Marketing: Global Edition

Amidst an epic storm of disapproval swirling around Jaguar’s rebrand and new ad, Jasmine and Piers ponder what could possibly have motivated the classic British icon to throw away most of what has made it a classic British icon for the last hundred years.

Generative AI can create content in a matter of seconds. But is the content any good? Is it good enough to be used to create demand for products and services? In other words, can AI be the ad agency of the future? Piers and Jasmine tackle questions like “will AI kill creativity”, “will we all lose our jobs to machines” and, if so, “will those machines take our fooze ball tables?”.

Half the world's voting population went to the polls in 2024. How much did the branding of political parties in those elections contribute to their success or failure? We look at Trump and the MAGA movement and ask: is it time for the Democratic Party to rebrand and, if so, how should they go about it. And we take a wide ranging look at political parties from South Africa to Indonesia to see if we can find the secret branding ingredients to electoral success.

In this episode Piers and Jasmine dish the dirt on how they have won and lost new business pitches in the past, talking about how they have gone the extra mile to win, the importance of ditching the script and how they have responded to being asked to pay bribes.

Does it feel to you like brands are being boycotted all the time at the moment? Whether for political reasons sparked by international conflicts or because of Me Too, Black Lives Matter, Climate Change, cultural appropriate or a myriad of other reasons, so many brands have been "cancelled" recently. In this episode, Piers and Jasmine explore who is cancelled and why and what do it if it is you!

DON'T LISTEN TO THIS PODCAST If you are offended by rude words. Do listen to it if you fancy an entertaining romp through the world of hilarious brand names and a brief master class on how to avoid making the same mistakes for your brand.

Ever heard of Mr Beast? Your eleven year old has and now he's worth half a billion dollars. He built a brand years before he launched any products. How? In the most bonkers way possible! But you'll have to listen to the podcast to find out. Let's just say it involved putting a Lamborghini in a shredder. In this episode, Jasmine Montgomery and Piers Guilar explore the fascinating story of Mr. Beast, a YouTube sensation who has redefined branding and marketing in the digital age. The

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