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PODCAST

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they"ve learned through years of being in the trenches. Whether you have a new website or you"re an established business, you"ll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you"re sure to find

business marketing

All Episodes

21:09

Why rebranding is a mistake most of the time...

Marketing School - Digital Marketing and Online... ·

2024/06/21

In episode #2763, we discuss ConvertKit's rebranding to Kit and the potential drawbacks of the name change. We also touch on AI overviews in Google search results, the marketing opportunities of organic social media and the limitations of productized services as a business model. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Is rebranding a

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18:55

2024 bankruptcies show where the economy is really...

Marketing School - Digital Marketing and Online... ·

2024/06/20

In episode #2762, we discuss the United States' debt, consumer debt, potential bank failures, commercial real estate, interest rates, inflation, and social issues affecting businesses. We also tackle marketing strategies, viral videos, and unrealistic expectations in relationships.Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: 2024

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18:04

Canva's $26B SEO strategy, Communities gaining SEO...

Marketing School - Digital Marketing and Online... ·

2024/06/19

In episode #2761, we discuss Canva's valuation drop from $40B to $26B, yet they still get 209M visitors monthly and have 290K referring domains. Their SEO strategy focuses on holiday and event templates, generating high volume and cheap traffic. We also cover the rise of hate accounts, the value of community-generated content, and an affiliate site's cautionary tale of losing search visibility.Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content

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17:20

96% of sites ranking in top 10 have 1000+ links

Marketing School - Digital Marketing and Online... ·

2024/06/18

Need marketing help? Visit: https://www.singlegrain.com/Want to scale your agency? Join AOA here: https://marketingschool.io/agency Want to recruit great marketers? Find the best talent here: https://marketingschool.io/hire -- In episode #2760, we reference a study that found 96% of websites ranking in the top 10 results have at least 1,000 backlinks. We discuss the impact of brand queries, user signals on ranking, angel investing, and the challenges and returns associated with it. Don’t

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21:40

Site removes ads and traffic explodes 113%, Why Sam...

Marketing School - Digital Marketing and Online... ·

2024/06/17

In episode #2759, we discuss the impact of removing ads from websites on organic visibility, the decline of fame and the importance of branding in B2B marketing, the power of webinars and different approaches to selling, and the role of homeowners associations (HOAs) and the use of AI in dealing with them. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00)

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17:19

8-Figure Bootstrapped Agency Blueprint

Marketing School - Digital Marketing and Online... ·

2024/06/15

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss the importance of client recap reports, the potential of AI consulting for larger companies, the use of tools like Zapier for automation, the need for differentiation in content creation, and the shift towards broader marketing strategies instead of relying solely on SEO.Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content

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20:13

Engagement grew on X despite controversy, research...

Marketing School - Digital Marketing and Online... ·

2024/06/14

In episode #2758, we discuss he effectiveness of different marketing tactics, such as influencer marketing and email marketing, and share examples of successful campaigns. We also touch on the current state of the economy and the challenges faced by younger generations in expensive areas like Beverly Hills. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00)

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16:53

The marketing genius of the Kardashians, and What...

Marketing School - Digital Marketing and Online... ·

2024/06/13

In episode #2757, we discuss the marketing powerhouse that the Kardashians are and how they control their messaging and connect with their audience. The conversation then shifts to Eric's YPO retreat experience, where he emphasizes the importance of building relationships and the value of peer groups. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's

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15:00

Gamestop's Roaring Kitty play backfires, Marketing...

Marketing School - Digital Marketing and Online... ·

2024/06/12

In episode #2756, we discuss the recent GameStop stock action, the role of influencers in driving stock price, the use of AI as a creative tool in advertising, and the importance of building a strong brand for SEO success.Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Gamestop's Roaring Kitty play backfires, Marketing leaders in dialogue at

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16:29

How SEOs hijack Reddit, The impact of Google's search...

Marketing School - Digital Marketing and Online... ·

2024/06/11

In episode #2755, we discuss the hijacking of Reddit for traffic, the impact of Google search leaks, the importance of quality content and user experience, the role of brand searches, and the potential of programmatic SEO.Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: How SEOs hijack Reddit, The impact of Google's search leak for businesses,

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13:02

Pixar is laying off 14% of its workforce, Liquid...

Marketing School - Digital Marketing and Online... ·

2024/06/10

In episode #2754, we discuss the value of quality content, the impracticality of a fighter jet giveaway, the growth of their community, the expenses of a Barbie-themed party, and the effectiveness of eavesdrop marketing.Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Pixar is laying off 14% of its workforce, Liquid Death is giving away a

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17:42

Outreach Secrets: Winning Tactics to Engage Decision...

Marketing School - Digital Marketing and Online... ·

2024/06/08

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss strategies for getting through gatekeepers, and tactics such as using LinkedIn to connect with decision-makers, starting a podcast to establish credibility, and leveraging AI chatbots as a foot in the door strategy. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel

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17:49

Trump campaign raises $53M after verdict, GameStop...

Marketing School - Digital Marketing and Online... ·

2024/06/07

In episode #2753, we discussed the fundraising success of a convicted felon, the GameStop stock frenzy, exclusivity in luxury brands, and the marketing strategies of Marie Forleo. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Trump Campaign Raises $53M After Verdict, GameStop Shares Jump 30%, Chanel Scrutinized Over Viral Posts (01:00)

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14:39

Should you raise money today?, How to get a 73% free...

Marketing School - Digital Marketing and Online... ·

2024/06/06

In episode #2752, we discussed raising money for startups, the impact of liquidation preferences on founders, knowing when to raise capital, the effectiveness of free trial conversion rates, and the evolution of TV advertising in the streaming era. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Should you raise money today?, How to get a 73%

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24:56

Why Bryan Johnson Wants to Be God

Marketing School - Digital Marketing and Online... ·

2024/06/05

In this episode, I had Bryan Johnson – the “world’s most measured man” – on the pod. He shares his health experiments, gene therapy, and the power laws of health. He also discusses his insights on measuring health metrics, prioritizing interventions, the importance of evidence-based health practices, the concept of 'don't die' and the pursuit of longevity through scientific methods and measurements. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s

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12:41

What ChatGPT-4o means for marketers, What is...

Marketing School - Digital Marketing and Online... ·

2024/06/05

In episode #2751, we discussed ChatGPT 4.0 and its potential applications, including real-time translation, storytelling, and AI assistance. We also tackled the role of AI in marketing, the importance of curiosity in marketing, the shift towards signal-based selling, and the playbooks for LinkedIn. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's

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13:51

The impact of AI overviews on SEO, Google starts...

Marketing School - Digital Marketing and Online... ·

2024/06/04

In episode #2750, we discussed AI’s impact on SEO, the impact of Google's search updates, the effects of algorithm updates on affiliate businesses, the monetization journey of businesses and creative deals. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: The impact of AI overviews on SEO, Google starts testing ads in AI overviews, Google CEO is

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18:37

McDonald's & Taco Bell show where the economy is...

Marketing School - Digital Marketing and Online... ·

2024/06/03

In episode #2749, we discussed inflation, fast food price increases, consumer behavior, marketing strategies, dental experiences, credit card benefits, health and wellness, and celebrity movements. We also tackled the concept of making money, stress, and longevity. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: McDonald's & Taco Bell show

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37:26

How to think about agency M&A, and The downfall and...

Marketing School - Digital Marketing and Online... ·

2024/05/28

In episode #2748, we explore the intricacies of M&A, the importance of due diligence, risk management, and the Patel family story. We also touch on the challenges and lessons learned from past M&A deals, as well as the mindset and approach required for successful acquisitions. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: How to

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20:26

OpenAI’s marketing head shares the one big mistake...

Marketing School - Digital Marketing and Online... ·

2024/05/27

In episode #2747, we explore how AI is more geared towards replacing tasks rather than entire roles, how AI can free up marketers to focus on strategic challenges and unlock new ways of marketing, and the importance of in-person events and building relationships in marketing. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: OpenAI’s

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