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PODCAST

Pesto Comics - Audio Edition

Adriano Ariganello | Pesto Comics

Writing and crowdfunding action-filled indie comics for pulp genre junkies. Strategies and methods for successful campaigns within -- plus sneak previews for upcoming projects! Published every Wednesday! pestocomics.substack.com

business entrepreneurship

All Episodes

5:21

Cool and Collected

Pesto Comics - Audio Edition ·

2025/06/07

This is a free preview of a paid episode. To hear more, visit pestocomics.substack.com00:00 Welcome Back02:24 A New Strategy03:25 Finding Rafael Chrestani04:26 Coming Up with the Concept05:20 The Campaign06:33 Costs in Depth11:15 Final Performance12:53 The Long Tail13:38 Lessons Learned14:46 Looking Forward

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28:46

Spring into Summer Reading Season

Pesto Comics - Audio Edition ·

2025/06/04

00:00 Welcome Back01:54 Worklog Updates02:37 Project Updates03:06 Media Updates03:32 Convention Updates04:43 My Reading Philosphy06:35 The Books That Won Me Over (So Far)10:55 Books I'm Excited to Read12:53 Not Just Entertainment15:13 Coming Up on the Substack16:04 Upcoming Appearances18:57 Pesto Comics Release Calendar22:46 Instant Ink Comic Book Podcast24:33 Super Secret Epilogue This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit

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24:08

Burnout Revenge

Pesto Comics - Audio Edition ·

2025/05/28

00:00 Welcome Back02:32 Worklog Updates04:05 Project Updates04:52 Media Updates05:16 I'll Cut to the Chase07:39 Two Brands, One Company10:08 The Pulp Writerly Strategy11:39 Why Do All This? Isn’t It More Work?12:26 What Does This Mean for Comics?13:44 What Does the Future Hold?15:33 Coming Up on the Substack16:07 Upcoming Appearances16:30 Release Calendar17:31 Instant Ink Comic Book Podcast17:55 Super Secret Epliogue This is a public episode. If you'd like to discuss this with other subscribers or

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3:25

Building a Kickstarter Page

Pesto Comics - Audio Edition ·

2025/05/24

This is a free preview of a paid episode. To hear more, visit pestocomics.substack.com00:00 Welcome Back01:35 Why Kickstarter03:22 It Starts With an Image04:59 Show Them the Goods06:34 Make a List, Check It Twice07:31 Why We’re All Here: Rewards08:36 All About the Dollars09:33 Getting Comics in Hands10:20 Show Them Your Work10:53 Who Made This?11:19 Disclaimers13:11 Straight FAQs13:34 Ready To Go

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16:27

Not Quite 40

Pesto Comics - Audio Edition ·

2025/05/21

Table of Contents00:06 Welcome Back02:03 Worklog Updates03:02 From Parts Unknown #4 in Prelaunch03:29 Big Smoke Pulp Vol. 1 on Kindle Unlimited04:02 Big Smoke Pulp Vol. 2 Call for Entries04:45 My Floppy Ears on Two Geeks Talking05:10 Happy Birthday to Me!05:53 Talking to Myself07:13 More Importantly08:28 But You Care, Don't You?09:24 The Point10:23 Leave a Comment10:32 Coming Up on the Substack10:58 Upcoming Appearances11:52 Pesto Comics Release Calendar12:33 Instant Ink Comic Book Podcast13:07

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15:45

Triple Fulfillment: Naked Kaiju Woman, From Parts...

Pesto Comics - Audio Edition ·

2025/05/14

Table of Contents00:00 Welcome Back01:57 From Parrts Unknown #4 is in prelaunch!02:30 Big Smoke Pulp Vol. 1 on KU Right Now!02:58 Big Smoke Pulp Vol. 2 - Call for Entry03:38 Hear Me on Two Geeks Talking This Saturday04:01 No Longer Going Elsewhere04:46 A Lot at Once05:44 Rethinking the Book Strategy for Volume 206:40 Comics and Reworks07:34 Tariff Trouble09:05 Lesson Learned: Slowing Down10:20 Leave a Comment10:26 Coming Up on the Substack10:57 Upcoming Appearances11:35 Pesto Comics Release

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3:28

Working the Socials

Pesto Comics - Audio Edition ·

2025/05/10

This is a free preview of a paid episode. To hear more, visit pestocomics.substack.comSocial media sucks. ==Join the 60-day free trial of the paid newsletter for exclusive content and behind-the-scenes details.https://pestocomics.substack.com/91ee8a65==00:00 Welcome Back02:39 From Parts Unknown #4 in Prelaunch03:26 Being Everywhere at Once is Exhausting04:23 Tier 1: Substack05:08 Twitter / X06:40 Instagram07:35 Discord08:30 Tier 2: BlueSky09:31 Facebook10:57 Threads11:41 LinkedIn12:37 Tiktok13:15

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26:24

Post-Mortem: From Parts Unknown 2

Pesto Comics - Audio Edition ·

2025/05/07

YouTube is the place to be - mostly.==Join the 60-day free trial of the paid newsletter for exclusive content and behind-the-scenes details.https://pestocomics.substack.com/91ee8a65==00:00 Welcome Back01:21 From Parts Unknown #301:54 The Death of Traditional Media03:05 And Yet04:10 All Thriller, No Filler05:55 Commmunity-Based Approach07:37 Picking Winners09:24 Coming to the Substack09:58 Upcoming Appearances10:41 Pesto Comics Release Calendar12:00 Instant Ink Comic Book Podcast12:49 Super Secret

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21:35

Con Journal: Toronto Indie Author Conference

Pesto Comics - Audio Edition ·

2025/04/30

A busy, crisis-causing weekend.==Join the 60-day free trial of the paid newsletter for exclusive content and behind-the-scenes details.https://pestocomics.substack.com/91ee8a65==00:00 Welcome Back01:56 The End From Parts Unknown in Prelaunch02:56 My Place in the Pack05:16 A Very Busy Saturday07:19 King of the Introverts08:56 A Crisis of Direction10:59 Reflecting on All of It13:02 Coming Up on the Substack13:41 Upcoming Appearances14:24 Pesto Comics Release Calendar15:08 Instant Ink Comic Book

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2:50

Go Soft

Pesto Comics - Audio Edition ·

2025/04/26

This is a free preview of a paid episode. To hear more, visit pestocomics.substack.comThe many, many software I use to create comics and more.==Join the 60-day free trial of the paid newsletter for exclusive content and behind-the-scenes details.https://pestocomics.substack.com/91ee8a65==00:00 Welcome Back02:50 Writing09:11 Production13:30 Marketing16:37 Fulfillment18:59 A Bad Workman Blames His Tools--From Parts Unknown #4 prelaunch is

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18:28

Do You Actually Read It?

Pesto Comics - Audio Edition ·

2025/04/23

Collecting is caring. ==Join the 60-day free trial of the paid newsletter for exclusive content and behind-the-scenes details.https://pestocomics.substack.com/91ee8a65==00:00 Welcome Back01:13 From Parts Unknown #3 Ends FRIDAY02:21 Consuming is Learning04:00 Buried in Books05:39 Thank Goodness for Digital06:41 Collecting to Collect07:53 The Time and Space Dilemma09:10 Coming Up on the Substack09:46 Upcoming Appearances11:20 Pesto Comics Release Calendar13:49 Instant Ink Comic Book Podcast14:11 Super

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15:43

Getting to the Point

Pesto Comics - Audio Edition ·

2025/04/16

YouTube is the place to be - mostly.==Join the 60-day free trial of the paid newsletter for exclusive content and behind-the-scenes details.https://pestocomics.substack.com/91ee8a65==00:00 Welcome Back01:21 From Parts Unknown #301:54 The Death of Traditional Media03:05 And Yet04:10 All Thriller, No Filler05:55 Commmunity-Based Approach07:37 Picking Winners09:24 Coming to the Substack09:58 Upcoming Appearances10:41 Pesto Comics Release Calendar12:00 Instant Ink Comic Book Podcast12:49 Super Secret

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4:26

Up, Up and Udo

Pesto Comics - Audio Edition ·

2025/04/12

This is a free preview of a paid episode. To hear more, visit pestocomics.substack.comFor paid subscribers, a deep-dive into the costs and creation of Unlimited Udo.==Join the 60-day free trial of the paid newsletter for exclusive content and behind-the-scenes details.https://pestocomics.substack.com/91ee8a65==00:00 Welcome Back01:44 Coming Up with the Concept03:09 Finding Valentin03:56 The Campaign05:15 1. Art05:56 2. Marketing06:32 3. Printing08:23 4. Shipping09:10 Final Performance12:16 Lessons

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18:46

How, and When, to Hold Back

Pesto Comics - Audio Edition ·

2025/04/09

Trying to do everything at once is a quick way to do none of it. ==Join the 60-day free trial of the paid newsletter for exclusive content and behind-the-scenes details.https://pestocomics.substack.com/91ee8a65==00:00 Welcome Back01:12 From Parts Unknown #3 is Live01:57 The Past Two Months03:27 Recognizing What Needs More Time05:25 The Difference Between Improvement and Perfectionism06:50 Staying on Task07:57 What About the Comics?09:46 Deadlines to Meet10:59 Coming Up on the Substack11:42 Upcoming

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17:18

Round 3: From Parts Unknown

Pesto Comics - Audio Edition ·

2025/04/01

It's launch day for From Parts Unknown #3! ==Join the 60-day free trial of the paid newsletter for exclusive content and behind-the-scenes details.https://pestocomics.substack.com/91ee8a65==00:00 Welcome Back02:10 Short Turnaround03:10 Speeding to the Finish03:57 Within Reach04:55 I Backed Issue 2, When Can I Read It?05:26 So When Will #4 Come Out?05:59 Still Shipping Worldwide07:10 What's Available This Campaign09:43 Light at the End of the Tunnel11:11 Coming Up on the Substack11:47 Upcoming

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18:40

Schedule Congestion

Pesto Comics - Audio Edition ·

2025/03/26

In this episode of Pesto Comics Audio Edition, we talk about the congested schedule of Pesto Comics. We talk about juggling the launch of a new paid newsletter, balancing multiple Kickstarter campaigns, attending conventions, and a secret trading card game project.Despite the challenges, the passion for creating comics, novels, and expanding the business shines through.==Join the 60-day free trial of the paid newsletter for exclusive content and behind-the-scenes

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18:18

Beginning the Season

Pesto Comics - Audio Edition ·

2025/03/19

It's almost Spring and I'm ready for it. Plus, some big changes coming to the podcast and newsletter. 00:00 Welcome Back01:28 From Parts Unknown #3 in Prelaunch02:15 A Paid Option03:37 Elsewhere in the Universe05:00 East Coast Comic Expo05:26 Word on the Street05:52 Changing of the Seasons06:49 Missing Out on Toronto Comicon08:21 A Sign of a Long, Frustrating Summer (Sports-Wise)09:16 Looking Ahead to 202510:29 Coming Up on the Substack(s)11:05 Upcoming Appearances11:53 Pesto Comics Release

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19:50

Don't Waste the Daylight

Pesto Comics - Audio Edition ·

2025/03/12

Welcome to the March 12th, 2025 episode of Pesto Comics Audio Edition. Today I reflect on time management and overcoming fear to stay productive, the importance of creating, organizing, and taking consistent steps towards long-term success. 00:00 Welcome Back01:45 Three Days Left to Back From Parts Unknown #202:27 It's Time to Spring Forward03:27 Don't Let Fear Hold You Back04:43 Don't Let Cliches Be Your Only Motivation05:37 Don't Hesitate to Ask06:38 Getting Organized08:13 Planning is

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20:11

Best Laid Plans

Pesto Comics - Audio Edition ·

2025/03/05

Let's talk about when things do go quite to plan. 00:00 Welcome Back02:14 From Parts Unknown #2 Has Funded03:36 Hear Me on Comixlaunch04:13 I'm Going to TCAF05:24 It's Murphy's Law06:36 The Original Plan for This Post07:41 Quick to Pivot09:07 Speaking Of: Big Smoke Pulp Vol. 210:12 Planning 2025 and Beyond11:47 It's Frustrating, But Also the Fun Part12:37 I'm Not a Lonely Writer13:14 Coming Up on the Substack13:38 Upcoming Appearances16:01 Pesto Comics Release Calendar16:44 Instant Ink Comic Book

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19:51

Selling without Spoiling

Pesto Comics - Audio Edition ·

2025/02/26

This week, I talk about the challenges of launching From Parts Unknown #2 and the lessons learned from past successful campaigns like Naked Kaiju Woman. I use it to discuss the impact of spoilers on blockbuster films like Captain America: Brave New World, Spider-Man No Way Home, and Deadpool/Wolverine. 00:00 Welcome Back 02:35 Captain America: Not Quite Brave or New 04:28 Spider-Man and the Multiverse of Spoilers 06:23 Deadpool, Wolverine and the FOX Marvel Players 07:44 A Big, Uphill Battle 08:50

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