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PODCAST

Beauty Business Matters

Susan Routledge

"Beauty Business Matters" is an essential podcast for ambitious beauty salon and skin clinic professionals. Host Susan Routledge delves into the heart of industry success, interviewing global business experts, outstanding beauty professionals, and leading CEOs from skincare, beauty, and aesthetic equipment companies. Each episode uncovers invaluable insights on thriving in the dynamic and competitive beauty market. From cutting-edge trends to time-tested strategies, listeners gain practical

arts fashion & beauty

All Episodes

12:23

Should I Take a Booking Fee?

Beauty Business Matters ·

2025/03/12

In this episode, Susan addresses a common question among clinic and salon owners: whether to implement a booking fee or a deposit system. She explains the differences between the two and advocates for a booking fee as a more effective deterrent against last-minute cancellations and no-shows. Susan emphasises the importance of planning, consistency, and clear terms and conditions when introducing a booking fee. She shares practical strategies for encouraging clients to respect appointments, such as

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65:17

Building a Brand with Heart: The Sweet Squared Story...

Beauty Business Matters ·

2025/03/10

Susan Routledge welcomes the dynamic duo, Samuel and Samantha Sweet of Sweet Squared, for their first duet podcast. The conversation delves into their inspiring journey in the beauty industry, starting from their early careers to the establishment of Sweet Squared. They share personal anecdotes about their initial experiences, the challenges of building a brand, and the importance of education in the nail and beauty sectors. The episode highlights their commitment to elevating industry standards,

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13:04

Why I Started The Podcast

Beauty Business Matters ·

2025/03/05

In today's midweek episode, Susan shares what motivated her to start this podcast. Reflecting on her extensive experience in the beauty industry, Susan recounts how the onset of the COVID-19 pandemic prompted her to connect with salon and clinic owners through interviews, providing vital information during a time of uncertainty. She also discusses the evolution of her initiatives, including the successful 'Beauty and the Best' books and the popular Beauty Roundup events, which foster community and

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32:19

Manifesting Success: The Secrets Behind Susan...

Beauty Business Matters ·

2025/03/03

Host Susan Routledge shares her personal journey in the beauty industry, reflecting on her early fascination with makeup and hair, the challenges she faced while starting her own business, and the profound impact of her father's sudden passing. Susan discusses her evolution from a home-based beauty service to owning a successful salon, winning prestigious awards, and eventually stepping back to focus on helping other salon owners through her initiatives like the Beauty Directors Club. She also

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39:02

From Factory to Fabulous: Lesley Castor's Inspiring...

Beauty Business Matters ·

2025/02/24

Susan Routledge interviews Lesley Castor, the founder of the multi-award-winning City Retreat salon chain. Lesley shares her fascinating journey into the beauty industry, starting from her unconventional beginnings in a factory to becoming a successful salon owner. She discusses the challenges she faced in the early years of her business, the importance of creating a positive team culture, and her commitment to delivering exceptional client experiences. Listeners will gain valuable insights into the

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54:17

Achieving Excellence: How PHAB Service Stars is...

Beauty Business Matters ·

2025/02/17

Susan sits down with Nergish Wadia-Austin, the founder of PHAB Service Stars, to discuss her remarkable journey in the hair and beauty industry. Nergish shares her unique background, starting from her education in India and Hong Kong to managing the largest salon in the world at Harrods. The conversation delves into the importance of maintaining high standards in the industry and how the PHAB Service Stars program serves as a benchmark for excellence, helping professionals excel and gain

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49:50

From Coco Chanel to Modern Awareness: The Evolution...

Beauty Business Matters ·

2025/02/10

Susan Routledge welcomes Marie Tudor, CEO of the Karen Clifford Skin Cancer Charity and Masced Training. They discuss the vital importance of early detection of skin cancer and the accessible training offered to beauty professionals and the general public for just £20. Marie shares her journey with the charity, highlighting the impact of education on skin cancer prevention and the role beauty industry professionals play in saving lives. The conversation also delves into the history of tanning,

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52:33

Creating Killer Content: Leveraging AI for Authentic...

Beauty Business Matters ·

2025/02/03

Susan Routledge welcomes her friend and business mentor, Tony Bache, known for her expertise in scaling seven-figure businesses. The conversation delves into the transformative role of AI in the beauty industry, exploring how it can streamline operations and enhance marketing strategies for salons. Tony shares her extensive experience with AI tools, including ChatGPT, and discusses the importance of maintaining a human touch in client interactions. They also touch on effective social media

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59:35

Six Skills a Business Owner Requires

Beauty Business Matters ·

2025/01/27

Susan Routledge engages in an insightful conversation with leadership expert Sue Ingram, who shares her extensive experience in helping beauty business owners enhance their leadership skills. The discussion revolves around the six essential leadership skills necessary for success in the beauty industry, including the importance of having a clear vision, understanding different personality types, and the value of coaching individuals. Sue emphasizes the need for curiosity in managing clients and

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49:10

Navigating ADHD: Sarah Abel's Strategies for Success...

Beauty Business Matters ·

2025/01/20

Susan sits down with Sarah Abel, author of "The Power of Funding in the Hair and Beauty Business." Sarah shares her incredible journey from being a Saturday girl in a hair salon to securing over six million pounds in government funding for hair and beauty businesses. The conversation delves into her personal experiences, including her challenges with ADHD and how she has developed techniques to manage it while growing her business. Listeners will be inspired by Sarah's resilience, her insights on

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42:26

Building a Beauty Empire: Katie Lowndes Discusses Her...

Beauty Business Matters ·

2025/01/13

Susan Routledge sits down with Katie Lowndes, a former therapist from the northeast of England who has carved out an impressive career in the beauty industry. Now based in Melbourne, Australia, Katie shares her remarkable journey from working as a therapist to becoming a key figure in Elemis, where she has played a pivotal role in building distribution in Australia and New Zealand. The conversation delves into Katie's experiences on cruise ships, her transition into training and management, and her

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59:39

From Dreams to Reality: The Inspiring Journey of...

Beauty Business Matters ·

2025/01/06

Susan Routledge interviews David Alpert from IIAA and Environ, celebrating the remarkable 30-year journey of their family-owned business. David shares insights into the company's humble beginnings, the challenges faced while establishing Environ Skincare, and the innovative strategies that propelled their success, particularly during the 2008 recession. The conversation delves into the importance of training, the evolving landscape of the skincare industry, and the vital role of skincare

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12:27

Networking and Inspiration: Discovering the Beauty...

Beauty Business Matters ·

2024/12/18

In today's episode, Susan addresses two frequently sought after initiatives: the Beauty Directors Club and the Beauty Roundup events. She explains that the Beauty Directors Club, established in 2018, is a private membership for established beauty salon and skin clinic owners, fostering a supportive community focused on business excellence. Susan highlights the club's achievements, including collaborations for charity and the creation of bestselling books that inspired the Beauty Roundup events

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51:01

Behind the Scenes of Professional Beauty: The Art of...

Beauty Business Matters ·

2024/12/16

Susan Routledge sits down with Mark Maloney, the CEO and founder of Professional Beauty Magazine and Trade Exhibitions. They delve into the origins of Mark's company, discussing the challenges faced during its early years, including a lack of profit for the first seven years. Mark shares insights on the evolution of the beauty industry, emphasizing the importance of community and collaboration among salon owners and therapists. The conversation highlights the significance of education, the impact of

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10:36

The Hidden Dangers of Discounting: Why It Might Hurt...

Beauty Business Matters ·

2024/12/11

In this episode, Susan broaches the topic of discounting in the salon and clinic industry. While she acknowledges that discounts can sometimes attract new clients, she emphasises the potential pitfalls of relying on them as a marketing strategy. Susan shares insights on how deep discounting can devalue treatments and harm a salon's reputation, urging owners to focus on retaining existing clients instead. She offers alternative strategies, such as using add-ons and planning promotions around popular

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49:06

From Police Officer to Beauty Advocate: Amy Bates...

Beauty Business Matters ·

2024/12/09

Susan welcomes Amy Bates, a transformative figure in the beauty industry and founder of Beauty Rebellion. Amy shares her fascinating career journey, from her early days as a police officer to becoming a successful bridal hair and makeup artist, and ultimately focusing on body image and inclusion within the beauty sector. The conversation delves into the significant impact of societal standards on body image, the challenges faced by various underrepresented groups, and the importance of creating an

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10:35

Are You Sabotaging Your Salon's Financial Health?...

Beauty Business Matters ·

2024/12/04

In today's episode, Susan explores the critical topic of cash flow management for salon owners. She emphasises the importance of mindset and effective business systems in maintaining financial health. Susan challenges listeners to reflect on their attitudes towards money and encourages them to take responsibility for their current financial situations. By sharing insights on visualisation, goal setting, and the power of positive thinking, she inspires salon owners to shift their focus from scarcity

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52:53

The Art of Self-Discovery: How to Trust Yourself and...

Beauty Business Matters ·

2024/12/02

In this episode of "Beauty Business Matters," Susan Routledge welcomes back the dynamic Vicky Ross for a deep dive into personal transformation and the power of mindset. Building on their previous conversation, they explore actionable steps for listeners to create the future they desire, emphasizing the importance of living life on one's own terms. Vicky shares her extensive background in NLP, hypnotherapy, and coaching, along with techniques to help individuals articulate their goals and overcome

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14:00

Creating Irresistible Gift Vouchers: From...

Beauty Business Matters ·

2024/11/27

In this episode, Susan explores the vital role of gift vouchers in salon businesses, especially during the holiday season. She shares six effective strategies to maximize gift voucher sales, emphasising the importance of year-round promotion and eye-catching displays. Susan highlights the growing gift voucher market, worth £9 billion in the UK, and discusses how salons can attract clients by creating attractive gift packages, offering gift wrapping, and implementing wish lists. KEY TAKEAWAYS Gift

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48:17

From Soldier to Skincare: Andrea Simpson's Inspiring...

Beauty Business Matters ·

2024/11/25

In this episode of "Beauty Business Matters," Susan Routledge sits down with Andrea Simpson, a remarkable beauty therapist and mentor, to discuss her unconventional journey from the British Army to the beauty industry. Andrea shares her inspiring story of transformation, detailing her experiences in various roles, including her time as a national trainer for prestigious spas and her successful establishment of a skincare centre. The conversation delves into the importance of personal connection with

en-US

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