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PODCAST

DTC Podcast

DTC Newsletter and Podcast

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co

business marketing

All Episodes

00:27:29

Ep 278: Kuru Footwear’s Turnaround Playbook: Sean...

DTC Podcast ·

2023/02/13

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast I’m Eric Dyck. Today we’re catching up with Sean McGinnis from Kuru on the CRO tactics that doubled their revenue, as well as a preview of what Sean’s going to be sharing at C-Suite Las Vegas, March 23-24 https://Directtoconsumer.co/events Our goal with the people we’re bringing as mentors at C-Suite is that they bring a fully fleshed out, 3-dimensional model of a profit mechanism they’ve perfected for

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00:19:32

Ep 277: Creative SWIPE FILE - Download Our Best...

DTC Podcast ·

2023/02/10

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, and today we're talking about the creative trends that shaped 2022 and are accelerating into 2023, with Nikita and Cam from Pilothouse. The brands that won 2022 combined velocity, data, and quality in a relentless effort to feed the flagging Meta algorithm with creative that finds the right audience. Learn why green screen creator-generated content dominated 2022 Learn what a studio refresh of your

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00:29:26

Ep 276: iRestore Hair Growth System: Kevin Chen - The...

DTC Podcast ·

2023/02/06

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello, and welcome to DTC Podcast. Today we’re tackling a product with a purpose that's a little too close to home. As a follicly challenged person, I understand that for some with less perfect head shapes than myself, hair loss can be a confidence-shaking experience. That’s why Kevin Chen built iRestore, the hair growth system that’s scaled to over 50 employees, with big plans to launch a full suite of products designed to restore and

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00:22:12

Ep 275: January Meta Ads Trends: Mastering...

DTC Podcast ·

2023/02/03

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer, No Filler, the DTC Podcast and today we're catching up with Taylor, Socials Technical Director for Pilothouse on the big trends and developments on Meta's Ad Platform, so far in 2023, Zuckerberg's so-called "Year of Efficiency" You'll hear: How to combine the Pilot Test with Advantage+ for 40% faster learnings! On-Platform data appears to be getting more accurate How to revive your results after you kill a campaign with too

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00:38:01

Ep 274: Mini Katana: Karly McFarland on $100M in...

DTC Podcast ·

2023/01/30

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today we're letting Kismet take over in our chat with C-Suite Las Vegas Mentor, Director of E-commerce at Mini Katana, Karly McFarland. To join us in Las Vegas, March 23-24 ➝ https://directtoconsumer.co/events Karly is a force of nature I met at our first meetup in March last year. Since then, she's been on an absolute tear, building and now exiting her email agency, writing the literal book on email

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00:23:17

Ep 273: How Pilothouse Is Using AI For Digital...

DTC Podcast ·

2023/01/27

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler the DTC Podcast and today we're talking with Jeff Shannon, co-founder of DTC as well as Pilothouse about how Pilothouse is currently using AI to increase productivity, efficiency, and ability to iterate (to make more sales). You'll hear: Incentivizing teams to innovate on AI for your organization The power of prompts, and how to train your AI dragon Finding winning creatives on Meta with AI-powered Pilot

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00:36:42

Bonus: Aaron Orendorf - Recart: Skyrocket your LTV...

DTC Podcast ·

2023/01/25

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, today we're catching up with a content marketing mentor of mine, Aaron Orendorf, who I've followed closely since his days with Shopify Plus as well as Common Thread Collective, where he's steadily become the king of long-form b2b content that ads value to the ecosystem. That's why I HAD to catch up with him on his switch to working on the ultimate SHORT form content -- with Recart as the efficient option for SMS at

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00:46:16

Ep 272: The Oodie - Davie Fogarty: Lessons from a...

DTC Podcast ·

2023/01/23

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re getting cozy with Davie Fogarty from The Oodie, the wearable blanket brand that reported earnings of over $400 Million dollars earlier this year. https://theoodie.com/ Davie is a born entrepreneur, dedicated to constantly learning and expanding from eCommerce into both SaaS and media. Settle in for deep insights on: Hiring your own replacement and how a proper merchandising

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00:19:00

Ep 271: Email your list LESS and Earn MORE in 2023:...

DTC Podcast ·

2023/01/20

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, the DTC Podcast. Today we're rifling through some critical learnings with Jordon Gordan, Director of Email and Retention at Pilothouse. Jordan's looking at Macroeconomic trends and the reality that many clients are refocusing top-of-funnel ad budgets to be more efficient, which inherently is going to drive fewer emails to your list. This podcast is all about what to do about this fact: Sniping vs. Buckshot

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00:28:59

Bonus: Does your store need an AI sales closer? Yoav...

DTC Podcast ·

2023/01/18

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we're talking with the founders of RepAI, Yoav Oz and Shauli Mizrahi, about how brand owners can convert more of the users they bring to their page with an AI sales concierge. Check out RepAI's special offer for DTC Listeners: https://try.hellorep.ai/partners?utm_source=sponsorships&utm_campaign=dtcpodcast We cover: Conversational shopping and why it's the future The AI Sales experience, and the conversation starters Rep uses to

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00:45:44

Ep 270: Andrew Wilkinson at C-Suite in Victoria:...

DTC Podcast ·

2023/01/16

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast Today we're releasing the feature fireside chat with Andrew Wilkinson from Tiny from our last live event, C-Suite Mastermind in Victoria's BC. Andrew, who the Hustle dubbed "The Warren Buffet of Startups" is one of the most successful entrepreneurs in the world, having ownership in over 40 businesses that operate in and around the DTC space. Attendees at C-Suite got to spend the day with Andrew asking him specific

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00:30:37

Ep 269: RUX's Jamie Bond on the Advertising Content...

DTC Podcast ·

2023/01/13

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, and today we're catching up with Jamie and Joe from RUX, and Jacob and Abby from Pilothouse's Pilot Program on their crazy q4 success. Get RUX in your life ➝ https://rux.life Work with the Pilot Program ➝ https://www.pilothouse.co/get-in-touch We covered some of this material on DTC Newsletter's 4 part "Campaign Confidential" series where we transparently reported every winning strategy we employed to scale Rux to

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00:43:58

Ep 268: Pretty Boy - Ben Feys and Kevin Niehoff:...

DTC Podcast ·

2023/01/09

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re chatting with Ben Feys and Kevin Niehoff, co-founders of early-stage buzz brand Pretty Boy. https://yoprettyboy.com Listen to this one for a deep dive on branding and product including: How a clever play on a locker room chirp turned into branding gold Why Pretty Boy’s philosophy is “balling on a budget” and the best ways that self-funded brands can cut

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00:44:44

Ep 267: Leveraging Chaos in Uncertain Times and the 5...

DTC Podcast ·

2023/01/06

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, the DTC Podcast and today we connected with Pilothouse's Executive Leadership Coach, and International Orchestral Conductor, Peter McCoppin to discuss how organizations might approach guiding their companies through the next year. We discuss How to find the opportunity in crisis and what history tells us might happen How leadership is like orchestral conducting How companies can structure themselves to unlock

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00:39:15

Ep 266: Sansorium - Fiona Hepher: Sipping Sober with...

DTC Podcast ·

2023/01/02

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re fully present with Fiona Hepher, Co-founder of Sansorium, an alcohol-free marketplace with a highly-curated selection of non-alcoholic wine, beer spirits, aperitifs and more. Join us for a discussion about the billion-dollar industry that’s just waking up (without a hangover) and is predicted to grow to over 4 billion by 2030 You’ll hear: How popups have fueled growth for

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00:19:20

AKNF Archive - Paid Social State of the Union:...

DTC Podcast ·

2022/12/30

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome back to another one of our favorite All Killer No Fillers of 2022. As we gear up for the new year, make sure to keep these tactics, ideas, and strategies top of mind. From DTC to you, Happy New Year - Cheers to a great 2023! On with the show Today we're sharing a very special presentation from our C-Suite Mastermind in September. This talk features Dave Steele, CEO of Pilothouse and Head of Socials, Nate discussing the biggest trends

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00:30:43

Ep 265: Rootd - Ania Wysocka: Helping a Million Users...

DTC Podcast ·

2022/12/26

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re finding our center with Ania Wysocka, founder and CEO of Rootd, the app that offers relief from panic attacks and anxiety in your pocket. https://www.rootd.io/ With Rootd, Ania solved her own problem and created an app that’s helping over a million users. On today's podcast, you'll learn: How Ania used App Store Optimization to Rank number one on panic attacks and how a big red

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00:26:08

AKNF Archive - TikTok Media Buying and Creative...

DTC Podcast ·

2022/12/23

Subscribe to DTC Newsletter - https://dtcnews.link/signup As we gear up for 2023, we're bringing you some of our favorite listens from 2022. Sit back, relax, and soak in all the knowledge you can leading into the new year! Today's All Killer No Filler features Pilothouse's Heads of TikTok and UGC where we discuss: Why CPMs 30%-60% lower on TikTok and what to do about it TikTok campaign structure and how it's different than Facebook Ads How to find your "Winning Style" and then how to find more

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00:33:14

Ep 264: Mike Fata: CPG Lessons From Scaling Hemp...

DTC Podcast ·

2022/12/19

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast; today I’m going deep with CPG legend Mike Fata, a man with three successful 9-figure exits, including the $419 Million dollar sale of his company Manitoba Harvest, in 2019. This conversation flowed like the amber hemp fields as we harvested insights like: How a branding change took Mike’s company from $10M - $100M quickly The critical importance of telling your story and building in public in the CPG

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00:26:15

Ep 263: Google Ads Results for BF and Cyber5 + The...

DTC Podcast ·

2022/12/16

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler, the DTC Podcast. Today we're Googling with Dougie and Chelsea from Pilothouse's Google Ads team. We talk about the great results from this year's BF and Cyber 5, as well as the technical and creative trends we took advantage of to drive maximum results for our clients. A big focus of this chat is the YouTube Shorts opportunity, which all content creators, marketers, and entrepreneurs seem to be buzzing

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