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PODCAST

Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values

Calling all you conscious and caring service providers who want to increase your income, show up more consistently, and share messages that matter! This is the place where values spark action and where we celebrate our paths toward purpose and progress. It’s also where we talk about brand messaging strategy, brand values, and all the other ways to make your business better. Hi! I’m Ashlee Sang, a values-aligned brand messaging strategist and marketing consultant, wife and mama, thrifter and

business marketing

All Episodes

59:07

Getting Personal About Health, Femcare, and Business...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2024/05/21

I’m so excited to chat with this week’s guest Lauren Lee Crane, CEO and Co-Founder of Semaine Health. She is such a quiet force who’s deeply passionate about her work and her mission to change the femcare industry, not only through her products, but also with the conversations she’s fostering around women’s experiences.We get personal and talk about taboo topics surrounding around our health and bodies. She shares how she started a business in the pandemic as an introvert, creative, and complete

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11:44

Committing To Consistency Amidst Constant Change

Purpose & Progress - Values-Aligned Brand Messaging... ·

2024/05/07

Like everyone else, my business contracts and expands with my capacity, which is such a gift, but also a huge source of stress and guilt. Especially when it comes to being consistent. Because of course, the market will change. Your passions and skills will change. Your capacity and season of life will change. And if the only constant is change, then what’s the point of consistency? That’s what we’re unpacking in today’s episode! (Plus, a big personal announcement tucked in there!) For the full show

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48:50

Owning What You Choose To Do with Bola Sokunbi

Purpose & Progress - Values-Aligned Brand Messaging... ·

2024/04/23

I’m so excited to chat with Bola Sokunbi, 4-time bestselling author and Founder & CEO of Clever Girl Finance. Bola is a personal finance educator and speaker, a comp sci and tech employee turned media mogul, and a wife and mama of twins, which actually shines through pretty prominently in our interview. I really appreciate her examples from both everyday life and from her massively successful entrepreneurial journey in relation to her values, her quest to leave a legacy of impact, and her

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21:15

Living Out Your Brand Values

Purpose & Progress - Values-Aligned Brand Messaging... ·

2024/04/09

Today, we’re focusing on one of the central themes of my business, this podcast, and my approach to messaging and marketing: values. Your values are your HOW, our operating system. Follow along with examples from my 3-part framework of Establishing, Defining, and Applying your brand values so you can stand up for what you believe in and stand out in all the best ways.For the full show notes, visit https://www.ashleesang.com/episode59 RESOURCES MENTIONED: Sign up for Lunar Lemonade Astrology’s

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58:35

Betting On Yourself with Jordan Gill

Purpose & Progress - Values-Aligned Brand Messaging... ·

2024/03/26

I’m so excited to chat with Jordan Gill, Founder of Systems Saved Me®. She’s someone who really knows how to leverage her strengths, then build teams and systems around any gaps. She’s a community builder, a thought leader, a Reels Queen, a systems pro, and ultimately a savvy business owner who pivots over and over again by measuring what’s working and seeing where the opportunities lie.For the full show notes, visit https://www.ashleesang.com/episode58 RESOURCES MENTIONED: Sign up for Lunar

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22:20

Cracking The About Page Code

Purpose & Progress - Values-Aligned Brand Messaging... ·

2024/03/12

As a founder or a brand, your mission and methodology—and especially your story—are the factors that jump off the page. Whether you’re writing your first About page or improving an existing one, make your About page stand out by injecting your vision and your values into your copy. So that you can tell your story, connect with prospects, and convert visitors into customers, all via your About page! For the full show notes, visit https://www.ashleesang.com/episode57 RESOURCES MENTIONED: Sign up

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57:46

Daring To Do Things Differently with Mai-Kee Tsang

Purpose & Progress - Values-Aligned Brand Messaging... ·

2024/02/27

I’m so excited to chat with Mai-kee Tsang, Sustainable Visibility® Mentor & Podcast Guesting Strategist. She’s an expert on pitching in a really human-first, true-to-you way and truly believes advocating for and personally modeling sustainable visibility practices that align with her values.For the full show notes, visit https://www.ashleesang.com/episode56 RESOURCES MENTIONED: Sign up for Lunar Lemonade Astrology’s “Lemonade Newsletter” for monthly business horoscopes and musings:

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15:01

Reimagining The Podcast

Purpose & Progress - Values-Aligned Brand Messaging... ·

2024/02/13

This is a super special episode because it’s our 1 year podcasting anniversary! And at this 1-year milestone, I’m reimagining the podcast and reallocating resources across my business. Something we all need to reflect on, whether we host a podcast, run a community, offer a line of products or services, or anything in between. So in this episode, I’m sharing some changes that are coming down the pike and the reasons why. (Spoiler alert: 2 big reasons are audience feedback and alignment with my

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34:58

Staying Rooted in Your Creative Vision with Angela...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2024/01/30

I’m so excited to chat with Angela Ellison, the Systems Strategist behind Angela Ellison Creative. She has such a gentle, genuine, super conscious presence and brings her decade of teaching experience to her work now as a Dubsado pro. And she shares how she’s branching out to systems support and thought partnership more broadly. We talk about following your curiosities and passions, grounding and staying rooted in your creative vision, and slowing down while tapping into outside perspective but

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25:24

Chasing The Joy In Life & Business with Samantha...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2024/01/23

I’m so excited to chat with Copywriter Samantha Burmeister of Nomad Copy Agency. She’s a no-nonsense entrepreneur who understands her personal priorities and builds her business accordingly (not the other way around). She gives us so many important reminders about finding joy and personal worth outside of the important work we do. For the full show notes, visit https://www.ashleesang.com/episode53 RESOURCES MENTIONED: Check out Nomad Copy Agency: www.nomadcopyagency.com Download Sam’s Flash Sales

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29:17

Honoring Boundaries To Be Fully Present with Nathalie...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2024/01/16

I’m so excited to chat with Nathalie Amlani, Personal Brand Photographer and Strategist of Pictonat Photography. She’s a proud mama and longtime entrepreneur who invests a lot of time and energy into her mindset and boundaries so she can advocate for her family, herself, and her clients. We cover burnout and mental health and the comparison trap as she shares how she shifted from a corporate project manager job to being her own boss. For the full show notes, visit

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55:01

Expressing All That You Are with Cate Scott Campbell

Purpose & Progress - Values-Aligned Brand Messaging... ·

2024/01/09

I’m so excited to chat with Cate Scott Campbell, Founder & Chief Expression Officer of Ecstatic Voice. Our conversation is full of visual metaphors about life, business, and voicing your values and vision as your truest self. For the full show notes, visit https://www.ashleesang.com/episode51 RESOURCES MENTIONED: Give Podbean* a try for your podcast hosting: https://www.podbean.com/ashleesang Check out Yellow Co’s Guidance Groups*: https://yellow-co.subbly.co/?r=761466&s=16496 Check out

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08:27

Celebrating Milestones For Continued Momentum

Purpose & Progress - Values-Aligned Brand Messaging... ·

2024/01/02

Whether it’s the tiny milestones or the monumental, life-and-business-changing shifts, I hope you make the time to publicly and privately celebrate all the progress you’ve made and all the potential you have to make so much more. You deserve to feel good about yourself, your work, and your impact. And you deserve to talk about all of the above with ease. For the full show notes, visit https://www.ashleesang.com/episode50 RESOURCES MENTIONED: Listen to my conversation with Yellow Co Founder Joanna

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36:33

Staying In Your Lane By Sharpening Your...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/12/26

I’m so excited to chat with Jenn Rivera, Founder & CEO of Ascender Consulting. She’s a no-nonsense, super relational business owner who’s great at big picture visioning, but is also an awesome ops and systems thinker. Jenn is a big fan of staying in your lane, not only to lean into your strengths, but also to get closer to that ever-elusive work-life balance. And for her, self-awareness is the most important step. For the full show notes, visit https://www.ashleesang.com/episode49 RESOURCES

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36:40

Translating Visionary Ideas Into Focused Action with...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/12/19

I’m so excited to chat with Katie McManus, Business Strategist and Money Mindset Coach. She works specifically with ADHD business owners and our conversation is full of energy and ideas. Even if you don’t identify as someone with ADHD, you’ll get a lot out of the honest, direct way Katie thinks about business, priorities, and community. For the full show notes, visit https://www.ashleesang.com/episode48 RESOURCES MENTIONED: Listen to Episode 3 - Leaving A Legacy As A First Generation Entrepreneur

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31:54

Untangling Our Worth From Our Work with Emily...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/12/12

I’m excited to chat with Emily McDonald & Ankita Terrell, business coaches and co-founders of My Founder Circle. They are fast-moving, embrace failure, and are actively encouraging women founders to untangle the unhelpful stories we tell ourselves so that we can get out of our own way and make the impact we’re born to make. For the full show notes, visit https://www.ashleesang.com/episode47 RESOURCES MENTIONED: 5 questions to ask yourself for consistent revenue:

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14:27

Getting Outside Perspective to Tap Into Your Own...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/12/05

While the world is a noisy place, so is our own brain. That’s why getting outside perspective is so powerful. Whatever trusted person we turn to can reflect back our own ideas, validate our doubts, and push back on elements that could be clearer in our business, our messaging, or our offers. It’s always scary putting yourself out there, being vulnerable. But it does get easier with practice and it is worth it. Because perfectionism doesn’t benefit anyway, but purposeful progress does. However you

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44:13

Giving Yourself Permission to Take Imperfect Action...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/11/28

I’m so excited to chat with Lauren Tilden, Small Business Marketing Coach of Making Good. You can tell from the interview that she truly believes in the magic of small business, which is so inspiring. She also advocates for small acts adding up and overcoming perfectionism by being willing to do something you’re not good at. For the full show notes, visit https://www.ashleesang.com/episode45 RESOURCES MENTIONED: Join me and an intimate group of conscious & caring business owners for Momentum

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40:30

Finding Purpose Through Grief with Madison Clark

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/11/21

I’m so excited to chat with Madison Clark, Founder of Grief Cards. She is vulnerable and resilient and laser focused on what she’s building and why. She’s been shaped by so much loss and has carved out an outlet for purpose and connection and education, which I find so admirable. And, she’s a DREAM client who actually and actively leverages the brand messaging guide and values we co-created. For the full show notes, visit https://www.ashleesang.com/episode44 RESOURCES MENTIONED: Check out Grief

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35:30

Seeking Connections In & Through Business with Erika...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/11/14

I’m so excited to chat with Erika Rodriguez, Founder & CEO of Nadi Marketing. Beyond being long-time internet friends, we also did a brand messaging project together where we got to co-create the links between all 3 of her brands, which was SO fun. Erika is a natural connector, she’s super dedicated to her sustainability efforts (both in and through her life and business), and she brings an element of fun to her really steadfast commitments. For the full show notes, visit

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