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PODCAST

Managing Marketing

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing management

business marketing

All Episodes

01:10:19

Sean Cummins And Ellie Talk About The State Of The...

Managing Marketing ·

2024/12/17

Sean Cummins, founder and creative strategist at cummins&partners, returns to the Managing Marketing podcast eight years alter to share with Ellie Angell his view on the state of the industry.Sean is an icon in the advertising industry with 40 odd years building agencies and being outspoken on the issues facing the industry. Here he shares his views state of marketing, the state of creativity, the state of client/agency relationships, the state of diversity and the state of pitches. Listen on

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53:22

John Pabon And Darren Discuss Navigating The Changing...

Managing Marketing ·

2024/12/10

John Pabon is a sustainability author, consultant, speaker, and Tik Tok influencer, with two decades of experience in the field. He positions himself as a bridge between complex sustainability concepts and practical application for both businesses and individuals.He is just the person we need help us navigate and make sense of the recent changes the world’s response to the Climate Crisis. Earlier this year, the Australian Government passed into law the Australian Sustainability Reporting Standard

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36:30

Carolyn Watson And Ellie Chat Life CVs, The Joys and...

Managing Marketing ·

2024/12/03

Carolyn Watson is a Melbourne based freelance copywriter who achieved some Linked In fame with her unique and original ‘Life CV’ post. In a wide ranging discussion, Carolyn and Ellie talk about why she wrote the post and what she was saying about the experience of being a freelancer in the current climate; what needs to happen for agencies to work well with freelancers; the fine line between copywriting and strategy and why she describes herself as a stubbornly strategy-first copywriter; the

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46:04

Will Anstee And Darren Discuss The Role Of...

Managing Marketing ·

2024/11/26

Will Anstee, CEO of the Online Safety Agency, returns to the Managing Marketing podcast to continue the discussion on the issues and opportunities of delivering the benefits and minimising the harm of social media for children and teens.Last time, we discussed the issues facing children and teens using social media and the role parents and families can play. This time, our attention turns to the role that the tech platforms themselves could and do play and the importance of government legislation

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44:07

Will Anstee And Darren Talk About Minimising The Harm...

Managing Marketing ·

2024/11/19

Will Anstee is the CEO of the Online Safety Agency, and shares the issues and opportunities to deliver the benefits and minimise the harm of social media for children and teens. With many years of experience in media and advertising across Asia, Will has spent the past 5 years focusing on creating and managing safe, relevant and effective ways of engaging children and teens online. While the internet has revolutionised the way we live, work and play, there is a growing concern about the impact the

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50:51

Nick Manning, Stephen Wright And Darren Discuss Is...

Managing Marketing ·

2024/11/12

Nick Manning, Founder at Encyclomedia International, Non-Exec Chairman, Media Marketing Compliance, and patron of Advertising: Who Cares? joins TrinityP3 Global Media Business Director, Stephen Wright to discuss is something rotten in the media agency world, or not? Reports that various publicly listed holding companies are driving profits through principal-based media trading has the industry split. Often framed in the context of providing advertisers with access to media inventory at a lower cost

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39:32

Chris Walton And Darren Discuss Who Cares About...

Managing Marketing ·

2024/11/05

Chris Walton is the Managing Director of Nunn Media, Australia's Leading Independent Media Agency, and earlier this year he attended the inaugural meeting of the Advertising Who Cares meeting in London, hosted by Brian Jacobs and Nick Manning. The ad industry is by common consent not a great place to be these days. Many within it are unhappy with the state of the industry but are understandably anxious about expressing their views openly. Driven by a desire to make the ad world a better, more

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01:02:42

Darren Woolley And Tom Fogden Discuss How Marketers...

Managing Marketing ·

2024/10/29

Tom Fogden, Editor at B&T interviewed TrinityP3 founder and global CEO Darren Woolley on how marketers and procurement professionals can be more successful managing agency pitches. The interview was based on the TrinityP3 State of the Pitch Research released earlier in the year and on Darren’s almost 25 years as a pitch consultant managing pitches for clients worldwide.The online event saw dozens of marketers, agencies and procurement people asking questions about how they can improve the

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58:42

Blaine Callard And Ellie Discuss The CEO’s...

Managing Marketing ·

2024/10/22

Blaine Callard is the CEO at Freedom Furniture Australia. Previously, he spent 24 years at Harvey Norman, an organisation that famously does not work with agencies wherever possible. In a wide ranging and energetic discussion, Blaine and Ellie talk about perceptions of marketing from a CEO; what marketing teams need to do to influence the C-Suite; the power of modelling and what to do (and what not to do) when trying to implement it; the importance of properly understanding AI, whoever you are in a

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40:52

Sharon Zeev Poole, Elzanne Strydom, Dan Beaumont And...

Managing Marketing ·

2024/10/15

Sharon Zeev Poole is the founder and Director at Agent99, Elzanne Strydom is the founder and CEO of Connected Culture and Dan Beaumont is the founder and Managing Director of GAME Creative Advisory. Marketers know that the risks brands take today often won’t see results for six months to a year. So given today’s tough economic climate, when companies want to see ROI now, getting brands to take chances and invest in innovative ideas is no easy task. The recently shared their views on innovation in

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44:08

Kiaran Geen, Sam Cunliffe, Jake Hird And Darren Talk...

Managing Marketing ·

2024/10/08

Kiaran Geen, APAC President; Samantha Cunliffe, Managing Director ANZ; and Jake Hird, APAC VP of Strategy & Solutions at Dentsu B2B, share the insights and trends from this, the fourth global edition of the Superpower Index Research, which promises “a unique perspective on the B2B buyer and the difference between winning and losing”. While business-to-business marketing, or B2B, may not have the profile of the big advertising media campaigns for B2C, it is certainly big business and a major

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49:25

Kylie Ridler-Dutton And Darren Debunking The Myth And...

Managing Marketing ·

2024/10/01

Kylie Ridler-Dutton, TrinityP3’s senior global marketing consultant, has spent the past decade managing some of the most high-profile agency pitches in Australia and has built a reputation for being unflinching fair and firm to both agencies and marketers alike.In that time, she has heard many myths and misconceptions about pitching and pitch management. While she cannot speak for the whole industry, it is interesting to hear her perspective on correcting many of the more egregious ones that float

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40:27

Chris Illman And Darren Discuss Innovating Within The...

Managing Marketing ·

2024/09/24

A year can be a long time in marketing. Technology, data, media channels and more are driving relentless change. But imagine if you take on the responsibility of managing a much-loved brand that has existed for 150 years. What would be the challenges and issues you would be dealing with today? Chris Illman took on that challenge when he joined the Bickford’s Group of Companies as the Group Marketing Manager eleven years ago. Today, he is the Head of Group Sales, Marketing, and Hospitality at

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41:59

Robyn Sefiani And Anton Talk The Importance Of...

Managing Marketing ·

2024/09/18

Robyn Sefiani is the founder and President ANZ of Sefiani, part of the Clarity Group Worldwide. She is one of the most seasoned pioneers in the world of Corporate PR, has been PR leader of the year, won PR agency of the year, and has spent 12 years prior to setting up Sefiani at Edelman. In this episode she talks about how reputation management has changed over the years; what’s involved in building a good reputation in today’s environment - for both corporates and executives; and shares lessons

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01:03:34

Kristy Camarillo, Rebecca Den Braber, Renee Murray...

Managing Marketing ·

2024/09/10

Kristy Camarillo is the GM of The Royals Sydney; Rebecca Den Braber is the GM of Hatched; and Renee Murray is Head of People and Culture at Half Dome. In this episode, Ellie Angell and the group talk about a wide range of DE&I topics, challenges and opportunities; the changes happening in our industry and how effective we are at creating truly inclusive workplaces; our hopes for the future, and our lived experiences. Listen on Apple:

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49:04

Rhys Ryan And Anton Discuss Being On The Front Foot...

Managing Marketing ·

2024/09/03

Rhys Ryan is CEO of Porter Novelli Australia and has worked extensively around cyber security and reputation management. He has spent 15 years with Porter Novelli both here in Sydney, Melbourne and the US, as well as a 6 year stint with Edelman in the US too – in New York and San Francisco. In this episode Rhys talks about how to get proactive and prepare for strategic communications, issues and crisis management, especially around data breaches. Listen on Apple:

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26:48

Praveen Narra And Anton Chat About The Evolution Of AI

Managing Marketing ·

2024/08/27

Praveen Narra has worked in the AI space well before it became cool. He has built a career in app development, web products, consultancy, and AI software and digital transformation solutions. He's one of the most seasoned pioneers in AI and the founder and CEO of Tech.us in Silicon Valley.Over the past 23 years, Tech.us has successfully executed over 1,350 projects across AI, SaaS, and Mobile, serving a clientele that includes Fortune 1000 companies, emerging startups, and global icons like Tony

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38:52

Ellie Angell And Darren Talk About Being A Trans...

Managing Marketing ·

2024/08/20

Ellie Angell is a Senior Consultant at TrinityP3 and one of a handful of openly transwomen with a long career in media and advertising in Australia, Asia and originally the UK. Her unique perspective on the issues of transpeople working within the advertising and marketing industry and the challenges of coming out to not just family and friends but to colleagues and the wider industry,With the release of the WGEA Gender Pay Gap data earlier this year, International Women’s Day, and the continued

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40:11

Victoria Curro, Amy Toma And Darren Discuss Designing...

Managing Marketing ·

2024/08/13

Digital Immigrant, Victoria Curro is the Managing Director, and Digital Native, Amy Toma, is an Associate Visual Designer at R/GA Australia and they discuss the insights and consequences of their Gen One research. One of Australia’s largest and growing demographic is one that has never known the world without the internet. And yet, most of the way we interface with the internet has been designed for digital adopters, rather than for the digital natives of Gen One. This includes digital tools like

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50:44

Catherine King, Carl Rhodes, Adam Ballesty And Darren...

Managing Marketing ·

2024/08/06

Catherine King, Chief Strategy Officer at Leo Burnett, Professor Carl Rhodes, Dean of UTS Business School and author of Woke Capitalism, and purpose lead Marketer extraordinaire Adam Ballesty discuss the finds from the latest round of the Good Study.‘The Good Study 2024’, by Leo Burnett Australia, in partnership with UTS Business School and Zenith Australia, found that while Australians overwhelmingly agree it’s important for brands to do some form of good in the world (96% up 8% from 2022), only

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