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PODCAST

The Duct Tape Marketing Podcast

Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America"s top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you"re a small business owner, marketing professional, or marketing agency owner, you"ll gain valuable insights and actionable advice on topics such as marketing

business marketing

All Episodes

25:23

A Guide To The Future Of Virtual Meetings And Events

The Duct Tape Marketing Podcast ·

2022/07/20

In this episode of the Duct Tape Marketing Podcast, I interview Mark Kilens. Mark is the CMO of Airmeet, a leading virtual and hybrid event platform. He oversees Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing. More About Mark Kilens: Twitter LinkedIn Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush. Learn more about your ad choices. Visit

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26:00

Automating Your Webinars The Engaging And Delightful Way

The Duct Tape Marketing Podcast ·

2022/07/14

In this episode of the Duct Tape Marketing Podcast, I interview Melissa Kwan. Melissa is the CEO and Co-founder of Webinar. She has spent twelve years in startups and built three successful companies without venture capital backing. Her previous startup, a real estate tech company, was acquired in 2019. As a revenue-driven founder specializing in sales and business development, Melissa has learned how to build companies with very few resources — by automating what she could, outsourcing wherever

en

27:02

How To Get More Done By Doing Less

The Duct Tape Marketing Podcast ·

2022/07/13

In this episode of the Duct Tape Marketing Podcast, I interview Mike Michalowicz. Mike is the author of 'Get Different', 'Fix This Next', 'Clockwork', 'Profit First', 'The Pumpkin Plan' and 'The Toilet Paper Entrepreneur'. His books have been translated into 10 languages. Mike is also the founder of Profit First Professionals. The Profit First Professional organization is designed to support accountants, bookkeepers, and other financial professionals to substantially differentiate themselves in the

en

26:10

The Way To Raise Your Prices Without Losing Customers

The Duct Tape Marketing Podcast ·

2022/07/07

In this episode of the Duct Tape Marketing Podcast, I interview Jeb Blount. Jeb is the CEO of Sales Gravy and the author of 14 books including Fanatical Prospecting, Sales EQ, Objections, Virtual Selling, and his brand new book — Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers. More About Jeb Blount: His brand new book — Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing

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24:43

10 Key Areas That May Be Holding Your Business Back

The Duct Tape Marketing Podcast ·

2022/07/06

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. If you're a long-time listener, you know that my point of view is strategy before tactics. In this episode, we're going to focus on the 10 key areas that may be holding your business back. These aren't just 10 tactics — we're going to dive into on these key areas and how you can use them as pillars to help you build a systematic approach to marketing and growing your business. Resources I Mention: The Ultimate Marketing

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26:00

What It Means To Humanize A Brand (And How To Do It...

The Duct Tape Marketing Podcast ·

2022/06/30

In this episode of the Duct Tape Marketing Podcast, I interview Jacqueline Lieberman. Jacqueline is the former Managing Partner and the Head of Strategy Story Worldwide and the current founder of BrandCrudo. More About Jacqueline Lieberman: Learn more about Jacqueline's company: BrandCrudo Jacqueline's podcast: Uncooked Take The Marketing Assessment: Marketingassessment.co This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Zapier. Learn more

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15:24

2 Out-Of-The-Box Ways To Generate Referrals

The Duct Tape Marketing Podcast ·

2022/06/29

In this episode of the Duct Tape Marketing Podcast, I’m wrapping up the final part of a five-episode series where I’m covering one of my favorite topics: referrals. Here, you can listen to the first episode, second episode, third episode, and fourth episode of the Referral Generation series. Resources I mention: The full Referral Generation series: The first episode: 7 Appro aches To Help You Generate More Referrals The second episode: 3 Types Of Referral Offers Every Business Needs The third

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24:10

The Strategy Behind Building A Thriving Online...

The Duct Tape Marketing Podcast ·

2022/06/23

In this episode of the Duct Tape Marketing Podcast, I interview Jenny Weigle. Jenny has been creating, executing, and reviewing strategies for online communities for more than 10 years. She's worked with more than 100 brands on various aspects of their community strategy and implementations, including launch, migration, programming, and planning. More About Jenny Weigle: Her consulting practice — Jenny.community Take The Marketing Assessment: Marketingassessment.co This episode is brought to you

en

28:49

The Key To Writing A Must-Read

The Duct Tape Marketing Podcast ·

2022/06/22

In this episode of the Duct Tape Marketing Podcast, I interview AJ Harper. Aj is an editor and publishing strategist who helps authors write foundational books that enable them to build readership, grow their brand and make a significant impact on the world. As ghostwriter and as developmental editor, she has worked with newbies to New York Times bestselling authors with millions of books sold. AJ is writing partner to business author, Mike Michalowicz. Together they’ve written nine books, including

en

23:56

How To Grow Your Business Like A Weed

The Duct Tape Marketing Podcast ·

2022/06/16

In this episode of the Duct Tape Marketing Podcast, I interview Stu Heinecke. Stu is a bestselling business author, marketer, and Wall Street Journal cartoonist. His first book, How to Get a Meeting with Anyone, introduced the concept of Contact Marketing and was named one of the top 64 sales books of all time. His latest release, How to Grow Your Business Like a Weed, lays out a complete model for explosive business growth, based on the strategies, attributes, and tools weeds use to grow, expand,

en

26:42

The Evolution Of The Podcast

The Duct Tape Marketing Podcast ·

2022/06/15

In this episode of the Duct Tape Marketing Podcast, I interview Todd Cochrane. Todd is the CEO of Blubrry Podcasting - a podcast media company that represents 105,000 Audio and Video podcasters in which his company provides advertising opportunities, media distribution/hosting, podcast media statistics, and other services. He is a podcast advertising specialist, and he founded the Tech Podcast Network in 2004. More About Todd Cochrane: Blubrry His podcast — Geek News Central Take The Marketing

en

28:08

How To Harness Your Unfair Advantage

The Duct Tape Marketing Podcast ·

2022/06/09

In this episode of the Duct Tape Marketing Podcast, I interview Ash Ali and Hasan Kubba. They both are award-winning authors and entrepreneurs. Despite not going to university, Ash became a serial tech founder and the first marketing director of a unicorn startup – Just Eat). Hasan built a successful startup from his bedroom with nothing more than an online course and a yearning to escape the ‘rat race’. They are now international bestselling authors, coaches, and keynote speakers. Their latest book

en

26:51

How Leveraging A Virtual Assistant Will Change Your Life

The Duct Tape Marketing Podcast ·

2022/06/08

In this episode of the Duct Tape Marketing Podcast, I interview Tricia Sciortino. Tricia is the CEO and Board Member at BELAY, Co-Host of the One Next Step Podcast, and Author of Rise Up & Lead Well: How Leveraging An Assistant Will Change Your Life & Maximize Your Time. More About Tricia Sciortino: BELAY Take The Marketing Assessment: Marketingassessment.co This episode is brought to you by the Hubspot Podcast Network and BELAY. . Learn more about your ad choices. Visit megaphone.fm/adchoices

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25:32

The Adventures Of The World's Greatest Negotiator

The Duct Tape Marketing Podcast ·

2022/06/02

In this episode of the Duct Tape Marketing Podcast, I interview Rich Cohen. Rich is the New York Times-bestselling author of several books of Tough Jews, Monsters, Sweet and Low. He is the co-creator of the HBO series Vinyl, and a contributing editor at Rolling Stone. Rich has a new book called – The Adventures of Herbie Cohen: World's Greatest Negotiator. More About Rich Cohen: His new book — The Adventures of Herbie Cohen: World's Greatest Negotiator Connect on Twitter Take The Marketing

en

24:02

Content Planning Made Easy With Planable

The Duct Tape Marketing Podcast ·

2022/06/01

In this episode of the Duct Tape Marketing Podcast, I interview Xenia Muntean. Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable, at 20 years old she built a digital marketing agency and led social for clients such as Coca-Cola. Xenia has been recognized on the Forbes 30 Under 30 list and she spoke on the Innovation Stage

en

24:00

How To Create Powerful, Uncopyable Experiences For...

The Duct Tape Marketing Podcast ·

2022/05/26

In this episode of the Duct Tape Marketing Podcast, I interview Steve Miller. Meetings & Conventions Magazine calls Steve Miller the Idea Man for his unconventional, edgy, no-spin approach to marketing and branding. He is the author of the Amazon #1 bestseller, "UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition." Steve’s speaking and consulting clients have ranged from entrepreneurs to Fortune 100 corporations, including Proctor & Gamble, Greystar Real Estate, Caterpillar, Boeing

en

27:23

Transforming Marketing With Artificial Intelligence

The Duct Tape Marketing Podcast ·

2022/05/25

In this episode of the Duct Tape Marketing Podcast, I interview Paul Roetzer. Paul is the founder and CEO of Marketing AI Institute, and the founder of PR 20/20, HubSpot’s first partner agency. He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. He's also the co-author

en

22:55

How To Build Great Leadership Teams

The Duct Tape Marketing Podcast ·

2022/05/19

In this episode of the Duct Tape Marketing Podcast, I interview Jack McGuinness. Jack is a management consultant with over 35 years of experience. After serving with the U.S. Army’s 10th Mountain Division, he helped build a successful boutique management consulting firm where he served as COO for 13 years. In 2009, he co-founded a new firm, Relationship Impact, a consulting firm focused on working with CEOs to unleash the potential of their leadership teams. He has a new book called — Building Great

en

24:53

Why Great Leadership Starts With Open Hearted...

The Duct Tape Marketing Podcast ·

2022/05/18

In this episode of the Duct Tape Marketing Podcast, I interview Edward Sullivan. Edward has been coaching and advising start-up founders, Fortune 10 executives, and heads of state for over 15 years. His clients include executives from Google, Salesforce, Slack, and dozens of other fast-growth companies. He holds an MBA from Wharton and an MPA from the Harvard Kennedy School. Edward is CEO & President of the renowned executive coaching consultancy Velocity. He also has a new book launching on June

en

28:44

Using Personalization Data To Reshape Your Customer...

The Duct Tape Marketing Podcast ·

2022/05/12

In this episode of the Duct Tape Marketing Podcast, I interview Brennan Dunn. Brennan is the Co-founder of RightMessage, writes weekly at Create & Sell, and is wrapping up a new book on personalized marketing. Links to Resources: RightMessage Createandsell.co — Sign up for weekly, in-depth email marketing advice for creators Learn more about your ad choices. Visit megaphone.fm/adchoices

en

1,219 results

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