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PODCAST

The Business of Writing Podcast

Rachel Mazza and Laura Gale

The Business of Writing Podcast is where the best creative minds of our time share how they"ve built thriving businesses around their writing skills. It"s time to kill the myth that writing doesn"t pay—on this show you"ll learn how to make words work for you. We"ll be going deep into the art and science of great writing, the business acumen you need to make your business thrive, and writers of all kinds will share hard-earned insights you won"t get anywhere else. So if you want to master the

business careers

All Episodes

30:17

BOW 60: Rachel and Laura: Building Your Warchest and...

The Business of Writing Podcast ·

2020/07/07

In This Episode: Today we’re diving in to some “meaty” topics about diversifying your business, creating multiple income streams, and building long-term wealth in your writing business. While we’re big advocates for confidently owning your “thing” – it’s also important to stay open to new opportunities, leave room for serendipity, and build a diverse and robust business that’s geared toward long-term growth. Join us today as we chat about building your “war chest”, mitigating risks in your

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39:35

BOW 59: Chris Flynn: Fusing Fact and Fiction

The Business of Writing Podcast ·

2020/06/30

In This Episode: Chris Flynn is the author of The Glass Kingdom and A Tiger in Eden, which was shortlisted for the Commonwealth Book Prize. His latest novel, Mammoth, was released in April of 2020, and both his fiction and non-fiction work have appeared in publications like The Guardian, The Age, The Paris Review, and many more. He’s a regular presenter at literary festivals across Australia, and has led a fascinating life full of travel, adventure, and all the makings of a great story. Today

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24:05

BOW 58: Justine Sones: Setting Boundaries For More...

The Business of Writing Podcast ·

2020/06/23

In This Episode: Justine Sones is an entrepreneurial word nerd who loves drinking coffee, listening to the CBC, and talking about things that hurt. Following over 10 years of self-employment and a graceful faceplant into motherhood, she was bestowed an honorary degree in Roll With The Punches Planning (courtesy of herself). Justine spends most of her time writing and coaching other high-performing women as they navigate the messy intersection of running a business and raising littles. Her

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46:21

BOW 057: Dana Kaye: The 3 Part Publicity Plan

The Business of Writing Podcast ·

2020/06/16

In This Episode: Dana Kaye is a veteran publicist and brand manager with over a decade of public relations experience. She helps authors and entertainers get positive media attention and more eyes on their work at her boutique PR agency, Kaye Publicity, Inc. Known for her innovative ideas and knowledge of current trends, Dana coaches her clients on how to identify and establish their unique personal brands. She’s also the author of Your Book, Your Brand: The Step-by-Step Guide to Launching

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59:39

BOW 056: Brendan Fredericks: The Man Behind The...

The Business of Writing Podcast ·

2020/06/09

In This Episode: Brendan Fredericks has worked in the book publishing industry for nearly twenty years. As a bookseller and events manager with Angus & Robertson he worked with authors from Steve Waugh, Warrick Capper to Jane Fonda. As in-house book publicist and publicity manager with the prestigious publishers Hachette and Bloomsbury, he promoted and toured luminaries such as Elizabeth Gilbert, Germaine Greer, Robyn Davidson, Richard Ford, A.C. Grayling, and Jeff Lindsay. Now Brendan

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33:21

BOW 055: Justin Goff: Building Wealth As A Writer

The Business of Writing Podcast ·

2020/06/02

In This Episode: Justin Goff is well known for helping marketers and business owners scale their offers to cold traffic. He grew his own supplement company from $0 to $23 million in just under three years by focusing on cold traffic growth. After selling that company in 2017, Justin now runs a high-level mentorship program called Copy Accelerator with Stefan Georgi, where they help business owners and freelance copywriters rapidly increase their revenue. We’ve crossed paths with Justin at

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38:09

BOW 054: Rachel and Laura: How To Invest In Your...

The Business of Writing Podcast ·

2020/05/26

In This Episode: It seems like everywhere you turn some coach or guru is telling you to “invest back in your business.” But what does that actually mean? Laura and Rachel fly solo today as they talk about the resources they use to grow and scale their businesses, and how you can choose the best way to invest in your business without breaking the bank or overcommitting yourself. Episode Highlights What it actually means to “invest in your business” (and how to avoid hypey coaching

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47:39

BOW 53: James Schramko: How To Thrive In...

The Business of Writing Podcast ·

2020/05/19

In This Episode: For the past 10 years, James Schramko has helped over 3000 entrepreneurs quickly double and triple their revenue while working less. Half of his private clients earn $3,000,000/year. And 30% of the members in his SuperFastBusiness community earn at least 6-figures. He is the author of Work Less, Make More, and he’s joining us from Australia today to share his insights on how professional writers can make sure their businesses thrive even in times of massive change and

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50:18

BOW 52: Gemma Milne: How To Professionalize Yourself...

The Business of Writing Podcast ·

2020/05/12

In This Episode: Gemma Milne is a Scottish creative science nerd obsessed with deep tech and good writing. She writes about science, tech and the broad cultural issues surrounding anything that comes out of science labs and into the real world. Gemma is also a science startup advisor - scouting them for funds, and helping them tell their stories. And she’s Co-Founder of Science: Disrupt, a media org connecting and showcasing those innovators, iconoclasts and entrepreneurs creating change in

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32:20

BOW 51: Austin Lee: Finding Space and Stillness To...

The Business of Writing Podcast ·

2020/05/05

In This Episode: Austin Lee is a direct response copywriter based in San Diego, California. His bread and butter is long form copy for 8-figure revenue financial publishers, but he also writes in the health info niche. He's extremely passionate about coaching up-and-coming freelance writers who want to raise their rates and work with high-quality clients. Episode Highlights How Austin went from spontaneous back-packer to high-level direct response copywriter His process for beating

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38:16

BOW 50: Gabby Bernstein: How To Write a NYT...

The Business of Writing Podcast ·

2020/04/28

In This Episode: Gabrielle Bernstein is the #1 New York Times bestselling author of The Universe Has Your Back, Super Attractor and has written six additional bestsellers. YouTube named Gabby one of 16 YouTube Next Video Bloggers, she was named one of Mashable's 11 Must-Follow Twitter Accounts for Inspiration, and she's featured on the Forbes List of 20 Best-Branded Women. She appears regularly as an expert on The Dr. Oz Show and co-hosted the Guinness World Record largest guided meditation

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47:21

BOW 049: Margo Aaron: Writing Business Beatdown

The Business of Writing Podcast ·

2020/04/21

In This Episode: Margo Aaron is the recovering academic and copy nerd behind the cheeky website That Seems Important. While she calls herself the “accidental marketer” – her full-time writing career is certainly no accident! Her work has been featured in Inc, Huffington Post, Thought Catalog, The Observer, Copyhackers, Entrepreneur and more. She also co-hosts "Hillary and Margo Yell at Websites" – a hilarious show that’s been named one of the Top 7 Best Marketing shows. Now Margo runs a

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36:37

BOW 048: Rachel and Laura: How To Thrive In Uncertain...

The Business of Writing Podcast ·

2020/04/14

In This Episode: Now more than ever, people are looking for strong leadership. Your audience and your clients are no exception. Today we deep dive into the specific actions we’re taking to pivot our businesses during these uncertain times, and how you can lead your community and your industry. Learn how to position yourself as an authority that people will turn to for guidance, as well as how to adjust your business plan to keep up with the shifting landscape. Today’s episode is all

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27:35

BOW 047: Danielle Weil: Million-dollar Launches and...

The Business of Writing Podcast ·

2020/04/07

In This Episode: Danielle Weill has been writing copy for over a decade – to the tune of tens of millions of dollars in sales. She’s the “secret weapon” behind some of the biggest launches for entrepreneurs like Ryan Levesque, Todd Herman, Selena Soo, Marisa Murgatroyd, Danny Iny, Josh Turner, and more. Now she’s making the shift toward coaching and training other writers to produce similar results by finding the “It Factor” for their copy. Today, she shares her secrets for generating

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55:43

BOW 046: Suchandrika Chakrabarti: Staying Creative...

The Business of Writing Podcast ·

2020/03/31

In This Episode: Suchandrika Chakrabarti is a London-based journalist, podcaster, speaker and media trainer. Over the last 13 years, she has reported, written, and edited for national newspapers and international news agencies. Suchandrika has written extensively across business, politics, travel, tech and more – including The Times of London, Daily Mail, New Statesman, Reader’s Digest and many more. Today, we talk about her experience in the rapidly-changing world of digital journalism,

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38:00

BOW 045: Amanda Luft: Freelance vs. In-House Writing

The Business of Writing Podcast ·

2020/03/24

In This Episode: Amanda Luft is an experienced web copywriter, specializing in the natural and alternative health industry. She’s been writing for and studying health and wellness for years and is an experienced freelance copywriter. But now, Amanda has made the leap to go in-house with a company as an employee, which as been a huge shift in her writing career. So today, she’s going to give us a raw perspective from both sides of the fence – sharing the pros and cons as both a successful

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40:58

BOW 044: Joshua Lee Henry: Tapping Into Belief

The Business of Writing Podcast ·

2020/03/17

In This Episode: Joshua Lee Henry is a direct response copywriter and marketing consultant, specializing in helping personal brand entrepreneurs grow their business. When he sent his bio over for this interview, it said that he's a husband and father, as well as a former volunteer firefighter, mega-church pastor, and a two-time PhD dropout. That sounds like a lot, but it's actually understating his achievements. Prior to starting Activate Advertising Agency, Joshua was a corporate account

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29:37

BOW 043: Rachel and Laura: What’s Working Now In 2020?

The Business of Writing Podcast ·

2020/03/10

In This Episode: Between the advent of the internet and the introduction of the smartphone, online marketing and writing has changed a lot over the years. If you don’t keep up with the shifting landscape, your writing business could fall behind. Now we’re seeing some massive departures from the way we’ve communicated with readers in the past… … Especially in the way we connect with and build relationships with our audience. Join Rachel and Laura as we chat about how to break through the

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29:50

BOW 042: Kirsty Fanton: Your Personal Copy Therapist

The Business of Writing Podcast ·

2020/03/03

In This Episode: Kirsty Fanton is a launch strategist and copywriter for online course creators. She also has her own course called Brain Camp, which teaches other copywriters the psychology behind great copy. What’s also cool is that Kirsty has a Master's degree in Psychotherapy, which gives her an impressive handle on the mechanics behind things like decision making, motivation, and change processes. To top things off, Kirsty has an awesome sense of humor, so we can’t wait to dive into

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45:38

BOW 041: Navigating the Crazy Culture of Copywriting...

The Business of Writing Podcast ·

2020/02/25

In This Episode: Our guest today is Julie Hassett. She’s brought in millions of dollars for publishers like Agora Financial, Seven Figure Publishing, and Money Map Press as one of their only female copywriters. More recently, she’s stepped into a leadership role as Director of Marketing for a financial investment company called My Wall Street. Julie’s not only an influential player in the marketing world - she’s also written educational materials about finance that are currently being used

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