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PODCAST

The WARC Podcast

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

business marketing

All Episodes

00:34:35

WARC Talks 2022 Media Trends

The WARC Podcast ·

2022/01/06

Welcome back! This week WARC talks 2022 media trends with Dan Calladine, Head of Media Futures at Carat Global, and author of Dentsu’s ‘Reimagining Next’ media trends report. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:42:25

Behind the Winning Idea – 'Dirt for Good'

The WARC Podcast ·

2021/12/16

This week, in Behind the Winning Idea and our last episode of 2021, we explore the strategy, execution and outcome of Persil: Dirt for Good, awarded Gold in Brand Purpose and a Sustainability Award in this year's WARC Awards for Effectiveness. Persil grew sales and consideration among households in the UK by evolving its Dirt is Good brand platform to communicate its new green brand purpose and the actions it was taking to address environmental concerns. We spoke to Tati Lindenberg, Vice President

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00:34:05

WARC Talks Writing Better Briefs

The WARC Podcast ·

2021/12/09

This week WARC talks writing better briefs with Pieter-Paul von Weiler and Matt Davies, founders of BetterBriefs. The brief - it's arguably the most important yet overlooked tool in the advertising and marketing industry. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:36:02

Behind the Winning Idea – 'SmartPort'

The WARC Podcast ·

2021/12/02

This week, in Behind the Winning Idea, we explore the strategy, execution and outcome of Trelleborg: SmartPort, awarded a Gold in B2B in this year's WARC Awards for Effectiveness. Trelleborg repositioned itself from equipment manufacturer to smart technology solutions provider with the launch of its SmartPort brand, and drove change in the global marine market. We spoke to Richard Hepworth, business unit president at Trelleborg Marine & Infrastructure and Tom Stein, chairman and chief client

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00:33:53

WARC Talks Targeting Taste Communities

The WARC Podcast ·

2021/11/25

This week WARC talks targeting taste communities with strategy executive and author of The Business of Aspiration, Ana Andjelic. Instead of focusing on individuals, marketers should focus on the communities they belong to. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:38:21

WARC Talks Creativity and Attention

The WARC Podcast ·

2021/11/18

This week WARC talks creativity and attention with Karen Nelson-Field, CEO and founder of Amplified Intelligence, and Orlando Wood, Chief Innovation Officer at System1 Group. While some organisations have done a huge amount to draw a link between attention and business outcomes in a media context, the creative side of advertising is comparatively under-explored. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:36:34

Behind the Winning Idea – 'Setting a New Course for...

The WARC Podcast ·

2021/11/11

This week, in Behind the Winning Idea, we explore the strategy, execution and outcome of Maersk: Setting a new course for growth, winner of the B2B Grand Prix in this year's WARC Awards for Effectiveness. Maersk set out to reshape the industry by diversify its offering to become a complete end-to-end logistics provider. We spoke to Dominic Pope, Global Marketing Manager at Maersk and Bryan Hogg, Strategy Director at Havas Media Group to find out more. Stay up-to-date with the latest marketing and

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00:49:51

Behind the Winning Idea – 'The Travis Scott Meal'

The WARC Podcast ·

2021/11/04

This week, in Behind the Winning Idea, we explore the strategy, execution and outcome of McDonald's: The Travis Scott Meal, winner of the Collaboration & Culture Grand Prix in this year's WARC Awards for Effectiveness. McDonald's had several initiatives in the lead up to it's now-defined brand platform of 'famous orders' which ultimately led to the Travis Scott meal. We spoke to Jennifer Healan, VP of U.S. Marketing at McDonald's and Tass Tsitsopoulos, Planning Director at Wieden+Kennedy New

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00:12:28

3 in 15 – Creator Economy

The WARC Podcast ·

2021/10/28

This week we're joined by WARC's Catherine Driscoll, commissioning editor and editor of a recent WARC Guide on the creator economy. Catherine talks about the relationship between brands, creators and the social platforms; gaming and their fandoms; and best practice for brands looking to work with creators. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:17:28

3 in 15 – EffWorks

The WARC Podcast ·

2021/10/21

This week we're joined by WARC's Alex Brownsell, Senior Editor, Media, Lena Roland, Managing Editor, WARC.com, and Sam Peña-Taylor, Reporter. The team discusses the IPA's recent EffWorks conference and the three main takeaways from it. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:45:02

Behind the Winning Idea - 'A Dad's Job'

The WARC Podcast ·

2021/10/14

This week, in Behind the Winning Idea, we explore the strategy, execution and outcome of Home Centre: A Dad's Job, winner of the Instant Impact Grand Prix in this year's WARC Awards for Effectiveness. A father's day campaign that actually celebrates mothers, A Dad's Job sheds a light on the tabboo subject of single mothers. We spoke to Siddarth Sivaprakash, Head of Marketing at Home Centre, and Tahaab Rais, Regional Head of Strategy at FP7 to find out more. Stay up-to-date with the latest marketing

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00:39:33

Behind the Winning Idea - 'Shame to Pride'

The WARC Podcast ·

2021/10/07

This week, in Behind the Winning Idea, we explore the strategy, execution and outcome of Aldi: Shame to Pride, winner of the Sustained Growth Grand Prix in this year's WARC Awards for Effectiveness. Aldi ran a ten year multi-channel campaign to improve perceptions, grow share, and become a top-5 grocery retailer in the UK. We spoke to Jamie Peate, Global Head of Retail Strategy at McCann Worldgroup, and Laura McKinlay, Managing Partner at McCann Manchester, to find out more. Stay up-to-date with

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00:46:15

WARC Talks Conscious Media Investment

The WARC Podcast ·

2021/09/30

This week WARC talks conscious media investment with Jake Dubbins, Co-Founder & Co-Chair at Conscious Advertising Network, Belinda J Smith, CEO, Americas at m/SIX, and Clare Melford, Co-founder & Executive Director at The Global Disinformation Index. What is conscious media investment, why does it matter, and what does it mean for the way we think about planning media? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:39:17

WARC Talks Future of Strategy

The WARC Podcast ·

2021/09/23

This week WARC talks future of strategy with Mark Pollard, Strategy CEO at Mighty Jungle and Host of Sweathead and Mark Lester, Head of Strategy at WE ARE Pi. We discuss the latest Future of Strategy report, which is based on an annual, global survey of strategists, and digs into factors impacting the strategy role within the marketing industry. Download a sample of the report here. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:48:58

Behind the Winning Idea - 'Small Business Drive'

The WARC Podcast ·

2021/09/16

This week, in Behind the Winning Idea, we explore the strategy, execution and outcome of Lexus: Small business drive, awarded a Silver in Customer Experience and the Personalisation & Insight Award in this year's WARC Awards for Effectiveness. The team identified an underserved target and invested in branded content and the lower funnel test drive experience to increase both lead flow and conversion. We spoke to TBWA Hong Kong's Jerome Ooi, Executive Creative Director and Terence Ling, Head of

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00:37:32

Behind the Winning Idea - 'Unforgettable Bag'

The WARC Podcast ·

2021/09/09

This week, in Behind the Winning Idea, we explore the strategy, execution and outcome of Tesco: Unforgettable Bag, winner of the Customer Experience Grand Prix in this year's WARC Awards for Effectiveness. Applying behavioural economics thinking, Tesco greatly reduced the use of single-use plastic bags. In the 12 months after the campaign, bag reuse rates jumped from 5% to an amazing 60%. We spoke to Azliza Azmel, Corporate Services Director at Tesco Malaysia and Graham Drew, Chief Creative Officer

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00:14:40

3 in 15 – Reaching the Brazilian consumer

The WARC Podcast ·

2021/09/02

This week we're joined by WARC's Cathy Taylor, US commissioning editor and the editor of this WARC Spotlight on Brazil. Cathy explores how brands can pursue strategies that both help the common good and allow them to grow, the impact of more Brazilians joining the banking system, and the importance of reality shows as a really engaging platform for brands. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:31:03

Behind the Winning Idea - 'Skip the Rinse'

The WARC Podcast ·

2021/08/26

This week, in Behind the Winning Idea, we explore the strategy, execution and outcome of Finish: Skip the Rinse, winner of the Brand Purpose Grand Prix in this year's WARC Awards for Effectiveness. Dishwasher brand Finish grew sales and market share in the US with a multichannel campaign to encourage Americans to save water. Sales grew by 33% year on year as a result. We spoke to Kelsey Steele, Group Strategy Director at HAVAS New York and Umar Khan, US VP of Marketing at Reckitt to find out more

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00:39:03

WARC Talks Creative Effectiveness

The WARC Podcast ·

2021/08/12

This week WARC talks creative effectiveness with Shazia Ginai, CEO of Neuro-Insight UK and Todd Sussman, Chief Strategy Officer at FCB New York. Together we explore insights from the 2021 Creative Effectiveness Lions winners, featuring themes from this year’s work to uncover what it takes to be both creative and effective. WARC subscribers can view all winners and the full report here or you can download the sample report. Stay up-to-date with the latest marketing and advertising news with our free

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00:14:41

3 in 15 - The Future of Identity

The WARC Podcast ·

2021/07/29

This week we’re joined by WARC’s Alex Brownsell, senior editor for media and editor of the WARC Guide to the future of identity. Alex takes us through the implication of Google postponing its ban on third-party cookies, the best way for brands to avoid any data disruptions, and what the future of identity will really look like.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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411 results

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