PODCAST

Publish & Prosper

Matt Briel & Lauren Vassallo

Where publishing, technology, and marketing collide. Brought to you by Lulu.com.

arts books

All Episodes

51:53

Making the Most of Partnerships to Grow Your Audience

Publish & Prosper ·

2025/06/18

In this episode, Lauren & Matt explore how indie authors and content entrepreneurs can use partnerships and collaborations to grow their audience, establish authority, and build long-term relationships that outlast any algorithm. We break down strategies for how to identify the right partners, pitch yourself, and make the most of a mutually beneficial collaboration. Watch this episode on YouTube! You know where you’ll have an excellent opportunity to connect with potential collabo...

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56:52

7 Steps to Publishing Your Book

Publish & Prosper ·

2025/06/11

In this episode, Matt & Lauren review how to publish your book in 7 steps! Check out these resources to help you with each one: 💡 Step 1: Brainstorm Your Book Idea → [6:06] Listen to: Ep #32 | 5 Things to Know Before You Start PublishingRead: Turning Your Content Into a Book💡 Step 2: Write & Organize Your Book → [9:46] Listen to: Ep #38 | 5+ Tools to Help You Draft, Publish, and Sell Your BookListen to: Ep #67 | Turning Your Blog Into A Book💡 Step 3: Edit & Revise Your Book...

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57:07

Paul's Pod: Your Guide to Taking Your Writing Habit...

Publish & Prosper ·

2025/06/04

In this episode Lauren is joined by Lulu’s Senior Marketing Manager, blog writer, and master of copy, Paul Hobday. Paul responds to episode #53, How to Create A Writing Habit That Actually Sticks, and offers practical advice for aspiring writers ready to level up their writing habit into a purposeful writing practice. Don’t miss Content Entrepreneur Expo, THE event for creators, authors, and entrepreneurs. Visit cex.events to learn more and use promo code LULU100 to save $100 on...

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56:00

Audiobooks 101 for Indie Authors & Creators

Publish & Prosper ·

2025/05/28

In this episode Matt & Lauren debate the value and staying power of audiobooks, especially for indie authors. We take a look at market trends for audiobooks worldwide, different ways for authors and creators to produce and distribute their own audiobooks, and the pros and cons of creating audiobook versions of your books. Don’t miss Content Entrepreneur Expo, THE event for creators, authors, and entrepreneurs. Visit cex.events to learn more and use promo code LULU100 to save $100 on...

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52:30

Build Your Own Book: Design Choices for Print Books

Publish & Prosper ·

2025/05/21

In this episode LLauren & Matt explore the design options available for print books. We review the distinctions between trim sizes, binding types, paper types, ink quality, and cover finish, and popular choices for different product types. Watch the episode on YouTube for visual examples! Don’t miss Content Entrepreneur Expo, THE event for creators, authors, and entrepreneurs. Visit cex.events to learn more and use promo code LULU100 to save $100 on your ticket 🎉 Dive Deep...

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49:00

International Book Rights for Indie Authors

Publish & Prosper ·

2025/05/14

In this episode, Matt & Lauren talk through what you need to know about licensing your book rights with foreign publishers. We debate the merit of reaching out to new markets, what that process looks like, and how to use an agency like DropCap to secure international rights deals. Don’t miss Content Entrepreneur Expo, THE event for creators, authors, and entrepreneurs. Visit cex.events to learn more and use promo code LULU100 to save $100 on your ticket 🎉 Dive Deeper 💡 Explore Th...

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44:55

How Does Selling Direct Actually Work?

Publish & Prosper ·

2025/05/07

We’ve mentioned, once or twice, the value of selling direct. But how does it actually work? In this episode, Lauren & Matt walk through the direct sales cycle and answer some common questions, including: How do transactions work? Who handles customer issues? What am I supposed to do with my customer data? Dive Deeper 💡 Check Out These Resources Joanna Penn’s Store FAQsLulu Direct Knowledge BaseLulu’s Pricing CalculatorLulu Direct💡 Listen to These Episodes Ep #22 | Usin...

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51:44

We Love Content Entrepreneur Events So Much, We...

Publish & Prosper ·

2025/04/30

In 2023, Lulu bought Content Entrepreneur Expo, an event for content creators and content entrepreneurs. In this episode, Matt & Lauren share an inside look into why we got involved in CEX, what we’ve learned about events after owning one, and why we think content creators, entrepreneurs, and authors should join us in Cleveland this August! Use promo code LULU100 to save $100 on your CEX ticket 🎉 Dive Deeper 💡 Learn More About The Tilt 💡 Check Out Content Marketing Institute&nbs...

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50:54

Maximizing Your Chances of Discoverability in...

Publish & Prosper ·

2025/04/23

In this episode, Lauren & Matt dig into what discoverability looks like in a world where generative AI is changing how readers find books online. We look at what generative AI looks at when choosing what to cite or recommend, and share practical tips to help authors & creators appear in AI search results and, more importantly, to build lasting audience connections. Learn more about CEX 💡 Check Out These Resources SparkToro | 2024 Zero-Click Search Study Search Engine Journal | ...

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53:46

Turning Your Blog Into A Book

Publish & Prosper ·

2025/04/16

Whether you’re a food blogger, travel blogger, business blogger, lifestyle blogger, finance blogger, or any kind of blogger, you all have one thing in common: your content would make a great book. In this episode, Matt & Lauren explore the value of publishing your blog as a physical book. We also review the key steps to getting from blog to book, including how to choose the right content to include, outlining and formatting your manuscript, and what tools can help you along the way....

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54:42

How Authors Can Use Long-Form Video to Build Their Brand

Publish & Prosper ·

2025/04/09

In this episode of POD Pod, Lauren is joined by Lulu’s Education & Community Manager (and YouTube celebrity) Chelsea Bennett! Tune in for a conversation on the value of adding long-form video content to your marketing strategy, how authors can use video to connect with their audience, and getting comfortable on camera (and ignoring the haters). Like & Subscribe! Dive Deeper 💡 Check Out Lulu on YouTube 💡 Watch These Episodes Ep #47 | Metrics That Matter: A Guide for Authors &a...

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48:31

How to Copyright the Copy That You Wrote

Publish & Prosper ·

2025/04/02

In this episode, Matt & Lauren–who are definitely not lawyers–take on copyright law. We talk through what indie authors need to know about copyrighting their books in the US, why and how authors should register their work for copyright, and how fanfiction and generative AI may impact copyright in the future. Again: we are not attorneys. Dive Deeper 💡 Copyright Resources Creative Commons Register Your Work → How to Copyright Literary WorksBowker | Must-Know Copyright Basics &...

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42:57

Extend Your Books’ Shelf Life with Backlist Book...

Publish & Prosper ·

2025/03/26

In this episode, Lauren and Matt are ready to inject new life into your backlist book titles. We share ideas for using your backlist to experiment with new formats and distribution channels, turning your older books into lead magnets, and generating passive income from your content long after launch. Dive Deeper 💡 BookFunnel 💡 BookBub 💡 Written Word Media | BookBub for Authors 💡 Listen to These Episodes Ep #15 | Can You Really Support Your Business With Just 1,000 True Fans?Ep ...

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30:38

Beyond the Algorithm: Relationship Marketing for...

Publish & Prosper ·

2025/03/19

Recorded Live from London Book Fair! In this episode, Matt & Lauren explore the value of relationship marketing (tailoring your efforts to connect with your audience) versus algorithm marketing (tailoring your efforts to satisfy algorithms). We debate the merits of both strategies and share actionable steps to use them together to grow your brand. Dive Deeper 💡 Watch the Session on YouTube 💡 Learn More About Lulu Direct 💡 Check Out ReallyGoodEmails.com 💡 Listen to These Episodes...

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42:37

Sustainability in Publishing: Reducing Waste One...

Publish & Prosper ·

2025/03/12

In this episode, Matt & Lauren take a critical look at wasteful practices in the publishing industry. We share insight into what it takes to become a certified B Corp (like Lulu!), how book printing creates both physical and carbon waste, and what we can all do to make publishing more sustainable. Dive Deeper 💡 Resources → Research: Consumers’ Sustainability Demands Are Rising → B Lab US & Canada ...

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48:01

Creating a Custom Book Business Using Lulu's Print API

Publish & Prosper ·

2025/03/05

In this episode, Lauren & Matt explore Lulu’s open source Print API. Don’t know what an API is? We’ve got you covered. We also talk through the value of personalized products and creative ways to use Lulu’s Print API to power your custom book business. Dive Deeper 💡 Learn more about Lulu’s Print API 💡 Sponsor Magnet by Justin Moore 💡 Listen to These Episodes Ep #31 | Your 7-Step Guide to Building an Online BookstoreEp #43 | Make Your Self-Published Books Stand Out with Custom Det...

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51:55

Book Publicity Simplified with Sarah Franklin

Publish & Prosper ·

2025/02/26

In this episode, Matt & Lauren are joined by Sarah Franklin, Lulu’s Public Relations Manager and expert book publicist! Hear about book publicity simplified as Sarah answers questions like: → What’s the value in hiring a publicist vs. doing your own publicity? → What exactly is a publicist’s role in book marketing? → How do you make the most of earned publicity once you have it? And more! Listen now or watch Episode #60 on YouTube. Dive Deeper ...

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45:13

Mastering Book Metadata to Maximize Market Reach

Publish & Prosper ·

2025/02/19

In this episode, Lauren & Matt deep dive into book metadata and how it can better position your book in the market. Maximize your discoverability and reach with tips on choosing bookstore categories and BISAC codes, tools for keyword research, and best practices for making the most of your metadata. Dive Deeper 💡 Complete BISAC Subject Headings List 💡 Bublish's AI Author Toolkit 💡 Publisher Rocket 💡 Listen to These Episodes Ep #34 | Hooking New Readers With a Compelling Bo...

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50:17

Creative Ways to Use Print-On-Demand to Support Your...

Publish & Prosper ·

2025/02/12

In this episode, Matt & Lauren explore different ways print-on-demand technology can support your business. We share ideas for creating books for internal use, brand awareness and loyalty projects, and new product lines to consider. Dive Deeper 💡 Listen to These Episodes Episode #22 | Using Customer Data to Grow Your BusinessEpisode #33 | Books You Can Create Using Your Existing ContentEpisode #54 | Can Books Add Value to Your Business (Beyond Just Revenue)? 💡 Read These Blog Pos...

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54:18

How to Use a Preorder Campaign to Boost Your Book Launch

Publish & Prosper ·

2025/02/05

In this episode, Lauren & Matt make a case for why every indie author should try using a preorder campaign to support their prelaunch marketing efforts and boost their book sales. We talk through how preorder campaigns can help you reach your target audience, different kinds of campaigns, and ways to collect your preorders. Dive Deeper 💡 To Be Fair… 💡 BookBub | How Authors Use Preorders to Promote New Books in 2023 💡 Listen to These Episodes Episode #10 | Marketing Your Boo...

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