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PODCAST

The Marketing Factory

Welcome to The Marketing Factory, where we don’t blend in. I’m Marissa Candy, founder and award-winning marketer, here to help you think differently about marketing and achieve powerful results. For over two decades, I’ve driven business growth through tailored branding, lead generation, SEO, and Google Ads strategies. Join me as I break down custom marketing solutions, social media tactics, and website design tips that turn clarity into action. Ready to build profitable campaigns and grow your

business marketing

All Episodes

11:42

#018 - Everything You (probably) DON'T Know about...

The Marketing Factory ·

2025/02/12

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marissa Candy, an award-winning marketer with over two decades of experience, debunks common misconceptions about marketing. She emphasizes that marketing is not just about selling products or running flashy ads; it's about understanding people, solving problems, and building lasting

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13:10

#017 - Reacting to TikTok’s Viral Secrets for...

The Marketing Factory ·

2025/02/05

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marisa Candy dives into the world of viral marketing on TikTok, sharing insights on how to elevate a boring business into a viral sensation. With over two decades of experience as an award-winning marketer, Marisa discusses the current distrust in digital media and the perception of

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12:05

#016 - How This Strategy Paid For 1 Year of...

The Marketing Factory ·

2025/01/29

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marissa Candy dives into the critical role of your team as the driving force behind your service-based business. She introduces the concept of the 80-20 rule, highlighting how 80% of revenue often comes from just 20% of your audience. Marisa teases a special offer for listeners to enhance

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10:48

#015 - A Complete Marketing Strategy in Just 10...

The Marketing Factory ·

2025/01/22

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marissa Candy reveals eye-opening statistics about Australian businesses, highlighting that 50% operate without a written strategy and 43% of small businesses are currently unprofitable. Marissa emphasizes the urgency for change and offers actionable insights to help listeners develop a

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13:30

#014 - 5 Effective Marketing Strategies for 2025...

The Marketing Factory ·

2025/01/15

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marissa Candy delves into the transformative impact of AI on marketing, reflecting on the pivotal moment in February 2023 when AI became an integral part of daily marketing strategies. Marissa takes a look back at the evolution of business, from the early 1900s when entrepreneurs relied solely

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12:37

#013 - How To Market Your Business In The Off Season 🌱 📈

The Marketing Factory ·

2025/01/08

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, I dive into the critical topic of marketing your business during the off-season. With over two decades of experience as an award-winning marketer, I emphasize how important it is to stay relevant year-round, especially for businesses that depend on seasonal sales. I encourage you to identify your

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10:43

#012 - How To Market BORING Products and Services! 📈 🤔

The Marketing Factory ·

2024/12/30

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory podcast, host Marissa Candy dives into the art of marketing products and services often deemed "boring." She challenges the notion of what constitutes a boring business and emphasizes that just because a product may seem unexciting, it doesn't mean the marketing has to be dull. Marissa encourages

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13:03

#011 - Award-Winning Marketer Reacts to Lessons from...

The Marketing Factory ·

2024/12/23

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marissa Candy dives into the world of viral marketing and unconventional strategies. She shares her reactions to a viral video featuring young entrepreneurs who are making six figures a month through innovative use of Snapchat. Marisa emphasizes the importance of thinking differently about

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11:34

#010 - How Much Does Your Logo REALLY Matter? 🤔 🎨

The Marketing Factory ·

2024/12/18

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory Podcast, host Marissa Candy dives into the significance of a logo in shaping a company's identity and trustworthiness. Drawing on insights from studies, Marissa highlights that a substantial 90% of Australians believe a company's image, including its logo, affects their trust in the business

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12:04

#009 - The Fastest Way To DESTROY Your Marketing...

The Marketing Factory ·

2024/12/11

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory Podcast, host Marisa Candy delves into the crucial topic of brand reputation and its impact on marketing success. With over two decades of experience in the marketing field, Marisa emphasizes the importance of making honest promises in your marketing efforts and delivering on those promises to build

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11:45

#008 - Your Website Won’t Convert Without These 3...

The Marketing Factory ·

2024/12/04

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of the Marketing Factory Podcast, host Marisa Candy dives into the essential elements that can make or break your website’s conversion rates. With over two decades of marketing experience, Marisa emphasizes the importance of having a functional website that allows users to reach their desired outcome within three clicks

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08:54

#007 - How to Market Taboo Services! (Case Study) 🎙️💡

The Marketing Factory ·

2024/11/27

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, I dive into the challenges of marketing taboo services amidst changing industry regulations. I’ll be sharing why clarity in communication is absolutely crucial, and I’ll use the analogy of overloaded business cards that only end up confusing potential clients. I’ll also talk about how to navigate

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12:11

#006 - How To Choose A Marketing Agency That Gets...

The Marketing Factory ·

2024/11/20

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory podcast, host Marissa dives into the critical topic of choosing a marketing agency that delivers results. Drawing on her extensive experience as a founder and award-winning marketer, Marissa discusses the importance of ensuring a good relationship between your team and the marketing agency you

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14:57

#005 - Award-Winning Marketer Reacts to Viral...

The Marketing Factory ·

2024/11/13

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory podcast, host Marisa Candy dives into the world of marketing strategies that drive impactful results for businesses. She discusses the psychological tactics employed by supermarkets, such as the placement of fruits and vegetables at the entrance to trigger the health halo effect, encouraging

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13:06

#004 - The Number 1 Reason Why Your Marketing Won’t...

The Marketing Factory ·

2024/11/06

In this episode of The Marketing Factory podcast, host Marisa Candy discusses the reason why your marketing won't work and that's because of the critical importance of having a written marketing strategy or plan. She reveals that half of Australian businesses are currently operating without one, which significantly hinders their marketing success. Marisa emphasizes that poor planning leads to poor performance and encourages business owners to involve their teams in the strategy development process

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10:57

#003 - 20 Years of Expert Marketing Advice in 10...

The Marketing Factory ·

2024/10/30

In this episode of The Marketing Factory podcast, host Marissa Candy shares 20 years of expert marketing advice in just 10 minutes. She emphasizes the importance of understanding your core purpose as a business. Marisa argues that effective marketing goes beyond simply selling a product or service; it's about delivering confidence and value to your customers. She discusses the pitfalls of cutting marketing budgets and the necessity of believing in the value of your marketing efforts. Tune in for

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10:36

#002 - EVERYTHING You Need To Know About Marketing In...

The Marketing Factory ·

2024/10/23

In this episode of The Marketing Factory, host Marissa Candy dives into the essential role of marketing and how it differs from sales. She emphasizes the importance of building awareness about products and understanding the outcomes that marketing aims to achieve, which can vary based on the stage of the business. Marissa shares her insights and proven strategies for creating impactful marketing campaigns that drive real results. Tune in to explore key concepts of marketing in a concise 10-minute

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11:25

#001 - Meet the Marketer Who Powered Toyota,...

The Marketing Factory ·

2024/10/14

In this episode of The Marketing Factory, Marissa Candy shares the real backstory of what drove her to build her marketing career and business to a place where she could work with iconic brands like Toyota, Lexus, Mazda, and Subaru. She touches on the importance for businesses to implement innovative marketing tactics, improve branding, and drive lead generation to achieve impactful results. Just scraping the surface on this first podcast, Marissa also reveals what is to come from The Marketing

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