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PODCAST

Your Brand Amplified

Anika Jackson, Bleav

Welcome to Your Brand Amplified® – the podcast that takes you behind the scenes of successful businesses, exploring the minds of entrepreneurs, business leaders, marketers and sales experts. I"m thrilled to be your host, Anika Jackson, and I"m on a mission to uncover the stories, strategies, and secrets that have propelled these individuals to success. Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how

business marketing

All Episodes

00:36:46

Decoding Brand Love: Emotional Branding and Strategic...

Your Brand Amplified ·

2024/04/12

Embark on an intellectual adventure with the enigmatic Dr. Aaron Ahuvia, affectionately dubbed Dr. Brand Love, as he shares the intriguing transition from philosopher to marketing guru. His insights open up a world where love, consumer behavior, and emotional branding intersect, offering a refreshing perspective on the art of connection in the marketplace. Join us for a conversation that uncovers the psychology behind why we fall in love with brands, as Aaron maps the contours of brand strategy

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00:34:56

Constructing Dreams with Mike Kaeding: How Norhart is...

Your Brand Amplified ·

2024/04/11

When Mike Kaeding stepped into his father's shoes at Norhart, he wasn't just taking over a family business; he was shouldering a legacy of innovation and community commitment. This episode peels back the layers of Mike's journey from reluctance to leadership, against the backdrop of a company that's not only reshaping the construction industry but also making housing affordability its battle cry. Be prepared to navigate through Mike's personal trials, including a pivotal family crisis in Peru, and

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00:34:46

Adam Lucero on Building a Superhuman CEO Mindset Out...

Your Brand Amplified ·

2024/04/10

Imagine emerging from a life-threatening assault, not just alive but with a renewed purpose. Adam Lucero, the tenacious founder of Superhuman CEO, joins us to share his remarkable comeback story from a brutal stabbing in a movie theater. His tale isn't just about survival; it's a testament to the human spirit's capacity to transform despair into drive, pain into power. Adam's journey from the depths of trauma to the peaks of entrepreneurship encapsulates the essence of this episode, where adversity

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00:36:19

Charting Your Course to Financial Success with Leslie...

Your Brand Amplified ·

2024/04/09

Embark on a transformative financial odyssey with Leslie Crumley of Structured Success, where we dissect the intricate web of entrepreneurial finance and personal wealth management. Leslie's poignant narrative, shaped by the challenges of insufficient financial planning within her own family, serves as a beacon for those seeking to secure their future. Through her seasoned insights from financial services and banking to the sobering realities of a real estate downturn, Leslie equips us with the

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00:28:45

Crafting a $100 Million Narrative in the Digital...

Your Brand Amplified ·

2024/04/08

Discover the transformative journey of Jason Fisico, founder of Fizzi, as he shares his ascent from intern to digital marketing maestro, commanding over $100 million in client revenue. Our illuminating chat on Brand Amplified peels back the layers of high-stakes copywriting, revealing its critical role in marketing luxe products. Jason's narrative is a testament to the potency of words in crafting campaigns that not only look good but also convert with astounding effectiveness. Peek behind the

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00:32:22

Crafting a Creative Fitness Empire with Lesley Logan

Your Brand Amplified ·

2024/04/05

Have you ever stumbled upon a path that seemed unlikely, yet it unfurled before you into a journey of success and self-discovery? That's exactly what happened to Lesley Logan, our guest and a beacon in the Pilates world. Lesley takes us through her serendipitous encounter with Pilates, from initial skepticism to becoming a zealous advocate and entrepreneur. We chat about her shift from one-on-one coaching to mentoring the next generation of Pilates instructors and the trials she navigated while

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00:41:24

Daniel Den's Blueprint for Unleashing Your Business's...

Your Brand Amplified ·

2024/04/04

Have you ever witnessed a marketing magician at work, transforming the mundane into the magnificent? That's exactly what Daniel Den does with his X Factor Effect methodology, a game-changer in the world of brand amplification. This episode peels back the curtain to reveal how Daniel's journey - from a precocious childhood to conquering diverse international markets - has shaped his innovative approach to standing out with the Big Ideas Box in an oversaturated business world. He shares tales of his

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00:37:19

The Alchemy of Organization with Creative...

Your Brand Amplified ·

2024/04/03

Ever felt like your life's chaos could be tamed with the right planner? Laurel Smith, the brainchild behind Laurel Denise planners, joins us to reveal how her personal challenges with ADD propelled her from jewelry-making to innovating planners that resonate with the creatively organized. Our conversation with Laurel takes us on a journey through the evolution of her products, built on the foundation of intimate customer relationships and genuine feedback. By emphasizing education on effective

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00:27:15

The Art of Authentic Brand Messaging with Jonny Holsten

Your Brand Amplified ·

2024/04/02

Have you ever pondered the weight of words in shaping a brand's destiny? We sit down with Jonny Holsten of South Mountain Messaging, a Storybrand Certified Marketing Guide who shares his transformative journey from the athletics management arena to the nuanced craft of brand messaging. His story is a testament to the power of human-centric content in an age where AI threatens to overshadow the authenticity only a true expert can bring.Throughout our chat, Jonny divulges the intricacies of tailoring

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00:29:12

From Journalist to Podcast Pioneer: Empowering Voices...

Your Brand Amplified ·

2024/04/01

When life throws the unexpected at you, sometimes the boldest move is to pivot and soar. Isabella Sanchez Castaneda embodies this spirit, as she shares her remarkable shift from journalism to creator of IsaMedia, her very own platform that's carving out a space in the podcasting landscape. Her story is not just one of change, but also of carving a niche in podcast production, scripting, and preparation, turning the spoken word into captivating stories that resonate deeply with listeners. Is there a

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00:42:03

From Frying Pans to Financial Plans with Jason Wojo

Your Brand Amplified ·

2024/03/29

Ever wondered how a culinary school dropout could become a marketing maestro with a knack for digital ads? Jason Wojo, the brain behind Wojo Media, joins us to chart his extraordinary climb from flipping Pokémon cards on eBay to mastering the art of online marketing – a journey marked by grit, shrewd moves, and the occasional supercar. Discover how Jason turned his early struggles and unyielding determination into a playbook for digital dominance, and why his move to Orlando was the game-changer he

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00:31:14

Bill Walsh on Building a Brand that Communities Trust

Your Brand Amplified ·

2024/03/28

Discover the transformative journey of Bill Walsh, Founder of The Objection Box, who leaped from fitness expert to sales virtuoso, as he imparts his wisdom on overcoming objections and thriving in the sales industry. His story, carved from the disciplines of military service and personal training, is a masterclass in adaptability and resilience. I, Anika Jackson, sit with Bill to peel back the layers of his success, exploring how his shift during the pandemic wasn't just a change in career, but a

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00:35:09

Nicholas Kühne on Navigating the New World of Web 3.0...

Your Brand Amplified ·

2024/03/27

Embark on an international escapade with Nicholas Kühne, a marketing maestro who carved a niche in the global arena from Nigeria's emerging markets to the worldwide growth of Nando's. Uncover the art of branding through Nicholas's lens, as he spills the beans on crafting a legacy in advertising and literature, and his pivotal involvement with MTV. Now steering the helm at Wünderbrand, he opens up about the nuances of nurturing smaller businesses to stand tall amidst market giants, sharing a treasure

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00:49:27

The Wall Street Skinny: Reshaping the Financial Frontier

Your Brand Amplified ·

2024/03/26

When lifelong friends and financial gurus Kristen Kelly and Jen Saarbach join forces, the result is nothing short of captivating. Our latest conversation with these powerhouses takes you through their serendipitous shift from divergent career paths to becoming leading voices in finance with their Wall Street Skinny podcast. We uncover the mosaic of their friendship, the decisive moments that influenced their professional lives, and their shared ambition to demystify the finance world for everyone

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00:38:29

Insider Strategies for Thriving in Digital Marketing...

Your Brand Amplified ·

2024/03/25

Embark on an enlightening adventure with digital marketing virtuoso Holly Medwid as she recounts her captivating career trajectory from spirited blogger to founder of her acclaimed agency. As Holly unravels the intricate tapestry of her experiences, listeners gain a treasure trove of wisdom on mastering the digital marketing sphere and the pivotal role of adaptability. Grasp invaluable insights into the transformative power of social media marketing and the art of balancing the promotion of a family

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00:37:31

From Intern to IPO: Eric McHugh and the Future of...

Your Brand Amplified ·

2024/03/22

Join us for a riveting conversation with Eric McHugh, a digital media maven and Web3 aficionado, as he maps out his remarkable journey from intrepid intern to a pivotal player at Snap during its IPO. A blend of personal anecdotes and professional insights, Eric's story is rich with moments that underscore the value of weaving your true self into your work. From the strategic depths of chess to the disciplined art of Muay Thai, and transformative meditation retreats, Eric's pursuit of authenticity

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00:31:41

Unveiling the Realities of Digital Nomad Life with...

Your Brand Amplified ·

2024/03/21

Ever wondered if the Wi-Fi on a Grecian isle beats that of a bustling city cafe? Kayla Ihrig, graphic designer turned globe-trotting freelancer and author of "How to be a Digital Nomad," sat down with us to strip away the Instagram gloss and get real about the digital nomad existence. From her first leaps of faith leaving Chicago to the nitty-gritty of managing a mobile career, Kayla's tales from Airbnb kitchens and beyond reveal the discipline required to keep clients close while you're

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00:34:48

Jerry Fu's Journey From Pharmacology to Coaching and...

Your Brand Amplified ·

2024/03/20

Embarking on a career is like setting sail on vast oceans – sometimes the currents take you in unexpected directions. Jerry Fu knows this all too well, transitioning from the structured world of pharmacy to the dynamic realm of conflict resolution coaching. His personal voyage illuminates the familial and cultural influences that often chart our initial courses, alongside the wake-up calls that compel us to steer towards our true passions. Jerry's candid conversation peels back the layers of not

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00:21:05

Making Waves: Diana Marie's Unconventional Path to...

Your Brand Amplified ·

2024/03/19

Have you ever felt the magnetic pull towards a passion that won't let go, no matter where life takes you? Our guest, Diana Marie Waguespack from Houston, is living proof that following your heart can lead to wonderful places. From paintbrushes and dance recitals to the shutter click of her camera, Diana Marie's artistic journey has been as vibrant as her award-winning photographs. Join us as she opens up about the transformation from a dental hygiene dreamer to a beacon of creativity, touching on

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00:36:03

Unleashing Compassion: Heidi Johnson's Path to...

Your Brand Amplified ·

2024/03/18

When the ground beneath Heidi Johnson's world shook with a family tragedy, it became the catalyst for an inspiring transformation. Her story, which unfolds in our latest episode, is a powerful reminder that our deepest sorrows can forge paths to profound service. Join us as Heidi takes us through her evolution from a corporate powerhouse to founding the Spiritual Care Guild at Children's Hospital Los Angeles, illustrating the incredible impact of faith and empathy in her life and the lives of those

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688 results

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