PODCAST

Publish & Prosper

Matt Briel & Lauren Vassallo

Where publishing, technology, and marketing collide. Brought to you by Lulu.com.

arts books

All Episodes

59:54

Hiring the Best Freelancers for Your Book

Publish & Prosper ·

2026/04/15

In this episode, Matt & Lauren share strategies for how to find, research, and hire the best possible freelancers to help you bring your book to life. Whether you need help with editing, formatting, designing, or marketing, these guidelines can help you assemble your dream team for long-term publishing success! We talk through steps like: Understanding different types of freelancers The three best places to start your search (and research)Narrowing your pool of applicants...

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56:55

How Book Distribution Works

Publish & Prosper ·

2026/04/08

Whether you’re traditionally published or self-published, the mechanics behind distributing your book to online and brick-and-mortar bookstores are the same. But for indie authors doing it on their own, it’s imperative that you get the details just right. So in this episode, Lauren & Matt embark on an exciting adventure through the retail distribution cycle! We talk through: 🔑 Understanding the key players in the distribution game 📚 The 4 most important stages from...

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56:38

What Authors and Creators Can Learn From Each Other

Publish & Prosper ·

2026/04/01

In this episode, Matt & Lauren reflect on their recent trips to two dramatically different events: London Book Fair and Sponsor Games. One is an international event attended by over 33,000 publishing industry professionals from around the world; the other is an intimate, interactive gathering of content entrepreneurs dedicated to learning how to secure brand deals and sponsorships. Attending these two events back-to-back highlighted the overlap and discrepancies between two types of creat...

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38:58

Rethinking Print and Fulfillment with Emily Bair

Publish & Prosper ·

2026/03/25

In this episode, Matt sits down with Emily Bair, Lulu’s VP of Business Development to explore how brands, publishers, and creators are using print products. Emily shares her insights on topics like: Why more businesses are revisiting and rethinking print productsThe “aha moments” when print-on-demand solutions clickWhat authors and creators can learn from these larger brands and businessesListen now wherever you get your podcasts, or watch the video episode on YouTube! Dive Deeper 💡 ...

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57:08

Plot Twist: Indie Authors are Landing More...

Publish & Prosper ·

2026/03/18

In this episode, Matt & Lauren explore the rapidly rising trend in indie authors signing major traditional publishing deals. The real plot twist? These days the authors are the ones with the negotiating power and leverage. We talk through: 🔮 How media influences publishing trends 💡 Outdated self-publishing stigmas (and what publishers are actually interested in) 🤔 Why indie authors would want to secure a publishing deal And answer a few key questions to help indie authors interested in

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53:25

Why Print is the Missing Piece in Your Creator Ecosystem

Publish & Prosper ·

2026/03/11

In this episode, Lauren & Matt have a conversation exploring why print needs to be part of your creator strategy. We consider the current state of digital content, influenced by algorithms and AI, and how content entrepreneurs can use print books to better establish their brand longevity and legacy (and, of course, to make money). Listen wherever you get your podcasts, or watch the video episode on YouTube! Dive Deeper 💡 Listen to These Episodes Ep #33 | Books You Can Create Usin...

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54:16

Choosing Your Direct Sales Strategy

Publish & Prosper ·

2026/03/04

In this episode, Matt & Lauren explore three different ways creators can get started selling direct, and the tools you’ll need along the way! Learn about: 💡 Using direct assisted platforms like Books.by to build a website for you 💰 Selling on marketplaces like Etsy for a hybrid sales approach 📚 Connecting Lulu Direct to your site for true direct-to-consumer sales 🧰 Stocking your toolkit with some of our favorite sales and marketing solutions Listen wherever you get your podcasts, or

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44:31

Developing Publishing Technology with Lulu’s CTO...

Publish & Prosper ·

2026/02/25

In this episode, Lauren sits down with Lulu’s Chief Technology Officer Christoph Kepper! Christoph shares his insights into what makes Lulu a publishing technology powerhouse, and his vision of an accessible, sustainable future for publishing. Listen wherever you get your podcasts, or watch the video episode on YouTube! Dive Deeper 💡 Explore These Resources Learn more about Wikimedia and Pedia PressLearn more about Lulu’s Order Import tool💡 Listen to These Episodes Ep #62 | Sustainabi...

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48:35

Scaling for Success with Automated Book Fulfillment...

Publish & Prosper ·

2026/02/18

Manual fulfillment works…until it doesn’t. In this episode, Matt & Lauren break down the risks and realities of manually packing and shipping orders, signs it’s time to update your existing solutions, and the backend automations that can help you successfully scale with your growing sales. Listen wherever you get your podcasts, or watch the video episode on YouTube! Dive Deeper 💡 Explore These Resources Learn More About Lulu’s Sales & Fulfillment Options💡 Listen to These Episo...

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54:01

Building Your Book Business Using Lulu’s Print APIs

Publish & Prosper ·

2026/02/11

In this episode, Lauren & Matt discuss how entrepreneurs are using Lulu’s suite of APIs to build brand-first book businesses. We break down how savvy creators can use API integrations to automate, personalize, and scale their printing and fulfillment, and why you may want to do the same. Listen wherever you get your podcasts, or watch the video episode on YouTube! Dive Deeper 💡 Explore These Resources Learn More About Lulu’s APIsLulu’s API Knowledge BaseDevelopers PageThe Pathless Path

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48:49

Are You Selling Books or Selling with Books?

Publish & Prosper ·

2026/02/04

Books can be the product or the tool that helps sell the product…and sometimes even both. In this episode, Matt & Lauren explore how print-on-demand empowers creators and businesses to use books to build their business, earn revenue, generate leads, and fuel brand growth. Listen wherever you get your podcasts, or watch the video episode on YouTube! Dive Deeper 💡 Listen to These Episodes Ep #33 | Books You Can Create Using Your Existing ContentEp #54 | Can Books Add Value to Your B...

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50:56

Using Paid Ads to Drive More Book Sales

Publish & Prosper ·

2026/01/28

In this episode, Lauren & Matt cover five different types of paid ads that can help you sell more books. We review the pros, cons, and best practices for: 🔍 Paid Search 🗣️ Paid Social Media Campaigns 📧 Email & Newsletter Sponsorships 🎙️ Pre-Roll & Mid-Roll Ads 📖 Trade Publication Print Ads Listen wherever you get your podcasts, or watch the video episode on YouTube! Dive Deeper 💡 Explore These Resources SparkToroThis Old MarketingWritten Word MediaBookBubBookFunnel💡...

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55:05

How to Effectively Use Social Media to Sell More...

Publish & Prosper ·

2026/01/21

In this episode, Matt & Lauren debate the merits of using social media as a book marketing tool in 2026. Short answer? Yes, social still plays an important role! Long answer? Listen to learn about: Why social platforms should be used for discovery, not as the home base for your entire brand.How to show up with content that adds value and supports your long-term goals.Common mistakes that turn social media into a black hole time vortex. Tune in now wherever you get your podcasts...

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47:34

What the Publishing Industry Should Learn from Heated...

Publish & Prosper ·

2026/01/14

In December 2025, a sports romance series off Harlequin’s backlist, with modest sales and a niche fanbase, exploded into an overnight international sensation when the first two episodes of Heated Rivalry aired on Crave and HBO Max. New fans scrambled to get their hands on copies of the six-book series and were quickly disappointed by the realization that the titles were sold out everywhere. What could Harlequin have done to meet the unexpected demand and avoid unknown losses in book sal...

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47:16

Where Does AI Belong in Publishing?

Publish & Prosper ·

2026/01/07

In this episode, Matt & Lauren explore four different ways publishers integrate AI tools to better support and streamline internal workflows. While we never advocate for using AI as a substitute for human creativity or editorial judgment, these tools can be a great way to help: Clean up and optimize book metadataRoute and triage manuscript submissions Track version changes and content updatesTrack, plan, and modify production schedulesListen now wherever you get your podcasts, ...

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43:41

Looking Ahead at Publishing Trends for 2026

Publish & Prosper ·

2025/12/03

In this episode, Lauren & Matt peer into their crystal balls for a look into the future (or make some very sound projections grounded in knowledge and experience). We take turns sharing our insights and expectations for what’s to come in the publishing industry in 2026, including: 🔮 Print-on-demand will become as important to the publishing supply chain as other tech solutions over the years 🔮 Authors will explore more ways to build their brand by blending self-publishing and tradit...

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46:32

2025 Plot Twists in Publishing (That Everyone Saw...

Publish & Prosper ·

2025/11/26

In this episode, Matt & Lauren look back on this year in publishing. We review some of our predictions from 2024 and how those trends impacted the industry in 2025, including: How AI continued to dominate the conversation Why more and more authors and publishers are exploring direct salesHow traditional publishers are adopting print-on-demand solutionsWhy building community is more important than everListen now, or watch the full episode on YouTube! Dive Deeper 💡 Explor...

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49:45

Profit On-Demand: From Podcaster to Published Author

Publish & Prosper ·

2025/11/19

In this episode, Lauren interviews everyone’s new favorite author…Matt Briel! Lauren & Matt talk through the experience of writing, editing, and publishing a book. Hear firsthand how Matt developed a writing practice that worked for him, what it was like working with a professional editor and beta readers, and where he found the motivation and inspiration to get his book published. Check out Matt’s new book Profit On-Demand: The Creator’s Guide to Building a Profitable Business with...

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43:38

How Print-On-Demand is Fueling the Resurgence of...

Publish & Prosper ·

2025/11/12

In this episode, Matt & Lauren explore one of our current favorite industry trends: the resurgence of print magazines! We talk through the many ways creators, entrepreneurs, and businesses are using print-on-demand, and: Why print magazines are making a comebackHow creators are publishing, selling, and distributing magazinesDifferent types of magazine products Watch this episode on YouTube! Dive Deeper 💡 Learn How to Create a Magazine with Lulu 💡 Listen to These Episodes Ep #...

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49:01

Building a Landing Page for Your Book

Publish & Prosper ·

2025/11/05

In this episode, Lauren & Matt simplify your website down to a single landing page with one goal in mind: selling your book. We talk through reasons why you may choose to build a landing page instead of a full website, what you need to consider before building out your page, and how to use different tools and platforms to build your custom page. Tune in now wherever you get your podcasts, or watch the episode on YouTube. Dive Deeper 💡 Explore These Resources Justin Moore’s Sponsor...

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Publish & Prosper

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