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PODCAST

The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)

Welcome to The Deep Dive - Marketing Gone Wild, where curious facts meet powerful marketing insights! Each episode takes you on a journey through quirky, unexpected stories—from the hunting strategies of the shoebill bird to historical oddities—all with marketing lessons you can apply to your digital strategy. Tune in for engaging conversations that reveal how patience, adaptability, and unconventional thinking can help you thrive in the ever-changing world of marketing. Get ready to think outside

business marketing

All Episodes

00:06:55

Strategic Deception: Lessons from the Battle of...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/01/24

In this episode of "The Deep Dive - Marketing Gone Wild," we take a fascinating journey back to World War II and explore the pivotal Battle of Midway. Discover how cryptanalyst Joseph Rochefort used strategic deception to confirm the Japanese target, drawing surprising parallels to modern marketing tactics. We discuss the importance of understanding your audience, crafting targeted messages, and leveraging data to drive successful campaigns. Join us as we uncover timeless lessons from history that

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00:06:21

Unlocking Revenue Streams: How Aerosmith Rocked the...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/01/23

In this episode of "The Deep Dive - Marketing Gone Wild," we explore the surprising success story of Aerosmith and their unexpected financial windfall from the video game phenomenon, Guitar Hero. Join us as we unpack how this iconic band not only survived the digital age but thrived by tapping into a whole new generation of fans. We discuss the importance of diversified revenue streams and how businesses can find their own "Guitar Hero" by exploring adjacent markets. Discover the marketing lessons

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00:07:37

Navigating Uncharted Waters: Marketing Lessons from...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/01/22

In this episode of "The Deep Dive - Marketing Gone Wild," we embark on a unique journey through the world of marketing, drawing inspiration from the legendary 17th-century explorer, Henry Hudson. Join us as we explore the parallels between Hudson's treacherous Arctic expedition and the ever-evolving landscape of modern marketing. Discover how resilience, data-driven decision-making, and effective leadership can help marketers navigate the rough waters of consumer trends and algorithm changes. We’ll

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00:06:57

Sheep on the White House Lawn: A Revolutionary...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/01/21

In this episode of "The Deep Dive - Marketing Gone Wild," we take an unexpected journey back to World War I to explore a fascinating marketing lesson from President Woodrow Wilson's decision to let sheep graze on the White House lawn. What may seem like a quirky historical footnote is actually a brilliant example of cause-related marketing that achieved multiple goals: saving resources, supporting the war effort, and generating positive PR for a humanitarian cause. Join us as we unpack the genius

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00:08:26

Minting Money: Lessons from Pennies and Nickels on...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/01/20

In this episode of "The Deep Dive - Marketing Gone Wild," we explore the surprising costs behind producing pennies and nickels and how this financial quagmire mirrors the challenges marketers face today. Join us as we uncover the staggering losses the U.S. Mint has incurred and what it teaches us about the importance of marketing efficiency. We discuss the critical need for data-driven decision-making, the value of focusing on targeted audiences, and the necessity of cutting campaigns that aren't

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00:08:08

Pints and Adaptability: Marketing Lessons from WWI Pubs

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/01/19

In this episode of "The Deep Dive - Marketing Gone Wild," we take a fascinating journey back to World War I to explore an unexpected marketing challenge faced by British pubs: the prohibition of buying drinks for others. Discover how these establishments adapted their business models to survive and thrive amidst wartime restrictions. We delve into the concept of adaptable marketing, discussing proactive strategies and real-world examples that can help businesses of all sizes navigate unexpected

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00:06:49

Kindness as a Marketing Strategy: The Power of...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/01/18

In this episode of "The Deep Dive - Marketing Gone Wild," we explore the unexpected intersection of kindness and marketing. Join us as we delve into how genuine acts of compassion can transform a brand's image and create lasting connections with consumers. We highlight the inspiring example of Guy Fieri, who stepped up during the 2017 Santa Rosa wildfires to provide meals for thousands of evacuees, showcasing that true kindness goes beyond mere publicity stunts. Discover how small acts of kindness

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00:06:18

From Titanic to Triumph: Marketing Lessons from R....

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/01/17

In this episode of "The Deep Dive - Marketing Gone Wild," we explore the incredible journey of R. Norris Williams, a Titanic survivor who not only overcame unimaginable adversity but also went on to win Olympic gold in tennis. Join us as we uncover powerful marketing lessons hidden within his story of resilience, commitment, and strategic adaptation. Discover how setbacks can shape our paths to success and learn how to approach challenges with a fresh perspective. Whether you're facing a tough

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00:07:29

Goodnight Moon: Uncovering Timeless Marketing Lessons

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/01/16

In this episode of "The Deep Dive - Marketing Gone Wild," we explore the unexpected marketing genius behind the beloved children's classic, *Goodnight Moon*. Join us as we unravel the story of author Margaret Wise Brown, whose tragic early death left her unaware of the cultural phenomenon her book would become. We delve into the elements that make *Goodnight Moon* a timeless treasure—its simplicity, emotional resonance, and the comforting routine it creates for families. Discover how these

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00:07:25

Art, Empathy, and Outrage: Lessons from the Myra...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/01/15

In this thought-provoking episode of "The Deep Dive - Marketing Gone Wild," we explore the controversial 1997 exhibition featuring a portrait of notorious killer Myra Hindley. Join us as we unravel the layers of this shocking story, from the artist's provocative intentions to Hindley's unexpected response from prison. We delve into the powerful marketing lesson hidden within this tale: the importance of empathy in our campaigns. Discover how understanding diverse perspectives can prevent backlash

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00:06:40

Burgers, Heritage, and the Art of Brand Evolution

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/01/14

In this episode of "The Deep Dive - Marketing Gone Wild," we explore the fascinating world of Dyer's Burgers in Memphis, Tennessee, where a century-old cooking oil serves as a powerful symbol of brand heritage. Join us as we uncover the unique marketing lessons hidden in this legendary burger joint's commitment to tradition and consistency. Discover how brands can evolve while staying true to their core values, much like Dyer's adds fresh oil to their vintage batch. We'll discuss the delicate

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00:07:48

Trash to Treasure: Marketing Lessons from a...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/01/13

In this episode of "The Deep Dive - Marketing Gone Wild," we explore an unexpected yet inspiring story from Long Island, where dedicated sanitation workers went above and beyond to help a woman recover $5,000 she accidentally threw away. Join us as we uncover valuable marketing lessons hidden within this feel-good tale, including the importance of dedication and customer service, the power of integrity, and the art of differentiation. Discover how these principles can transform your business and

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00:05:12

Hairworms and Marketing: Unlikely Lessons from Nature

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/01/12

In this intriguing episode of "The Deep Dive - Marketing Gone Wild," we explore the fascinating world of hairworms and their surprising connection to marketing strategies. Join us as we uncover how these parasitic creatures manipulate crickets to enhance their survival, and what marketers can learn from this unique relationship. Discover the importance of understanding your audience's needs, building trust, and creating win-win partnerships that deliver genuine value. Tune in for a wild ride

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00:07:28

Cleansing Your Marketing: Rinsing Out Outdated...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/01/11

In this episode of "The Deep Dive - Marketing Gone Wild," we explore the fascinating connection between brain science and effective marketing strategies. Inspired by a recent NIH article, we discuss how our brains undergo a nightly rinse cycle to flush out toxins, and how this concept can be applied to refresh our marketing approaches. Are you stuck in outdated beliefs and practices? Join us as we uncover the "toxins" that may be clogging your marketing efforts and learn how to conduct regular

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00:05:25

Unfiltered Truth: The Marketing Power of Oney Judge's...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/01/10

In this episode of "The Deep Dive - Marketing Gone Wild," we journey back in time to explore the remarkable story of Oney Judge, an enslaved woman who escaped from George Washington's estate. Discover how her authentic narrative offers invaluable lessons for modern marketing. We delve into the importance of genuine storytelling and the power of vulnerability in connecting with audiences. In a world saturated with marketing noise, learn how to cut through the clutter by sharing your own unique

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00:07:17

Unearthing Authenticity: The Man of the Hole and...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/01/09

In this captivating episode of "The Deep Dive - Marketing Gone Wild," we explore the intriguing story of the Man of the Hole, a solitary figure from the Amazon who left behind a series of mysterious holes. Join us as we unravel the layers of his life and connect his unique narrative to powerful marketing strategies. Discover how authenticity and storytelling can set brands apart in a crowded marketplace. We’ll discuss the importance of uncovering what makes your brand special and how to weave that

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00:05:36

Claiming Your Guano Island: Finding Value in the...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/01/08

In this episode of "The Deep Dive - Marketing Gone Wild," we explore the bizarre yet fascinating Guano Islands Act of 1856 and uncover the marketing lessons hidden within this historical oddity. Join us as we discuss how the entrepreneurs of the past saw opportunity where others saw waste, and how you can apply that same mindset to your own business. What overlooked niche or trend could be your marketing goldmine? Tune in for a wild ride through history and discover how to think outside the

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00:07:36

The $100 Billion Typo: Lessons from Samsung's Epic...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/01/07

In this episode of "The Deep Dive - Marketing Gone Wild," we explore the jaw-dropping story of Samsung's 2018 fat finger error that accidentally issued $100 billion worth of shares to employees. Join us as we dissect the chaos that ensued, including a rapid stock drop and the swift actions Samsung took to regain control of the situation. We’ll discuss the importance of crisis management, the value of contingency planning, and how even small businesses can learn from this colossal mistake. Tune in

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00:06:51

Guardians of the Brand: Lessons from Yudi and Tula

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/01/06

In this episode of "The Deep Dive - Marketing Gone Wild," we explore an extraordinary tale from Australia that highlights the power of innovative solutions in marketing. Meet Yudi and Tula, two remarkable Maremma sheepdogs who saved a colony of fairy penguins from the brink of extinction. Discover how these canine heroes teach us valuable lessons about identifying the "foxes" threatening our brands and the importance of tailoring our marketing strategies to meet the specific needs of our audience

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00:06:13

Navigating the Storm: Marketing Lessons from Tammy...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/01/05

In this gripping episode of "The Deep Dive - Marketing Gone Wild," we explore the incredible survival story of Tammy Oldham Ashford, who spent 41 harrowing days lost at sea after a devastating hurricane. Join us as we draw powerful parallels between her journey and the unpredictable world of marketing. Discover how resourcefulness, adaptability, and breaking down challenges can help you stay afloat in turbulent times. We'll discuss the importance of focusing on what you can control, celebrating

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126 results

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