x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Sharp Strategies Sweet Success

Tifiny Swedensky

Sharp Strategies Sweet Success is a podcast for small law firm owners and their marketers. On the show, we interview legal marketing experts, attorneys growing their business, and law firm marketers. sharpcookiedev.substack.com

business marketing

All Episodes

32:23

Exclusive Interview with John Grisham!

Sharp Strategies Sweet Success ·

2025/04/01

This episode is very special, because we invited John Grisham onto the podcast and he accepted! Tune in for our super special April 1st episode.

en

16:36

How to Tackle Lead Slowdowns in Law Firms

Sharp Strategies Sweet Success ·

2025/03/28

In this special bonus episode I'll discuss effective strategies to address lead slowdowns in law firms. Learn about analyzing marketing data, identifying trends, and implementing lead generation tactics such as SEO, PPC, and referral marketing. Tune in to learn how to navigate and remedy lead slowdowns to keep your law firm's pipeline robust and active.

en

32:49

Maximizing Your Legal Practice with AI: Intaker...

Sharp Strategies Sweet Success ·

2025/03/21

In this episode I'm pleased to be joined by Joe Ruotulo from Intaker. Joe shares his innovative strategies for law firms to increase conversions through AI, chat, and automated outreach. Learn about Joe's journey, Intaker's growth, and new AI tools that can transform lead management in the legal industry. Follow Sharp Cookie to get tips on how to implement these advancements for a successful legal practice. If you are interested in joining the Intaker Product Lab Day click here:

en

57:23

Legal Marketing & SEO Mastery with Nalini Prasad

Sharp Strategies Sweet Success ·

2025/03/14

In this episode I chat with legal marketing and SEO authority Nalini Prasad from BluShark Digital. We Deep Dive into strategies for optimizing Google business profiles, understanding Google's search quality evaluator guidelines, trends in website content, the impact of reviews, and the importance of video content.

en

33:40

Fusing Organic Marketing with Powerful AI Tools -...

Sharp Strategies Sweet Success ·

2025/02/28

In this episode, I am pleased to welcome my old boss and mentor Ben Glass. Ben is a renowned expert in legal marketing, and on the show he talked about how he leverages unpaid organic marketing to increase leads for his law firm, BenGlassLaw. Ben is also a pioneer of using AI tools in a modern law firm, and he's building some very interesting things at his practice. Learn more about Ben Glass at BenGlassLaw.com and Greatlegalmarketing.com

en

40:49

Mock Trial and Error: How Tim Semelroth captures the...

Sharp Strategies Sweet Success ·

2025/02/21

In this episode, I talk to Tim Semelroth from RSH Legal in Iowa. Tim is an amazing person and an amazing attorney, and if you are trying to build a personal injury practice, you should pay attention to what he's doing! We discuss his journey in marketing his firm, the importance of having an in-house marketing team, and how to leverage various marketing channels including social media, print, and community programs. Tim shares some OUTSTANDING tips on how to create more content when you have a busy

en

28:47

From Social Media to TV: How Scott Vicknair Dominates...

Sharp Strategies Sweet Success ·

2025/02/14

In this episode, I talk to David Vicknair of the nearly-famous Scott Vicknair in New Orleans. David discusses how he's leveraged television, social media, and community engagement to build a dominant presence in South Louisiana. If you are like so many firms watching Scott Vicknair on social media, tune in to learn how David makes it happen! Subscribe to the podcast for more insights from legal industry leaders

en

29:15

Modernizing Legal Marketing ft. Kyle Hebenstreit

Sharp Strategies Sweet Success ·

2025/02/07

In this episode, I interview Kyle Hebenstriet from Practice Made Perfect. We discuss the evolution of digital marketing in the legal field, the importance of community engagement, and the innovative strategies driving PMP's success.

en

43:42

PPC for Law Firms ft. Ghulam Nabi

Sharp Strategies Sweet Success ·

2025/01/31

In this episode, I talk with Ghulam Nabi from Hennessy Digital about the nuances of managing PPC campaigns for law firms. We discuss differences in costs, common mistakes, the importance of keyword research, and strategies for achieving better results with Google Ads.

en

37:49

Throwing Out The Rulebook ft. Jason Epstein

Sharp Strategies Sweet Success ·

2025/01/24

Ths week, I interview Jason Epstein from Premier Law Group. We discuss breaking traditional legal practices, the importance of personal authenticity in marketing, and the unique approach of having attorneys handle all intake calls at Jason's firm.

en

40:12

Mastering Marketing Messaging ft. Kia Arian

Sharp Strategies Sweet Success ·

2025/01/17

This week, I interview Kia Arian about her journey with Zine Marketing, the evolution of marketing, and the importance of strong messaging. We discuss the challenges of lead generation, the significance of authentic brand development, and the impact of community engagement on marketing.

en

35:48

How to Break Into Spanish Marketing ft. Liel Levy

Sharp Strategies Sweet Success ·

2025/01/10

This week, I interview Liel Levy from Nanato Media. We discuss Liel's journey into legal marketing, the importance of understanding cultural differences within the Latino community, and the common mistakes law firms make when targeting this market.

en

37:16

LSA Deep Dive ft. Thomas Glasgow

Sharp Strategies Sweet Success ·

2024/12/23

This week we talk to Thomas Glasgow, legal LSA expert and owner of 1122 Marketing. We delve into the ever-changing world of Local Service Ads and strategies for staying ahead of it as a law firm. This includes discussing the importance of focusing on cost per case signed, and how LSAs' role in providing valuable leads compares to traditional PPC campaigns.

en

26:59

Legal Marketing with Authenticity ft. Grace Clark

Sharp Strategies Sweet Success ·

2024/12/13

In this episode, Tifiny interviews Grace Clark, the marketing director at Donahoe Kearney law firm. Grace shares her career journey, emphasizing the importance of being authentic and relatable in marketing, and discusses her holistic approach to community outreach and organic content creation in a competitive legal market.

en

27:32

How Marketing has Evolved ft. Brian Glass

Sharp Strategies Sweet Success ·

2024/12/06

This week we talk with Brian Glass, an attorney and coach, about the evolution of marketing strategies in the legal field, leadership techniques, and balancing professional and personal life. Learn how quick, efficient client intake processes and strategic personal development can drive success in both business and life.

en

35:24

From the Lens of Two Fractional CMO’s ft. Ron Latz

Sharp Strategies Sweet Success ·

2024/11/27

In this episode, Tifiny interviews Ron Latz, a legal marketing strategist and fractional CMO. They discuss the evolution of legal marketing, challenges in hiring marketing professionals, and common mistakes firms make.

en

27:23

Marketing Strategies and Life Management ft. Cassidy...

Sharp Strategies Sweet Success ·

2024/11/22

In this episode, Tifiny interviews Cassidy Lewis from Cooper & Hurley. Cassidy shares insights on balancing work and personal life, marketing strategies at Cooper Hurley, and Cassidy's new project, the CMO Academy, which aims to coach marketing leaders.

en

31:19

Our First Guest ft. Kelly Roedema

Sharp Strategies Sweet Success ·

2024/11/15

This week, have have our first every guest on the podcast, Kelly Roedema! I interviewed Kelly about her start in legal marketing, how their firm runs, and tips she has for other legal marketers.

en

01:08:56

Navigating Short-Form Content

Sharp Strategies Sweet Success ·

2024/10/28

In this weeks episode, Tifiny & Kristine delve into various aspects of TikTok and other social video platforms. They discuss the significance of authentic videos, and the role of algorithms in user experiences.

en

15:38

3 Takeaways From The GLM Summit

Sharp Strategies Sweet Success ·

2024/10/15

This week, Tifiny does a solo episode where she talks about her 3 takeaways/lessons she took from her recent trip to the 2024 Great Legal Marketing Summit.

en

74 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...