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PODCAST

SEEN Saturday Series

Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.As the non-profit 501(c)3 trade association for the sports events and tourism

sports

All Episodes

13:34

The Bluhawk Blueprint: Learn from the team behind a...

SEEN Saturday Series ·

2025/02/01

Can you really have it all? The creators of Bluhawk facility in Overland Park, Kansas think so! This week, hear from Greg Jackson, the GM of AdventHealth Sports Park at BluHawk on the opening of the city's newest facility - a destination for families, athletes, and everyone in between. Learn what sets Bluhawk apart and how your team can create a facility like theirs (or enhance your current facilities) to find success like Bluhawk!

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19:44

2025 Sponsorship Trends with industry leader, Paula...

SEEN Saturday Series ·

2025/01/25

What are the top sponsorship trends that will shape 2025?Are there specific industries or brands that are leading the way in redefining sponsorship strategies?How are technologies like AI impacting sponsorship deals?All of these questions (and many more) will be answered in this week's episode with Host, Kathrine Nero and Sponsorship Industry leader, Paula Beadle. Paula is the Founder and CEO of Sponsorship Marketing Association and has bought and sold sponsorships for everything from multi-m...

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13:19

White Paper Series - Unlocking the Value of Earned Media

SEEN Saturday Series ·

2025/01/18

Join us this week and jump into the latest White Paper!Host, Kathrine Nero chats with the CEO of Game Day Communications, Jackie Reau. Reau is our expert contributor on Sports ETA's most recent White Paper on unlocking the value of earned media. Learn about the benefits of earned media, why it's important to your organization, its role in destination and event branding, and much more. Check out the report here: https://issuu.com/sportscommissions/docs/earned_media_wp_rnd_2

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18:05

USA Pickleball's 2024 success and what's to come in 2025

SEEN Saturday Series ·

2025/01/11

Dive into the hottest sport around with Host, Kathrine Nero and USA Pickleball's CEO Mike Neely.USA Pickleball recently announced an economic impact of $3.6 million from 2024's Biofreeze National Championships! - this sport is on fire and the love for it isn't going away anytime soon. In this interview, hear from USA Pickleball on its 2024 success and what's to come in 2025. Learn about:Membership growth and sport engagement in 2024Any major challenges faced in 2024, and how they we...

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11:09

2024's top episode: Final Four, Super Bowl, March...

SEEN Saturday Series ·

2024/12/28

For our year-end episodes, we're looking back at 2024's top episodes! This week, listen in as host, Kathrine Nero chats with Indiana Sports Corp's VP of Bids & External Affairs, Melissa Thompson. Known for hosting Final Four, A Super Bowl, March Madness, and more over its 40-year history, Indiana Sports Corp is one of the oldest and largest Sports Commissions in the Country!Melissa shares her experience before working at Indiana Sports Corp. which she says truly shaped her ...

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14:48

Looking toward 2025 - Trends to watch with President...

SEEN Saturday Series ·

2024/12/21

Sports ETA's President and CEO, John David joins Kathrine Nero this week for a can't-miss episode!John and Kathrine will chat about the success of 2024, including membership growth, event participation, and more. As Sports ETA looks to 2025, Health and Wellness is an initiative the team will be focusing on. (stay tuned for that!)

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12:38

2024's top episode: Meet 4S Award Winner - Erie...

SEEN Saturday Series ·

2024/12/14

For our year-end episodes, we're looking back at 2024's top episodes! This week, join us and listen in as host, Kathrine Nero chats with Ben Huggler, the Director of Event Services at Erie Sports Commission. This episode was one of our most listened-to episodes throughout all of 2024!We’ll hear about Ben’s experience in the industry, his knowledge within the community (he's born & raised in Erie!), and who he attributes his success to.At the 2023 4S Summit, Ben and his team were...

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13:55

A/V best practices and lessons learned: How audio can...

SEEN Saturday Series ·

2024/11/23

Today, learn from Sports ETA's Visual Communication Advisor about audio/visual production and how it can make or break your presentations. Budget Constraints - How you can effectively balance the need for high-quality AV production with tight budget constraints, without sacrificing the overall experience.Venue Limitations - How you can work around issues like poor acoustics, limited power supply, and space restrictions.Real-time Problem Solving - What strategies David recommends for event org...

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15:17

Merchandising Mastery: recapping Sports ETA's white...

SEEN Saturday Series ·

2024/11/16

Are you maximizing your brand’s revenue potential? Our latest podcast on the merchandise white paper helps you learn how to create a customized brand solution through merchandise sales.Join Host Kathrine Nero and Team IP Sports CEO and Founder, Randy Sparks as they cover topics which include: Increased Revenue: Merchandise sales provide an additional revenue stream that can significantly boost your event’s financial performance.Enhanced Fan Engagement: Offering event-specific merchandise...

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12:54

DAV: How an organization who assists 1 million...

SEEN Saturday Series ·

2024/11/09

How does an organization with nearly 1 million members plan and execute successful events? You'll hear all about it in this week's episode.Host, Kathrine Nero talks with DAV'S National Voluntary Services Director, John Kleindienst about those preps and plans, including its upcoming Winter Sports Clinic.Whether you have a chapter your city, or you're looking to give back ahead of Veterans Day, this is an episode you won't want to miss!About DAV:DAV (Disabled American Veterans) empowers v...

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18:20

Sports ETA's mentoring program: A mentor and mentee...

SEEN Saturday Series ·

2024/11/02

If you're looking for an inspirational podcast episode, look no further!This week, Kathrine Nero talks with two Sports ETA members who've gained valuable knowledge and lessons within Sports ETA's Mentoring program.Learn from Elle Marks, the Senior VP of Business Operations at Elite Tournaments, and Paul Rigault, the CEO and Co- Founder of The International Døds Federation.We'll hear how Elle and Paul navigate the mentor/mentee experience including:What motivated them to become a Sports ETA me...

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16:24

Highlight Reels: How to develop engaging highlight...

SEEN Saturday Series ·

2024/10/30

David Sheller is back for a special mid-week episode!Today, learn from Sports ETA's Visual Communication Advisor about creating and showcasing impactful highlight reels. Whether you're a pro or novice, there are a ton of topics to address:What is a highlight reel? Why should you make one? How beneficial are these videos? What content should you include? How important is storytelling in these videos? What about incorporating branding and logos?Questions about a recent highlight reel you c...

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17:58

Hosting FIFA Club World Cup: A chat with Greater...

SEEN Saturday Series ·

2024/10/26

Is FIFA Club World Cup headed to your city? Whether you're in the planning stages, or working to be selected for the next big event, you'll love this episode.The City of Orlando was recently chosen as a host city and will host the event at two stadiums. What does this mean for tourism in Orlando? What elements can fans look foward to? How can your city implement these ideas and plans? How can you manage expectations and deal with disappointments or downfalls? We think you'll li...

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11:58

CE Summit 2025: A conversation with our hosts

SEEN Saturday Series ·

2024/10/19

Are you attending CE Summit next year? The City of Fort Worth, Texas will host the annual event, and city leaders tell us they're ready for you!This week, hear from Jason Sands, the Executive Director/VP of Sports for Fort Worth Sports Commission.He'll share with host, Kathrine Nero what the event means to him and what you can expect as a first-time visitor. For those of you who attended Symposium in 2022, get ready for something new!Jason will also share:Why it's important to attend CE ...

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15:34

How Sports Tourism Fuels Breast Cancer Awareness and...

SEEN Saturday Series ·

2024/10/12

Breast Cancer Awareness Month. It's so much more than turning your company logo pink.This week, we're talking about the actions your organization can take to enact real change.Host Kathrine Nero and Beth Porreca, the Senior Director of Strategic Operations at USA Football will chat about the role organizations and sports teams play in raising awareness and support throughout the month of October. The two speak from experience, as both beat breast cancer and are actively involved in...

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17:37

ESPN's College GameDay: The preps, plans and lessons...

SEEN Saturday Series ·

2024/10/05

Just a few weeks ago, tens of thousands of people were finalizing plans to attend the massive SEC matchup between the LSU Tigers and the South Carolina Gamecocks in Columbia South Carolina. Just 6 days before the game - ESPN calls. Producers tell Scott Powers, the Executive Director of Experience Columbia, South Carolina Sports - that they're headed to town. How did Scott and his team tackle the task? What (if any) fumbles were made along the way? Scott shares all of it - and his ad...

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33:22

Hosting the NCAA Women's Final Four: A conversation...

SEEN Saturday Series ·

2024/09/28

When the NCAA Women's Final Four heads to town, you better be ready!This week, hear from Cleveland Sports Commission's President and CEO, David Gilbert, who will walk us through key highlights and takeaways from hosting this major event, how it benefitted Cleveland, how the City responded, the challenges in planning and executing this event, what they learned and so.much.more. Are you gearing up for a major event? Need to maximize your impact? This is the episode for you! Tune in. T...

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24:12

Confidence in public speaking and presentation...

SEEN Saturday Series ·

2024/09/25

Public Speaking. Many people would say it's an activity that makes them nervous, that they'd rather do anything else, and they think they'd be "awful" at it.We're here to tell you it's not as scary as you think. And with a few pointers, you'll shine bright on a stage in front of your peers (or strangers) and have them walking away thinking "Wow! How'd they do that?".Join Host, Kathrine Nero and David Sheller, Sports ETA's Visual Communication Advisor and Founder of Sheller Visual. T...

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14:54

4S & Rights Holder Summit: A conversation with Tim...

SEEN Saturday Series ·

2024/09/21

Chattanooga Sports' Chief Sports Officer, Tim Morgan, and Brant Donlon, the organization's Sports Business Development Director join Kathrine Nero on the podcast this week!They'll chat about their work to make Chattanooga Sports the best it can be. How did they do that? To start.. they increased the number of sporting events and other within the city. They say the economic impact from all of this was an estimated $100 Million in 2023. The duo will also share their plans and pre...

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11:14

Rising Star Award Winner: Snohomish Co. Sports...

SEEN Saturday Series ·

2024/09/14

This week, we take you to the PNW! Join Tammy Dunn and Nathan Caferro of Snohomish County Sports Commission as they talk about the award Nathan recently brought home - Sports ETA's Rising Star Award. The award is designated for those just starting in the sports tourism industry and recognizes an individual (or individuals) who have already made an impact in their communities, events, or business - that's something Tammy Dunn immediately noticed when Nathan joined their team.You'll h...

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108 results

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