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PODCAST

The Mighty Content Challenge

Jennifer Burke has more than 25 years of experience in business, marketing, academia and nonprofits. She created the Mighty Content Challenge and guide to encourage solopreneurs from a variety of niches to create different types of content that help them get seen and make an impact. This is the audio-only version of inspirational and content coaching calls.

business marketing

All Episodes

33:48

Mojo Minutes - The "Juice" + Telling Your Story

The Mighty Content Challenge ·

2024/10/23

We lean into the quote "Is the Juice Worth the Squeeze?", repurposing content, and telling the story that only you can tell - advice from Ann Handley, author of Everybody Writes. The group discussed the importance of repurposing and reusing content, rather than constantly creating new material. Examples were provided of how to reuse blog posts, emails, and other content by making minor tweaks and updates. The group emphasized that it's okay to share the same or similar content multiple times, as

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01:03:16

Mighty Content Challenge - Content Coaching: Blog...

The Mighty Content Challenge ·

2024/10/22

We celebrate each participant's progress including those who have already completed a content project! Let's encourage everyone to use the remaining time this month to keep taking imperfect action and finish. Following the weekend's Extra Credit opportunity to share a blog post and go comment on others' posts, we focused this call on reviewing some of those posts for ways to improve, plus addressing some technical questions around commenting. Jennifer provides detailed feedback on blog posts shared

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32:58

Mojo Minutes - Celebrating AHA Moments Big + Small

The Mighty Content Challenge ·

2024/10/22

Jennifer welcomed the group and celebrated the progress and momentum of the Mighty Content Challenge participants. She encouraged everyone to continue pushing forward and to celebrate their achievements, big or small. On the live video call and in our online community space participants used emojis, GIFs, pictures, and other forms of encouragement.Claudette shared wins and AHAs around her blog post series and timing of emails. Rena has shared about clarity around her audience, her domain, and her

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41:08

Mojo Minutes - Branding as Experience

The Mighty Content Challenge ·

2024/10/21

Jennifer discusses how branding is not just about logos, colors, and trademarks, but rather the overall experience and perception that a brand creates. She uses the example of bottled water to illustrate how branding can make a commodity product stand out.Group discusses how to use experiences with our ideal people, tone of voice, style, our personal experiences, and our origin stories to create a brand experience that resonates.

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30:37

Mojo Minutes -Divergent, Creative Thinking

The Mighty Content Challenge ·

2024/10/18

Jennifer introduced the concept of "divergent thinking" and challenged the group to try communicating without using common words or phrases. The goal is to describe something or ask for something in an indirect, roundabout way, as if the listener has no prior knowledge of the topic. This is inspired by the comic artist Nathan Pyle and his "Strange Planet" series.We discuss examples of 'divergent thinking', the importance of clear, unambiguous communication, removing jargon, and some fun ways to test

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01:06:27

Mighty Content Coaching - AI to Organize Content,...

The Mighty Content Challenge ·

2024/10/17

In this content coaching session, we dive into overcoming overthinking, using AI tools not to create content but to edit, organize, summarize and streamline; we mapped out email opt-in process flows as members finish their blog posts, and embracing personal style along with the 'What's In It For Me' viewer-focus for welcome videos.

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25:41

Mojo Minutes - Stop the Comparison Game

The Mighty Content Challenge ·

2024/10/17

Jennifer discusses the dangers of the comparison game, where we compare ourselves to others' successes and feel inadequate. She encourages focusing on your own progress and journey, rather than worrying about how you measure up to others. Recognizing that you don't see the full picture of someone else's struggles and failures is key to avoiding this trap.We also have a techie moment where we discussed comparisons in regards to A/B or split testing.

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23:29

Mojo Minutes - Growth Isn't By Chance

The Mighty Content Challenge ·

2024/10/16

Jennifer explores the idea that sometimes the fear of growth or the desire for perfection can hold us back. She uses this quote to have participants think about growth: “Growth is never by mere chance; it is the result of forces working together.” James Cash Penney She suggests that participants reflect on examples from their past where "good enough" work was sufficient, and consider how they can apply that mindset to their current projects.A last minute hot take includes "You don't have to go/get

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01:03:17

Mighty Content Challenge Coaching Call - Halfway Mark

The Mighty Content Challenge ·

2024/10/15

This call checks in with participants on their content projects, progress in being authentic and even vulnerable as they share. We help Terre with her simultaneous swirling projects and encouraging to stay focused, to finish one thing at a time. What might do differently when writing is the hard part? We discuss projects around vertical videos using Canva for Kim and website and tech issues -to help from overthinking what to create. Vertical videos for Fran around resume mistakes, using wrong

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30:06

Mojo Minutes - Halfway Point Check-in and Congruency...

The Mighty Content Challenge ·

2024/10/15

Jennifer led a discussion on the key themes of the Mighty Content challenge so far, including being authentic, telling stories, and creating content that is meaningful for your audience rather than just posting for the sake of posting. She emphasized the importance of consistency, clarity, and congruency in marketing. Are we sharing on topics that resonate with us, our values AND our offers? We gave kudos for those who have shared vulnerable content, along a spectrum of what is vulnerable for each

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32:10

Mojo Minutes - Price is a Story

The Mighty Content Challenge ·

2024/10/14

We start this episode of Mojo Minutes with shoutouts to those who took steps and leaps and shared vulnerably over the weekend! Seth Godin, among others, has said that "Price is a Story" - so what story is it telling? What stories do we make up about pricing? What assumptions do we make about someone else's pricing or about what our customers may think about the price of one of our offers? Jennifer discussed how pricing is often arbitrary, using the example of car pricing to illustrate how the same

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37:13

Mojo Minutes Leaning in to Vulnerability in Content...

The Mighty Content Challenge ·

2024/10/11

Jennifer and the group discuss sharing personal experiences and being vulnerable in their content. Jennifer shares her own struggle with being vulnerable and open in her business, and encourages the group to take a small step this weekend to share something that makes them a bit uncomfortable.

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01:01:48

Mighty Content Challenge Coaching - Content Mapping

The Mighty Content Challenge ·

2024/10/10

In this content coaching call, Jennifer encourages the group to look at their broad, umbrella topic of their business and what all content falls under - and then the broad, but more specific buckets or pillar content categories. These buckets may evolve and change over time as gain experience and understanding of niche and audience. Our types of content - Awareness/Attraction, Education/Nurturing, and Conversion can all fit under one or more of our pillar content topics. It can help us if we

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28:06

Mojo Minutes Say It Again - It's Ok to Repeat Yourself

The Mighty Content Challenge ·

2024/10/10

Jennifer acknowledges the feeling and fear of having "said it all already" and encourages the group to avoid burnout by repurposing and repeating core content. She emphasizes that there are always new people joining the audience who haven't heard the information before, and even existing audience members may need to hear messages repeatedly.

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27:38

Mojo Minutes Is Your Content Inspiring Action?

The Mighty Content Challenge ·

2024/10/09

Jennifer discusses the importance of creating content that inspires action, rather than just creating content for the sake of creating. Actions could be Reply, Comment, Tell me if you agree, share with a friend, sign up for my emails, as well as to purchase something. Mix it up, but have an intention and purpose with your content! Continued discussions of being you, messy and imperfect content, as well as how to reward action taking. Keep leveraging your experiences, including sharing as you learn

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01:05:26

Mighty Content Coaching Call - Spirals, Circles, But...

The Mighty Content Challenge ·

2024/10/08

Reiterating themes of the month - that the content we are creating does more than one thing at a time, doesn't live in a straight silo, nor that our people interact with us in linear fashion. Most marketing funnels imply that people go in top and filter straight to bottom. Jennifer wants you to think/see it's more of a looping spiral or a circle with many entry points. Example, someone may see a social post, decide to follow you, then they see more behind scenes content in a story, maybe click

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27:54

Mojo Minutes the Power of Stories in Marketing

The Mighty Content Challenge ·

2024/10/08

Jennifer discussed the importance of using stories in marketing, drawing insights from Seth Godin's work. She highlighted how stories can tap into emotions and shape narratives, and how aligning the stories you tell with your customers' own stories and narratives is key to effective marketing. Jennifer and guests shared several examples of storytelling in marketing, including with cars.

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30:27

Mojo Minutes Kaizen and the One Percent Improvement...

The Mighty Content Challenge ·

2024/10/07

Let's keep celebrating taking imperfect action in our businesses and content. Jennifer encourages everyone to take one small, imperfect step to grow this week. Similar to the concept of Kaizen, where everyone in the organization is empowered to make small improvements. Aim to get just 1% better each week. An example around video editing stress and a course that while it had good information was not a good fit, right now, for someone. Yes, stopping the course, going back to simpler videos IS an

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01:00:35

Mighty Content Challenge Coaching - the 3 Content...

The Mighty Content Challenge ·

2024/10/04

Jennifer introduces the content buckets framework, explaining how content can be organized into awareness, education, and conversion stages, similar to a dating analogy. She emphasizes the importance of building a foundation through blog posts and then layering on other tactics to attract and nurture an audience.We discuss using an Ask Me Anything to create tons of content ideas, how a low-cost resource library membership might work, and reiterating the need to embrace imperfection and

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33:34

Mojo Minutes Sometimes We Need to Take Away, Not Add

The Mighty Content Challenge ·

2024/10/04

Jennifer discusses the concept of adding and removing things in one's business and content, drawing an analogy to the process of sculpting stone. She shares a personal story about an art class in high school where she observed a student working on a stone sculpture, and how the process of removing material to reveal the desired shape was fascinating to her. This leads to a discussion about the importance of being intentional about what to add and what to remove in one's content and business.Keep

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63 results

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