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PODCAST

Analyzing Trends

Analyzing Trends is the essential podcast for leaders, strategists, and innovators seeking to decode the cultural forces shaping our future. Produced by scenarioDNA, a strategic foresight consultancy renowned for its patented Culture Mapping methodology, this semiweekly show delivers rigorous analysis and actionable insights on the intersections of culture, technology, work, and societal transformation. It is connected to AnalyzingTrends.com, a publication that extends each episode with essays,

arts design

All Episodes

31:56

Crisis Subcultures

Analyzing Trends ·

2025/01/19

A discussion of the gaps in understanding the full dynaamics of culture in crisis managment and how to use Culture Mapping as a framework for using Generative AI to develop more robust strategic foresight simulations that connect crisis stakeholders, internal crisis subcultures and external subcultures in the context of complex evolving crisis events.

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20:06

How We Live with Technology in 2025

Analyzing Trends ·

2025/01/12

This report explores how emerging technologies reshape living in 2025 by analyzing product trends from CES 2025, focusing on climate adaptation, sensory immersion, personalized healthcare, and hybrid work. It highlights sociolinguistic insights and cultural dynamics driving innovation and transforming human experiences.

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21:38

2025 Trend Themes 2

Analyzing Trends ·

2025/01/06

The 2025 report analyzes Rich Reset Culture, Paradoxical Populism, Inclusion Counter-Reformation, Beyond the Lone Wolf, and Aging Invisibility, offering insights and strategies to address these trends.

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16:56

Measuring Resonance

Analyzing Trends ·

2025/01/02

Resonance links emotional, cultural, and systemic connections. Embracing ambiguity and tools like Culture Mapping uncovers deeper insights, fostering adaptive strategies that align with evolving societal needs.

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12:28

Language & Meaning (Workshop Study Guides)

Analyzing Trends ·

2024/12/31

Language reflects and drives cultural change, revealing societal values and trends through explicit and implicit cues. By analyzing linguistic systems such as the evolution of descriptors in bottled water or subcultural contrasts like deep house and dubstep, analysts uncover shifts in identity, behavior, and priorities. These insights enable the decoding of cultural narratives, supporting strategic foresight and resonant design interventions aligned with emerging societal values.

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20:01

Time (Workshop Study Guides)

Analyzing Trends ·

2024/12/28

Time is a vital framework for understanding and shaping our world. This guide explores how cultural perspectives, early indicators, and creative tools like speculative fiction can help decode trends and envision diverse futures. Discover how temporal mapping and scenario planning balance immediate needs with long-term goals, fostering adaptability and resilience. Delve into the intersection of time, culture, and foresight to uncover innovative and inclusive strategies for navigating change.

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21:34

Structure (Workshop Study Guides)

Analyzing Trends ·

2024/12/27

Gain a deeper understanding of the role structure plays in research and analysis by uncovering connections between ideas, patterns, and context. Explore how structured thinking allows us to decode complex systems and develop inclusive strategies that adapt to cultural nuances. Learn how a well-organized approach can reduce bias, highlight diverse perspectives, and reveal hidden dynamics that shape our understanding of the world.

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8:34

Are Brands Dead?

Analyzing Trends ·

2024/12/26

This episode explores the challenges facing luxury and political brands, highlighting how inconsistent narratives and misaligned strategies have eroded their relevance. It emphasizes the importance of cultural intelligence and value-driven storytelling to restore trust, using examples like Hermès’ focus on craftsmanship and Andy Beshear’s inclusive political messaging. To remain relevant, brands must evolve from static symbols into dynamic entities that listen to and adapt alongside cultural

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22:36

Gender Fault Lines

Analyzing Trends ·

2024/12/23

Gender dynamics reveal profound tensions, where men face crises of isolation and identity as traditional roles are questioned, and women strive to balance empowerment with persistent societal burdens. Both groups are renegotiating their cultural archetypes, signaling opportunities for greater equity, empathy, and collaboration in reshaping societal systems. We take a closer look.

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11:08

GenAI and the Art of Conversation

Analyzing Trends ·

2024/12/17

This analysis explores the parallels between Stephen Fry's description of surface-level conversational techniques, such as repeating the last word to maintain engagement, and how generative AI tools like NotebookLM can sometimes fall into similar patterns of shallow mimicry. While Fry's technique highlights the illusion of connection without depth, AI tools risk reinforcing passive interactions if they only reflect back user inputs. To overcome this, we must rethink how we craft prompts, treating

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22:58

Analyzing Trends Student Futures Work

Analyzing Trends ·

2024/12/16

This semester, another outstanding cohort of students has participated in the Analyzing Trends course at Parsons School of Design - The New School. Students have been delving deeper into the use of Generative AI tools within a structured framework for trend analysis and speculative foresight. Their work is grounded in a methodical approach to desk research and pattern recognition, forming the foundation of their analyses. By incorporating Generative AI, students have been able to accelerate their

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12:28

South Korea & USA Synergistic Futures

Analyzing Trends ·

2024/12/11

South Korea and the United States are navigating significant societal pressures, including mental health challenges and shifting political dynamics, with pop culture serving as both a mirror and a catalyst for change.

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22:07

Post-Hype Design Futures

Analyzing Trends ·

2024/11/22

Post-Hype Design Futures explores innovative strategies for cultural, retail, and experiential design in a post-hype landscape, emphasizing sustainability, inclusivity, and long-term engagement. It analyzes the duality of spectacle-driven events, critiquing their reliance on exclusivity and consumerism, while proposing shifts toward authenticity, decentralized trends, and ethical practices. (GenAI podcast generated with NotebookLM)

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15:53

Post-Global Fashion Design Futures (Culture Mapping...

Analyzing Trends ·

2024/11/17

Post-Global Fashion Design Futures explores the fashion industry’s evolution under post-pandemic pressures such as fragile supply chains, nearshoring, and rising political populism, driving a shift toward decentralized, sustainable models. Together, these scenarios offer diverse solutions while highlighting the need to balance strategies in an uncertain global environment. (podcast produced with NotebookLM) Download the pdf report at scenariodna.com/trendreports

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21:57

The Future of Food & Beverage (Culture Mapping Future...

Analyzing Trends ·

2024/11/09

In our latest episode, produced with the help of NotebookLM robots, we explore potential futures for the food and beverage industry under a second Trump administration by analyzing historical and emerging consumer and market patterns. It examines how the industry might adapt to potential government actions, such as deregulation and economic policy shifts, by focusing on key themes like trust, transparency, and local responsiveness.

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11:52

AI & Bias in Cultural Research (Workshop Study Guide...

Analyzing Trends ·

2024/10/26

In our latest podcast episode, produced with the help of NotebookLM robots, we examine the use of artificial intelligence (AI) and culture mapping in cultural research, specifically focusing on the potential for bias in these tools. The discussion highlights the benefits of AI, such as enhanced pattern recognition and pre-emptive culture mapping, but also warns of potential biases embedded in the data and algorithms.

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16:10

Culture Mapping the Future of Climate Policy & Action

Analyzing Trends ·

2024/10/23

In our latest podcast episode, produced with the help of NotebookLM robots, we explore how narratives shape both climate policy and brand innovation. Using scenarioDNA’s Culture Mapping, we discuss how narratives clarify complex issues and forecast potential futures. Key topics include the influence of subcultures on climate discourse, the impact of gender-coded archetypes, and the importance of brands maintaining a cohesive narrative for trust and loyalty. We also highlight the concept of

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9:25

Music is a Primer for Hybrid Intelligence

Analyzing Trends ·

2024/10/22

The episdode draws parallels between the development of The Real Book, a comprehensive collection of jazz standards, and the emergence of Generative AI (GenAI). Tim Stock argues that both resources provide structure and reliable frameworks that facilitate creative interpretation and collaborative learning. The Real Book provides accurate musical structures that allow musicians to improvise, much like how GenAI provides structured data insights that allow users to analyze information and generate new

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6:21

Drift Compatibility in the Design Classroom

Analyzing Trends ·

2024/10/22

The discussion explores the potential of generative AI to transform education by offering a more interactive and collaborative learning experience. The author, Tim Stock, argues that the current educational framework fails to adequately prepare students to effectively utilize AI tools, leaving them unable to fully leverage their potential. He proposes a shift in how we conceptualize learning, emphasizing concepts like Cognitive Load Sharing, Bidirectional Feedback, and Augmented Collective

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9:40

Narrative Systems Study Guide Preview

Analyzing Trends ·

2024/10/22

This preview study guide on Narrative Systems in our workshop series, utilizes the Culture Mapping to analyze possible innovation strategies. By understanding the language and social facts that influence trends and the archetypal narrative patterns that emerge, the series aims to identify emergent codes that can help predict how trends will evolve. It explores how different archetypes (like the Rebel, Sage, Magician, Explorer, Creator, Jester, Hero, Lover, Innocent, Caregiver, Ruler, and Everyman)

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