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PODCAST

Pesto Comics - Audio Edition

Adriano Ariganello | Pesto Comics

Writing and crowdfunding action-filled indie comics for pulp genre junkies. Strategies and methods for successful campaigns within -- plus sneak previews for upcoming projects! Published every Wednesday! pestocomics.substack.com

business entrepreneurship

All Episodes

15:34

When the "Right Track" is Multiple at Once

Pesto Comics - Audio Edition ·

2026/04/23

I have three distinct tracks that I need to manage - and try not to fall off one onto the other. 00:00 Yet Another Productivity Hack from Me...00:54 Track 1: Crowdfunding02:33 Track 2: Direct Market04:33 Track 3: Novellas05:47 The 2027 Gap11:55 Momentum is Everything14:44 Send me a letter to publish in From Parts Unknown!==Check out all the comics and books coming from Adriano and Pesto Comics! Direct Market Comics:-----------------------------------FROM PARTS UNKNOWN #1 In Stores - Wednesday April

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9:13

Small but Mighty Crowds

Pesto Comics - Audio Edition ·

2026/04/16

Why Small Podcasts Matter: Build Your Creative Community One Listener at a Time00:00 Toronto Indie Author Conference00:30 The Value of Small Podcasts03:11 The Process Over the Numbers05:17 Finding the Path07:01 Building Community==Check out all the comics and books coming from Adriano and Pesto Comics! Direct Market Comics:-----------------------------------FROM PARTS UNKNOWN #1 In Stores - Wednesday April 29thFROM PARTS UNKNOWN #2 Available for Pre-Order (FOC) until Monday May 4thIn Stores -

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9:38

Avoiding the Shiny Object

Pesto Comics - Audio Edition ·

2026/04/09

Professionalism means getting things done - regardless of whether you're feeling up to it. 00:00 Intro: Riding the High00:08 Where Pesto Comics Stands in 202601:14 Planning 2027: Crimson Frontier & Unfinished Scripts02:28 Procrastination & Plates Spinning02:44 Shiny Object Syndrome (and Why It's Both a Trap and a Gift)03:26 Professional vs. Hobbyist: On Finishing What You Start05:37 Start Small: Advice for New Creators07:55 Commitment: Getting Back to Work08:51 The 10-Minute Rule09:19 Outro==Check

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7:44

I LOVE YOU, 5000!

Pesto Comics - Audio Edition ·

2026/04/02

From Parts Unknown #1 Hits Nearly 5,000 Orders — Thank You + What’s NextThe numbers for From Parts Unknown #1 are in, and I couldn't be happier with the sales! Reporting just under 5,000 orders, this is a huge win for Pesto Comics in the comic book industry. 00:00 The Big Numbers00:52 Thank You01:25 Career Highlight02:01 The Plan for 202602:32 The 2027 Challenge03:01 Release Schedule03:53 Selling to the Direct Market04:27 Why Pesto Comics05:05 The Vision05:44 Doubling Down06:43 Final Thanks==Check

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17:30

Managing Your Mental Health

Pesto Comics - Audio Edition ·

2026/03/26

FOC week is here - and it has me thinking about my mental health.00:00 FOC Week Is Here00:34 New Production Designer01:22 Letters Page Announcement02:56 Kickstarter & Direct Market Strategy09:44 Managing the Workload11:39 Burnout & Seeking Help13:14 Knowing When to Step Back15:18 Why It's Worth It16:51 Closing & Next Week==Check out all the comics and books coming from Adriano and Pesto Comics! Comics:NAKED KAIJU WOMAN 3https://bit.ly/nkw3CRIMSON FRONTIER 1 & 2https://bit.ly/cf1comicPRIME CUT 1 &

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13:33

The Truth about Writing Indie Comics

Pesto Comics - Audio Edition ·

2026/03/19

in indie comics I’m both writer and publisher, because I have to manage production, project coordination, and especially marketing to get books made. I explain why the writer-versus-artist argument misses the point, why comics require a team and constant hustle, and why I’m also developing my novel series Backlot Babylon when I want a singular voice. I also address getting unsolicited proposals and why I can’t take risks on other creators until my own direct-market foundation is solid.00:00 Writer

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13:18

Rejected, Again

Pesto Comics - Audio Edition ·

2026/03/12

After being waitlisted for TCAF, I’m reflecting on why "rejection" is actually providing the clarity I need to pivot away from the stress of convention tabling. I discuss the shift toward the direct market, the success of my latest projects, and why my "mainstream" style is finding a better home south of the border and in local comic shops. Join me as I talk about building a creator community in Toronto and why 2026 is shaping up to be my biggest year yet despite the setbacks.00:00 Welcome Back00:53

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12:54

A Check-In about Upcoming Projects

Pesto Comics - Audio Edition ·

2026/03/05

I can and should do better, but things are rolling along!00:00 Hello Again01:47 Big Smoke Pulp Vol. 203:51 From Parts Unknown #105:48 Snip 1 & 207:54 Naked Kaiju Woman #308:40 Crimson Frontier09:29 Prime Cut10:04 Untitled Mattia Monaco Book10:24 Untitled Sword & Sorcery Book11:05 Avoiding Burnout12:13 Coming Next Week==Check out all the comics and books coming from Adriano and Pesto Comics! Comics:SNIP 1 & 2https://bit.ly/snip1comicNAKED KAIJU WOMAN 3https://bit.ly/nkw3CRIMSON FRONTIER 1 &

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9:09

The Clock Keeps Ticking...

Pesto Comics - Audio Edition ·

2026/02/26

They call it the Messy Middle for a reason.00:00 The Mid-Campaign Dead Zone01:32 Followers and the Direct Market03:11 The 100-Week Timeline05:19 The Pesto Vault06:04 The Messy Middle==Check out all the comics and books coming from Adriano and Pesto Comics! Comics:SNIP 1 & 2https://bit.ly/snip1comicNAKED KAIJU WOMAN 3https://bit.ly/nkw3CRIMSON FRONTIER 1 & 2https://bit.ly/cf1comicPRIME CUT 1 & 2https://bit.ly/prime1comic==This video is available as an audio podcast on all your favourite platforms as

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14:49

Doubling Down on What Works

Pesto Comics - Audio Edition ·

2026/02/19

Sometimes you just need to do what works. 00:00 Pivot Back to Audio01:02 The Change in Strategy02:49 The AM Radio Host05:38 Always Comics06:44 Doubling Down on What Works08:40 Different Streams for Different Audiences11:20 Experience is the Best Teacher14:25 One More Thing==Check out all the comics and books coming from Adriano and Pesto Comics! Comics:SNIP 1 & 2https://bit.ly/snip1comicNAKED KAIJU WOMAN 3https://bit.ly/nkw3CRIMSON FRONTIER 1 & 2https://bit.ly/cf1comicPRIME CUT 1 &

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14:31

Maintaining Perspective

Pesto Comics - Audio Edition ·

2026/02/12

We're back to audio every other week, for the off weeks when we're not doing video. This week, I reflect on the launch of SNIP and how I try to keep perspective in it all. 00:00 A Return to Audio01:23 The Launch of Snip02:58 The Kickstarter Advantage03:58 Progress and Perspective06:42 The Mental Game of Crowdfunding09:28 What's the Point?12:18 Thanks for Everything This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit

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10:11

100 Weeks to the Next Level

Pesto Comics - Audio Edition ·

2026/02/06

Join me as I embark on a 100-week journey to make Pesto Comics a full-time publishing house, starting with the dual-issue launch of 'Snip'. Featuring stunning artwork and Kickstarter-exclusive covers, your support is crucial to our success. Let's build this dream together!00:00 The 100-Week Challenge Begins00:09 Building the Foundation of Pesto Comics00:31 Entering the Direct Market00:38 Revolutionizing Kickstarter Campaigns00:51 Introducing 'Snip': A New Approach01:28 Exclusive Collector

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9:45

BIG ANNOUNCEMENT! Pesto Comics joins Prana Publishers!

Pesto Comics - Audio Edition ·

2026/01/22

In this episode of Pesto Comics, Adriano announces a major development: Pesto Comics is going global in 2026 through a new partnership with Prana Publishers. This collaboration will enable Pesto Comics titles to be distributed worldwide via Lunar Distribution, Universal Distribution, and Diamond UK. Adriano outlines how this changes Pesto Comics Kickstarter campaigns, the introduction of biweekly releases, and exclusive variant covers. Find out more at https://pestocomics.comWatch the official

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10:54

Predicting Indie Comic Trends for 2026

Pesto Comics - Audio Edition ·

2026/01/15

I'm reflecting on the evolving indie comic market and the importance of staying current with indie comic trends. The role of digital comics app in reaching a wider audience. Ultimately, it's about making comics that resonate.00:00 Introduction00:51 Trend 1: The Vertical Revolution02:05 Trend 2: Digests and Compacts02:50 Trend 3: Manga-fication of Storytelling04:02 Summing It Up05:16 Super Secret Epilogue==Check out all the comics and books coming from Adriano and Pesto Comics! Comics:SNIP 1 &

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7:29

I Quit My Resolution Early

Pesto Comics - Audio Edition ·

2026/01/08

I'm reflecting on my 2026 New Year's resolution and the importance of focusing on personal development. This video explores my journey in self improvement and the role of system thinking in achieving goals. Ultimately, it's about self actualization and continuous self help, even when plans go awry. Find the Super Secret Epilogue here: https://youtu.be/xpgUGAtIwNk00:00 Intro01:35 Systems, Not Results02:11 Focusing on What's Important02:53 Don't Give Up03:19 Just Finish==Check out all the comics and

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26:37

2026: Planning the Year Ahead

Pesto Comics - Audio Edition ·

2025/12/31

Pesto Comics 2026 Preview: Exciting New Projects and Major ChangesIn this end-of-year special, Adriano from Pesto Comics outlines the exciting new projects and significant operational changes coming in 2026. Announcements include a shift in Kickstarter focus exclusively to comics, double shipping campaigns for more efficient releases, and partnerships with third-party shippers to improve distribution. Upcoming series include 'Snip', 'Crimson Frontier', 'Naked Kaiju Woman', 'Prime Cut', and more

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21:33

2025: A Year in Review

Pesto Comics - Audio Edition ·

2025/12/24

Super Secret Epilogue: https://youtu.be/Ok54Kw9ddgkA Year in Review for Pesto ComicsAdriano from Pesto Comics looks back at the successes and lessons of 2025. Featuring key highlights from the year like 'Naked Kaiju Woman' and 'From Parts Unknown,' Adriano reflects on campaigns, comics, and upcoming projects for 2026.00:00 Intro00:19 What the plan was for 202501:18 Comics of 202504:58 Books of 202507:07 Podcasts of 202510:45 Did 2025 live up to the 'All or Nothing' theme?13:02 Super Secret

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24:28

I Tried Everything on Substack in 2025

Pesto Comics - Audio Edition ·

2025/12/17

This is a free preview of a paid episode. To hear more, visit pestocomics.substack.comWhat Worked for My Substack in 2025I've posted over 70 times on Substack this year and experimented with various formats. Discover my key learnings from these experiments, the importance of a strong email list, and tips for maintaining engagement. 00:00 Intro00:46 The Importance of an Email List01:50 Experiment #1: Elsewhere in the Universe03:21 Experiment #2: Paid Subscribers05:44 Experiment #3: Video Posts07:50

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14:19

Should You Dare to Launch During the Holidays?

Pesto Comics - Audio Edition ·

2025/12/10

This is a free preview of a paid episode. To hear more, visit pestocomics.substack.comWelcome BackI have a campaign that is live on Kickstarter called Big Smoke Pulp Vol. 2, and you can get it through December 19th. If you’re paying attention, you may notice that December 19th is very, very close to Christmas. Did I make a horrible mistake in doing so? Hard to say.I had a very good launch day, while being very careful not to launch on the week of Thanksgiving, which I was getting very close to. (By

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16:17

I Failed Novel November (Again)

Pesto Comics - Audio Edition ·

2025/12/04

This is a free preview of a paid episode. To hear more, visit pestocomics.substack.comI reflect on why I failed the Novel November challenge again. I've got four good reasons why and some solutions for future challenges.Plus - a BIG ANNOUNCEMENT!00:00 Intro01:01 Project Updates03:40 What Did I Do So Wrong?!03:46 Mistake #1: Failed to Plan05:18 Mistake #2: My Timing was Awful06:36 Mistake #3: No Set Schedule08:00 Mistake #4: Novel November Might Be the Wrong Goal08:56 Lessons Learned10:54 Wrapping It

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