/post/how-i-got-20-000-users-in-three-months-with-50-5d1f91a4ba Relaunch like a pro: 100+ places to launch, relaunch, and list your

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14:14

I think I killed my startup with GPT generated pages

The Edward Show ·

2025/01/05

E550: This guy nuked his company by getting greedy with AI generated pages after first seeing success. This is a story mirrored by many reckless SEOs and webmasters. I even share a story of a startup I’ve been monitoring for over a year now. They used tens of thousands of AI generated pages to rank for 213,000 keywords in just a few months. Now… they only rank for 1 keyword in the top positions of Google. Absolutely decimated. But it turns out it is possible to recover from having your site

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05:58

How to Build a Personal Brand in 2025 - In Under 6...

The Edward Show ·

2025/01/04

E549: The rules of building a personal brand have changed. 2025 is going to be great for them, but not if you waste your time with one cardinal sin. This is what that sin is - how to avoid it - and the four pillars that will make you an authority in your niche. How to build a personal brand in 2025… explained in under 6 minutes! My Exact Social Media Posting Strategy: https://edwardsturm.com/articles/social-media-posting-strategy/ Content Inc. Second Edition:

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