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PODCAST

Make Marketing Suck Less for Expertise-Driven Solo Businesses

Dr. Michelle Mazur

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks. I"m your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business. Each week, I share unconventional strategies

business marketing

All Episodes

12:31

This One Shift Finally Got People To Buy (Even with...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2025/05/06

Let’s be real: it is maddening to be great at what you do and still feel invisible. Years of experience, glowing testimonials, maybe even a PhD… and still, your dream clients are ghosting you.Meanwhile, someone with half your credentials and a catchy tagline is booked out and bragging on Instagram. If you've ever wanted to yell, “But I’m actually GOOD at this!” — same. And that moment is exactly what led me to a major breakthrough in how I show up in my business.Want to hear more about The

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15:52

Basic Needs Beat Big Dreams: Messaging During...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2025/04/15

Three years ago, clients came to me wanting TEDx stages and book deals. Now? They just want to make money, simplify their marketing, and stay afloat in a dumpster-fire economy.Let me break down how I’m dramatically shifting my message to meet the moment—and why you should too.Want to hear more about The Expert Up Club? Book Your Private Tour HereFull show notes and transcript are here.

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15:45

AI for Marketing That Doesn't Make You Sound Like a...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2025/04/01

AI is everywhere in marketing right now, and I get it—it's tempting to let it do all the heavy lifting. But if your strategy is just "Hey, Claude, write me 10 LinkedIn posts about email marketing," then we need to talk. Because that approach? It's turning business owners into content-producing robots, all sounding the same. Like the Borg. "You will be assimilated."So, let’s pull back the curtain. AI isn’t here to replace you—it’s here to amplify your unique thoughts, ideas, and experiences

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12:55

The Shocking Truth About Doing LESS Marketing

Make Marketing Suck Less for Expertise-Driven Solo... ·

2025/03/18

Whenever I tell someone that I work with business owners to do less marketing while creating more demand, more interest in their programs, their offers, their services, and their expertise, these people look at me like I have lost my ever loving mind. Like I have 27 heads because the idea of doing less and getting more, it just doesn't make sense. Don't you need to do more marketing in order to get more clients? And, actually, you don't. So today, we’re talking about the shocking truth

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13:05

Niche Phobia: Why Your Hardwired Against Niching (And...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2025/03/11

Do you freak out a little bit at the idea of narrowing your focus to speak to one specific client? Because if you do that, wouldn't that mean you're losing out on other potential clients? So today, we are talking about a word that you've heard a lot about that probably makes you roll your eyes. But in 2025, this word is more important than ever. I'm talking about niching. Through my many years in business, I've seen clients flat out reject the idea of getting radically specific about who

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12:43

Screw Being 'Less Expert'—Unabashedly Market Your Smarts

Make Marketing Suck Less for Expertise-Driven Solo... ·

2025/02/25

Here's what makes marketing suck for experts. And it has absolutely nothing to do with how smart you are, your nuanced approach, or that you're not curious enough. You're preyed upon by unscrupulous business owners because you are curious. You love learning. So when you see that shiny new marketing program, you're tempted to buy it because surely you need to learn more about marketing, right? You're not an expert in marketing and learning will get you there. But what if that wasn't

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13:24

The Anti-Cringe Guide to Selling Your Expertise

Make Marketing Suck Less for Expertise-Driven Solo... ·

2025/02/18

You've grown your audience. You've nurtured and engaged them by building a case for why they should work with you. You've helped them diagnose what problem they're actually having. And now it's time for the moment. You know, the one where you have to transition from being helpful to actually inviting people to work with you, and that's when shit gets weird. We are tackling the O in the GEO framework, the Offer phase. Because, let's face it, this is where most of us start squirming in our

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6:31

An Invitation to Make Marketing Suck Less

Make Marketing Suck Less for Expertise-Driven Solo... ·

2024/12/03

What if you could do LESS marketing in 2025 and create MORE demand for your work? I know it sounds counterintuitive, but it's possible, and in this episode, I reveal how The Expert Up Club's Marketing Retreat helps established business owners transform their marketing strategy through experimentation and personalized support.Episode Highlights:Why what you do today in your marketing pays off in 3-6 monthsHow the Marketing Retreat helps you identify what's working and what to dropThe power

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12:17

Marketing Snake Oil: Why 'Proven Formulas' Are BS

Make Marketing Suck Less for Expertise-Driven Solo... ·

2024/11/19

“If I could just figure out the right way to market.” I hear this all the time from my clients, and maybe you've thought it yourself. Because I get it. There are so many marketers out there who are promising you that they have the proven formula or that there is some secret to success in marketing that only they have. And if you pay them, they will tell you all the secrets, and you'll never have to stress about marketing again. But what happens? You buy the course or the program. Do the

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13:41

Why Most Marketing Advice Is Sucks For Your Business

Make Marketing Suck Less for Expertise-Driven Solo... ·

2024/11/12

What if I told you that 95% of marketing advice out there wasn't for people like you? If you're following this advice or beating yourself up for not following it, you're wasting time, energy, and resources doing more marketing that doesn't lead to results. You're unintentionally making your marketing suck more, not less. So how do you know if you're following the right guidance? Buckle up, because this episode will shift how you think about marketing. In this episode, you'll hear:How much

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35:43

Marketing for Brainiacs: Translating Phd-Level...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2024/10/01

“Figuring out how to explain what you do in ways that resonate with other people and connects them to what they're feeling right now is tricky.”Have you ever been talking to someone explaining what you do and they're staring at you like you're speaking a language they've never even heard before and don't even know how to begin to comprehend. Please know you're not alone. So many brilliant business owners struggle to connect with their clients, not because they lack knowledge, but because

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31:41

Marketing That Doesn't Hijack Your Life with Laura...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2024/09/24

“If I decide to use social media, then maybe I'm posting all the time and checking for likes and comments in my off hours. What you choose from marketing can affect your life. And for me, it has been really important to figure out a way to do it that works for me and lets me keep on living the life I want to be living and not feeling too stressed out by my work or feeling the need to get in there and do things at all hours of the day.”Everyone who markets marketing programs is always so

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13:03

Don’t Let ‘em Shame You: Turn Your Expertise into a...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2024/09/17

Let's face it. Experts are made to feel shame about their expertise. We too often hear things like:>>don't be an expert, be an explorer>>don't be smart, be curious>>don't be an expert, be a humanAnd these things are said by the very people who claim to get experts known and hired for their work. And it is time, my friend, that we stop shitting on experts because here's the truth. The very thing you are told to deny about yourself, about your experience is what will make

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33:38

Ditching Social Media: Why Less Social Is Better For...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2024/09/10

“I've been thinking all that time I'm spending over here on social, and I'm not spending really any quality time with the people that voluntarily chose to be in my world by opting into my thing.”Riddle me this, Batman.Why do we spend so much time on marketing that leads nowhere vs. focusing on marketing that works to get clients? It's probably because everybody on the interwebs is screaming at you to do more marketing and do it on social media, when for so many people, that is just a waste

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10:54

Avoiding the Marketing Time Suck of Doom (for once...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2024/09/03

Marketing feels like a time suck of doom. There's all this doubt. >>>Is it really working? >>>Am I getting it right? Whatever right means. And then despite spending so much time on your marketing, you're just not seeing the results you want to see. And then there's the beating yourself up of feeling like you're never doing enough despite your best efforts. And what I want for you is to stop the doubt, the worry, the beating yourself up. I don't want you to feel like you're

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34:26

Make Marketing….Fun?!?: B2B Consultant Edition with...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2024/08/27

“I went down a whole path that was completely not right for my business, and it was very frustrating, and I wasted a lot of time doing a lot of stuff that wasn't really helpful.”You know what really sucks about marketing? When you're told to market in a certain way that works for every business. And only after you've done all that work, invested all that money, you find out that ish was never gonna work for your business. Over the years, I've worked with so many B2B consultants who've gone

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34:18

How Messaging Wins When Life Sucks with Nicole...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2024/07/23

“I know that I'm extraordinary at what I do. And because I have messaging, because I have my packages, because I have my pricing, I can keep moving forward in confidence in one area of my life”.There comes a time when the shit hits the fan in your life and you just can't keep showing up the way you like. The first thing that always goes is marketing.Let's face it. Most of us don't have the option of just stopping marketing altogether.We can't put our businesses on hold because we need it to

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35:46

Practitioner vs. Marketer: A Journey To Making...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2024/06/25

“It was such a detour to go the whole social media, build a course, webinars, free webinars, pitch, cart closed route. The whole thing was such a detour for me. It seriously tanked my business.”So many business owners have gone down this path only to realize, “Hey. This isn't for me!” With all the hype around “stop trading dollars for hours” and make money while you sleep, there was something she was NOT being told. Choosing to create a course meant that Elise Enriquez, productivity coach,

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14:45

3 Tell Tale Signs the 3 Word Rebellion is Right For...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2024/06/18

Anytime you decide to work on your marketing message, it's going to require you to dig deep and do some thought work around your business, who you want to serve and what you want to be known for. If you're like most people, by the time you find this podcast, you've already tried another messaging framework. (I’m looking at you, StoryBrand.) So before you start digging deep into the 3 Word Rebellion, how do you know if it's right for your business? Well, there are 3 telltale signs, and

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14:00

Why Your 3-Word Rebellion Matters for...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2024/05/28

“Hey! Look at me!”“Hey! Buy my program…Read my blog…Listen to my podcast!”“Smash that subscribe button!” “Hey, I've got the only foolproof way to solve your problem!”Let's face it. It's noisy out in the marketplace. On social media, it seems like everyone is hawking their wares, talking about how much money they make and how they can teach you to do it too. It's enough to make you want to give up on marketing. I get it. And you can't because there are people out there right now searching

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