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PODCAST

Make Marketing Suck Less for Expertise-Driven Solo Businesses

Dr. Michelle Mazur

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks. I"m your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business. Each week, I share unconventional strategies

business marketing

All Episodes

3:40

Put This on Your Radar for 2024

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/11/16

It's that time of year when you start planning for 2024 and begin thinking about the support you want for your business. If that's you, I'd love to put The Expert Up Club on your radar for next year. The Expert Up Club is a fantastic community that focuses on the overlooked experts among us. You know, the ones who are often overshadowed by the flashy web celebs with all their attention-grabbing marketing. This club is specifically designed for established solo business owners who excel in

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14:56

Using the P.E.E. Process for Marketing Experiments:...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/11/14

What's remarkable to me is there are so many courses and programs out there to teach you every marketing tactic under the sun. Yet, what those courses rarely (if ever) teach you is—how to know if your marketing is working. It's no wonder when I ask a business owner, “Is your marketing helping you reach your business goals?” They stare at me blankly and then shrug. “I don't know.” It’s time that you know so you're not wasting your time, energy, and resources doing marketing that is

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34:11

How to Successfully Market Your Business without...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/10/31

Do you have to be on social media to market your business? If you're becoming more and more disenchanted with social media, know this, you're not alone. The number one question I'm asked these days, is there an alternative to marketing on social media? My clients are requesting marketing strategies that don't have a social media component. Because let's face it, the platforms are demanding more and more of our time than ever before. Whether it's creating Reels or the constant cycle of

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15:21

Five Steps To Determine What Effective Marketing...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/10/24

Here's something we don't talk about enough when it comes to marketing… What does effective marketing look like for your business? I know what the web celebs will say. They'll say, “Marketing works when you're booked out with clients for months on end!” or “When your post goes viral and you grow your following by tens of thousands of people overnight!” Then that is success. But is it effective? And who is it effective for? And are you the person it's effective for? Today on the pod, I

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21:28

3 Foundational Pieces of Your Marketing Message

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/10/17

There's something celebrity online marketers get wrong about marketing messaging all the time. They teach you that messaging is just one simple thing, like, it's an elevator pitch, your unique selling proposition, a content plan, or your client avatar. It’s not. If you've been a fan of the show for a long time, you know that your marketing message is literally everything your business communicates. Whether it's in marketing, on your website, in sales conversations, and even when you're

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13:56

Three Powerful Ways That Messaging Enhances Your...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/10/10

The other day in the Expert Up Club, a member asked me a question that surprised me. It was right after one of our quarterly marketing retreats. In these retreats, we're setting goals for the quarter ahead. We create marketing plans, and we figure out what marketing experiments they're going to run in order to figure out what actually works in their marketing. A club member asked afterward, “So how does all of the messaging sprints relate to the marketing?” Now you've heard me say on

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16:27

The Myth of Consistency in Marketing: Breakdown of...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/10/03

You've been told to be consistent. Post every day on social media, Publish a blog post once a week, and Email your list regularly. When you do, good things will happen to your business. Things like clients, opportunities to share your experience, being asked on other people's podcasts, and all the cool things that will help your audience magically grow just by showing up. Unfortunately, this is a myth—the myth of consistency. This type of consistency has you focused on the wrong things,

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40:44

The Who, What, and Why Behind The Expert Up Club

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/09/26

Wouldn't it be nice to live in a world where good work stood on its own? Where, if you were getting your clients amazing results, that would be more than enough to fill up your client roster to always have people clamoring for your programs, that people would just come and ask you to speak on their stage. And wouldn't it be nice if good work could just be enough? But it unfortunately is not when it comes to business, especially when it comes to getting opportunities to share your

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21:59

Four Ways Experts Are Making Marketing Suck Less

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/09/19

This show freely admits that marketing is freaking hard. And I, for one, am sick and tired of the web celebs telling me how easy marketing can be if I only had their super secret plan. I've sat in boardrooms of Fortune five hundred companies with teams of super smart people who can't figure out why a marketing campaign flopped. If huge teams are struggling to make it work, Then it's 100% normal that you are too. So today, I wanted to outline 4 different ways expert business owners like

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8:50

One Weird Trick to Improve Your Own Marketing

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/09/12

One weird trick to make marketing suck less sounds like every click baby title ever. But this is actually a weird trick that I have never seen another marketer or messaging strategist discuss. To me, it's one of the most effective ways to improve your own marketing without actually working on your marketing. I know that sounds counterintuitive, and I know it works. So what is that weird trick? You'll just have tune in to find out. In this episode you will hear: The one weird trick to

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14:09

Debunking Marketing Misconceptions To Make Marketing...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/09/05

In business, the obsession with marketing tactics is never-ending. Whether it's the latest Instagram hack or webinar trick, there seems to be an endless array of tactics promising to skyrocket your following and make your business go viral overnight. But chasing the greatest and latest tactic tends to make marketing suck more, not less. because those promises of social media stardom often fall short, plus you're busy juggling sales and client delivery. So you don't have time for any of

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18:24

The Myth of Audience Growth: What the Web Celebs...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/08/29

I don't know if you've noticed, but audience growth is tough right now. People aren't joining email lists like they used to. It's harder and harder to capture people's attention. The marketplace is getting flooded with a lot of AI content crap. This makes it harder for your amazing content, and amazing messages, to rise to the top so it’s seen by the people who need what you do. Getting new people to sign up for your list is a herculean task. Yet, you still need to build that audience

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2:12

Trailer: Introducing the Make Marketing Suck Less...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/08/24

Coming on September 5th, 2023, The Rebel Uprising podcast becomes The Make Marketing Suck Less Podcast! The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club, knows you

en

27:35

The Power of Repurposing Your Content with Andréa Jones

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/08/22

If you've been in business for 2 years or more, you've probably created a shit ton of content from blogs to emails to social media posts—and it's multiplying like rabbits. But wouldn't you like to get more out of all of the hard work you're putting in? If you want to do less but better marketing, it's time to resurface and repurpose some of your best pieces. But how do you do that? When Andrea Jones mentioned in The Expert Up Club that she just finalized a process to find the best of

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20:03

How The Sunk-Cost Fallacy Changed This Podcast

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/08/15

There comes a time in your business when you know something is not working. It might be your message. It might be how you're choosing to market. There's something nagging at you that you know you need to change, but are putting it off. You put it off because you might love what you've created. You might keep trying to optimize it, trying to make it work. If you tweak this one thing, then it will take off, but it hasn't. So how do you know when to give up? How do you know when to give up

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15:49

Why Your Expertise Matters: Messaging To Be Known,...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/08/08

Why does expertise matter? When I was asked this very question on a podcast, I was taken aback. I thought, Duh, of course, expertise matters. Why wouldn't it? I realize, however, that we live in a world with a strong anti-expert bias. It shows up in the most subtle ways like someone saying, “don't be an expert, be a human.” Experts are so often misunderstood and don’t do a great job of communicating why their expertise matters. It can seem like learning from your peers is better than

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17:39

Show, Don’t Tell: Building Trust in Your Marketing

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/08/01

We live in a world where people get burned all the time. Sales pages, over promise, and under deliver. And sometimes what gets promised doesn't get delivered at all. Because of this, trust is at an all-time low in the industry. I know you. You aren't the problem. You're the type of person who over-delivers. You obsessively make sure you get all of your promises fulfilled because you couldn't sleep at night if you didn't deliver to your clients. But this fuckery of the industry, well, it

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32:54

Stop “Should’ing” Yourself with Amanda McKinney

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/07/25

Where are you “should’ing” on yourself when it comes to marketing? With marketing, you have so many different options, and every marketing expert has their own opinion or proven formula for what works. But how do you know what marketing strategy is right for you and when you just need to let something go? I am seeking to answer those questions with my guest, Amanda McKinney. She is a recognized thought leader and a coach on accidental entrepreneurship, author of “Why Not You?” An

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13:30

The Do Less But Better Marketing Strategy

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/07/18

Are you making marketing harder than it needs to be by over marketing your business? Whether you’re following the advice of web celebs telling you that you need to be everywhere or you are easily distracted by the latest marketing craze, it’s time to pause. You might be making marketing harder than it needs to be by doing too much! In this episode is an inside peek into one of the strategies I teach in the ExpertUp Club called “Do Less but Better Marketing”. Here’s what you’ll discover:

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14:04

Five Reasons Why Marketing Bites (And What To Do...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/07/11

Marketing bites. It's something we don't talk enough about in business. As a solo business owner you're someone with just one or two people on your team, you're juggling a lot in your business client delivery, sales, and marketing. Let's face it, Marketing is one of those things that takes a ton of time and effort, and sometimes you see very little reward and payoff. So why does marketing suck so bad? Today on the pod, we're going to deep dive into five reasons marketing bites and what to

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