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PODCAST

The Marketing Factory

Welcome to The Marketing Factory, where we don’t blend in. I’m Marissa Candy, founder and award-winning marketer, here to help you think differently about marketing and achieve powerful results. For over two decades, I’ve driven business growth through tailored branding, lead generation, SEO, and Google Ads strategies. Join me as I break down custom marketing solutions, social media tactics, and website design tips that turn clarity into action. Ready to build profitable campaigns and grow your

business marketing

All Episodes

14:31

#026 - Award Winning Marketer Reacts To Viral Videos!...

The Marketing Factory ·

2025/04/09

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marissa Candy challenges the common misconception that lower prices lead to higher sales. She discusses how discounts can attract cheap customers rather than fostering loyalty and how this strategy can ultimately weaken your brand and shrink profits. Marissa also shares her insights on viral

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12:12

#025 - I Went Viral On LinkedIn! (Here’s What I...

The Marketing Factory ·

2025/04/02

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marisa Candy shares her proven strategies for achieving viral success on LinkedIn. With an impressive reach of 2 million people and 4 million impressions in just 90 days, Marisa emphasizes the importance of engagement and consistency in driving visibility. She outlines essential steps for

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10:09

#024 - How To Build A Successful Personal Brand! (a...

The Marketing Factory ·

2025/03/26

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marisa Candy emphasizes the importance of personal branding for business success. She challenges listeners to step out of their comfort zones and embrace their role as the CEO of "Brand U." Marisa discusses how personal connections drive business relationships, highlighting that people prefer

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09:30

#023 - The BORING Marketing Strategies That Just...

The Marketing Factory ·

2025/03/19

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marisa Candy delves into the often overlooked but essential aspects of marketing that can lead to substantial business success. She emphasizes the importance of understanding customer lifetime value and suggests that picking up the phone to connect with customers can yield valuable insights

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12:20

#022 - TikTok Marketers Are LYING To You! (Here’s The...

The Marketing Factory ·

2025/03/12

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marissa Candy dives into the multifaceted world of marketing, addressing the overwhelming expectations placed on marketers today. Drawing from her two decades of experience, Marissa reacts to viral videos that humorously depict the challenges of being a marketing professional, from managing

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14:36

#021 - Ranking Iconic Marketing Campaigns 🎯📊

The Marketing Factory ·

2025/03/05

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marisa Candy dives into the world of impactful marketing campaigns, analyzing what makes them successful or memorable. She emphasizes the importance of integrating humor, catchphrases, and visuals to create lasting impressions. The episode features a detailed discussion of the Dove Reverse

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11:28

#020 - Top Marketer ABANDONS Marketing Rules! 🚨💥

The Marketing Factory ·

2025/02/26

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marisa Candy challenges conventional marketing wisdom, urging listeners to break free from the restrictive rules that often lead to mediocrity. With over two decades of experience, Marisa emphasizes the importance of bold, out-of-the-box thinking to capture consumer attention in today's

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14:12

#019 - 10 Reasons It’s Time to Consider A New...

The Marketing Factory ·

2025/02/19

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marisa Candy discusses the ever-evolving landscape of digital marketing and the importance of adapting your strategies to stay relevant. Drawing parallels between marketing tactics and fashion trends, Marisa emphasizes that what worked in the past may not be effective today. She highlights key

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11:42

#018 - Everything You (probably) DON'T Know about...

The Marketing Factory ·

2025/02/12

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marissa Candy, an award-winning marketer with over two decades of experience, debunks common misconceptions about marketing. She emphasizes that marketing is not just about selling products or running flashy ads; it's about understanding people, solving problems, and building lasting

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13:10

#017 - Reacting to TikTok’s Viral Secrets for...

The Marketing Factory ·

2025/02/05

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marisa Candy dives into the world of viral marketing on TikTok, sharing insights on how to elevate a boring business into a viral sensation. With over two decades of experience as an award-winning marketer, Marisa discusses the current distrust in digital media and the perception of

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12:05

#016 - How This Strategy Paid For 1 Year of...

The Marketing Factory ·

2025/01/29

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marissa Candy dives into the critical role of your team as the driving force behind your service-based business. She introduces the concept of the 80-20 rule, highlighting how 80% of revenue often comes from just 20% of your audience. Marisa teases a special offer for listeners to enhance

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10:48

#015 - A Complete Marketing Strategy in Just 10...

The Marketing Factory ·

2025/01/22

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marissa Candy reveals eye-opening statistics about Australian businesses, highlighting that 50% operate without a written strategy and 43% of small businesses are currently unprofitable. Marissa emphasizes the urgency for change and offers actionable insights to help listeners develop a

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13:30

#014 - 5 Effective Marketing Strategies for 2025...

The Marketing Factory ·

2025/01/15

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marissa Candy delves into the transformative impact of AI on marketing, reflecting on the pivotal moment in February 2023 when AI became an integral part of daily marketing strategies. Marissa takes a look back at the evolution of business, from the early 1900s when entrepreneurs relied solely

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12:37

#013 - How To Market Your Business In The Off Season 🌱 📈

The Marketing Factory ·

2025/01/08

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, I dive into the critical topic of marketing your business during the off-season. With over two decades of experience as an award-winning marketer, I emphasize how important it is to stay relevant year-round, especially for businesses that depend on seasonal sales. I encourage you to identify your

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10:43

#012 - How To Market BORING Products and Services! 📈 🤔

The Marketing Factory ·

2024/12/30

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory podcast, host Marissa Candy dives into the art of marketing products and services often deemed "boring." She challenges the notion of what constitutes a boring business and emphasizes that just because a product may seem unexciting, it doesn't mean the marketing has to be dull. Marissa encourages

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13:03

#011 - Award-Winning Marketer Reacts to Lessons from...

The Marketing Factory ·

2024/12/23

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marissa Candy dives into the world of viral marketing and unconventional strategies. She shares her reactions to a viral video featuring young entrepreneurs who are making six figures a month through innovative use of Snapchat. Marisa emphasizes the importance of thinking differently about

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11:34

#010 - How Much Does Your Logo REALLY Matter? 🤔 🎨

The Marketing Factory ·

2024/12/18

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory Podcast, host Marissa Candy dives into the significance of a logo in shaping a company's identity and trustworthiness. Drawing on insights from studies, Marissa highlights that a substantial 90% of Australians believe a company's image, including its logo, affects their trust in the business

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12:04

#009 - The Fastest Way To DESTROY Your Marketing...

The Marketing Factory ·

2024/12/11

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory Podcast, host Marisa Candy delves into the crucial topic of brand reputation and its impact on marketing success. With over two decades of experience in the marketing field, Marisa emphasizes the importance of making honest promises in your marketing efforts and delivering on those promises to build

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11:45

#008 - Your Website Won’t Convert Without These 3...

The Marketing Factory ·

2024/12/04

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of the Marketing Factory Podcast, host Marisa Candy dives into the essential elements that can make or break your website’s conversion rates. With over two decades of marketing experience, Marisa emphasizes the importance of having a functional website that allows users to reach their desired outcome within three clicks

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08:54

#007 - How to Market Taboo Services! (Case Study) 🎙️💡

The Marketing Factory ·

2024/11/27

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, I dive into the challenges of marketing taboo services amidst changing industry regulations. I’ll be sharing why clarity in communication is absolutely crucial, and I’ll use the analogy of overloaded business cards that only end up confusing potential clients. I’ll also talk about how to navigate

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66 results

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