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PODCAST

Newsletter & Email Growth: Growth In Reverse

Chenell Basilio and Dylan Redekop

Growth In Reverse is the must-listen podcast for anyone serious about growing an email list and turning a newsletter into a thriving business. Hosted by Chenell Basilio and Dylan Redekop, two leading voices in the newsletter space, this show pulls back the curtain on how today’s top newsletter operators actually grow and make money. Episodes include deep-dive teardowns of the strategies behind the most successful newsletters. You’ll hear how creators like Justin Welsh, Codie Sanchez, Sahil Bloom,

business marketing

All Episodes

44:55

From 0 to 100K: The Science of Writing, Learning &...

Newsletter & Email Growth: Growth In Reverse ·

2025/03/05

"I didn’t have a goal—I just committed to showing up every day for 100 days." — Anne-Laure Le Cunff, Ness LabsAfter publishing 100 articles in 100 days, Anne-Laure drove 6,000 subscribers to her Maker Mind newsletter.It was the tiny experiment that kickstarted her newsletter journey. But it was just the beginning. Today, her Maker Mind newsletter reaches over 100k subscribers' inboxes, and her Ness Labs community brings in over 6 figures in revenue every year. But what's even more

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23:52

This Student Grew a Newsletter & Community to...

Newsletter & Email Growth: Growth In Reverse ·

2025/03/02

Anne-Laure got her first 6,000 subscribers by posting 100 articles in 100 days. But that was back in 2019.Today, her Maker Mind newsletter hits over 100k subscriber inboxes, and her Ness Labs community brings in over 6 figures in revenue every year. So, in this deep dive walkthrough, I share how Anne-Laure went from 6k subscribers to 100k+. Then later this week, Dylan and I chat with Anne-Laure about her recent journey of getting her PhD in neuroscience and publishing a book, all while

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52:33

Building a $2M Newsletter While Getting Lazier with...

Newsletter & Email Growth: Growth In Reverse ·

2025/02/26

"Less is more. The key to growing Why We Buy wasn’t doing more—it was doubling down on what worked and cutting the rest.” — Katelyn BourgoinChenell & Dylan are joined by Katelyn Bourgoin of the Why We Buy newsletter.Chenell researched & wrote a GIR Deep Dive on Katelyn back in 2023. At that point, Katelyn's Why We Buy newsletter had just surpassed the 50k-subscriber mark and she was in the midst of earning $300k with her newsletter. Fast-forward 18 months: Why We Buy is approaching

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32:13

The 7-Figure Newsletter Teaching People “Why We Buy”

Newsletter & Email Growth: Growth In Reverse ·

2025/02/23

Katelyn Bourgoin has amassed over 63k subscribers and earned $1M in revenue—in 2024 alone! She runs the popular newsletter Why We Buy. It's my favorite newsletter when it comes to buyer psychology.And in this deep dive walkthrough, I'm giving you a rundown of how she's built and monetized her newsletter. And then later this week, Dylan and I have Katelyn on the show talking all about how she's pivoting her consulting business to a full-on newsletter business. Get 75+ Growth Levers used by

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37:57

Beyond Sponsorships: The Most Unique Newsletter...

Newsletter & Email Growth: Growth In Reverse ·

2025/02/19

What are the most popular revenue streams for newsletters?And how many revenue streams do most newsletters have? Chenell & Dylan review the revenue stream stats from the 66 Deep Dives that Chenell's published for Growth In Reverse. They reveal what the 3 most common revenue streams are—but then they unearth the lesser-known revenue streams that newsletter creators are sleeping on. → Take your newsletter to the next level with GIR Pro >>→ Get free access to 75+ newsletter Growth

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46:46

How To Revive a Stalled Newsletter — with Ben Collins

Newsletter & Email Growth: Growth In Reverse ·

2025/02/12

What happens when an established newsletter hits a growth plateau? And can anything be done to revive it?Chenell & Dylan sit down with Ben Collins of BenLCollins.com and his Google Sheets Tips newsletter.When Chenell researched & wrote her GIR Deep Dive on Ben last year, all appeared to be going well for Ben and his Google Sheets Tips newsletter. But when we invited Ben to join us on the podcast, he was apprehensive: "Are you sure you want me to come on? Growth has been very flat."

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21:43

He Built a 6-Figure Empire Teaching Google Sheets:...

Newsletter & Email Growth: Growth In Reverse ·

2025/02/10

Ben Collins has built a successful business and a newsletter with over 50k subscribers that earns him a comfortable living. Later this week, Dylan and I talk to Ben about how he can continue to grow the newsletter and get over the growth plateau he's currently facing. Get 75+ Growth Levers used by top newsletters: https://growthinreverse.com/gll/Join a community of others building their newsletters: https://growthinreverse.com/pro/***LINKS MENTIONED• Ben's newsletter and website:

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45:21

Small changes that could 10x your newsletter.

Newsletter & Email Growth: Growth In Reverse ·

2025/02/05

Could these small changes have a 10x impact on your newsletter's success? Chenell & Dylan reveal 15+ little newsletter changes you can make today that could have massive results. → Take your newsletter to the next level with GIR Pro >>→ Get free access to 75+ newsletter Growth Levers here >>KEY TAKEAWAYSThe minimalist landing page tip that can help boost conversions9 small ways to improve your welcome email—and increase engagementThe missed opportunity with “almost there”

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47:45

Scaling to 150k: The Secrets to More Paid Subscribers...

Newsletter & Email Growth: Growth In Reverse ·

2025/01/29

"Collaborations are not optional. They’re the fastest way to grow a newsletter.” — Aakash Gupta, Product GrowthChenell & Dylan sit down with Aakash Gupta of the Product Growth newsletter in this episode. When Chenell researched & wrote her GIR Deep Dive on Aakash last year, he had just hit 100k subscribers. He's now grown to over 150k subscribers, publishes multiple times per week—and started a new podcast this past August. Aakash shares how he's grown his newsletter, where he

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18:00

$624k/Year From a Newsletter - How Aakash Gupta Grew...

Newsletter & Email Growth: Growth In Reverse ·

2025/01/27

In 3 years, Aakash Gupta went from 0 to over 300k followers, 105k email subscribers, and $624k in annual revenue. This is a walkthrough of a deep dive I wrote into his growth story, which you can read here: https://growthinreverse.com/aakash-gupta/On Wednesday, we're releasing the full interview with Aakash Gupta here, so stay tuned!

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51:41

Turn Your Newsletter Into a Sponsor Magnet - with...

Newsletter & Email Growth: Growth In Reverse ·

2025/01/22

"I made $2,000 with a newsletter list of only 3,000 subscribers."In this episode of the Growth In Reverse podcast, Chenell & Dylan sit down with Justin Moore and discuss how to nail brand sponsorships. Justin is the founder of Creator Wizard where he coaches creators to earn more with their brand deals. He has also written and pre-launched his book on the same topic called Sponsor Magnet. → Take your newsletter to the next level with GIR Pro >>→ Get free access to 75+ newsletter

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36:25

7 of the Best Newsletter Growth Strategies of 2024...

Newsletter & Email Growth: Growth In Reverse ·

2025/01/15

In this episode of the Growth In Reverse podcast, Chenell & Dylan dive into the best and most unique growth strategies they saw in 2024.→ Take your newsletter to the next level with GIR Pro >>→ Get free access to 75+ newsletter Growth Levers here >>KEY TAKEAWAYSHow Khe Hy used lead magnets "in disguise"Aakash Gupta discovered a massive growth hackKyla Scanlon drives over 69k subscribers with short-form contentYossi Levi creates irresistible content with "exclusives"How Julie

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51:57

Spicy Newsletter Takes: Should You Really Do This?

Newsletter & Email Growth: Growth In Reverse ·

2025/01/08

In this episode of the Growth In Reverse podcast, Chenell & Dylan dive into some of the most polarizing newsletter topics. They share their experiences and opinions AND potentially *hot* takes. Take your newsletter to the next level with GIR Pro >> Get free access to 75+ newsletter Growth Levers here >> KEY TAKEAWAYSLead Magnets: Yes or No? How to make them work for you.Double Opt-In Debate: Does it help engagement or kill your subscriber growth?Cleaning Your Email List:

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44:12

Grow Your Newsletter WITHOUT Social Media (#005)

Newsletter & Email Growth: Growth In Reverse ·

2024/12/30

In this episode of the Growth In Reverse podcast, Chenell & Dylan review how some popular newsletters grew without social media —and share how you can do the same. Get free access to 75+ newsletter Growth Levers here: https://growthinreverse.com/growth-levers-library/Start collecting testimonials for free with Senja: https://growthinreverse.com/senjaLINKS MENTIONEDStart collecting testimonials for free with Senja: https://growthinreverse.com/senjaBen Collins - Google Sheets Newsletter

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43:14

What I’d Change If I Started Over (#004)

Newsletter & Email Growth: Growth In Reverse ·

2024/12/23

In this episode of the Growth In Reverse podcast: after hitting 40,000 subscribers in 2 years of publishing her Growth In Reverse newsletter, Chenell reflects on how she operated, grew, and monetized her newsletter—and what she would do differently if starting from scratch. Get free access to 75+ newsletter Growth Levers here: https://growthinreverse.com/growth-levers-library/Start collecting testimonials for free with Senja: https://growthinreverse.com/senjaKEY TAKEAWAYSStarting Strong:

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54:05

Building His Newsletter to 75k Subscribers with Eddie...

Newsletter & Email Growth: Growth In Reverse ·

2024/12/18

#003 - Welcome to the Growth In Reverse podcast — in this episode, Chenell & Dylan host a special guest: Eddie Shleyner, the creator behind Very Good Copy.Eddie has built a successful newsletter and blog focused on micro lessons in copywriting, creativity, and marketing, garnering the attention of over 70,000 subscribers and leading brands.Get Chenell's FULL deep dive on Eddie Shleyner here: https://growthinreverse.com/eddie-shleynerStart collecting testimonials like Eddie did —for

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31:14

The Biggest Mistakes We See Newsletters Making (#002)

Newsletter & Email Growth: Growth In Reverse ·

2024/12/11

#002 - Welcome to the Growth In Reverse podcast — in this episode, Chenell & Dylan cover the 12 most common mistakes they see newsletter creators making—and how to fix them. Get the full list of mistakes and 75+ newsletter growth tactics here: https://growthinreverse.com/mistakesStart collecting testimonials for free with Senja: https://growthinreverse.com/senjaKEY TAKEAWAYSMistake #1: Poor Format & ContentMistake #2: Hiding your subscribe formMistake #3: Too many other linksMistake

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25:29

The Wildest Newsletter Growth Strategies From 3,000...

Newsletter & Email Growth: Growth In Reverse ·

2024/12/04

#001 - Welcome to the Growth In Reverse podcast — in this episode, Chenell & Dylan dig into some of the wildest ways to grow your newsletter after looking back on over 3,000 hours of research into creators. Get the full list and 75+ newsletter growth tactics here: https://growthinreverse.com/wildStart collecting testimonials for free with Senja: https://growthinreverse.com/senjaKEY TAKEAWAYSCodie Sanchez’s Playbook: How buying and growing newsletters helped her build a massive

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0:50

Coming soon... the Growth In Reverse podcast!

Newsletter & Email Growth: Growth In Reverse ·

2024/11/22

Hitting 50k newsletter subscribers isn't easy. But the Growth In Reverse podcast reveals how newsletters are doing it. Chenell Basilio has spent the past 2+ years and thousands of hours reverse engineering how the biggest newsletter creators in the world have grown audiences of 50,000 to 1M subscribers—and beyond. Join Chenell and her cohost Dylan Redekop every week to learn the most effective and unique newsletter growth strategies, hear from other newsletter experts, and figure out how to

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